際際滷shows by User: hussy / http://www.slideshare.net/images/logo.gif 際際滷shows by User: hussy / Sat, 12 May 2018 11:20:18 GMT 際際滷Share feed for 際際滷shows by User: hussy Nissan Saudi Arabia's Women Driving Campaign - #shedrives /hussy/nissan-saudi-arabias-women-driving-campaign-shedrives husseindajani-nissanmotorco-shedrives-180512112019
The following presentation was given by me at the Dubai Lynx 2018 conference in Dubai, UAE. A series of events have caused a societal shift in the role Saudi women play over the years. This shift has been further accelerated with Saudi Vision 2030 leading to higher women employment rates and recently lifting the ban on women driving effective from June 2018. For years, brands have been struggling with the polarity found between existing mindsets in the Kingdom. Marketers and brand owners alike have been left with little choice when communicating with Saudi women, forced to opt for the 'safe routes'. It is time for brands to rethink their communications approach in the Saudi market. #SheDrives is an illustration and discovery of how brands can play a bigger role in the lives of Saudi Women. Video: https://www.youtube.com/watch?v=NtLHigLmXNo]]>

The following presentation was given by me at the Dubai Lynx 2018 conference in Dubai, UAE. A series of events have caused a societal shift in the role Saudi women play over the years. This shift has been further accelerated with Saudi Vision 2030 leading to higher women employment rates and recently lifting the ban on women driving effective from June 2018. For years, brands have been struggling with the polarity found between existing mindsets in the Kingdom. Marketers and brand owners alike have been left with little choice when communicating with Saudi women, forced to opt for the 'safe routes'. It is time for brands to rethink their communications approach in the Saudi market. #SheDrives is an illustration and discovery of how brands can play a bigger role in the lives of Saudi Women. Video: https://www.youtube.com/watch?v=NtLHigLmXNo]]>
Sat, 12 May 2018 11:20:18 GMT /hussy/nissan-saudi-arabias-women-driving-campaign-shedrives hussy@slideshare.net(hussy) Nissan Saudi Arabia's Women Driving Campaign - #shedrives hussy The following presentation was given by me at the Dubai Lynx 2018 conference in Dubai, UAE. A series of events have caused a societal shift in the role Saudi women play over the years. This shift has been further accelerated with Saudi Vision 2030 leading to higher women employment rates and recently lifting the ban on women driving effective from June 2018. For years, brands have been struggling with the polarity found between existing mindsets in the Kingdom. Marketers and brand owners alike have been left with little choice when communicating with Saudi women, forced to opt for the 'safe routes'. It is time for brands to rethink their communications approach in the Saudi market. #SheDrives is an illustration and discovery of how brands can play a bigger role in the lives of Saudi Women. Video: https://www.youtube.com/watch?v=NtLHigLmXNo <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/husseindajani-nissanmotorco-shedrives-180512112019-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The following presentation was given by me at the Dubai Lynx 2018 conference in Dubai, UAE. A series of events have caused a societal shift in the role Saudi women play over the years. This shift has been further accelerated with Saudi Vision 2030 leading to higher women employment rates and recently lifting the ban on women driving effective from June 2018. For years, brands have been struggling with the polarity found between existing mindsets in the Kingdom. Marketers and brand owners alike have been left with little choice when communicating with Saudi women, forced to opt for the &#39;safe routes&#39;. It is time for brands to rethink their communications approach in the Saudi market. #SheDrives is an illustration and discovery of how brands can play a bigger role in the lives of Saudi Women. Video: https://www.youtube.com/watch?v=NtLHigLmXNo
Nissan Saudi Arabia's Women Driving Campaign - #shedrives from Hussein M. Dajani hkdajani@gmail.com
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The future of content marketing /slideshow/the-future-of-content-marketing-72122453/72122453 thefutureofcontentmarketing-final-170214072510
Technology innovation has enabled incredible changes in the human behavior. If we look back just 20 years, we recall huge changes that disrupted the status quo: In the mid 90s, access to the internet changed the way people sought and consumed information (and marketers had to grapple with a whole new way of marketing online) In the early 2000s, online social networks allowed millions of people to connect with each other (and marketers had to develop playbooks to best engage with the prospects and customers) In the late 2000s, smartphones gave the public instant access to everything the internet offered, no matter where they are (and marketers had to ensure their content strategies were mobile-friendly) Today, were in the beginning of another period of major change -- where a number of innovations and shifts (to AI, bot platforms, voice based search, and further proliferation of video content, coupled with mobile-first consumers coming of age) will have a big impact on how marketers, and businesses in general, get things done.]]>

