際際滷shows by User: iiminternship101 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: iiminternship101 / Fri, 23 Feb 2018 08:18:24 GMT 際際滷Share feed for 際際滷shows by User: iiminternship101 Purple Cow - Book Summary /slideshow/purple-cow-book-summary/88700317 booksummary-purplecow-180223081824
Purple cow book summary.]]>
Purple cow book summary.]]> Fri, 23 Feb 2018 08:18:24 GMT /slideshow/purple-cow-book-summary/88700317 iiminternship101@slideshare.net(iiminternship101) Purple Cow - Book Summary iiminternship101 Purple cow book summary. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/booksummary-purplecow-180223081824-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Purple cow book summary.
Purple Cow - Book Summary from Sameer Mathur
]]> 2524 8 https://cdn.slidesharecdn.com/ss_thumbnails/booksummary-purplecow-180223081824-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Buyology - Book Summary /slideshow/buyology-book-summary/88700314 booksummary-buyology-180223081824
Buyology book Summary.]]>
Buyology book Summary.]]> Fri, 23 Feb 2018 08:18:23 GMT /slideshow/buyology-book-summary/88700314 iiminternship101@slideshare.net(iiminternship101) Buyology - Book Summary iiminternship101 Buyology book Summary. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/booksummary-buyology-180223081824-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Buyology book Summary.
Buyology - Book Summary from Sameer Mathur
]]> 7150 20 https://cdn.slidesharecdn.com/ss_thumbnails/booksummary-buyology-180223081824-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Integrated Marketing Communications to Build Brand Equity /slideshow/integrated-marketing-communications-to-build-brand-equity-88699934/88699934 integratedmarketingcommunicationstobuildbrandequity-180223081335
The slides are prepared by Prof. Sameer Mathur.]]>
The slides are prepared by Prof. Sameer Mathur.]]> Fri, 23 Feb 2018 08:13:35 GMT /slideshow/integrated-marketing-communications-to-build-brand-equity-88699934/88699934 iiminternship101@slideshare.net(iiminternship101) Integrated Marketing Communications to Build Brand Equity iiminternship101 The slides are prepared by Prof. Sameer Mathur. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/integratedmarketingcommunicationstobuildbrandequity-180223081335-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slides are prepared by Prof. Sameer Mathur.
Integrated Marketing Communications to Build Brand Equity from Sameer Mathur
]]> 1046 2 https://cdn.slidesharecdn.com/ss_thumbnails/integratedmarketingcommunicationstobuildbrandequity-180223081335-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sales Promotion /slideshow/sales-promotion-88699932/88699932 salespromotion-180223081335
The slides are prepared by Prof. Sameer Mathur.]]>
The slides are prepared by Prof. Sameer Mathur.]]> Fri, 23 Feb 2018 08:13:35 GMT /slideshow/sales-promotion-88699932/88699932 iiminternship101@slideshare.net(iiminternship101) Sales Promotion iiminternship101 The slides are prepared by Prof. Sameer Mathur. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/salespromotion-180223081335-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slides are prepared by Prof. Sameer Mathur.
Sales Promotion from Sameer Mathur
]]> 360 1 https://cdn.slidesharecdn.com/ss_thumbnails/salespromotion-180223081335-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Integrated Marketing Communications /slideshow/integrated-marketing-communications-88699930/88699930 integratedmarketingcommunications-180223081334
The slides are prepared by Prof. Sameer Mathur.]]>
The slides are prepared by Prof. Sameer Mathur.]]> Fri, 23 Feb 2018 08:13:34 GMT /slideshow/integrated-marketing-communications-88699930/88699930 iiminternship101@slideshare.net(iiminternship101) Integrated Marketing Communications iiminternship101 The slides are prepared by Prof. Sameer Mathur. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/integratedmarketingcommunications-180223081334-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slides are prepared by Prof. Sameer Mathur.
Integrated Marketing Communications from Sameer Mathur
]]> 462 2 https://cdn.slidesharecdn.com/ss_thumbnails/integratedmarketingcommunications-180223081334-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand Positioning /slideshow/brand-positioning-88699648/88699648 brandpositioning-180223081013
The slides are prepared by Prof. Sameer Mathur.]]>
The slides are prepared by Prof. Sameer Mathur.]]> Fri, 23 Feb 2018 08:10:13 GMT /slideshow/brand-positioning-88699648/88699648 iiminternship101@slideshare.net(iiminternship101) Brand Positioning iiminternship101 The slides are prepared by Prof. Sameer Mathur. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandpositioning-180223081013-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slides are prepared by Prof. Sameer Mathur.
