際際滷shows by User: jamesfabin / http://www.slideshare.net/images/logo.gif 際際滷shows by User: jamesfabin / Wed, 17 Aug 2016 20:15:27 GMT 際際滷Share feed for 際際滷shows by User: jamesfabin 02 MWESS1- Executive Summary /slideshow/02-mwess1-executive-summary/65100662 3e5defc0-52b3-4485-be6a-9d3463e4ee5c-160817201528
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]]> Wed, 17 Aug 2016 20:15:27 GMT /slideshow/02-mwess1-executive-summary/65100662 jamesfabin@slideshare.net(jamesfabin) 02 MWESS1- Executive Summary jamesfabin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3e5defc0-52b3-4485-be6a-9d3463e4ee5c-160817201528-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
02 MWESS1- Executive Summary from James Fabin
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]]> Fri, 12 Aug 2016 18:23:49 GMT /slideshow/email-marketing-hyundai-aims-for-dialogue-with-buyers-advertising-age/64948872 jamesfabin@slideshare.net(jamesfabin) E-Mail Marketing_ Hyundai aims for 'dialogue' with buyers - Advertising Age jamesfabin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4ce86151-ad72-4dc4-86c6-87cf77be7430-160812182349-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
E-Mail Marketing_ Hyundai aims for 'dialogue' with buyers - Advertising Age from James Fabin
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]]> Mon, 08 Aug 2016 23:10:30 GMT /slideshow/6vehicleengagementperspectiver06final/64815823 jamesfabin@slideshare.net(jamesfabin) 6_Vehicle_Engagement_Perspective_r06_FINAL jamesfabin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/64ae2fc1-f074-4061-a074-4e8764587ee8-160808231030-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
6_Vehicle_Engagement_Perspective_r06_FINAL from James Fabin
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]]> Fri, 05 Aug 2016 20:21:37 GMT /slideshow/abtlnews200559generalreleases/64744383 jamesfabin@slideshare.net(jamesfabin) ABTL_News_2005_5_9_General_Releases jamesfabin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/41edf7a1-7473-4c9b-847c-dd5f235b0867-160805202137-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
ABTL_News_2005_5_9_General_Releases from James Fabin
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]]> Thu, 04 Aug 2016 19:48:53 GMT /slideshow/ad-success-press-release/64710914 jamesfabin@slideshare.net(jamesfabin) Ad Success Press Release jamesfabin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/e7921a90-7fe7-43ea-bb44-a86823eb379f-160804194853-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Ad Success Press Release from James Fabin
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]]> Thu, 04 Aug 2016 19:45:39 GMT /jamesfabin/the2014inventoryshoppingexperiencestudy-64710839 jamesfabin@slideshare.net(jamesfabin) The_2014_Inventory_Shopping_Experience_Study jamesfabin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/123302c1-973a-407c-9a20-901dee970c4d-160804194539-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
The_2014_Inventory_Shopping_Experience_Study from James Fabin
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]]> Thu, 04 Aug 2016 05:07:42 GMT /slideshow/hyundai-msn-oscars-final-report-final-repaired/64682224 jamesfabin@slideshare.net(jamesfabin) Hyundai MSN Oscars Final Report FINAL [Repaired] jamesfabin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1a13ae53-c153-45b8-86c2-2d7a140edfd5-160804050742-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Hyundai MSN Oscars Final Report FINAL [Repaired] from James Fabin
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]]> Thu, 04 Aug 2016 04:53:28 GMT /slideshow/vehicleengagementperspective/64681974 jamesfabin@slideshare.net(jamesfabin) VehicleEngagementPerspective jamesfabin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/21467e03-f9b0-4e1c-bb79-8a36d9e789ff-160804045328-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
VehicleEngagementPerspective from James Fabin
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]]> Thu, 04 Aug 2016 04:51:04 GMT /slideshow/contentstrategycdk/64681936 jamesfabin@slideshare.net(jamesfabin) ContentStrategy-CDK jamesfabin <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/c97942a4-9c22-445c-9355-4cad50de6faa-160804045104-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
ContentStrategy-CDK from James Fabin