Technology innovation has enabled incredible changes in the human behavior. If we look back just 20 years, we recall huge changes that disrupted the status quo: In the mid 90s, access to the internet changed the way people sought and consumed information (and marketers had to grapple with a whole new way of marketing online) In the early 2000s, online social networks allowed millions of people to connect with each other (and marketers had to develop playbooks to best engage with the prospects and customers) In the late 2000s, smartphones gave the public instant access to everything the internet offered, no matter where they are (and marketers had to ensure their content strategies were mobile-friendly) Today, were in the beginning of another period of major change -- where a number of innovations and shifts (to AI, bot platforms, voice based search, and further proliferation of video content, coupled with mobile-first consumers coming of age) will have a big impact on how marketers, and businesses in general, get things done.]]>
Tue, 14 Feb 2017 07:25:10 GMT /slideshow/the-future-of-content-marketing-72122453/72122453 hussy@slideshare.net(hussy) The future of content marketing hussy Technology innovation has enabled incredible changes in the human behavior. If we look back just 20 years, we recall huge changes that disrupted the status quo: In the mid 90s, access to the internet changed the way people sought and consumed information (and marketers had to grapple with a whole new way of marketing online) In the early 2000s, online social networks allowed millions of people to connect with each other (and marketers had to develop playbooks to best engage with the prospects and customers) In the late 2000s, smartphones gave the public instant access to everything the internet offered, no matter where they are (and marketers had to ensure their content strategies were mobile-friendly) Today, were in the beginning of another period of major change -- where a number of innovations and shifts (to AI, bot platforms, voice based search, and further proliferation of video content, coupled with mobile-first consumers coming of age) will have a big impact on how marketers, and businesses in general, get things done. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thefutureofcontentmarketing-final-170214072510-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Technology innovation has enabled incredible changes in the human behavior. If we look back just 20 years, we recall huge changes that disrupted the status quo: In the mid 90s, access to the internet changed the way people sought and consumed information (and marketers had to grapple with a whole new way of marketing online) In the early 2000s, online social networks allowed millions of people to connect with each other (and marketers had to develop playbooks to best engage with the prospects and customers) In the late 2000s, smartphones gave the public instant access to everything the internet offered, no matter where they are (and marketers had to ensure their content strategies were mobile-friendly) Today, were in the beginning of another period of major change -- where a number of innovations and shifts (to AI, bot platforms, voice based search, and further proliferation of video content, coupled with mobile-first consumers coming of age) will have a big impact on how marketers, and businesses in general, get things done.
The future of content marketing from Hussein M. Dajani hkdajani@gmail.com
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The power of data in a digital world /slideshow/the-power-of-data-in-a-digital-world/67569697 husseindajani-dmfcairo2016-161024080044
A presentation shared in the Digital Media Forum conference in Cairo, Egypt.]]>

A presentation shared in the Digital Media Forum conference in Cairo, Egypt.]]>
Mon, 24 Oct 2016 08:00:44 GMT /slideshow/the-power-of-data-in-a-digital-world/67569697 hussy@slideshare.net(hussy) The power of data in a digital world hussy A presentation shared in the Digital Media Forum conference in Cairo, Egypt. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/husseindajani-dmfcairo2016-161024080044-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation shared in the Digital Media Forum conference in Cairo, Egypt.
The power of data in a digital world from Hussein M. Dajani hkdajani@gmail.com
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Internal social media guidelines /slideshow/internal-social-media-guidelines/55222843 internalsocialmediaguidelines-151117200614-lva1-app6891
My presentation at The P World's HR Experience about Social Media Guidelines in corporations on Nov 16 and 17, 2015.]]>

