�ݺ�ߣshows by User: hubgre

�ݺ�ߣshows by User: hubgre / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: hubgre / Wed, 04 Nov 2020 14:32:38 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: hubgre Free tool - Half day leadership team brand & content template hubert grealish-dna-value-proposition_2020.ppt.pptx /slideshow/free-tool-half-day-leadership-team-brand-content-template-hubert-grealishdnavalueproposition2020pptpptx/239084806 1-201104143238
Easy half day workshop format for your brand to refresh and define new talking points and brand values. Bring to your next board or leadership meeting or quarterly business review. ]]>
Easy half day workshop format for your brand to refresh and define new talking points and brand values. Bring to your next board or leadership meeting or quarterly business review. ]]> Wed, 04 Nov 2020 14:32:38 GMT /slideshow/free-tool-half-day-leadership-team-brand-content-template-hubert-grealishdnavalueproposition2020pptpptx/239084806 hubgre@slideshare.net(hubgre) Free tool - Half day leadership team brand & content template hubert grealish-dna-value-proposition_2020.ppt.pptx hubgre Easy half day workshop format for your brand to refresh and define new talking points and brand values. Bring to your next board or leadership meeting or quarterly business review. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1-201104143238-thumbnail.jpg?width=120&height=120&fit=bounds" /> Easy half day workshop format for your brand to refresh and define new talking points and brand values. Bring to your next board or leadership meeting or quarterly business review.

Free tool - Half day leadership team brand & content template hubert grealish-dna-value-proposition_2020.ppt.pptx from Hubert Grealish

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0 My WebSummit Lisbon experience and its tech business boost to Portugal. /slideshow/my-websummit-lisbon-experience-and-its-tech-business-boost-to-portugal/72995394 websummitnov2016hubertgrealishcommunicate-magazinefeature-170309175437
Web Summit is like an MBA in e-business in but a few short days; exhausting but fulfilling. Yet, for the 53,000 at the Web Summit, showing up is the greater part of success, with serendipity playing its ever-present role at an event like this. Online version for shares - http://www.communicatemagazine.com/features/2016-november/summit-of-success/ ]]>
Web Summit is like an MBA in e-business in but a few short days; exhausting but fulfilling. Yet, for the 53,000 at the Web Summit, showing up is the greater part of success, with serendipity playing its ever-present role at an event like this. Online version for shares - http://www.communicatemagazine.com/features/2016-november/summit-of-success/ ]]> Thu, 09 Mar 2017 17:54:37 GMT /slideshow/my-websummit-lisbon-experience-and-its-tech-business-boost-to-portugal/72995394 hubgre@slideshare.net(hubgre) My WebSummit Lisbon experience and its tech business boost to Portugal. hubgre Web Summit is like an MBA in e-business in but a few short days; exhausting but fulfilling. Yet, for the 53,000 at the Web Summit, showing up is the greater part of success, with serendipity playing its ever-present role at an event like this. Online version for shares - http://www.communicatemagazine.com/features/2016-november/summit-of-success/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/websummitnov2016hubertgrealishcommunicate-magazinefeature-170309175437-thumbnail.jpg?width=120&height=120&fit=bounds" /> Web Summit is like an MBA in e-business in but a few short days; exhausting but fulfilling. Yet, for the 53,000 at the Web Summit, showing up is the greater part of success, with serendipity playing its ever-present role at an event like this. Online version for shares - http://www.communicatemagazine.com/features/2016-november/summit-of-success/

My WebSummit Lisbon experience and its tech business boost to Portugal. from Hubert Grealish

