ºÝºÝߣshows by User: ianrobins / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: ianrobins / Thu, 21 Apr 2016 18:22:39 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: ianrobins 6 simple steps to convert site analytics data into valuable audience personas. And how to build content strategies to service them. /slideshow/how-to-develop-your-audience-personas-and-build-content-strategies-for-them/61205047 whoisyourdigitalaudience-160421182239
Who is your digital audience? And how to determine your content strategy for them. This is a talk I gave at the Information Industry Network's Digital Content Strategies event 21 April 2016. #iidigital Full post on Medium: https://medium.com/@ianrobins/how-to-develop-your-audience-personas-and-build-content-strategies-for-them-fe21588f10a7#.wziktsuda]]>
Who is your digital audience? And how to determine your content strategy for them. This is a talk I gave at the Information Industry Network's Digital Content Strategies event 21 April 2016. #iidigital Full post on Medium: https://medium.com/@ianrobins/how-to-develop-your-audience-personas-and-build-content-strategies-for-them-fe21588f10a7#.wziktsuda]]> Thu, 21 Apr 2016 18:22:39 GMT /slideshow/how-to-develop-your-audience-personas-and-build-content-strategies-for-them/61205047 ianrobins@slideshare.net(ianrobins) 6 simple steps to convert site analytics data into valuable audience personas. And how to build content strategies to service them. ianrobins Who is your digital audience? And how to determine your content strategy for them. This is a talk I gave at the Information Industry Network's Digital Content Strategies event 21 April 2016. #iidigital Full post on Medium: https://medium.com/@ianrobins/how-to-develop-your-audience-personas-and-build-content-strategies-for-them-fe21588f10a7#.wziktsuda <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whoisyourdigitalaudience-160421182239-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Who is your digital audience? And how to determine your content strategy for them. This is a talk I gave at the Information Industry Network&#39;s Digital Content Strategies event 21 April 2016. #iidigital Full post on Medium: https://medium.com/@ianrobins/how-to-develop-your-audience-personas-and-build-content-strategies-for-them-fe21588f10a7#.wziktsuda
6 simple steps to convert site analytics data into valuable audience personas. And how to build content strategies to service them. from Ian Robins
]]> 1743 5 https://cdn.slidesharecdn.com/ss_thumbnails/whoisyourdigitalaudience-160421182239-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Our approach to creating greater audience engagement /slideshow/sift-media-aop-presentation-october-2014/40120928 siftmediaaoppresentationoctober2014-141010114303-conversion-gate01
Our presentation at the AOP 2014 Autumn Conference on how we are looking create greater audience engagement. We also cover our 7 tips on implementing a data management platform (DMP)]]>
Our presentation at the AOP 2014 Autumn Conference on how we are looking create greater audience engagement. We also cover our 7 tips on implementing a data management platform (DMP)]]> Fri, 10 Oct 2014 11:43:03 GMT /slideshow/sift-media-aop-presentation-october-2014/40120928 ianrobins@slideshare.net(ianrobins) Our approach to creating greater audience engagement ianrobins Our presentation at the AOP 2014 Autumn Conference on how we are looking create greater audience engagement. We also cover our 7 tips on implementing a data management platform (DMP) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/siftmediaaoppresentationoctober2014-141010114303-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Our presentation at the AOP 2014 Autumn Conference on how we are looking create greater audience engagement. We also cover our 7 tips on implementing a data management platform (DMP)
Our approach to creating greater audience engagement from Ian Robins
]]> 855 5 https://cdn.slidesharecdn.com/ss_thumbnails/siftmediaaoppresentationoctober2014-141010114303-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sift presentation for Open Co Bristol and Bath October 2014 /slideshow/sift-presentation-for-open-co-bristol-and-bath-october-2014/39835735 siftpresentationforopencobristolandbath-141003053726-phpapp02
Presentation by Sift for Open Co Bristol and Bath October 2014 highlighting some of our recent developments.]]>
Presentation by Sift for Open Co Bristol and Bath October 2014 highlighting some of our recent developments.]]> Fri, 03 Oct 2014 05:37:26 GMT /slideshow/sift-presentation-for-open-co-bristol-and-bath-october-2014/39835735 ianrobins@slideshare.net(ianrobins) Sift presentation for Open Co Bristol and Bath October 2014 ianrobins Presentation by Sift for Open Co Bristol and Bath October 2014 highlighting some of our recent developments. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/siftpresentationforopencobristolandbath-141003053726-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by Sift for Open Co Bristol and Bath October 2014 highlighting some of our recent developments.
Sift presentation for Open Co Bristol and Bath October 2014 from Ian Robins
]]> 728 1 https://cdn.slidesharecdn.com/ss_thumbnails/siftpresentationforopencobristolandbath-141003053726-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sift Media Culture Code - Inspiring Positive Action /ianrobins/sift-media-culture-code siftmediaculturecode-140903160710-phpapp01
Sift Media's #culturecode setting out how we are creating an amazing company.]]>
Sift Media's #culturecode setting out how we are creating an amazing company.]]> Wed, 03 Sep 2014 16:07:10 GMT /ianrobins/sift-media-culture-code ianrobins@slideshare.net(ianrobins) Sift Media Culture Code - Inspiring Positive Action ianrobins Sift Media's #culturecode setting out how we are creating an amazing company. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/siftmediaculturecode-140903160710-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sift Media&#39;s #culturecode setting out how we are creating an amazing company.
Sift Media Culture Code - Inspiring Positive Action from Ian Robins
]]> 37791 11 https://cdn.slidesharecdn.com/ss_thumbnails/siftmediaculturecode-140903160710-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-ianrobins-48x48.jpg?cb=1684500811 I’m a strategic problem solver who finds purpose in enabling companies to achieve their growth goals through marketing. By understanding the company vision, growth roadmap and KPIs, I develop aligned plans and activity so that marketing is contributing towards that growth. I build actionable insights from data to inform digital strategies that inspire a better way to drive growth. I’m passionate about developing strong teams and experiences to generate the results needed. I’m comfortable developing strategic plans or rolling my sleeves up and getting stuck into the day-to-day. I’m someone who thrives in growing, fast-paced environments where I can make a difference. www.twitter.com/ianrobins https://cdn.slidesharecdn.com/ss_thumbnails/whoisyourdigitalaudience-160421182239-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-develop-your-audience-personas-and-build-content-strategies-for-them/61205047 6 simple steps to conv... https://cdn.slidesharecdn.com/ss_thumbnails/siftmediaaoppresentationoctober2014-141010114303-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sift-media-aop-presentation-october-2014/40120928 Our approach to creati... https://cdn.slidesharecdn.com/ss_thumbnails/siftpresentationforopencobristolandbath-141003053726-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sift-presentation-for-open-co-bristol-and-bath-october-2014/39835735 Sift presentation for ...