�ݺ�ߣshows by User: inmobi

�ݺ�ߣshows by User: inmobi / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: inmobi / Fri, 03 Apr 2020 06:41:49 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: inmobi Responding to Coronavirus: How marketers can leverage digital responsibly /slideshow/responding-to-coronavirus-how-marketers-can-leverage-digital-responsibly/231342801 respondingtocoronavirus-howmarketerscanleveragedigitalresponsibly-200403064149
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.]]>
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.]]> Fri, 03 Apr 2020 06:41:49 GMT /slideshow/responding-to-coronavirus-how-marketers-can-leverage-digital-responsibly/231342801 inmobi@slideshare.net(inmobi) Responding to Coronavirus: How marketers can leverage digital responsibly inmobi The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/respondingtocoronavirus-howmarketerscanleveragedigitalresponsibly-200403064149-thumbnail.jpg?width=120&height=120&fit=bounds" /> The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.

Responding to Coronavirus: How marketers can leverage digital responsibly from InMobi

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0 2020: Celebrating the Era of the Connected Consumer /slideshow/2020-celebrating-the-era-of-the-connected-consumer-227126621/227126621 2020celebratingtheeraoftheconnectedconsumer1-200206143121
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.]]>
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.]]> Thu, 06 Feb 2020 14:31:21 GMT /slideshow/2020-celebrating-the-era-of-the-connected-consumer-227126621/227126621 inmobi@slideshare.net(inmobi) 2020: Celebrating the Era of the Connected Consumer inmobi India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2020celebratingtheeraoftheconnectedconsumer1-200206143121-thumbnail.jpg?width=120&height=120&fit=bounds" /> India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.

2020: Celebrating the Era of the Connected Consumer from InMobi

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0 Winning the Indian Festive Shopper in 2019 /slideshow/winning-the-indian-festive-shopper-in-2019-175845507/175845507 winningtheindianfestiveshopper-190925054605
Understand the Connected India Consumer and how you can win them over this Festive Season ]]>
Understand the Connected India Consumer and how you can win them over this Festive Season ]]> Wed, 25 Sep 2019 05:46:05 GMT /slideshow/winning-the-indian-festive-shopper-in-2019-175845507/175845507 inmobi@slideshare.net(inmobi) Winning the Indian Festive Shopper in 2019 inmobi Understand the Connected India Consumer and how you can win them over this Festive Season <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/winningtheindianfestiveshopper-190925054605-thumbnail.jpg?width=120&height=120&fit=bounds" /> Understand the Connected India Consumer and how you can win them over this Festive Season

Winning the Indian Festive Shopper in 2019 from InMobi

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0 The Changing Face of the Indian Mobile User /slideshow/the-changing-face-of-the-indian-mobile-user/132879488 thechangingfaceoftheindianmobileuser-190222115010
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings. ]]>
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings. ]]> Fri, 22 Feb 2019 11:50:09 GMT /slideshow/the-changing-face-of-the-indian-mobile-user/132879488 inmobi@slideshare.net(inmobi) The Changing Face of the Indian Mobile User inmobi India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thechangingfaceoftheindianmobileuser-190222115010-thumbnail.jpg?width=120&height=120&fit=bounds" /> India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.

The Changing Face of the Indian Mobile User from InMobi

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0 Unlocking the True Potential of Data on Mobile /slideshow/unlocking-the-true-potential-of-data-on-mobile-124227273/124227273 indiawebinar-22nd-181128060219
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.]]>
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.]]> Wed, 28 Nov 2018 06:02:19 GMT /slideshow/unlocking-the-true-potential-of-data-on-mobile-124227273/124227273 inmobi@slideshare.net(inmobi) Unlocking the True Potential of Data on Mobile inmobi While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/indiawebinar-22nd-181128060219-thumbnail.jpg?width=120&height=120&fit=bounds" /> While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.