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0 Inside Track on Dublin Web Summit - Start-up & Business Review /hubgre/34-35-insidetrackdublinsummitcomms-corrcommunicatedecjan 34-35inside-track-dublin-summit-commscorr-communicatedec-jan-140430082036-phpapp02
On the ground 'comms correspondent' feature review of Europe's largest tech event, from a more start-up perspective. __ #websummit #startup #dublin #techbiz #business #communicate #summit]]>
On the ground 'comms correspondent' feature review of Europe's largest tech event, from a more start-up perspective. __ #websummit #startup #dublin #techbiz #business #communicate #summit]]> Wed, 30 Apr 2014 08:20:36 GMT /hubgre/34-35-insidetrackdublinsummitcomms-corrcommunicatedecjan hubgre@slideshare.net(hubgre) Inside Track on Dublin Web Summit - Start-up & Business Review hubgre On the ground 'comms correspondent' feature review of Europe's largest tech event, from a more start-up perspective. __ #websummit #startup #dublin #techbiz #business #communicate #summit <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/34-35inside-track-dublin-summit-commscorr-communicatedec-jan-140430082036-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> On the ground 'comms correspondent' feature review of Europe's largest tech event, from a more start-up perspective. __ #websummit #startup #dublin #techbiz #business #communicate #summit

Inside Track on Dublin Web Summit - Start-up & Business Review from Hubert Grealish

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0 Neuromarketing - Communicate feature article /slideshow/34-35-communicatecoverageneuromarketinghgrealishp/34125223 34-35communicate-coverage-neuromarketing-hgrealishp-140430074212-phpapp02
My latest Communicate magazine piece "The future of communications is inherently a psychological and more mindful process. For business, developing engaging content is a psychological process, writes Hubert Grealish" ___ (get discounted iPad edition at http://lnkd.in/d4-c7tV) __ #websummit #startup #dublin #techbiz #business #communicate #neuromarketing #marketing]]>
My latest Communicate magazine piece "The future of communications is inherently a psychological and more mindful process. For business, developing engaging content is a psychological process, writes Hubert Grealish" ___ (get discounted iPad edition at http://lnkd.in/d4-c7tV) __ #websummit #startup #dublin #techbiz #business #communicate #neuromarketing #marketing]]> Wed, 30 Apr 2014 07:42:12 GMT /slideshow/34-35-communicatecoverageneuromarketinghgrealishp/34125223 hubgre@slideshare.net(hubgre) Neuromarketing - Communicate feature article hubgre My latest Communicate magazine piece "The future of communications is inherently a psychological and more mindful process. For business, developing engaging content is a psychological process, writes Hubert Grealish" ___ (get discounted iPad edition at http://lnkd.in/d4-c7tV) __ #websummit #startup #dublin #techbiz #business #communicate #neuromarketing #marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/34-35communicate-coverage-neuromarketing-hgrealishp-140430074212-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> My latest Communicate magazine piece "The future of communications is inherently a psychological and more mindful process. For business, developing engaging content is a psychological process, writes Hubert Grealish" ___ (get discounted iPad edition at http://lnkd.in/d4-c7tV) __ #websummit #startup #dublin #techbiz #business #communicate #neuromarketing #marketing