Brand Positioning from Sameer Mathur
]]> 965 1 https://cdn.slidesharecdn.com/ss_thumbnails/brandpositioning-180223081013-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand Mantra /slideshow/brand-mantra-88699645/88699645 brandmantra-180223081012
The slides are prepared by Prof. Sameer Mathur.]]>
The slides are prepared by Prof. Sameer Mathur.]]> Fri, 23 Feb 2018 08:10:12 GMT /slideshow/brand-mantra-88699645/88699645 iiminternship101@slideshare.net(iiminternship101) Brand Mantra iiminternship101 The slides are prepared by Prof. Sameer Mathur. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandmantra-180223081012-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slides are prepared by Prof. Sameer Mathur.
Brand Mantra from Sameer Mathur
]]> 2232 5 https://cdn.slidesharecdn.com/ss_thumbnails/brandmantra-180223081012-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Consumer Purchase Decision Process /iiminternship101/the-consumer-purchase-decision-process-88699249 theconsumerpurchasedecisionprocess-180223080535
The slides are prepared by Prof. Sameer Mathur.]]>
The slides are prepared by Prof. Sameer Mathur.]]> Fri, 23 Feb 2018 08:05:35 GMT /iiminternship101/the-consumer-purchase-decision-process-88699249 iiminternship101@slideshare.net(iiminternship101) The Consumer Purchase Decision Process iiminternship101 The slides are prepared by Prof. Sameer Mathur. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theconsumerpurchasedecisionprocess-180223080535-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slides are prepared by Prof. Sameer Mathur.
The Consumer Purchase Decision Process from Sameer Mathur
]]> 817 5 https://cdn.slidesharecdn.com/ss_thumbnails/theconsumerpurchasedecisionprocess-180223080535-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Definitions of Marketing /slideshow/definitions-of-marketing/88699247 definitionsofmarketing-180223080534
The slides are prepared by Prof. Sameer Mathur.]]>
The slides are prepared by Prof. Sameer Mathur.]]> Fri, 23 Feb 2018 08:05:34 GMT /slideshow/definitions-of-marketing/88699247 iiminternship101@slideshare.net(iiminternship101) Definitions of Marketing iiminternship101 The slides are prepared by Prof. Sameer Mathur. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/definitionsofmarketing-180223080534-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slides are prepared by Prof. Sameer Mathur.
Definitions of Marketing from Sameer Mathur
]]> 335 1 https://cdn.slidesharecdn.com/ss_thumbnails/definitionsofmarketing-180223080534-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What is marketing? /slideshow/what-is-marketing-88699190/88699190 whatismarketing-180223080447
The slides are prepared by Prof. Sameer Mathur.]]>
The slides are prepared by Prof. Sameer Mathur.]]> Fri, 23 Feb 2018 08:04:47 GMT /slideshow/what-is-marketing-88699190/88699190 iiminternship101@slideshare.net(iiminternship101) What is marketing? iiminternship101 The slides are prepared by Prof. Sameer Mathur. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatismarketing-180223080447-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slides are prepared by Prof. Sameer Mathur.
What is marketing? from Sameer Mathur
]]> 372 1 https://cdn.slidesharecdn.com/ss_thumbnails/whatismarketing-180223080447-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Final assignment /slideshow/final-assignment-50094742/50094742 finalassignment-150702133013-lva1-app6892
This is an amalgamation of all the techniques of marketing learnt by me.]]>
This is an amalgamation of all the techniques of marketing learnt by me.]]> Thu, 02 Jul 2015 13:30:13 GMT /slideshow/final-assignment-50094742/50094742 iiminternship101@slideshare.net(iiminternship101) Final assignment iiminternship101 This is an amalgamation of all the techniques of marketing learnt by me. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalassignment-150702133013-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is an amalgamation of all the techniques of marketing learnt by me.