Unlocking the True Potential of Data on Mobile from InMobi

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0 InMobi State of Mobile Video Advertising Report 2018 /slideshow/inmobi-state-of-mobile-video-advertising-report-2018/113255984 inmobistateofmobilevideoadvertisingreport2018-180906223443
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. ]]>
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. ]]> Thu, 06 Sep 2018 22:34:43 GMT /slideshow/inmobi-state-of-mobile-video-advertising-report-2018/113255984 inmobi@slideshare.net(inmobi) InMobi State of Mobile Video Advertising Report 2018 inmobi In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/inmobistateofmobilevideoadvertisingreport2018-180906223443-thumbnail.jpg?width=120&height=120&fit=bounds" /> In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.

InMobi State of Mobile Video Advertising Report 2018 from InMobi

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0 Neural Field aware Factorization Machine /slideshow/neural-field-aware-factorization-machine-113043942/113043942 aifinalpptwithinmobitemplate-180905062937
The NFFM is a model that predicts user behaviour such as install rate, video completion rate or click-through rate when engaging with mobile ads.]]>
The NFFM is a model that predicts user behaviour such as install rate, video completion rate or click-through rate when engaging with mobile ads.]]> Wed, 05 Sep 2018 06:29:37 GMT /slideshow/neural-field-aware-factorization-machine-113043942/113043942 inmobi@slideshare.net(inmobi) Neural Field aware Factorization Machine inmobi The NFFM is a model that predicts user behaviour such as install rate, video completion rate or click-through rate when engaging with mobile ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aifinalpptwithinmobitemplate-180905062937-thumbnail.jpg?width=120&height=120&fit=bounds" /> The NFFM is a model that predicts user behaviour such as install rate, video completion rate or click-through rate when engaging with mobile ads.

Neural Field aware Factorization Machine from InMobi

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0 The Essential Mediation Toolkit - Korean /slideshow/the-essential-mediation-toolkit-korean-108196086/108196086 theessentialmediationtoolkitkoreanversion-180801053027
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield? Access this presentation to: 1. Learn more about mediation best practices 2. Understand the challenges with traditional waterfall mechanisms 3. Get to the bottom of the differences between header bidding and true unified auctions]]>
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield? Access this presentation to: 1. Learn more about mediation best practices 2. Understand the challenges with traditional waterfall mechanisms 3. Get to the bottom of the differences between header bidding and true unified auctions]]> Wed, 01 Aug 2018 05:30:27 GMT /slideshow/the-essential-mediation-toolkit-korean-108196086/108196086 inmobi@slideshare.net(inmobi) The Essential Mediation Toolkit - Korean inmobi As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield? Access this presentation to: 1. Learn more about mediation best practices 2. Understand the challenges with traditional waterfall mechanisms 3. Get to the bottom of the differences between header bidding and true unified auctions <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theessentialmediationtoolkitkoreanversion-180801053027-thumbnail.jpg?width=120&height=120&fit=bounds" /> As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield? Access this presentation to: 1. Learn more about mediation best practices 2. Understand the challenges with traditional waterfall mechanisms 3. Get to the bottom of the differences between header bidding and true unified auctions

The Essential Mediation Toolkit - Korean from InMobi

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0 A Comprehensive Guide for App Marketers /slideshow/a-comprehensive-guide-for-app-marketers/82944982 stateofappperformancemarketingsurvey2017-global-171129042804
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers. Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report]]>
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers. Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report]]> Wed, 29 Nov 2017 04:28:04 GMT /slideshow/a-comprehensive-guide-for-app-marketers/82944982 inmobi@slideshare.net(inmobi) A Comprehensive Guide for App Marketers inmobi This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers. Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofappperformancemarketingsurvey2017-global-171129042804-thumbnail.jpg?width=120&height=120&fit=bounds" /> This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers. Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report

