際際滷shows by User: inPowered / http://www.slideshare.net/images/logo.gif 際際滷shows by User: inPowered / Fri, 27 Sep 2013 09:48:36 GMT 際際滷Share feed for 際際滷shows by User: inPowered The ROI Impact of Expert Earned Media /slideshow/in-powered-thevalueofexpertmediaconsumption/26620442 inpoweredthe-value-of-expert-media-consumption-130927094836-phpapp02
According to Forrester, consumers trust expert opinions 6x more than advertising when deciding what product to buy. But earned media is impossible to control and difficult to scale. Until now. Read this research paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.]]>
According to Forrester, consumers trust expert opinions 6x more than advertising when deciding what product to buy. But earned media is impossible to control and difficult to scale. Until now. Read this research paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.]]> Fri, 27 Sep 2013 09:48:36 GMT /slideshow/in-powered-thevalueofexpertmediaconsumption/26620442 inPowered@slideshare.net(inPowered) The ROI Impact of Expert Earned Media inPowered According to Forrester, consumers trust expert opinions 6x more than advertising when deciding what product to buy. But earned media is impossible to control and difficult to scale. Until now. Read this research paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/inpoweredthe-value-of-expert-media-consumption-130927094836-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> According to Forrester, consumers trust expert opinions 6x more than advertising when deciding what product to buy. But earned media is impossible to control and difficult to scale. Until now. Read this research paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
The ROI Impact of Expert Earned Media from Everyday Health
]]> 1182 6 https://cdn.slidesharecdn.com/ss_thumbnails/inpoweredthe-value-of-expert-media-consumption-130927094836-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-inPowered-48x48.jpg?cb=1526594105 A highly motivated and results-driven professional with a solid understanding of digital advertising, B2B marketing, sales development, and marketing communications. Excellent creative and analytic abilities. Powerful storyteller with strong communication skills, both oral and written. Experience leading and motivating teams to achieve goals. Organized with high performance standards and an exceptional attention to detail. Adept at developing and implementing successful strategies to sell, market, and increase profitability in the digital space. Named one of mins Rising Stars in Business Media. SPECIALTIES: Online Advertising | Digital Marketing | B2B Marketing | SaaS Marketing | S http://inpwrd.com