�ݺ�ߣshows by User: ioninteractive

�ݺ�ߣshows by User: ioninteractive / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ioninteractive / Wed, 25 Jul 2018 17:54:49 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ioninteractive Creating Better Sales with Interactive Content /slideshow/creating-better-sales-with-interactive-content/107480214 bettersales-180725175449
Senior Account Executive Benjamin Pitman discusses the benefits of sales and marketing alignment, and how you can leverage content insights to accelerate your sales cycle. Learn 3 ways that content allows for sales enablement; 3 tips for using interactivity to accelerate your sales cycle; How to use a solution finder for sales enablement; and How to leverage assessments for sales enablement.]]>
Senior Account Executive Benjamin Pitman discusses the benefits of sales and marketing alignment, and how you can leverage content insights to accelerate your sales cycle. Learn 3 ways that content allows for sales enablement; 3 tips for using interactivity to accelerate your sales cycle; How to use a solution finder for sales enablement; and How to leverage assessments for sales enablement.]]> Wed, 25 Jul 2018 17:54:49 GMT /slideshow/creating-better-sales-with-interactive-content/107480214 ioninteractive@slideshare.net(ioninteractive) Creating Better Sales with Interactive Content ioninteractive Senior Account Executive Benjamin Pitman discusses the benefits of sales and marketing alignment, and how you can leverage content insights to accelerate your sales cycle. Learn 3 ways that content allows for sales enablement; 3 tips for using interactivity to accelerate your sales cycle; How to use a solution finder for sales enablement; and How to leverage assessments for sales enablement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bettersales-180725175449-thumbnail.jpg?width=120&height=120&fit=bounds" /> Senior Account Executive Benjamin Pitman discusses the benefits of sales and marketing alignment, and how you can leverage content insights to accelerate your sales cycle. Learn 3 ways that content allows for sales enablement; 3 tips for using interactivity to accelerate your sales cycle; How to use a solution finder for sales enablement; and How to leverage assessments for sales enablement.

Creating Better Sales with Interactive Content from ion interactive

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1 How to Create Better Leads with Interactive Content /slideshow/how-to-create-better-leads-with-interactive-content-103319204/103319204 creatingbetterleads1-180627180234
Is your content helping you build rich lead profiles that include content consumption, buyer business challenges, and readiness? In Part 4 of our ion Better Series, Creating Better Leads, we discussed how to boost your engagement and lead conversions with interactive content and strategic testing so your team is having better conversations with leads.]]>
Is your content helping you build rich lead profiles that include content consumption, buyer business challenges, and readiness? In Part 4 of our ion Better Series, Creating Better Leads, we discussed how to boost your engagement and lead conversions with interactive content and strategic testing so your team is having better conversations with leads.]]> Wed, 27 Jun 2018 18:02:34 GMT /slideshow/how-to-create-better-leads-with-interactive-content-103319204/103319204 ioninteractive@slideshare.net(ioninteractive) How to Create Better Leads with Interactive Content ioninteractive Is your content helping you build rich lead profiles that include content consumption, buyer business challenges, and readiness? In Part 4 of our ion Better Series, Creating Better Leads, we discussed how to boost your engagement and lead conversions with interactive content and strategic testing so your team is having better conversations with leads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creatingbetterleads1-180627180234-thumbnail.jpg?width=120&height=120&fit=bounds" /> Is your content helping you build rich lead profiles that include content consumption, buyer business challenges, and readiness? In Part 4 of our ion Better Series, Creating Better Leads, we discussed how to boost your engagement and lead conversions with interactive content and strategic testing so your team is having better conversations with leads.

How to Create Better Leads with Interactive Content from ion interactive

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1 The ion “Better” Series_ Creating Better Engagement /slideshow/the-ion-better-series-creating-better-engagement/99606207 betterengagement-4-180530201713
Join us for Part 3, Creating Better Engagement, to learn: - Exactly what engagement means to us, you, and your audience - 3 benefits of using interactivity to create engagement - 3 tips you need to know when using engagement within your content - And finally, engagement measurement: the who, what, and how]]>
Join us for Part 3, Creating Better Engagement, to learn: - Exactly what engagement means to us, you, and your audience - 3 benefits of using interactivity to create engagement - 3 tips you need to know when using engagement within your content - And finally, engagement measurement: the who, what, and how]]> Wed, 30 May 2018 20:17:13 GMT /slideshow/the-ion-better-series-creating-better-engagement/99606207 ioninteractive@slideshare.net(ioninteractive) The ion “Better” Series_ Creating Better Engagement ioninteractive Join us for Part 3, Creating Better Engagement, to learn: - Exactly what engagement means to us, you, and your audience - 3 benefits of using interactivity to create engagement - 3 tips you need to know when using engagement within your content - And finally, engagement measurement: the who, what, and how <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/betterengagement-4-180530201713-thumbnail.jpg?width=120&height=120&fit=bounds" /> Join us for Part 3, Creating Better Engagement, to learn: - Exactly what engagement means to us, you, and your audience - 3 benefits of using interactivity to create engagement - 3 tips you need to know when using engagement within your content - And finally, engagement measurement: the who, what, and how

