/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: ivanleslie https://cdn.slidesharecdn.com/profile-photo-ivanleslie-48x48.jpg?cb=1523330086 Integrating the digital marketing solutions in the traditional communication models has been the main focus for Iván in his career. The communication solutions from today start largely from the everyday interaction with the consumer, who has stopped being an spectator to become a fundamental part of the ecosystem that surrounds a brand. The solutions from today are not only exposed but also listened, they continue being increased and analyzed data groups, trends are generated applying the content the same consumes created , it is put into measured action and it is recorded from content referred to a product or a related topic to the purchase of the product reflecting ROI for the brands. ... http://www.sparklingad.com