際際滷shows by User: irisWorldwide / http://www.slideshare.net/images/logo.gif 際際滷shows by User: irisWorldwide / Fri, 19 Oct 2018 13:00:13 GMT 際際滷Share feed for 際際滷shows by User: irisWorldwide Pissing people off is safer than playing it safe /slideshow/pissing-people-off-is-safer-than-playing-it-safe/120019546 pbinlonbrand18finals-181019130014
Presented at OnBrand18 in Amsterdam. Brands can't buy their way into culture. They need to get people involved. From understanding the cost of apathy, to secrets on how to get the Dutch to pay more... you'll find a sample of several key insights from the hot-off-the-press Participation Brand Index in this presentation! Also included are 10 key global and Netherlands finding - get in touch if you're interested to learn more.]]>
Presented at OnBrand18 in Amsterdam. Brands can't buy their way into culture. They need to get people involved. From understanding the cost of apathy, to secrets on how to get the Dutch to pay more... you'll find a sample of several key insights from the hot-off-the-press Participation Brand Index in this presentation! Also included are 10 key global and Netherlands finding - get in touch if you're interested to learn more.]]> Fri, 19 Oct 2018 13:00:13 GMT /slideshow/pissing-people-off-is-safer-than-playing-it-safe/120019546 irisWorldwide@slideshare.net(irisWorldwide) Pissing people off is safer than playing it safe irisWorldwide Presented at OnBrand18 in Amsterdam. Brands can't buy their way into culture. They need to get people involved. From understanding the cost of apathy, to secrets on how to get the Dutch to pay more... you'll find a sample of several key insights from the hot-off-the-press Participation Brand Index in this presentation! Also included are 10 key global and Netherlands finding - get in touch if you're interested to learn more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pbinlonbrand18finals-181019130014-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at OnBrand18 in Amsterdam. Brands can&#39;t buy their way into culture. They need to get people involved. From understanding the cost of apathy, to secrets on how to get the Dutch to pay more... you&#39;ll find a sample of several key insights from the hot-off-the-press Participation Brand Index in this presentation! Also included are 10 key global and Netherlands finding - get in touch if you&#39;re interested to learn more.
Pissing people off is safer than playing it safe from Iris
]]> 988 2 https://cdn.slidesharecdn.com/ss_thumbnails/pbinlonbrand18finals-181019130014-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Future of Retail: Made in China /slideshow/the-future-of-retail-made-in-china/86575123 futureofretail-chinaleavebehinddeckabjan14-180123103841
Leave behind deck]]>
Leave behind deck]]> Tue, 23 Jan 2018 10:38:41 GMT /slideshow/the-future-of-retail-made-in-china/86575123 irisWorldwide@slideshare.net(irisWorldwide) The Future of Retail: Made in China irisWorldwide Leave behind deck <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futureofretail-chinaleavebehinddeckabjan14-180123103841-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Leave behind deck
The Future of Retail: Made in China from Iris
]]> 1810 4 https://cdn.slidesharecdn.com/ss_thumbnails/futureofretail-chinaleavebehinddeckabjan14-180123103841-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Future of Retail: Made in China - In Summary /slideshow/the-future-of-retail-made-in-china-in-summary/86574817 51000725forevent3pagerfinal1-180123103106
Future of Retail 3 pager]]>
Future of Retail 3 pager]]> Tue, 23 Jan 2018 10:31:06 GMT /slideshow/the-future-of-retail-made-in-china-in-summary/86574817 irisWorldwide@slideshare.net(irisWorldwide) The Future of Retail: Made in China - In Summary irisWorldwide Future of Retail 3 pager <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/51000725forevent3pagerfinal1-180123103106-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Future of Retail 3 pager
The Future of Retail: Made in China - In Summary from Iris
]]> 376 1 https://cdn.slidesharecdn.com/ss_thumbnails/51000725forevent3pagerfinal1-180123103106-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Iris & IPA Eff Week /slideshow/iris-ipa-eff-week/82151053 iriseffweek-measuringtheunmeasurable-171116091452
Measuring the Unmeasurable: Understanding the long-term effectiveness of creative risk taking. ]]>
Measuring the Unmeasurable: Understanding the long-term effectiveness of creative risk taking. ]]> Thu, 16 Nov 2017 09:14:52 GMT /slideshow/iris-ipa-eff-week/82151053 irisWorldwide@slideshare.net(irisWorldwide) Iris & IPA Eff Week irisWorldwide Measuring the Unmeasurable: Understanding the long-term effectiveness of creative risk taking. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iriseffweek-measuringtheunmeasurable-171116091452-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Measuring the Unmeasurable: Understanding the long-term effectiveness of creative risk taking.