The ion “Better” Series_ Creating Better Engagement from ion interactive

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1 ion "Better" Series Part 2: Creating Better Content Keynote /slideshow/ion-better-series-part-2-creating-better-content-keynote/95042525 bettercontentfinal042418-180426003905
In Part 2 of our "Better" Series, we focused on creating better content with interactivity. View the keynote to discover 3 benefits of using interactivity to boost your content marketing efforts; 3 tips on how to get the most out of your interactive content; and 3 examples of companies successfully using interactive content.]]>
In Part 2 of our "Better" Series, we focused on creating better content with interactivity. View the keynote to discover 3 benefits of using interactivity to boost your content marketing efforts; 3 tips on how to get the most out of your interactive content; and 3 examples of companies successfully using interactive content.]]> Thu, 26 Apr 2018 00:39:05 GMT /slideshow/ion-better-series-part-2-creating-better-content-keynote/95042525 ioninteractive@slideshare.net(ioninteractive) ion "Better" Series Part 2: Creating Better Content Keynote ioninteractive In Part 2 of our "Better" Series, we focused on creating better content with interactivity. View the keynote to discover 3 benefits of using interactivity to boost your content marketing efforts; 3 tips on how to get the most out of your interactive content; and 3 examples of companies successfully using interactive content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bettercontentfinal042418-180426003905-thumbnail.jpg?width=120&height=120&fit=bounds" /> In Part 2 of our "Better" Series, we focused on creating better content with interactivity. View the keynote to discover 3 benefits of using interactivity to boost your content marketing efforts; 3 tips on how to get the most out of your interactive content; and 3 examples of companies successfully using interactive content.

ion "Better" Series Part 2: Creating Better Content Keynote from ion interactive

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1 Customer Webinar: eBooks 101 /slideshow/customer-webinar-ebooks-101/92895595 april-customerwebinarebooks-ar-180404200514
For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel. View the slides to learn best practices, how to use eBooks effectively, tips for making content feel customized to your user, as well as customer examples of success.]]>
For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel. View the slides to learn best practices, how to use eBooks effectively, tips for making content feel customized to your user, as well as customer examples of success.]]> Wed, 04 Apr 2018 20:05:14 GMT /slideshow/customer-webinar-ebooks-101/92895595 ioninteractive@slideshare.net(ioninteractive) Customer Webinar: eBooks 101 ioninteractive For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel. View the slides to learn best practices, how to use eBooks effectively, tips for making content feel customized to your user, as well as customer examples of success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/april-customerwebinarebooks-ar-180404200514-thumbnail.jpg?width=120&height=120&fit=bounds" /> For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel. View the slides to learn best practices, how to use eBooks effectively, tips for making content feel customized to your user, as well as customer examples of success.

Customer Webinar: eBooks 101 from ion interactive

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1 Creating Better Awareness /slideshow/ion-better-series-part-1-creating-better-awareness-keynote/92201573 betterawarenesskeynote-v31-180328165400
Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness.]]>
Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness.]]> Wed, 28 Mar 2018 16:54:00 GMT /slideshow/ion-better-series-part-1-creating-better-awareness-keynote/92201573 ioninteractive@slideshare.net(ioninteractive) Creating Better Awareness ioninteractive Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/betterawarenesskeynote-v31-180328165400-thumbnail.jpg?width=120&height=120&fit=bounds" /> Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness.

Creating Better Awareness from ion interactive

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1 Customer Webinar: Interactive Infographics 101 /slideshow/customer-webinar-interactive-infographics-101/90071116 interactive-infographics-march-customer-webinar-ion-interactive-180308191755
Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know! Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success stories and customer results; And more!]]>
Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know! Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success stories and customer results; And more!]]> Thu, 08 Mar 2018 19:17:55 GMT /slideshow/customer-webinar-interactive-infographics-101/90071116 ioninteractive@slideshare.net(ioninteractive) Customer Webinar: Interactive Infographics 101 ioninteractive Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know! Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success stories and customer results; And more! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/interactive-infographics-march-customer-webinar-ion-interactive-180308191755-thumbnail.jpg?width=120&height=120&fit=bounds" /> Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know! Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success stories and customer results; And more!