Final assignment from Sameer Mathur
]]> 788 7 https://cdn.slidesharecdn.com/ss_thumbnails/finalassignment-150702133013-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Nancy duarte /iiminternship101/nancy-duarte-50094449 nancyduarte-150702132310-lva1-app6892
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]]> Thu, 02 Jul 2015 13:23:10 GMT /iiminternship101/nancy-duarte-50094449 iiminternship101@slideshare.net(iiminternship101) Nancy duarte iiminternship101 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nancyduarte-150702132310-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Nancy duarte from Sameer Mathur
]]> 746 5 https://cdn.slidesharecdn.com/ss_thumbnails/nancyduarte-150702132310-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How do we define and classify services, and how do they differ from goods /slideshow/how-do-we-define-and-classify-services-and-how-do-they-differ-from-goods-50093970/50093970 howdowedefineandclassifyservicesandhowdotheydifferfromgoods-150702131058-lva1-app6892
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]]> Thu, 02 Jul 2015 13:10:58 GMT /slideshow/how-do-we-define-and-classify-services-and-how-do-they-differ-from-goods-50093970/50093970 iiminternship101@slideshare.net(iiminternship101) How do we define and classify services, and how do they differ from goods iiminternship101 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howdowedefineandclassifyservicesandhowdotheydifferfromgoods-150702131058-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
How do we define and classify services, and how do they differ from goods from Sameer Mathur
]]> 784 5 https://cdn.slidesharecdn.com/ss_thumbnails/howdowedefineandclassifyservicesandhowdotheydifferfromgoods-150702131058-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How can we improve service quality /slideshow/how-can-we-improve-service-quality-50093930/50093930 howcanweimproveservicequality-150702130934-lva1-app6891
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]]> Thu, 02 Jul 2015 13:09:34 GMT /slideshow/how-can-we-improve-service-quality-50093930/50093930 iiminternship101@slideshare.net(iiminternship101) How can we improve service quality iiminternship101 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howcanweimproveservicequality-150702130934-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
How can we improve service quality from Sameer Mathur
]]> 418 4 https://cdn.slidesharecdn.com/ss_thumbnails/howcanweimproveservicequality-150702130934-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How can companies use packaging, labelling, warranties and guarantees as market tools /slideshow/how-can-companies-use-packaging-labelling-warranties-and-guarantees-as-market-tools-50093771/50093771 howcancompaniesusepackaginglabellingwarrantiesandguaranteesasmarkettools-150702130521-lva1-app6891
This presentation deals with How can companies use packaging, labelling, warranties and guarantees as market tools.]]>
This presentation deals with How can companies use packaging, labelling, warranties and guarantees as market tools.]]> Thu, 02 Jul 2015 13:05:21 GMT /slideshow/how-can-companies-use-packaging-labelling-warranties-and-guarantees-as-market-tools-50093771/50093771 iiminternship101@slideshare.net(iiminternship101) How can companies use packaging, labelling, warranties and guarantees as market tools iiminternship101 This presentation deals with How can companies use packaging, labelling, warranties and guarantees as market tools. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howcancompaniesusepackaginglabellingwarrantiesandguaranteesasmarkettools-150702130521-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation deals with How can companies use packaging, labelling, warranties and guarantees as market tools.