Iris & IPA Eff Week from Iris
]]> 374 2 https://cdn.slidesharecdn.com/ss_thumbnails/iriseffweek-measuringtheunmeasurable-171116091452-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Iris & IPA Eff Week /slideshow/iris-82150511/82150511 iriseffweekpresentationv2-171116090158
Measuring the Unmeasurable: Understanding the long-term effectiveness of creating risk taking. ]]>
Measuring the Unmeasurable: Understanding the long-term effectiveness of creating risk taking. ]]> Thu, 16 Nov 2017 09:01:58 GMT /slideshow/iris-82150511/82150511 irisWorldwide@slideshare.net(irisWorldwide) Iris & IPA Eff Week irisWorldwide Measuring the Unmeasurable: Understanding the long-term effectiveness of creating risk taking. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iriseffweekpresentationv2-171116090158-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Measuring the Unmeasurable: Understanding the long-term effectiveness of creating risk taking.
Iris & IPA Eff Week from Iris
]]> 213 1 https://cdn.slidesharecdn.com/ss_thumbnails/iriseffweekpresentationv2-171116090158-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Global Study: Shopping with Generation Y and Z /slideshow/global-study-shopping-with-generation-y-and-z-80743445/80743445 genyz24-171012153221
Generations Y and Z. We've all seen the headlines. They are narcissistic, impatient and fickle. But the truth is they're the most exciting generation for brands and retailers since the baby boomers. Our latest global study uncovers the myths and misconceptions attributed to Gens Y & Z, and the implications for brands and retailers today. ]]>
Generations Y and Z. We've all seen the headlines. They are narcissistic, impatient and fickle. But the truth is they're the most exciting generation for brands and retailers since the baby boomers. Our latest global study uncovers the myths and misconceptions attributed to Gens Y & Z, and the implications for brands and retailers today. ]]> Thu, 12 Oct 2017 15:32:21 GMT /slideshow/global-study-shopping-with-generation-y-and-z-80743445/80743445 irisWorldwide@slideshare.net(irisWorldwide) Global Study: Shopping with Generation Y and Z irisWorldwide Generations Y and Z. We've all seen the headlines. They are narcissistic, impatient and fickle. But the truth is they're the most exciting generation for brands and retailers since the baby boomers. Our latest global study uncovers the myths and misconceptions attributed to Gens Y & Z, and the implications for brands and retailers today. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/genyz24-171012153221-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Generations Y and Z. We&#39;ve all seen the headlines. They are narcissistic, impatient and fickle. But the truth is they&#39;re the most exciting generation for brands and retailers since the baby boomers. Our latest global study uncovers the myths and misconceptions attributed to Gens Y &amp; Z, and the implications for brands and retailers today.
Global Study: Shopping with Generation Y and Z from Iris
]]> 1257 7 https://cdn.slidesharecdn.com/ss_thumbnails/genyz24-171012153221-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Contagious Now, Next, Why /slideshow/contagious-now-next-why/76092586 contagiouseventnownextwhy18-170518125450
Sunil Bajaj gives his round-up of the 2017 event.]]>
Sunil Bajaj gives his round-up of the 2017 event.]]> Thu, 18 May 2017 12:54:50 GMT /slideshow/contagious-now-next-why/76092586 irisWorldwide@slideshare.net(irisWorldwide) Contagious Now, Next, Why irisWorldwide Sunil Bajaj gives his round-up of the 2017 event. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contagiouseventnownextwhy18-170518125450-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sunil Bajaj gives his round-up of the 2017 event.