Neuromarketing - Communicate feature article from Hubert Grealish

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0 Marketing: Life & The Like Economy /slideshow/1zagreb-marketingkingdom-like-econbrands-in-hands-of-consumershubert-grealish/17682330 1-zagreb-marketing-kingdomlikeeconbrandsinhandsofconsumershubertgrealish-130325111813-phpapp01
This talk was presented at Marketing Kingdom, Zagreb, 15 March 2013. #Kingdom13 - feedback and reactions. Ideas on Social & Innovation Waves Socia is whatever we want it to be. Some of the greatest marketing minds are even themselves at odds for how to tackle social... yet it's all quite simple. It has to be. We also look at the history of innovation, from early water power and printing to the industrial revolution and now digital. The cycles of innovation has accelerated with this Fifth Wave - the digital evolution. We also talk of the highly recommended book - Crossing the Chasm - from Geoffrey Moore, where companies can learn how to cross their own business canyons.. to translate their traditional businesses into more enduring C21st entities online. Touching on changes in media too, from the reversal of the traditional broadcasting model to more consumer-held models, we now need to feed consumers branded and crucially unbranded stories, which they can use within their own networks and groups. Other topics we need to engage more in for social include better attention to what consumers and audiences are already saying. Responsiveness will win the day with more demonstrable engagement from the winning brands being increasingly recognized the mainstream public. Social media will continue to be a fore-runner in customer care and service, even cross and up-selling too. Revisiting some important fundamentals in marketing and management, this talk also engages C-suite level debate on issues and opportunities affecting the industries of advertising, digital and public relations, as they increasingly converge and messages become no longer tied to particular channels. Overall talk length: 45mins, interactive. ]]>
This talk was presented at Marketing Kingdom, Zagreb, 15 March 2013. #Kingdom13 - feedback and reactions. Ideas on Social & Innovation Waves Socia is whatever we want it to be. Some of the greatest marketing minds are even themselves at odds for how to tackle social... yet it's all quite simple. It has to be. We also look at the history of innovation, from early water power and printing to the industrial revolution and now digital. The cycles of innovation has accelerated with this Fifth Wave - the digital evolution. We also talk of the highly recommended book - Crossing the Chasm - from Geoffrey Moore, where companies can learn how to cross their own business canyons.. to translate their traditional businesses into more enduring C21st entities online. Touching on changes in media too, from the reversal of the traditional broadcasting model to more consumer-held models, we now need to feed consumers branded and crucially unbranded stories, which they can use within their own networks and groups. Other topics we need to engage more in for social include better attention to what consumers and audiences are already saying. Responsiveness will win the day with more demonstrable engagement from the winning brands being increasingly recognized the mainstream public. Social media will continue to be a fore-runner in customer care and service, even cross and up-selling too. Revisiting some important fundamentals in marketing and management, this talk also engages C-suite level debate on issues and opportunities affecting the industries of advertising, digital and public relations, as they increasingly converge and messages become no longer tied to particular channels. Overall talk length: 45mins, interactive. ]]> Mon, 25 Mar 2013 11:18:13 GMT /slideshow/1zagreb-marketingkingdom-like-econbrands-in-hands-of-consumershubert-grealish/17682330 hubgre@slideshare.net(hubgre) Marketing: Life & The Like Economy hubgre This talk was presented at Marketing Kingdom, Zagreb, 15 March 2013. #Kingdom13 - feedback and reactions. Ideas on Social & Innovation Waves Socia is whatever we want it to be. Some of the greatest marketing minds are even themselves at odds for how to tackle social... yet it's all quite simple. It has to be. We also look at the history of innovation, from early water power and printing to the industrial revolution and now digital. The cycles of innovation has accelerated with this Fifth Wave - the digital evolution. We also talk of the highly recommended book - Crossing the Chasm - from Geoffrey Moore, where companies can learn how to cross their own business canyons.. to translate their traditional businesses into more enduring C21st entities online. Touching on changes in media too, from the reversal of the traditional broadcasting model to more consumer-held models, we now need to feed consumers branded and crucially unbranded stories, which they can use within their own networks and groups. Other topics we need to engage more in for social include better attention to what consumers and audiences are already saying. Responsiveness will win the day with more demonstrable engagement from the winning brands being increasingly recognized the mainstream public. Social media will continue to be a fore-runner in customer care and service, even cross and up-selling too. Revisiting some important fundamentals in marketing and management, this talk also engages C-suite level debate on issues and opportunities affecting the industries of advertising, digital and public relations, as they increasingly converge and messages become no longer tied to particular channels. Overall talk length: 45mins, interactive. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1-zagreb-marketing-kingdomlikeeconbrandsinhandsofconsumershubertgrealish-130325111813-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This talk was presented at Marketing Kingdom, Zagreb, 15 March 2013. #Kingdom13 - feedback and reactions. Ideas on Social & Innovation Waves Socia is whatever we want it to be. Some of the greatest marketing minds are even themselves at odds for how to tackle social... yet it's all quite simple. It has to be. We also look at the history of innovation, from early water power and printing to the industrial revolution and now digital. The cycles of innovation has accelerated with this Fifth Wave - the digital evolution. We also talk of the highly recommended book - Crossing the Chasm - from Geoffrey Moore, where companies can learn how to cross their own business canyons.. to translate their traditional businesses into more enduring C21st entities online. Touching on changes in media too, from the reversal of the traditional broadcasting model to more consumer-held models, we now need to feed consumers branded and crucially unbranded stories, which they can use within their own networks and groups. Other topics we need to engage more in for social include better attention to what consumers and audiences are already saying. Responsiveness will win the day with more demonstrable engagement from the winning brands being increasingly recognized the mainstream public. Social media will continue to be a fore-runner in customer care and service, even cross and up-selling too. Revisiting some important fundamentals in marketing and management, this talk also engages C-suite level debate on issues and opportunities affecting the industries of advertising, digital and public relations, as they increasingly converge and messages become no longer tied to particular channels. Overall talk length: 45mins, interactive.