How can companies use packaging, labelling, warranties and guarantees as market tools from Sameer Mathur
]]> 790 4 https://cdn.slidesharecdn.com/ss_thumbnails/howcancompaniesusepackaginglabellingwarrantiesandguaranteesasmarkettools-150702130521-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How can companies differentiate products /slideshow/how-can-companies-differentiate-products-50093738/50093738 howcancompaniesdifferentiateproducts-150702130409-lva1-app6892
This presentation deals with How can companies differentiate products]]>
This presentation deals with How can companies differentiate products]]> Thu, 02 Jul 2015 13:04:09 GMT /slideshow/how-can-companies-differentiate-products-50093738/50093738 iiminternship101@slideshare.net(iiminternship101) How can companies differentiate products iiminternship101 This presentation deals with How can companies differentiate products <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howcancompaniesdifferentiateproducts-150702130409-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation deals with How can companies differentiate products
How can companies differentiate products from Sameer Mathur
]]> 480 5 https://cdn.slidesharecdn.com/ss_thumbnails/howcancompaniesdifferentiateproducts-150702130409-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why is product design important and what factors affect a good design? /slideshow/why-is-product-design-important-and-what-factors-affect-a-good-design-50093733/50093733 whyisproductdesignimportantandwhatfactorsaffectagooddesign1-150702130405-lva1-app6891
This prese]]>
This prese]]> Thu, 02 Jul 2015 13:04:05 GMT /slideshow/why-is-product-design-important-and-what-factors-affect-a-good-design-50093733/50093733 iiminternship101@slideshare.net(iiminternship101) Why is product design important and what factors affect a good design? iiminternship101 This prese <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whyisproductdesignimportantandwhatfactorsaffectagooddesign1-150702130405-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This prese
Why is product design important and what factors affect a good design? from Sameer Mathur
]]> 662 6 https://cdn.slidesharecdn.com/ss_thumbnails/whyisproductdesignimportantandwhatfactorsaffectagooddesign1-150702130405-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What are the characteristics of products and how do marketers classify products? /slideshow/what-are-the-characteristics-of-products-and-how-do-marketers-classify-products-50093667/50093667 whatarethecharacteristicsofproductsandhowdomarketersclassifyproducts1-150702130246-lva1-app6891
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]]> Thu, 02 Jul 2015 13:02:46 GMT /slideshow/what-are-the-characteristics-of-products-and-how-do-marketers-classify-products-50093667/50093667 iiminternship101@slideshare.net(iiminternship101) What are the characteristics of products and how do marketers classify products? iiminternship101 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatarethecharacteristicsofproductsandhowdomarketersclassifyproducts1-150702130246-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
What are the characteristics of products and how do marketers classify products? from Sameer Mathur
]]> 2058 7 https://cdn.slidesharecdn.com/ss_thumbnails/whatarethecharacteristicsofproductsandhowdomarketersclassifyproducts1-150702130246-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How can companies combine products to create strong co brands or ingredient brands /slideshow/how-can-companies-combine-products-to-create-strong-co-brands-or-ingredient-brands-50093643/50093643 howcancompaniescombineproductstocreatestrongco-brandsoringredientbrands-150702130211-lva1-app6891
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]]> Thu, 02 Jul 2015 13:02:11 GMT /slideshow/how-can-companies-combine-products-to-create-strong-co-brands-or-ingredient-brands-50093643/50093643 iiminternship101@slideshare.net(iiminternship101) How can companies combine products to create strong co brands or ingredient brands iiminternship101 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howcancompaniescombineproductstocreatestrongco-brandsoringredientbrands-150702130211-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
How can companies combine products to create strong co brands or ingredient brands from Sameer Mathur
]]> 420 6 https://cdn.slidesharecdn.com/ss_thumbnails/howcancompaniescombineproductstocreatestrongco-brandsoringredientbrands-150702130211-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How can a company build and manage its product mix and product lines /slideshow/how-can-a-company-build-and-manage-its-product-mix-and-product-lines-50093607/50093607 howcanacompanybuildandmanageitsproductmixandproductlines-150702130103-lva1-app6891
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]]> Thu, 02 Jul 2015 13:01:02 GMT /slideshow/how-can-a-company-build-and-manage-its-product-mix-and-product-lines-50093607/50093607 iiminternship101@slideshare.net(iiminternship101) How can a company build and manage its product mix and product lines iiminternship101 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howcanacompanybuildandmanageitsproductmixandproductlines-150702130103-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
How can a company build and manage its product mix and product lines from Sameer Mathur
]]> 567 5 https://cdn.slidesharecdn.com/ss_thumbnails/howcanacompanybuildandmanageitsproductmixandproductlines-150702130103-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-iiminternship101-48x48.jpg?cb=1523670744 The slides in this 際際滷share profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com www.IIMInternship.com https://cdn.slidesharecdn.com/ss_thumbnails/booksummary-purplecow-180223081824-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/purple-cow-book-summary/88700317 Purple Cow - Book Summary https://cdn.slidesharecdn.com/ss_thumbnails/booksummary-buyology-180223081824-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/buyology-book-summary/88700314 Buyology - Book Summary https://cdn.slidesharecdn.com/ss_thumbnails/integratedmarketingcommunicationstobuildbrandequity-180223081335-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/integrated-marketing-communications-to-build-brand-equity-88699934/88699934 Integrated Marketing C...