Contagious Now, Next, Why from Iris
]]> 320 5 https://cdn.slidesharecdn.com/ss_thumbnails/contagiouseventnownextwhy18-170518125450-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 CBB Focus Interview /slideshow/cbb-focus-interview/75422505 cbbcfocusinterview-170426095045
After 15 years of building brands in China, there are few who know more about the market than David King of Iris Worldwide.]]>
After 15 years of building brands in China, there are few who know more about the market than David King of Iris Worldwide.]]> Wed, 26 Apr 2017 09:50:45 GMT /slideshow/cbb-focus-interview/75422505 irisWorldwide@slideshare.net(irisWorldwide) CBB Focus Interview irisWorldwide After 15 years of building brands in China, there are few who know more about the market than David King of Iris Worldwide. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cbbcfocusinterview-170426095045-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> After 15 years of building brands in China, there are few who know more about the market than David King of Iris Worldwide.
CBB Focus Interview from Iris
]]> 156 2 https://cdn.slidesharecdn.com/ss_thumbnails/cbbcfocusinterview-170426095045-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 THE BIG INTERVIEW - CBBC Focus China /slideshow/the-king-of-marketing/75391478 cbbcfocusinterview-170425142652
After 15 years of building brands in China, there are few who know more about the market than David King of iris.]]>
After 15 years of building brands in China, there are few who know more about the market than David King of iris.]]> Tue, 25 Apr 2017 14:26:52 GMT /slideshow/the-king-of-marketing/75391478 irisWorldwide@slideshare.net(irisWorldwide) THE BIG INTERVIEW - CBBC Focus China irisWorldwide After 15 years of building brands in China, there are few who know more about the market than David King of iris. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cbbcfocusinterview-170425142652-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> After 15 years of building brands in China, there are few who know more about the market than David King of iris.
THE BIG INTERVIEW - CBBC Focus China from Iris
]]> 309 4 https://cdn.slidesharecdn.com/ss_thumbnails/cbbcfocusinterview-170425142652-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SXSE 2017 Multiply & Conquer /slideshow/sxse-2017-multiply-conquer/74239037 sxse2017pdfversion-170403122629
At SXSE, we attempt to join the dots between the ideas, inspiration and insanity of the SXSW Interactive festival to create a playbook for the year ahead. In 2017, we believe that in order to succeed, were going to have to find ways to bring together multiple tracks in technology and innovation before trying to envisage what comes next when they start interacting with each other and multiplying their effects, rather than focusing on progress in isolation. In short: to Multiply & Conquer!]]>
At SXSE, we attempt to join the dots between the ideas, inspiration and insanity of the SXSW Interactive festival to create a playbook for the year ahead. In 2017, we believe that in order to succeed, were going to have to find ways to bring together multiple tracks in technology and innovation before trying to envisage what comes next when they start interacting with each other and multiplying their effects, rather than focusing on progress in isolation. In short: to Multiply & Conquer!]]> Mon, 03 Apr 2017 12:26:29 GMT /slideshow/sxse-2017-multiply-conquer/74239037 irisWorldwide@slideshare.net(irisWorldwide) SXSE 2017 Multiply & Conquer irisWorldwide At SXSE, we attempt to join the dots between the ideas, inspiration and insanity of the SXSW Interactive festival to create a playbook for the year ahead. In 2017, we believe that in order to succeed, were going to have to find ways to bring together multiple tracks in technology and innovation before trying to envisage what comes next when they start interacting with each other and multiplying their effects, rather than focusing on progress in isolation. In short: to Multiply & Conquer! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxse2017pdfversion-170403122629-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At SXSE, we attempt to join the dots between the ideas, inspiration and insanity of the SXSW Interactive festival to create a playbook for the year ahead. In 2017, we believe that in order to succeed, were going to have to find ways to bring together multiple tracks in technology and innovation before trying to envisage what comes next when they start interacting with each other and multiplying their effects, rather than focusing on progress in isolation. In short: to Multiply &amp; Conquer!