Marketing: Life & The Like Economy from Hubert Grealish

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0 Business & Branding - Era of Broadcast Reversal /slideshow/business-branding-era-of-broadcast-reversal/14896730 1-slidesharedwsbrandsinhandsofconsumershubertgrealish171212actualfinal-121026055532-phpapp01
Key points: • Business of 'Broadcast Reversal': consumers as shareholders in brands, what corporations and co's alike now NEED to realize. That consumers are holding brands closer than before, with implications for business. • Consumers (and mobile) in control: Brands can no longer prescribe what folk think. They need to ‘breathe’ more and demonstrate a humility and willingness to engage in new ways. Consumers are already conversing about brands, yet many brands still choose to ignore this opting for ‘campaigning’ instead. • Small businesses leading the way... SMEs never lost the human touch. What can we learn from them as the build the new media landscape, leaving corporations behind. • Time to Kill the ‘Message’ once and for all... to open up more to consumers. Even 'Marketing' has become jaded as thinking remains limited to tactics and executions, not on favour and emotional engagement. We need to reinstate purpose and 'meaning' in all comms. • Word of Mouth is again the new playing field. Enabled by social and mobile, though led by consumers. Winners are creating warmth with consumers as they show they don’t pump ‘messages’, or seek ‘Likes’, instead engage and make sense in new and innovative ways. ]]>
Key points: • Business of 'Broadcast Reversal': consumers as shareholders in brands, what corporations and co's alike now NEED to realize. That consumers are holding brands closer than before, with implications for business. • Consumers (and mobile) in control: Brands can no longer prescribe what folk think. They need to ‘breathe’ more and demonstrate a humility and willingness to engage in new ways. Consumers are already conversing about brands, yet many brands still choose to ignore this opting for ‘campaigning’ instead. • Small businesses leading the way... SMEs never lost the human touch. What can we learn from them as the build the new media landscape, leaving corporations behind. • Time to Kill the ‘Message’ once and for all... to open up more to consumers. Even 'Marketing' has become jaded as thinking remains limited to tactics and executions, not on favour and emotional engagement. We need to reinstate purpose and 'meaning' in all comms. • Word of Mouth is again the new playing field. Enabled by social and mobile, though led by consumers. Winners are creating warmth with consumers as they show they don’t pump ‘messages’, or seek ‘Likes’, instead engage and make sense in new and innovative ways. ]]> Fri, 26 Oct 2012 05:55:29 GMT /slideshow/business-branding-era-of-broadcast-reversal/14896730 hubgre@slideshare.net(hubgre) Business & Branding - Era of Broadcast Reversal hubgre Key points: • Business of 'Broadcast Reversal': consumers as shareholders in brands, what corporations and co's alike now NEED to realize. That consumers are holding brands closer than before, with implications for business. • Consumers (and mobile) in control: Brands can no longer prescribe what folk think. They need to ‘breathe’ more and demonstrate a humility and willingness to engage in new ways. Consumers are already conversing about brands, yet many brands still choose to ignore this opting for ‘campaigning’ instead. • Small businesses leading the way... SMEs never lost the human touch. What can we learn from them as the build the new media landscape, leaving corporations behind. • Time to Kill the ‘Message’ once and for all... to open up more to consumers. Even 'Marketing' has become jaded as thinking remains limited to tactics and executions, not on favour and emotional engagement. We need to reinstate purpose and 'meaning' in all comms. • Word of Mouth is again the new playing field. Enabled by social and mobile, though led by consumers. Winners are creating warmth with consumers as they show they don’t pump ‘messages’, or seek ‘Likes’, instead engage and make sense in new and innovative ways. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1-slidesharedwsbrandsinhandsofconsumershubertgrealish171212actualfinal-121026055532-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Key points: • Business of 'Broadcast Reversal': consumers as shareholders in brands, what corporations and co's alike now NEED to realize. That consumers are holding brands closer than before, with implications for business. • Consumers (and mobile) in control: Brands can no longer prescribe what folk think. They need to ‘breathe’ more and demonstrate a humility and willingness to engage in new ways. Consumers are already conversing about brands, yet many brands still choose to ignore this opting for ‘campaigning’ instead. • Small businesses leading the way... SMEs never lost the human touch. What can we learn from them as the build the new media landscape, leaving corporations behind. • Time to Kill the ‘Message’ once and for all... to open up more to consumers. Even 'Marketing' has become jaded as thinking remains limited to tactics and executions, not on favour and emotional engagement. We need to reinstate purpose and 'meaning' in all comms. • Word of Mouth is again the new playing field. Enabled by social and mobile, though led by consumers. Winners are creating warmth with consumers as they show they don’t pump ‘messages’, or seek ‘Likes’, instead engage and make sense in new and innovative ways.