Customer Webinar: Interactive Infographics 101 from ion interactive

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1 Top 2018 Trends and Predictions /slideshow/top-2018-trends-and-predictions/86699370 ion-interactive-2018trends-final-180125170852
Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24. This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you ready for 2018?]]>
Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24. This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you ready for 2018?]]> Thu, 25 Jan 2018 17:08:51 GMT /slideshow/top-2018-trends-and-predictions/86699370 ioninteractive@slideshare.net(ioninteractive) Top 2018 Trends and Predictions ioninteractive Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24. This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you ready for 2018? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ion-interactive-2018trends-final-180125170852-thumbnail.jpg?width=120&height=120&fit=bounds" /> Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24. This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you ready for 2018?

Top 2018 Trends and Predictions from ion interactive

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1 Win with Content: ion + ScribbleLive /slideshow/win-with-content-ion-scribblelive/80737655 ion-webinarintroscribblefinalslideshareversion-171012124701
LEARN ABOUT THE ION + SCRIBBLELIVE OPPORTUNITY. ion and ScribbleLive coming together opens up new, exciting content opportunities for you and your organization. ion will remain focused on helping you deliver amazing interactive content experiences, but together we’re going to be able to do a lot more. In this presentation, we introduce you to ScribbleLive’s content experience platform, which helps you manage the full lifecycle of your content — from ideation to planning, creation, distribution and measurement. And, we show you what the combination of ion + ScribbleLive means to the future of your content experiences.]]>
LEARN ABOUT THE ION + SCRIBBLELIVE OPPORTUNITY. ion and ScribbleLive coming together opens up new, exciting content opportunities for you and your organization. ion will remain focused on helping you deliver amazing interactive content experiences, but together we’re going to be able to do a lot more. In this presentation, we introduce you to ScribbleLive’s content experience platform, which helps you manage the full lifecycle of your content — from ideation to planning, creation, distribution and measurement. And, we show you what the combination of ion + ScribbleLive means to the future of your content experiences.]]> Thu, 12 Oct 2017 12:47:01 GMT /slideshow/win-with-content-ion-scribblelive/80737655 ioninteractive@slideshare.net(ioninteractive) Win with Content: ion + ScribbleLive ioninteractive LEARN ABOUT THE ION + SCRIBBLELIVE OPPORTUNITY. ion and ScribbleLive coming together opens up new, exciting content opportunities for you and your organization. ion will remain focused on helping you deliver amazing interactive content experiences, but together we’re going to be able to do a lot more. In this presentation, we introduce you to ScribbleLive’s content experience platform, which helps you manage the full lifecycle of your content — from ideation to planning, creation, distribution and measurement. And, we show you what the combination of ion + ScribbleLive means to the future of your content experiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ion-webinarintroscribblefinalslideshareversion-171012124701-thumbnail.jpg?width=120&height=120&fit=bounds" /> LEARN ABOUT THE ION + SCRIBBLELIVE OPPORTUNITY. ion and ScribbleLive coming together opens up new, exciting content opportunities for you and your organization. ion will remain focused on helping you deliver amazing interactive content experiences, but together we’re going to be able to do a lot more. In this presentation, we introduce you to ScribbleLive’s content experience platform, which helps you manage the full lifecycle of your content — from ideation to planning, creation, distribution and measurement. And, we show you what the combination of ion + ScribbleLive means to the future of your content experiences.