SXSE 2017 Multiply & Conquer from Iris
]]> 2258 6 https://cdn.slidesharecdn.com/ss_thumbnails/sxse2017pdfversion-170403122629-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SXSW Bites 2017 /slideshow/sxsw-bites-2017/73444601 sxswbites2017-170321213148
The best of SXSW 2017 in quotes. ]]>
The best of SXSW 2017 in quotes. ]]> Tue, 21 Mar 2017 21:31:48 GMT /slideshow/sxsw-bites-2017/73444601 irisWorldwide@slideshare.net(irisWorldwide) SXSW Bites 2017 irisWorldwide The best of SXSW 2017 in quotes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxswbites2017-170321213148-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The best of SXSW 2017 in quotes.
SXSW Bites 2017 from Iris
]]> 1044 5 https://cdn.slidesharecdn.com/ss_thumbnails/sxswbites2017-170321213148-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Pull Your Own Trump /slideshow/how-to-pull-your-own-trump/72748718 howtopullyourowntrump-170302190418
This deck was part of our presentation "How to Pull Your Own Trump" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017. Whether you feel icky about it, dont know about it, or are scared by it, the approach Trumps team took will change the nature of political campaigning from here forward. From the perspective of a data driven marketer and customer strategy consultant, the campaign employed a range and scale of new tactics that are more common to credit card marketing than to political campaigning On the day of the third presidential debate, the team tested 170,000 different messages. They used machine learning to hone his messages over time. They took a post-demographic approach to targeting that is more often spoken about, than actually done. Like him or hate him, you want to understand this for your own digital marketing strategies moving forward.]]>
This deck was part of our presentation "How to Pull Your Own Trump" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017. Whether you feel icky about it, dont know about it, or are scared by it, the approach Trumps team took will change the nature of political campaigning from here forward. From the perspective of a data driven marketer and customer strategy consultant, the campaign employed a range and scale of new tactics that are more common to credit card marketing than to political campaigning On the day of the third presidential debate, the team tested 170,000 different messages. They used machine learning to hone his messages over time. They took a post-demographic approach to targeting that is more often spoken about, than actually done. Like him or hate him, you want to understand this for your own digital marketing strategies moving forward.]]> Thu, 02 Mar 2017 19:04:18 GMT /slideshow/how-to-pull-your-own-trump/72748718 irisWorldwide@slideshare.net(irisWorldwide) How to Pull Your Own Trump irisWorldwide This deck was part of our presentation "How to Pull Your Own Trump" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017. Whether you feel icky about it, dont know about it, or are scared by it, the approach Trumps team took will change the nature of political campaigning from here forward. From the perspective of a data driven marketer and customer strategy consultant, the campaign employed a range and scale of new tactics that are more common to credit card marketing than to political campaigning On the day of the third presidential debate, the team tested 170,000 different messages. They used machine learning to hone his messages over time. They took a post-demographic approach to targeting that is more often spoken about, than actually done. Like him or hate him, you want to understand this for your own digital marketing strategies moving forward. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtopullyourowntrump-170302190418-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This deck was part of our presentation &quot;How to Pull Your Own Trump&quot; delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017. Whether you feel icky about it, dont know about it, or are scared by it, the approach Trumps team took will change the nature of political campaigning from here forward. From the perspective of a data driven marketer and customer strategy consultant, the campaign employed a range and scale of new tactics that are more common to credit card marketing than to political campaigning On the day of the third presidential debate, the team tested 170,000 different messages. They used machine learning to hone his messages over time. They took a post-demographic approach to targeting that is more often spoken about, than actually done. Like him or hate him, you want to understand this for your own digital marketing strategies moving forward.