Business & Branding - Era of Broadcast Reversal from Hubert Grealish

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0 Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110 /hubgre/social-media-tracking-effectiveness-csm-hubert-grealish-tom-tom-181110 socialmediatrackingeffectivenesscsmhubertgrealishtomtom181110-12948560871614-phpapp01
Short five - ten minute strategic summary on how companies can approach new media communications and product information. As shared at 2010 Corporate Social Media Summit in London November 2010.]]>
Short five - ten minute strategic summary on how companies can approach new media communications and product information. As shared at 2010 Corporate Social Media Summit in London November 2010.]]> Wed, 12 Jan 2011 12:27:30 GMT /hubgre/social-media-tracking-effectiveness-csm-hubert-grealish-tom-tom-181110 hubgre@slideshare.net(hubgre) Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110 hubgre Short five - ten minute strategic summary on how companies can approach new media communications and product information. As shared at 2010 Corporate Social Media Summit in London November 2010. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediatrackingeffectivenesscsmhubertgrealishtomtom181110-12948560871614-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Short five - ten minute strategic summary on how companies can approach new media communications and product information. As shared at 2010 Corporate Social Media Summit in London November 2010.

Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110 from Hubert Grealish

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0 https://cdn.slidesharecdn.com/profile-photo-hubgre-48x48.jpg?cb=1682059938 Creative & applied ‘safe hands’ 360’ marketer and team player. No hidden charges. Commercial experience in digital, brand, product and reputation. GWorks Consulting addressed an holistic gap in the market, combining incisive strategy with operational effectiveness in the field. It has heightened my leadership and business skills and moreover my knowledge of startup, tech and e-business. I now wish to build on these insights with an ambitious company or team. about.me/hubert.grealish https://cdn.slidesharecdn.com/ss_thumbnails/1-201104143238-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/free-tool-half-day-leadership-team-brand-content-template-hubert-grealishdnavalueproposition2020pptpptx/239084806 Free tool - Half day l... https://cdn.slidesharecdn.com/ss_thumbnails/websummitnov2016hubertgrealishcommunicate-magazinefeature-170309175437-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/my-websummit-lisbon-experience-and-its-tech-business-boost-to-portugal/72995394 My WebSummit Lisbon ex... https://cdn.slidesharecdn.com/ss_thumbnails/34-35inside-track-dublin-summit-commscorr-communicatedec-jan-140430082036-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds hubgre/34-35-insidetrackdublinsummitcomms-corrcommunicatedecjan Inside Track on Dublin...