Win with Content: ion + ScribbleLive from ion interactive

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1 How to Launch a Successful Interactive Content Program Now /slideshow/how-to-launch-a-successful-interactive-content-program-now/80228892 septwebinar2017-how-ic-nowfinalslideshare-170927190832
One of the common goals we overheard at Content Marketing World was increased engagement. With more content being created than ever before, it's becoming harder than ever to stand out amongst all the news. Interactive content increases engagement by placing customers in the driver's seat of the way they view your content. During this webinar ion interactive Director of Customer Engagement Audrey Ross and Content Strategist Stephanie Mansueto will share practical tips on how you can implement an interactive content marketing program that increases engagement. Here are some other topics that will be covered during the webinar: - What marketers are learning about their prospects and customers with interactive content. - How interactive content changes the way you engage with your audience. - Why interactive content is a necessary part of your content strategy. - Examples of successful interactive content marketing strategies and how they could fit into yours.]]>
One of the common goals we overheard at Content Marketing World was increased engagement. With more content being created than ever before, it's becoming harder than ever to stand out amongst all the news. Interactive content increases engagement by placing customers in the driver's seat of the way they view your content. During this webinar ion interactive Director of Customer Engagement Audrey Ross and Content Strategist Stephanie Mansueto will share practical tips on how you can implement an interactive content marketing program that increases engagement. Here are some other topics that will be covered during the webinar: - What marketers are learning about their prospects and customers with interactive content. - How interactive content changes the way you engage with your audience. - Why interactive content is a necessary part of your content strategy. - Examples of successful interactive content marketing strategies and how they could fit into yours.]]> Wed, 27 Sep 2017 19:08:32 GMT /slideshow/how-to-launch-a-successful-interactive-content-program-now/80228892 ioninteractive@slideshare.net(ioninteractive) How to Launch a Successful Interactive Content Program Now ioninteractive One of the common goals we overheard at Content Marketing World was increased engagement. With more content being created than ever before, it's becoming harder than ever to stand out amongst all the news. Interactive content increases engagement by placing customers in the driver's seat of the way they view your content. During this webinar ion interactive Director of Customer Engagement Audrey Ross and Content Strategist Stephanie Mansueto will share practical tips on how you can implement an interactive content marketing program that increases engagement. Here are some other topics that will be covered during the webinar: - What marketers are learning about their prospects and customers with interactive content. - How interactive content changes the way you engage with your audience. - Why interactive content is a necessary part of your content strategy. - Examples of successful interactive content marketing strategies and how they could fit into yours. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/septwebinar2017-how-ic-nowfinalslideshare-170927190832-thumbnail.jpg?width=120&height=120&fit=bounds" /> One of the common goals we overheard at Content Marketing World was increased engagement. With more content being created than ever before, it's becoming harder than ever to stand out amongst all the news. Interactive content increases engagement by placing customers in the driver's seat of the way they view your content. During this webinar ion interactive Director of Customer Engagement Audrey Ross and Content Strategist Stephanie Mansueto will share practical tips on how you can implement an interactive content marketing program that increases engagement. Here are some other topics that will be covered during the webinar: - What marketers are learning about their prospects and customers with interactive content. - How interactive content changes the way you engage with your audience. - Why interactive content is a necessary part of your content strategy. - Examples of successful interactive content marketing strategies and how they could fit into yours.

How to Launch a Successful Interactive Content Program Now from ion interactive

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1 How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Journey /slideshow/how-to-use-interactive-content-to-tell-your-story-accelerate-the-buyers-journey/76982441 marywardforward2017-170615182829
A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience's attention, we must deliver the right content, to the right people at the right time in their journey. Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. This presentation showcases real-world examples of interactive content success at each stage of the buyer’s journey.]]>
A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience's attention, we must deliver the right content, to the right people at the right time in their journey. Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. This presentation showcases real-world examples of interactive content success at each stage of the buyer’s journey.]]> Thu, 15 Jun 2017 18:28:29 GMT /slideshow/how-to-use-interactive-content-to-tell-your-story-accelerate-the-buyers-journey/76982441 ioninteractive@slideshare.net(ioninteractive) How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Journey ioninteractive A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience's attention, we must deliver the right content, to the right people at the right time in their journey. Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. This presentation showcases real-world examples of interactive content success at each stage of the buyer’s journey. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marywardforward2017-170615182829-thumbnail.jpg?width=120&height=120&fit=bounds" /> A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience's attention, we must deliver the right content, to the right people at the right time in their journey. Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. This presentation showcases real-world examples of interactive content success at each stage of the buyer’s journey.

How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Journey from ion interactive