How to Pull Your Own Trump from Iris
]]> 382 3 https://cdn.slidesharecdn.com/ss_thumbnails/howtopullyourowntrump-170302190418-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Get the Market to Do Your Marketing for You /slideshow/how-to-get-the-market-to-do-your-marketing-for-you/72746527 smwparticipationiris-170302175432
This deck was part of our presentation "How to Get the Market to Do Your Marketing for You" delivered by Mike Giannone, iris New York's CSO, at Social Media Week New York 2017. 89% of advertising is not noticed or remembered at all. So how can brands cut through the noise, get noticed and have the market make the noise for them? The most potent and efficient brands in the world today are being built with people, not for them. We call them Participation Brands. In this workshop well explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide, which uses the data from 14,000 global consumers across multiple sectors to understand the relationship between Participation Brand building and business performance. The brands who top the study are those seen to have not just a positioning, but a passionate purpose at their heart. They are the ones felt not to just respond to culture but actively shape it. They are the brands creating content, conversations and experiences that people want to get involved in. They are the Participation Brands, and they are reaping the rewards.]]>
This deck was part of our presentation "How to Get the Market to Do Your Marketing for You" delivered by Mike Giannone, iris New York's CSO, at Social Media Week New York 2017. 89% of advertising is not noticed or remembered at all. So how can brands cut through the noise, get noticed and have the market make the noise for them? The most potent and efficient brands in the world today are being built with people, not for them. We call them Participation Brands. In this workshop well explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide, which uses the data from 14,000 global consumers across multiple sectors to understand the relationship between Participation Brand building and business performance. The brands who top the study are those seen to have not just a positioning, but a passionate purpose at their heart. They are the ones felt not to just respond to culture but actively shape it. They are the brands creating content, conversations and experiences that people want to get involved in. They are the Participation Brands, and they are reaping the rewards.]]> Thu, 02 Mar 2017 17:54:32 GMT /slideshow/how-to-get-the-market-to-do-your-marketing-for-you/72746527 irisWorldwide@slideshare.net(irisWorldwide) How to Get the Market to Do Your Marketing for You irisWorldwide This deck was part of our presentation "How to Get the Market to Do Your Marketing for You" delivered by Mike Giannone, iris New York's CSO, at Social Media Week New York 2017. 89% of advertising is not noticed or remembered at all. So how can brands cut through the noise, get noticed and have the market make the noise for them? The most potent and efficient brands in the world today are being built with people, not for them. We call them Participation Brands. In this workshop well explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide, which uses the data from 14,000 global consumers across multiple sectors to understand the relationship between Participation Brand building and business performance. The brands who top the study are those seen to have not just a positioning, but a passionate purpose at their heart. They are the ones felt not to just respond to culture but actively shape it. They are the brands creating content, conversations and experiences that people want to get involved in. They are the Participation Brands, and they are reaping the rewards. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smwparticipationiris-170302175432-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This deck was part of our presentation &quot;How to Get the Market to Do Your Marketing for You&quot; delivered by Mike Giannone, iris New York&#39;s CSO, at Social Media Week New York 2017. 89% of advertising is not noticed or remembered at all. So how can brands cut through the noise, get noticed and have the market make the noise for them? The most potent and efficient brands in the world today are being built with people, not for them. We call them Participation Brands. In this workshop well explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide, which uses the data from 14,000 global consumers across multiple sectors to understand the relationship between Participation Brand building and business performance. The brands who top the study are those seen to have not just a positioning, but a passionate purpose at their heart. They are the ones felt not to just respond to culture but actively shape it. They are the brands creating content, conversations and experiences that people want to get involved in. They are the Participation Brands, and they are reaping the rewards.