My presentation at The P World's HR Experience about Social Media Guidelines in corporations on Nov 16 and 17, 2015.]]>
Tue, 17 Nov 2015 20:06:14 GMT /slideshow/internal-social-media-guidelines/55222843 hussy@slideshare.net(hussy) Internal social media guidelines hussy My presentation at The P World's HR Experience about Social Media Guidelines in corporations on Nov 16 and 17, 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/internalsocialmediaguidelines-151117200614-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My presentation at The P World&#39;s HR Experience about Social Media Guidelines in corporations on Nov 16 and 17, 2015.
Internal social media guidelines from Hussein M. Dajani hkdajani@gmail.com
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Influence Marketing - Media 3.0 /hussy/influence-marketing-media-30 husseindajani-mashupconference-151103082733-lva1-app6891
This was a presentation given at Code Global's Mashup Conference in Kuwait City, Kuwait on the 25th and 26th of October, 2015.]]>

This was a presentation given at Code Global's Mashup Conference in Kuwait City, Kuwait on the 25th and 26th of October, 2015.]]>
Tue, 03 Nov 2015 08:27:33 GMT /hussy/influence-marketing-media-30 hussy@slideshare.net(hussy) Influence Marketing - Media 3.0 hussy This was a presentation given at Code Global's Mashup Conference in Kuwait City, Kuwait on the 25th and 26th of October, 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/husseindajani-mashupconference-151103082733-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This was a presentation given at Code Global&#39;s Mashup Conference in Kuwait City, Kuwait on the 25th and 26th of October, 2015.
Influence Marketing - Media 3.0 from Hussein M. Dajani hkdajani@gmail.com
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The Evolution of PR /slideshow/the-evolution-of-pr/53772320 theevolutionofpr-151010154044-lva1-app6892
This was a presentation shared in The P World's Global PR Trends Summit which took place in Beirut, Lebanon on October 8 and 9.]]>

This was a presentation shared in The P World's Global PR Trends Summit which took place in Beirut, Lebanon on October 8 and 9.]]>
Sat, 10 Oct 2015 15:40:44 GMT /slideshow/the-evolution-of-pr/53772320 hussy@slideshare.net(hussy) The Evolution of PR hussy This was a presentation shared in The P World's Global PR Trends Summit which took place in Beirut, Lebanon on October 8 and 9. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theevolutionofpr-151010154044-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This was a presentation shared in The P World&#39;s Global PR Trends Summit which took place in Beirut, Lebanon on October 8 and 9.
The Evolution of PR from Hussein M. Dajani hkdajani@gmail.com
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Storytelling to storydoing /slideshow/storytelling-to-storydoing/49423861 yal-storytellingtostorydoing-150615194902-lva1-app6891
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building. During the 2014 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE. YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups. Every month, they present a unique topic to their startup community with top caliber mentors & speakers. This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup". I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.]]>

Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building. During the 2014 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE. YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups. Every month, they present a unique topic to their startup community with top caliber mentors & speakers. This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup". I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.]]>
Mon, 15 Jun 2015 19:49:02 GMT /slideshow/storytelling-to-storydoing/49423861 hussy@slideshare.net(hussy) Storytelling to storydoing hussy Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building. During the 2014 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE. YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups. Every month, they present a unique topic to their startup community with top caliber mentors & speakers. This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup". I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yal-storytellingtostorydoing-150615194902-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Young Arab Leaders&#39;s mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building. During the 2014 2015 period, Young Arab Leaders (YAL) developed 15 business workshops &amp; 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE. YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating &amp; providing entrepreneurs with tools to launch or scale their startups. Every month, they present a unique topic to their startup community with top caliber mentors &amp; speakers. This month, June, they are focusing on a &quot;Marketing &amp; Communication Strategy for your Startup&quot;. I have been invited to share my expertise with YAL&#39;s startups &amp; upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
Storytelling to storydoing from Hussein M. Dajani hkdajani@gmail.com
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Real Time Marketing /slideshow/real-time-marketing-47992810/47992810 realtimemarketing-150511115709-lva1-app6892
The power of influencers in the age of influence. Who are influencers? How to identify them? How should brands work with them? Why should brands engage in influence marketing activities? All this is available in this presentation which was given on May 11, 2015 in Amman, Jordan as part of the Marketing Kingdom Amman Conference by The P World in Kempinski Hotel.]]>