A Comprehensive Guide for App Marketers from InMobi

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0 A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention /slideshow/a-cure-for-adfraud-turning-fraud-detection-into-fraud-prevention/78467611 acureforadfraudwebinar-inmobikochava-final1-170801202349
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention. This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all. In this PPT you'll learn: What are the incentives for mobile ad fraud? What does fraud look like and how can it be detected? How can the industry work together to eradicate ad fraud?]]>
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention. This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all. In this PPT you'll learn: What are the incentives for mobile ad fraud? What does fraud look like and how can it be detected? How can the industry work together to eradicate ad fraud?]]> Tue, 01 Aug 2017 20:23:49 GMT /slideshow/a-cure-for-adfraud-turning-fraud-detection-into-fraud-prevention/78467611 inmobi@slideshare.net(inmobi) A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention inmobi The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention. This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all. In this PPT you'll learn: What are the incentives for mobile ad fraud? What does fraud look like and how can it be detected? How can the industry work together to eradicate ad fraud? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/acureforadfraudwebinar-inmobikochava-final1-170801202349-thumbnail.jpg?width=120&height=120&fit=bounds" /> The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention. This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all. In this PPT you'll learn: What are the incentives for mobile ad fraud? What does fraud look like and how can it be detected? How can the industry work together to eradicate ad fraud?

A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention from InMobi

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0 [Webinar] driving accountability in mobile advertising /slideshow/webinar-driving-accountability-in-mobile-advertising/78329701 webinardrivingaccountabilityinmobileadvertising-170728022321
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.]]>
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.]]> Fri, 28 Jul 2017 02:23:21 GMT /slideshow/webinar-driving-accountability-in-mobile-advertising/78329701 inmobi@slideshare.net(inmobi) [Webinar] driving accountability in mobile advertising inmobi Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinardrivingaccountabilityinmobileadvertising-170728022321-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.

[Webinar] driving accountability in mobile advertising from InMobi

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0 The Brand Marketer's Guide to Mobile Video Viewability /slideshow/the-brand-marketers-guide-to-mobile-video-viewability/77363616 thebrandmarketersguidetomobilevideoviewability-170629082715
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand: What mobile video viewability really means Global definitions of mobile video viewability Viewability through independent measurement What to look for when choosing the right viewability partner]]>
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand: What mobile video viewability really means Global definitions of mobile video viewability Viewability through independent measurement What to look for when choosing the right viewability partner]]> Thu, 29 Jun 2017 08:27:15 GMT /slideshow/the-brand-marketers-guide-to-mobile-video-viewability/77363616 inmobi@slideshare.net(inmobi) The Brand Marketer's Guide to Mobile Video Viewability inmobi Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand: What mobile video viewability really means Global definitions of mobile video viewability Viewability through independent measurement What to look for when choosing the right viewability partner <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thebrandmarketersguidetomobilevideoviewability-170629082715-thumbnail.jpg?width=120&height=120&fit=bounds" /> Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand: What mobile video viewability really means Global definitions of mobile video viewability Viewability through independent measurement What to look for when choosing the right viewability partner

The Brand Marketer's Guide to Mobile Video Viewability from InMobi

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0 Top 2017 Mobile Advertising Trends in Indonesia /inmobi/top-2017-mobile-advertising-trends-in-indonesia indonesiainfogrpahic-2017-170215090722
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life. Mobile, in short, has become a catalyst for transformation in the way we live our lives. As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.]]>
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life. Mobile, in short, has become a catalyst for transformation in the way we live our lives. As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.]]> Wed, 15 Feb 2017 09:07:21 GMT /inmobi/top-2017-mobile-advertising-trends-in-indonesia inmobi@slideshare.net(inmobi) Top 2017 Mobile Advertising Trends in Indonesia inmobi 2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life. Mobile, in short, has become a catalyst for transformation in the way we live our lives. As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/indonesiainfogrpahic-2017-170215090722-thumbnail.jpg?width=120&height=120&fit=bounds" /> 2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life. Mobile, in short, has become a catalyst for transformation in the way we live our lives. As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.