How to Get the Market to Do Your Marketing for You from Iris
]]> 334 5 https://cdn.slidesharecdn.com/ss_thumbnails/smwparticipationiris-170302175432-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Putting Digital Back in the Boardroom /slideshow/putting-digital-back-in-the-boardroom/72746176 smwputtingdigitalbackinboardroomsharingversion-170302174333
This deck was part of our presentation "Putting Digital Back in the Boardroom" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017. You know the story too well. You have a great idea. You sell it in and secure the budgets. Your team deliver the best campaign youve ever seen. Your boss asks you how it performed. You ask your team how it performed. Three weeks later you receive a report. It talks about site visits, it talks about bounce rate, it talks about likes, shares, comments. You excitedly take it to your boss. She looks at you with a bemused look on her face What does this all mean? You tell her that its beating industry benchmarks. Its going viral. Its trending! What is it doing for the business though? In this era of marketing transparency everyone expects to receive tangible sales information as part of your post-campaign reports. Its not always available. How do you package up your performance metrics in a way that has resonance at a board level? How do you get your show-stopping, award-winning, best-in-class campaign the kudos it deserves? How do you make small scale activities interesting to executives? iris Worldwide approach these situations with the help of their in-house management consultancy iris Concise. Together, this deck will be taking you through the frameworks, approaches, and strategies used to develop campaign KPIs, measurement metrics, and reports that executives not only pay attention to, but talk about. If youre looking to have your work get more interest internally, or find ways to present your campaign performance in a way that makes your clients look better than ever before, this workshop is for you.]]>
This deck was part of our presentation "Putting Digital Back in the Boardroom" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017. You know the story too well. You have a great idea. You sell it in and secure the budgets. Your team deliver the best campaign youve ever seen. Your boss asks you how it performed. You ask your team how it performed. Three weeks later you receive a report. It talks about site visits, it talks about bounce rate, it talks about likes, shares, comments. You excitedly take it to your boss. She looks at you with a bemused look on her face What does this all mean? You tell her that its beating industry benchmarks. Its going viral. Its trending! What is it doing for the business though? In this era of marketing transparency everyone expects to receive tangible sales information as part of your post-campaign reports. Its not always available. How do you package up your performance metrics in a way that has resonance at a board level? How do you get your show-stopping, award-winning, best-in-class campaign the kudos it deserves? How do you make small scale activities interesting to executives? iris Worldwide approach these situations with the help of their in-house management consultancy iris Concise. Together, this deck will be taking you through the frameworks, approaches, and strategies used to develop campaign KPIs, measurement metrics, and reports that executives not only pay attention to, but talk about. If youre looking to have your work get more interest internally, or find ways to present your campaign performance in a way that makes your clients look better than ever before, this workshop is for you.]]> Thu, 02 Mar 2017 17:43:33 GMT /slideshow/putting-digital-back-in-the-boardroom/72746176 irisWorldwide@slideshare.net(irisWorldwide) Putting Digital Back in the Boardroom irisWorldwide This deck was part of our presentation "Putting Digital Back in the Boardroom" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017. You know the story too well. You have a great idea. You sell it in and secure the budgets. Your team deliver the best campaign youve ever seen. Your boss asks you how it performed. You ask your team how it performed. Three weeks later you receive a report. It talks about site visits, it talks about bounce rate, it talks about likes, shares, comments. You excitedly take it to your boss. She looks at you with a bemused look on her face What does this all mean? You tell her that its beating industry benchmarks. Its going viral. Its trending! What is it doing for the business though? In this era of marketing transparency everyone expects to receive tangible sales