The power of influencers in the age of influence. Who are influencers? How to identify them? How should brands work with them? Why should brands engage in influence marketing activities? All this is available in this presentation which was given on May 11, 2015 in Amman, Jordan as part of the Marketing Kingdom Amman Conference by The P World in Kempinski Hotel.]]>
Mon, 11 May 2015 11:57:09 GMT /slideshow/real-time-marketing-47992810/47992810 hussy@slideshare.net(hussy) Real Time Marketing hussy The power of influencers in the age of influence. Who are influencers? How to identify them? How should brands work with them? Why should brands engage in influence marketing activities? All this is available in this presentation which was given on May 11, 2015 in Amman, Jordan as part of the Marketing Kingdom Amman Conference by The P World in Kempinski Hotel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/realtimemarketing-150511115709-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The power of influencers in the age of influence. Who are influencers? How to identify them? How should brands work with them? Why should brands engage in influence marketing activities? All this is available in this presentation which was given on May 11, 2015 in Amman, Jordan as part of the Marketing Kingdom Amman Conference by The P World in Kempinski Hotel.
Real Time Marketing from Hussein M. Dajani hkdajani@gmail.com
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The Age of Conversation: Why You Need Content Marketing /slideshow/the-age-of-conversation-47413362/47413362 theageofconversation-150425172130-conversion-gate02
What is content marketing? Why is it required? What role does content play in a brand's marketing plan? What do people want from brands? This presentation was given at the Saudi Mobile Conference in Riyadh on April 26, 2015.]]>

What is content marketing? Why is it required? What role does content play in a brand's marketing plan? What do people want from brands? This presentation was given at the Saudi Mobile Conference in Riyadh on April 26, 2015.]]>
Sat, 25 Apr 2015 17:21:30 GMT /slideshow/the-age-of-conversation-47413362/47413362 hussy@slideshare.net(hussy) The age of conversation hussy What is content marketing? Why is it required? What role does content play in a brand's marketing plan? What do people want from brands? This presentation was given at the Saudi Mobile Conference in Riyadh on April 26, 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theageofconversation-150425172130-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What is content marketing? Why is it required? What role does content play in a brand&#39;s marketing plan? What do people want from brands? This presentation was given at the Saudi Mobile Conference in Riyadh on April 26, 2015.
The age of conversation from Hussein M. Dajani hkdajani@gmail.com
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Age of the customer /slideshow/age-of-the-customer-42434558/42434558 ageofthecustomer-141206234217-conversion-gate02
My presentation at #DGTLU conference in Beirut, Lebanon on Dec 5, 2014 about using social media for customer service. Brands referenced include: - Middle East Airlines, - KLM, - Nandos, - Vodafone Egypt, - Touch Lebanon, - United Airlines, - Kitkat, - Oreo.]]>