Top 2017 Mobile Advertising Trends in Indonesia from InMobi

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0 Mobile marketing strategy guide /slideshow/mobile-marketing-strategy-guide/71278324 mobilemarketingstrategyguide-2017-170123070448
Mobile marketing strategy guide for marketers to succeed in 2017. Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017]]>
Mobile marketing strategy guide for marketers to succeed in 2017. Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017]]> Mon, 23 Jan 2017 07:04:48 GMT /slideshow/mobile-marketing-strategy-guide/71278324 inmobi@slideshare.net(inmobi) Mobile marketing strategy guide inmobi Mobile marketing strategy guide for marketers to succeed in 2017. Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilemarketingstrategyguide-2017-170123070448-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile marketing strategy guide for marketers to succeed in 2017. Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017

Mobile marketing strategy guide from InMobi

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0 InMobi Yearbook 2016 /slideshow/inmobi-yearbook-2016/70614840 inmobiyearbook2016-170103061324
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders. ]]>
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders. ]]> Tue, 03 Jan 2017 06:13:24 GMT /slideshow/inmobi-yearbook-2016/70614840 inmobi@slideshare.net(inmobi) InMobi Yearbook 2016 inmobi The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/inmobiyearbook2016-170103061324-thumbnail.jpg?width=120&height=120&fit=bounds" /> The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.

InMobi Yearbook 2016 from InMobi

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0 Boost Retention on Mobile and Keep Users Coming Back for More! /slideshow/boost-retention-on-mobile-and-keep-users-coming-back-for-more/69582915 appsflyerinmobiretentionwebinarnov22final-161128062117
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention. Download this slide to learn: 1. Importance of Mobile Retention 2. Insights into retention rates across different app categories in India 3. How to leverage tracking and attribution partners to boost user retention 4. Evolution of mobile retention from last click attribution to multi-touch attribution]]>
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention. Download this slide to learn: 1. Importance of Mobile Retention 2. Insights into retention rates across different app categories in India 3. How to leverage tracking and attribution partners to boost user retention 4. Evolution of mobile retention from last click attribution to multi-touch attribution]]> Mon, 28 Nov 2016 06:21:17 GMT /slideshow/boost-retention-on-mobile-and-keep-users-coming-back-for-more/69582915 inmobi@slideshare.net(inmobi) Boost Retention on Mobile and Keep Users Coming Back for More! inmobi More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention. Download this slide to learn: 1. Importance of Mobile Retention 2. Insights into retention rates across different app categories in India 3. How to leverage tracking and attribution partners to boost user retention 4. Evolution of mobile retention from last click attribution to multi-touch attribution <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appsflyerinmobiretentionwebinarnov22final-161128062117-thumbnail.jpg?width=120&height=120&fit=bounds" /> More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention. Download this slide to learn: 1. Importance of Mobile Retention 2. Insights into retention rates across different app categories in India 3. How to leverage tracking and attribution partners to boost user retention 4. Evolution of mobile retention from last click attribution to multi-touch attribution

Boost Retention on Mobile and Keep Users Coming Back for More! from InMobi

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0 Building Mobile Creatives that Deliver Real Results /slideshow/building-mobile-creatives-that-deliver-real-results/69346704 buildingmobilecreativesthatdeliverresultsppt-161121102807
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today. Watch this video to: - Understand the key steps to creating mobile creatives specifically for mobile devices - Discover what goes on behind creating InMobi’s award-winning creatives - Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”]]>
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today. Watch this video to: - Understand the key steps to creating mobile creatives specifically for mobile devices - Discover what goes on behind creating InMobi’s award-winning creatives - Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”]]> Mon, 21 Nov 2016 10:28:07 GMT /slideshow/building-mobile-creatives-that-deliver-real-results/69346704 inmobi@slideshare.net(inmobi) Building Mobile Creatives that Deliver Real Results inmobi Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today. Watch this video to: - Understand the key steps to creating mobile creatives specifically for mobile devices - Discover what goes on behind creating InMobi’s award-winning creatives - Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns” <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buildingmobilecreativesthatdeliverresultsppt-161121102807-thumbnail.jpg?width=120&height=120&fit=bounds" /> Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today. Watch this video to: - Understand the key steps to creating mobile creatives specifically for mobile devices - Discover what goes on behind creating InMobi’s award-winning creatives - Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”