information as part of your post-campaign reports. Its not always available. How do you package up your performance metrics in a way that has resonance at a board level? How do you get your show-stopping, award-winning, best-in-class campaign the kudos it deserves? How do you make small scale activities interesting to executives? iris Worldwide approach these situations with the help of their in-house management consultancy iris Concise. Together, this deck will be taking you through the frameworks, approaches, and strategies used to develop campaign KPIs, measurement metrics, and reports that executives not only pay attention to, but talk about. If youre looking to have your work get more interest internally, or find ways to present your campaign performance in a way that makes your clients look better than ever before, this workshop is for you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smwputtingdigitalbackinboardroomsharingversion-170302174333-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This deck was part of our presentation &quot;Putting Digital Back in the Boardroom&quot; delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017. You know the story too well. You have a great idea. You sell it in and secure the budgets. Your team deliver the best campaign youve ever seen. Your boss asks you how it performed. You ask your team how it performed. Three weeks later you receive a report. It talks about site visits, it talks about bounce rate, it talks about likes, shares, comments. You excitedly take it to your boss. She looks at you with a bemused look on her face What does this all mean? You tell her that its beating industry benchmarks. Its going viral. Its trending! What is it doing for the business though? In this era of marketing transparency everyone expects to receive tangible sales information as part of your post-campaign reports. Its not always available. How do you package up your performance metrics in a way that has resonance at a board level? How do you get your show-stopping, award-winning, best-in-class campaign the kudos it deserves? How do you make small scale activities interesting to executives? iris Worldwide approach these situations with the help of their in-house management consultancy iris Concise. Together, this deck will be taking you through the frameworks, approaches, and strategies used to develop campaign KPIs, measurement metrics, and reports that executives not only pay attention to, but talk about. If youre looking to have your work get more interest internally, or find ways to present your campaign performance in a way that makes your clients look better than ever before, this workshop is for you.
Putting Digital Back in the Boardroom from Iris
]]> 351 6 https://cdn.slidesharecdn.com/ss_thumbnails/smwputtingdigitalbackinboardroomsharingversion-170302174333-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Participation Brand Index Study /irisWorldwide/participation-brand-index-study pbiforslideshareusaversion-170210182223
Participation Brand Index Study - USA Version]]>
Participation Brand Index Study - USA Version]]> Fri, 10 Feb 2017 18:22:23 GMT /irisWorldwide/participation-brand-index-study irisWorldwide@slideshare.net(irisWorldwide) Participation Brand Index Study irisWorldwide Participation Brand Index Study - USA Version <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pbiforslideshareusaversion-170210182223-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Participation Brand Index Study - USA Version
Participation Brand Index Study from Iris
]]> 484 3 https://cdn.slidesharecdn.com/ss_thumbnails/pbiforslideshareusaversion-170210182223-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Participation Brand Index /slideshow/the-participation-brand-index/71919351 pbiforslideshare-170208155509
iris latest research study, exploring how Participation Brands are designing content and experiences to suit modern consumers lives.]]>
iris latest research study, exploring how Participation Brands are designing content and experiences to suit modern consumers lives.]]> Wed, 08 Feb 2017 15:55:09 GMT /slideshow/the-participation-brand-index/71919351 irisWorldwide@slideshare.net(irisWorldwide) The Participation Brand Index irisWorldwide iris latest research study, exploring how Participation Brands are designing content and experiences to suit modern consumers lives. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pbiforslideshare-170208155509-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> iris latest research study, exploring how Participation Brands are designing content and experiences to suit modern consumers lives.