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1 Interactive Content for Demand Generation /slideshow/interactive-content-for-demand-generation-75236661/75236661 iondemandgen0417slideshare-170420153537
Motivate and Accelerate Lead-to-Revenue Velocity Interactive content identifies and capitalizes on buyers' points of interest to accelerate demand. ion interactive co-founder Anna Talerico takes you through ion’s real-world demand generation program that uses interactive content to motivate buyers and shorten their journey from prospect to customer. - Learn how to use interactive content to align with the buyer's journey. - Go beyond theory with a peek into our nurture program's real-world examples. - Today’s buyers are doing their research and evaluating before engaging with sales. We show you how to meet these self-guided buyers at their point of interest with your content. Learn how to mix interactive and static content into a cohesive program. According to Content Marketing Institute, 87% of marketers agree that interactive content is more effective than static content at grabbing attention. Learn how to use that in your demand-gen programs.]]>
Motivate and Accelerate Lead-to-Revenue Velocity Interactive content identifies and capitalizes on buyers' points of interest to accelerate demand. ion interactive co-founder Anna Talerico takes you through ion’s real-world demand generation program that uses interactive content to motivate buyers and shorten their journey from prospect to customer. - Learn how to use interactive content to align with the buyer's journey. - Go beyond theory with a peek into our nurture program's real-world examples. - Today’s buyers are doing their research and evaluating before engaging with sales. We show you how to meet these self-guided buyers at their point of interest with your content. Learn how to mix interactive and static content into a cohesive program. According to Content Marketing Institute, 87% of marketers agree that interactive content is more effective than static content at grabbing attention. Learn how to use that in your demand-gen programs.]]> Thu, 20 Apr 2017 15:35:37 GMT /slideshow/interactive-content-for-demand-generation-75236661/75236661 ioninteractive@slideshare.net(ioninteractive) Interactive Content for Demand Generation ioninteractive Motivate and Accelerate Lead-to-Revenue Velocity Interactive content identifies and capitalizes on buyers' points of interest to accelerate demand. ion interactive co-founder Anna Talerico takes you through ion’s real-world demand generation program that uses interactive content to motivate buyers and shorten their journey from prospect to customer. - Learn how to use interactive content to align with the buyer's journey. - Go beyond theory with a peek into our nurture program's real-world examples. - Today’s buyers are doing their research and evaluating before engaging with sales. We show you how to meet these self-guided buyers at their point of interest with your content. Learn how to mix interactive and static content into a cohesive program. According to Content Marketing Institute, 87% of marketers agree that interactive content is more effective than static content at grabbing attention. Learn how to use that in your demand-gen programs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iondemandgen0417slideshare-170420153537-thumbnail.jpg?width=120&height=120&fit=bounds" /> Motivate and Accelerate Lead-to-Revenue Velocity Interactive content identifies and capitalizes on buyers' points of interest to accelerate demand. ion interactive co-founder Anna Talerico takes you through ion’s real-world demand generation program that uses interactive content to motivate buyers and shorten their journey from prospect to customer. - Learn how to use interactive content to align with the buyer's journey. - Go beyond theory with a peek into our nurture program's real-world examples. - Today’s buyers are doing their research and evaluating before engaging with sales. We show you how to meet these self-guided buyers at their point of interest with your content. Learn how to mix interactive and static content into a cohesive program. According to Content Marketing Institute, 87% of marketers agree that interactive content is more effective than static content at grabbing attention. Learn how to use that in your demand-gen programs.

Interactive Content for Demand Generation from ion interactive

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1 Interactive Content For Demand Generation /slideshow/interactive-content-for-demand-generation/72509294 ionwidecontenttechdemandgen02172-170223163327
Interactive content for demand generation Interactive content identifies and capitalizes on buyers’ points of interest to accelerate demand. In this session we'll share an example of a real-world demand generation program that uses interactive content to motivate buyers to accelerate their journey from prospect to customer.]]>
Interactive content for demand generation Interactive content identifies and capitalizes on buyers’ points of interest to accelerate demand. In this session we'll share an example of a real-world demand generation program that uses interactive content to motivate buyers to accelerate their journey from prospect to customer.]]> Thu, 23 Feb 2017 16:33:26 GMT /slideshow/interactive-content-for-demand-generation/72509294 ioninteractive@slideshare.net(ioninteractive) Interactive Content For Demand Generation ioninteractive Interactive content for demand generation Interactive content identifies and capitalizes on buyers’ points of interest to accelerate demand. In this session we'll share an example of a real-world demand generation program that uses interactive content to motivate buyers to accelerate their journey from prospect to customer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ionwidecontenttechdemandgen02172-170223163327-thumbnail.jpg?width=120&height=120&fit=bounds" /> Interactive content for demand generation Interactive content identifies and capitalizes on buyers’ points of interest to accelerate demand. In this session we'll share an example of a real-world demand generation program that uses interactive content to motivate buyers to accelerate their journey from prospect to customer.