Building Mobile Creatives that Deliver Real Results from InMobi

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0 Everything you need to know about mobile video ads in india and apac /inmobi/everything-you-need-to-know-about-mobile-video-ads-in-india-and-apac-66544569 everythingyouneedtoknowaboutmobilevideoadsinindiaandapac-160929075358
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.]]>
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.]]> Thu, 29 Sep 2016 07:53:58 GMT /inmobi/everything-you-need-to-know-about-mobile-video-ads-in-india-and-apac-66544569 inmobi@slideshare.net(inmobi) Everything you need to know about mobile video ads in india and apac inmobi Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/everythingyouneedtoknowaboutmobilevideoadsinindiaandapac-160929075358-thumbnail.jpg?width=120&height=120&fit=bounds" /> Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.

Everything you need to know about mobile video ads in india and apac from InMobi

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0 The Golden Age of Mobile Video Advertising | Global /slideshow/the-golden-age-of-mobile-video-advertising-global/65930275 thegoldenageofmobilevideoadvertisingglobal-160912111823
The infographic examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile video advertising ecosystem]]>
The infographic examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile video advertising ecosystem]]> Mon, 12 Sep 2016 11:18:23 GMT /slideshow/the-golden-age-of-mobile-video-advertising-global/65930275 inmobi@slideshare.net(inmobi) The Golden Age of Mobile Video Advertising | Global inmobi The infographic examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile video advertising ecosystem <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thegoldenageofmobilevideoadvertisingglobal-160912111823-thumbnail.jpg?width=120&height=120&fit=bounds" /> The infographic examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile video advertising ecosystem

The Golden Age of Mobile Video Advertising | Global from InMobi

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0 Everything a developer needs to know about the mobile video ads /slideshow/everything-a-developer-needs-to-know-about-the-mobile-video-ads/65468621 mobilevideoads-everythingadeveloperneedstoknow-160829141203
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood. This presentation will help developers to take smarter decisions on their video advertising strategy, which includes: 1. What are the trending video ad formats? 2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix? 3. How can marketers leverage video advertising to engage and acquire users? ]]>
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood. This presentation will help developers to take smarter decisions on their video advertising strategy, which includes: 1. What are the trending video ad formats? 2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix? 3. How can marketers leverage video advertising to engage and acquire users? ]]> Mon, 29 Aug 2016 14:12:03 GMT /slideshow/everything-a-developer-needs-to-know-about-the-mobile-video-ads/65468621 inmobi@slideshare.net(inmobi) Everything a developer needs to know about the mobile video ads inmobi Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood. This presentation will help developers to take smarter decisions on their video advertising strategy, which includes: 1. What are the trending video ad formats? 2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix? 3. How can marketers leverage video advertising to engage and acquire users? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilevideoads-everythingadeveloperneedstoknow-160829141203-thumbnail.jpg?width=120&height=120&fit=bounds" /> Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood. This presentation will help developers to take smarter decisions on their video advertising strategy, which includes: 1. What are the trending video ad formats? 2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix? 3. How can marketers leverage video advertising to engage and acquire users?

Everything a developer needs to know about the mobile video ads from InMobi

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0 https://cdn.slidesharecdn.com/profile-photo-inmobi-48x48.jpg?cb=1603129800 InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit inmobi.com. www.inmobi.com https://cdn.slidesharecdn.com/ss_thumbnails/respondingtocoronavirus-howmarketerscanleveragedigitalresponsibly-200403064149-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/responding-to-coronavirus-how-marketers-can-leverage-digital-responsibly/231342801 Responding to Coronavi... https://cdn.slidesharecdn.com/ss_thumbnails/2020celebratingtheeraoftheconnectedconsumer1-200206143121-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2020-celebrating-the-era-of-the-connected-consumer-227126621/227126621 2020: Celebrating the ... https://cdn.slidesharecdn.com/ss_thumbnails/winningtheindianfestiveshopper-190925054605-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/winning-the-indian-festive-shopper-in-2019-175845507/175845507 Winning the Indian Fes...