The Participation Brand Index from Iris
]]> 515 4 https://cdn.slidesharecdn.com/ss_thumbnails/pbiforslideshare-170208155509-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 5 Strategies for Capitalising on the Micro-Moment Economy /irisWorldwide/5-strategies-for-capitalising-on-the-micromoment-economy the5strategiesforcommunicatinginmicromoments-170207141853
By Digby Lewis, Head of Platforms and Distribution at iris]]>
By Digby Lewis, Head of Platforms and Distribution at iris]]> Tue, 07 Feb 2017 14:18:53 GMT /irisWorldwide/5-strategies-for-capitalising-on-the-micromoment-economy irisWorldwide@slideshare.net(irisWorldwide) 5 Strategies for Capitalising on the Micro-Moment Economy irisWorldwide By Digby Lewis, Head of Platforms and Distribution at iris <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the5strategiesforcommunicatinginmicromoments-170207141853-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> By Digby Lewis, Head of Platforms and Distribution at iris
5 Strategies for Capitalising on the Micro-Moment Economy from Iris
]]> 244 4 https://cdn.slidesharecdn.com/ss_thumbnails/the5strategiesforcommunicatinginmicromoments-170207141853-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Retail Ignition /slideshow/retail-ignition-71802501/71802501 retailignition-masterdeck-fordistribution-170206091234
An insightful morning debate exploring how consumers experience choice in the face of fragmentation and automation, and how retailers can ensure their innovation agenda measures up.]]>
An insightful morning debate exploring how consumers experience choice in the face of fragmentation and automation, and how retailers can ensure their innovation agenda measures up.]]> Mon, 06 Feb 2017 09:12:34 GMT /slideshow/retail-ignition-71802501/71802501 irisWorldwide@slideshare.net(irisWorldwide) Retail Ignition irisWorldwide An insightful morning debate exploring how consumers experience choice in the face of fragmentation and automation, and how retailers can ensure their innovation agenda measures up. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/retailignition-masterdeck-fordistribution-170206091234-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An insightful morning debate exploring how consumers experience choice in the face of fragmentation and automation, and how retailers can ensure their innovation agenda measures up.
Retail Ignition from Iris
]]> 404 5 https://cdn.slidesharecdn.com/ss_thumbnails/retailignition-masterdeck-fordistribution-170206091234-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How chatbots will change the future of consumer engagement /irisWorldwide/how-will-chatbots-change-the-future-on-consumer-engagement povchatbotsv5-161214112326
A POV on Chatbots. What they are, why they matter and how brands are actually using them...]]>
A POV on Chatbots. What they are, why they matter and how brands are actually using them...]]> Wed, 14 Dec 2016 11:23:26 GMT /irisWorldwide/how-will-chatbots-change-the-future-on-consumer-engagement irisWorldwide@slideshare.net(irisWorldwide) How chatbots will change the future of consumer engagement irisWorldwide A POV on Chatbots. What they are, why they matter and how brands are actually using them... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/povchatbotsv5-161214112326-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A POV on Chatbots. What they are, why they matter and how brands are actually using them...
How chatbots will change the future of consumer engagement from Iris
]]> 1053 7 https://cdn.slidesharecdn.com/ss_thumbnails/povchatbotsv5-161214112326-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SXSW AMS 2016 /slideshow/sxsw-ams-2015/62890691 irisamssxswreview2016-160609110643
A review of our event in Amsterdam. ]]>
A review of our event in Amsterdam. ]]> Thu, 09 Jun 2016 11:06:43 GMT /slideshow/sxsw-ams-2015/62890691 irisWorldwide@slideshare.net(irisWorldwide) SXSW AMS 2016 irisWorldwide A review of our event in Amsterdam. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/irisamssxswreview2016-160609110643-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A review of our event in Amsterdam.
SXSW AMS 2016 from Iris
]]> 484 4 https://cdn.slidesharecdn.com/ss_thumbnails/irisamssxswreview2016-160609110643-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-irisWorldwide-48x48.jpg?cb=1560958056 www.iris-worldwide.com https://cdn.slidesharecdn.com/ss_thumbnails/pbinlonbrand18finals-181019130014-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/pissing-people-off-is-safer-than-playing-it-safe/120019546 Pissing people off is ... https://cdn.slidesharecdn.com/ss_thumbnails/futureofretail-chinaleavebehinddeckabjan14-180123103841-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-future-of-retail-made-in-china/86575123 The Future of Retail: ... https://cdn.slidesharecdn.com/ss_thumbnails/51000725forevent3pagerfinal1-180123103106-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-future-of-retail-made-in-china-in-summary/86574817 The Future of Retail: ...