Interactive Content For Demand Generation from ion interactive

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1 2017 Interactive Content Marketing Trends /slideshow/2017-interactive-content-marketing-trends/70965687 iontrends2017ss-170112220200
Anna Talerico shares the strategies and tactics driving results in 2017. Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year! ion co-founder Anna Talerico gives us her 2017 Interactive Content Marketing Trends presentation. Get the strategies and tactics proven to be… - 94% more effective at conversion - 60% more effective at differentiation - 33% more effective at educating buyers - 120% more effective at getting shared The future of content marketing is interactive digital experience. And in 2017, the future is now. 75% of content marketers are doing more interactive content going forward. Find out why. And find out how.]]>
Anna Talerico shares the strategies and tactics driving results in 2017. Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year! ion co-founder Anna Talerico gives us her 2017 Interactive Content Marketing Trends presentation. Get the strategies and tactics proven to be… - 94% more effective at conversion - 60% more effective at differentiation - 33% more effective at educating buyers - 120% more effective at getting shared The future of content marketing is interactive digital experience. And in 2017, the future is now. 75% of content marketers are doing more interactive content going forward. Find out why. And find out how.]]> Thu, 12 Jan 2017 22:02:00 GMT /slideshow/2017-interactive-content-marketing-trends/70965687 ioninteractive@slideshare.net(ioninteractive) 2017 Interactive Content Marketing Trends ioninteractive Anna Talerico shares the strategies and tactics driving results in 2017. Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year! ion co-founder Anna Talerico gives us her 2017 Interactive Content Marketing Trends presentation. Get the strategies and tactics proven to be… - 94% more effective at conversion - 60% more effective at differentiation - 33% more effective at educating buyers - 120% more effective at getting shared The future of content marketing is interactive digital experience. And in 2017, the future is now. 75% of content marketers are doing more interactive content going forward. Find out why. And find out how. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iontrends2017ss-170112220200-thumbnail.jpg?width=120&height=120&fit=bounds" /> Anna Talerico shares the strategies and tactics driving results in 2017. Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year! ion co-founder Anna Talerico gives us her 2017 Interactive Content Marketing Trends presentation. Get the strategies and tactics proven to be… - 94% more effective at conversion - 60% more effective at differentiation - 33% more effective at educating buyers - 120% more effective at getting shared The future of content marketing is interactive digital experience. And in 2017, the future is now. 75% of content marketers are doing more interactive content going forward. Find out why. And find out how.

2017 Interactive Content Marketing Trends from ion interactive

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1 How to Make Your Content Interactive /slideshow/how-to-make-your-content-interactive/67787662 ionhowtomakeyourcontentinteractivess-161028133021
The tactical ins and outs of actually making it happen. WHAT SHOULD YOU BUILD? WHERE SHOULD YOU LAUNCH IT? WHAT RESOURCES & TOOLS DO YOU NEED? HOW MUCH TIME SHOULD YOU INVEST? WHAT MEASUREMENT CAN YOU EXPECT? We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a brief product demo of the leading interactive content marketing platform. - Resources, Time and Planning - TCO—Launching and Maintaining - Evolution and Customization - Data Opportunities and Management Research and performance show that interactive content captures attention, engages, converts and profiles leads better than static content. The hurdle has always been making it happen.]]>
The tactical ins and outs of actually making it happen. WHAT SHOULD YOU BUILD? WHERE SHOULD YOU LAUNCH IT? WHAT RESOURCES & TOOLS DO YOU NEED? HOW MUCH TIME SHOULD YOU INVEST? WHAT MEASUREMENT CAN YOU EXPECT? We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a brief product demo of the leading interactive content marketing platform. - Resources, Time and Planning - TCO—Launching and Maintaining - Evolution and Customization - Data Opportunities and Management Research and performance show that interactive content captures attention, engages, converts and profiles leads better than static content. The hurdle has always been making it happen.]]> Fri, 28 Oct 2016 13:30:21 GMT /slideshow/how-to-make-your-content-interactive/67787662 ioninteractive@slideshare.net(ioninteractive) How to Make Your Content Interactive ioninteractive The tactical ins and outs of actually making it happen. WHAT SHOULD YOU BUILD? WHERE SHOULD YOU LAUNCH IT? WHAT RESOURCES & TOOLS DO YOU NEED? HOW MUCH TIME SHOULD YOU INVEST? WHAT MEASUREMENT CAN YOU EXPECT? We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a brief product demo of the leading interactive content marketing platform. - Resources, Time and Planning - TCO—Launching and Maintaining - Evolution and Customization - Data Opportunities and Management Research and performance show that interactive content captures attention, engages, converts and profiles leads better than static content. The hurdle has always been making it happen. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ionhowtomakeyourcontentinteractivess-161028133021-thumbnail.jpg?width=120&height=120&fit=bounds" /> The tactical ins and outs of actually making it happen. WHAT SHOULD YOU BUILD? WHERE SHOULD YOU LAUNCH IT? WHAT RESOURCES & TOOLS DO YOU NEED? HOW MUCH TIME SHOULD YOU INVEST? WHAT MEASUREMENT CAN YOU EXPECT? We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a brief product demo of the leading interactive content marketing platform. - Resources, Time and Planning - TCO—Launching and Maintaining - Evolution and Customization - Data Opportunities and Management Research and performance show that interactive content captures attention, engages, converts and profiles leads better than static content. The hurdle has always been making it happen.