My presentation at #DGTLU conference in Beirut, Lebanon on Dec 5, 2014 about using social media for customer service. Brands referenced include: - Middle East Airlines, - KLM, - Nandos, - Vodafone Egypt, - Touch Lebanon, - United Airlines, - Kitkat, - Oreo.]]>
Sat, 06 Dec 2014 23:42:17 GMT /slideshow/age-of-the-customer-42434558/42434558 hussy@slideshare.net(hussy) Age of the customer hussy My presentation at #DGTLU conference in Beirut, Lebanon on Dec 5, 2014 about using social media for customer service. Brands referenced include: - Middle East Airlines, - KLM, - Nandos, - Vodafone Egypt, - Touch Lebanon, - United Airlines, - Kitkat, - Oreo. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ageofthecustomer-141206234217-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My presentation at #DGTLU conference in Beirut, Lebanon on Dec 5, 2014 about using social media for customer service. Brands referenced include: - Middle East Airlines, - KLM, - Nandos, - Vodafone Egypt, - Touch Lebanon, - United Airlines, - Kitkat, - Oreo.
Age of the customer from Hussein M. Dajani hkdajani@gmail.com
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WPP HPG Letter /slideshow/wpp-hpg-letter/35623045 bobjeffreysjwt-wpphpgletter-140608124641-phpapp01
The WPP High Potential Leader Award identifies a rising star whose contributions have shaped the fabric of [ones] office and grown business. This award is given to only 50 people from a network of over 9000. On Nov 16, 2007, I was the proud recipient of this award. I was nominated originally by Marian Salzman, former CMO of JWT Worldwide, chosen by an executive committee, and awarded by Sir Martin Sorrell, president, chairman, and CEO of WPP group of companies Worldwide, and Bob Jeffrey, chairman and CEO of JWT Worldwide]]>

The WPP High Potential Leader Award identifies a rising star whose contributions have shaped the fabric of [ones] office and grown business. This award is given to only 50 people from a network of over 9000. On Nov 16, 2007, I was the proud recipient of this award. I was nominated originally by Marian Salzman, former CMO of JWT Worldwide, chosen by an executive committee, and awarded by Sir Martin Sorrell, president, chairman, and CEO of WPP group of companies Worldwide, and Bob Jeffrey, chairman and CEO of JWT Worldwide]]>
Sun, 08 Jun 2014 12:46:41 GMT /slideshow/wpp-hpg-letter/35623045 hussy@slideshare.net(hussy) WPP HPG Letter hussy The WPP High Potential Leader Award identifies a rising star whose contributions have shaped the fabric of [ones] office and grown business. This award is given to only 50 people from a network of over 9000. On Nov 16, 2007, I was the proud recipient of this award. I was nominated originally by Marian Salzman, former CMO of JWT Worldwide, chosen by an executive committee, and awarded by Sir Martin Sorrell, president, chairman, and CEO of WPP group of companies Worldwide, and Bob Jeffrey, chairman and CEO of JWT Worldwide <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bobjeffreysjwt-wpphpgletter-140608124641-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The WPP High Potential Leader Award identifies a rising star whose contributions have shaped the fabric of [ones] office and grown business. This award is given to only 50 people from a network of over 9000. On Nov 16, 2007, I was the proud recipient of this award. I was nominated originally by Marian Salzman, former CMO of JWT Worldwide, chosen by an executive committee, and awarded by Sir Martin Sorrell, president, chairman, and CEO of WPP group of companies Worldwide, and Bob Jeffrey, chairman and CEO of JWT Worldwide
WPP HPG Letter from Hussein M. Dajani hkdajani@gmail.com
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https://cdn.slidesharecdn.com/profile-photo-hussy-48x48.jpg?cb=1712132137 Hussein has over 17 years of solid Marketing Communication experience in the space leading and building integrated marketing practices and customer experience journeys within multinational agencies (JWT, Leo Burnett, and TBWA\), clients (Saudi Telecom Co., Vodafone, Nokia, Visa, and HSBC) and companies (Fortune 500 Virgin Mobile, Red Bull, Nissan Motor Co.), across the Middle East and Africa region. about.me/husseindajani https://cdn.slidesharecdn.com/ss_thumbnails/husseindajani-nissanmotorco-shedrives-180512112019-thumbnail.jpg?width=320&height=320&fit=bounds hussy/nissan-saudi-arabias-women-driving-campaign-shedrives Nissan Saudi Arabia&#39;s ... https://cdn.slidesharecdn.com/ss_thumbnails/thefutureofcontentmarketing-final-170214072510-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-future-of-content-marketing-72122453/72122453 The future of content ... https://cdn.slidesharecdn.com/ss_thumbnails/husseindajani-dmfcairo2016-161024080044-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-power-of-data-in-a-digital-world/67569697 The power of data in a...