How to Make Your Content Interactive from ion interactive

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1 Deliver Engaging Content to Your Buyers: A Tale of Two Journeys /slideshow/deliver-engaging-content-to-your-buyers-a-tale-of-two-journeys/66274064 buyersjourneyslideshare-160921195903
Buyers want more. More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control. BUT NOT MORE CONTENT. Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one. This presentation will guide you through: - Contrasting static and interactive buyer journeys - How interactive content can support every stage of the journey with social sharing, lead generation, demand generation, sales enablement and inbound generation - Using an interactive dialogue to provide rich, explicit insights for lead scoring, sales outreach and marketing segmentation]]>
Buyers want more. More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control. BUT NOT MORE CONTENT. Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one. This presentation will guide you through: - Contrasting static and interactive buyer journeys - How interactive content can support every stage of the journey with social sharing, lead generation, demand generation, sales enablement and inbound generation - Using an interactive dialogue to provide rich, explicit insights for lead scoring, sales outreach and marketing segmentation]]> Wed, 21 Sep 2016 19:59:03 GMT /slideshow/deliver-engaging-content-to-your-buyers-a-tale-of-two-journeys/66274064 ioninteractive@slideshare.net(ioninteractive) Deliver Engaging Content to Your Buyers: A Tale of Two Journeys ioninteractive Buyers want more. More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control. BUT NOT MORE CONTENT. Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one. This presentation will guide you through: - Contrasting static and interactive buyer journeys - How interactive content can support every stage of the journey with social sharing, lead generation, demand generation, sales enablement and inbound generation - Using an interactive dialogue to provide rich, explicit insights for lead scoring, sales outreach and marketing segmentation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buyersjourneyslideshare-160921195903-thumbnail.jpg?width=120&height=120&fit=bounds" /> Buyers want more. More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control. BUT NOT MORE CONTENT. Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one. This presentation will guide you through: - Contrasting static and interactive buyer journeys - How interactive content can support every stage of the journey with social sharing, lead generation, demand generation, sales enablement and inbound generation - Using an interactive dialogue to provide rich, explicit insights for lead scoring, sales outreach and marketing segmentation

Deliver Engaging Content to Your Buyers: A Tale of Two Journeys from ion interactive

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1 Boost Your Results with Innovative Landing Pages /slideshow/boost-your-results-with-innovative-landing-pages/64259834 ionsslandingpagewebinar0716-160721191942
A Look at Next-Generation Landing Pages that Convert Higher Quality Leads ion co-founder and landing page pioneer, Anna Talerico takes you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads. Moving beyond forms on pages Teasing with content Engaging with interactivity Brand new examples — hot off the press See how a new breed of landing pages is differentiating and performing beyond expectations.]]>
A Look at Next-Generation Landing Pages that Convert Higher Quality Leads ion co-founder and landing page pioneer, Anna Talerico takes you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads. Moving beyond forms on pages Teasing with content Engaging with interactivity Brand new examples — hot off the press See how a new breed of landing pages is differentiating and performing beyond expectations.]]> Thu, 21 Jul 2016 19:19:42 GMT /slideshow/boost-your-results-with-innovative-landing-pages/64259834 ioninteractive@slideshare.net(ioninteractive) Boost Your Results with Innovative Landing Pages ioninteractive A Look at Next-Generation Landing Pages that Convert Higher Quality Leads ion co-founder and landing page pioneer, Anna Talerico takes you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads. Moving beyond forms on pages Teasing with content Engaging with interactivity Brand new examples — hot off the press See how a new breed of landing pages is differentiating and performing beyond expectations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ionsslandingpagewebinar0716-160721191942-thumbnail.jpg?width=120&height=120&fit=bounds" /> A Look at Next-Generation Landing Pages that Convert Higher Quality Leads ion co-founder and landing page pioneer, Anna Talerico takes you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads. Moving beyond forms on pages Teasing with content Engaging with interactivity Brand new examples — hot off the press See how a new breed of landing pages is differentiating and performing beyond expectations.

Boost Your Results with Innovative Landing Pages from ion interactive

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1 How a Content Marketing Company Does Content Marketing /slideshow/how-a-content-marketing-company-does-content-marketing-62945068/62945068 uberflipionjunewebinar-160610203930
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation. Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through: - Goals and Strategy - Content Marketing Cycle - Planning and Process - Execution and Evaluation Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest. Get the roadmap you need to put your content marketing program on the fast track to success.]]>
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation. Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through: - Goals and Strategy - Content Marketing Cycle - Planning and Process - Execution and Evaluation Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest. Get the roadmap you need to put your content marketing program on the fast track to success.]]> Fri, 10 Jun 2016 20:39:30 GMT /slideshow/how-a-content-marketing-company-does-content-marketing-62945068/62945068 ioninteractive@slideshare.net(ioninteractive) How a Content Marketing Company Does Content Marketing ioninteractive Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation. Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through: - Goals and Strategy - Content Marketing Cycle - Planning and Process - Execution and Evaluation Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest. Get the roadmap you need to put your content marketing program on the fast track to success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uberflipionjunewebinar-160610203930-thumbnail.jpg?width=120&height=120&fit=bounds" /> Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation. Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through: - Goals and Strategy - Content Marketing Cycle - Planning and Process - Execution and Evaluation Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest. Get the roadmap you need to put your content marketing program on the fast track to success.

How a Content Marketing Company Does Content Marketing from ion interactive

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1 Get to Know ion interactive /slideshow/get-to-know-ion-interactive/61339676 ioncapabilities0416-1-160425205844
Interactivate Your Content Marketing ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.]]>
Interactivate Your Content Marketing ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.]]> Mon, 25 Apr 2016 20:58:44 GMT /slideshow/get-to-know-ion-interactive/61339676 ioninteractive@slideshare.net(ioninteractive) Get to Know ion interactive ioninteractive Interactivate Your Content Marketing ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ioncapabilities0416-1-160425205844-thumbnail.jpg?width=120&height=120&fit=bounds" /> Interactivate Your Content Marketing ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.

Get to Know ion interactive from ion interactive

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1 Hacking Marketing /slideshow/hacking-marketing/60246422 hackingmarketingionwebinar-160330223614
Marketers can learn from software developers to harness—rather than struggle against—the dynamics of a digital world. Scott Brinker says of Hacking Marketing, “My goal was to help marketers at all levels—even those with no technical background or inclination—adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.” “When you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world—and marketing too.” “To effectively harness the digital forces of software, we must not only innovate what we produce in marketing, but innovate how we produce it too.” “It’s time to rethink marketing management for a software-powered world.” Learn how in this presentation by Scott Brinker @chiefmartec]]>
Marketers can learn from software developers to harness—rather than struggle against—the dynamics of a digital world. Scott Brinker says of Hacking Marketing, “My goal was to help marketers at all levels—even those with no technical background or inclination—adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.” “When you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world—and marketing too.” “To effectively harness the digital forces of software, we must not only innovate what we produce in marketing, but innovate how we produce it too.” “It’s time to rethink marketing management for a software-powered world.” Learn how in this presentation by Scott Brinker @chiefmartec]]> Wed, 30 Mar 2016 22:36:14 GMT /slideshow/hacking-marketing/60246422 ioninteractive@slideshare.net(ioninteractive) Hacking Marketing ioninteractive Marketers can learn from software developers to harness—rather than struggle against—the dynamics of a digital world. Scott Brinker says of Hacking Marketing, “My goal was to help marketers at all levels—even those with no technical background or inclination—adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.” “When you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world—and marketing too.” “To effectively harness the digital forces of software, we must not only innovate what we produce in marketing, but innovate how we produce it too.” “It’s time to rethink marketing management for a software-powered world.” Learn how in this presentation by Scott Brinker @chiefmartec <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hackingmarketingionwebinar-160330223614-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketers can learn from software developers to harness—rather than struggle against—the dynamics of a digital world. Scott Brinker says of Hacking Marketing, “My goal was to help marketers at all levels—even those with no technical background or inclination—adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.” “When you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world—and marketing too.” “To effectively harness the digital forces of software, we must not only innovate what we produce in marketing, but innovate how we produce it too.” “It’s time to rethink marketing management for a software-powered world.” Learn how in this presentation by Scott Brinker @chiefmartec

Hacking Marketing from ion interactive

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1 https://cdn.slidesharecdn.com/profile-photo-ioninteractive-48x48.jpg?cb=1558383442 ion interactive empowers modern marketers to produce engaging, interactive content that generates higher quality leads. ion provides an agile technology platform and optional services programs to hundreds of leading brands and agencies like Anthem, Dell, DHL Express, Dun & Bradstreet, HP, Iron Mountain, Militello Capital, Nielsen, Polycom, Salesforce, Symantec and UBM. ion’s platform launches, customizes and tests all types of state-of-the-art interactive content marketing experiences without development resources. www.ioninteractive.com https://cdn.slidesharecdn.com/ss_thumbnails/bettersales-180725175449-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/creating-better-sales-with-interactive-content/107480214 Creating Better Sales ... https://cdn.slidesharecdn.com/ss_thumbnails/creatingbetterleads1-180627180234-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-create-better-leads-with-interactive-content-103319204/103319204 How to Create Better L... https://cdn.slidesharecdn.com/ss_thumbnails/betterengagement-4-180530201713-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-ion-better-series-creating-better-engagement/99606207 The ion “Better” Serie...