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I know youve heard the lament from marketing pioneer John Wanamaker: Half the money I spend on advertising is wasted; the trouble is I dont know which half. Wanamaker surely didnt conceptualize digital marketing around the turn of the 20th century; today we can measure the effectiveness of ad spend like never before. If youve been in the automotive industry for some time, you may recall struggling with things like newspaper ad placement Should I put my used vehicle ad in the Sports section or the Business section? Should I do a single columnar ad or a standard 4x4? Because years ago, we had no idea how placement impacted customer behavior, except on an outcome basis: if they cut out the ad and brought it with them to the dealership, well, it mustve worked! In my presentation at the 17th Digital Dealer Conference & Exposition in Las Vegas (2 PM on September 24th), Get Creative With Your Content Strategy, were going to share several takeaways with you so you can ensure both halves of your ad spend are working! One of the key concepts well unpack is engagement mapping. While there are a variety of tools that allow you to measure clicks and scrolls, few measure much beyond that. Our Engagement Map lets us see not only how people are moving on your website, but also what draws their attention, in what order, and how consistently. All this helps us dramatically with placement effectiveness, which drives greater shopper engagement and ultimately, more bodies to your showroom. Speaking of placement effectiveness, weve identified five concise Content Strategies well share with participants in other words, what is the primary emphasis of your website? What are you most trying to accomplish when someone visits? Here are two to give you a little insight: 1. Promotion-Focused. Your website is largely about the deal special offers, rates, packages and inclusions. When customers visit, they are immediately drawn to something you offer that your competition may not. 2. Customer Loyalty & Dealer Branding. This website is predominantly customer-centric, with a focus on positive reviews, community involvement and loyalty. Are your wheels turning yet? Well, you know the deal: youll have to attend my session to find out the other three Strategies, along with some specific plans for how to make your site reflect exactly what you want it to say to your visitors! Im delighted to be speaking at the Digital Dealer Conference again, and Ill look forward to seeing you there remember, September 24th at 2 PM local time, so mark your calendar - lets get creative together!]]>
I know youve heard the lament from marketing pioneer John Wanamaker: Half the money I spend on advertising is wasted; the trouble is I dont know which half. Wanamaker surely didnt conceptualize digital marketing around the turn of the 20th century; today we can measure the effectiveness of ad spend like never before. If youve been in the automotive industry for some time, you may recall struggling with things like newspaper ad placement Should I put my used vehicle ad in the Sports section or the Business section? Should I do a single columnar ad or a standard 4x4? Because years ago, we had no idea how placement impacted customer behavior, except on an outcome basis: if they cut out the ad and brought it with them to the dealership, well, it mustve worked! In my presentation at the 17th Digital Dealer Conference & Exposition in Las Vegas (2 PM on September 24th), Get Creative With Your Content Strategy, were going to share several takeaways with you so you can ensure both halves of your ad spend are working! One of the key concepts well unpack is engagement mapping. While there are a variety of tools that allow you to measure clicks and scrolls, few measure much beyond that. Our Engagement Map lets us see not only how people are moving on your website, but also what draws their attention, in what order, and how consistently. All this helps us dramatically with placement effectiveness, which drives greater shopper engagement and ultimately, more bodies to your showroom. Speaking of placement effectiveness, weve identified five concise Content Strategies well share with participants in other words, what is the primary emphasis of your website? What are you most trying to accomplish when someone visits? Here are two to give you a little insight: 1. Promotion-Focused. Your website is largely about the deal special offers, rates, packages and inclusions. When customers visit, they are immediately drawn to something you offer that your competition may not. 2. Customer Loyalty & Dealer Branding. This website is predominantly customer-centric, with a focus on positive reviews, community involvement and loyalty. Are your wheels turning yet? Well, you know the deal: youll have to attend my session to find out the other three Strategies, along with some specific plans for how to make your site reflect exactly what you want it to say to your visitors! Im delighted to be speaking at the Digital Dealer Conference again, and Ill look forward to seeing you there remember, September 24th at 2 PM local time, so mark your calendar - lets get creative together!]]> Thu, 25 Sep 2014 11:54:44 GMT /slideshow/get-creative-with-your-content-strategy/39529836 jamesfabin@slideshare.net(jamesfabin) Get Creative With Your Content Strategy jamesfabin I know youve heard the lament from marketing pioneer John Wanamaker: Half the money I spend on advertising is wasted; the trouble is I dont know which half. Wanamaker surely didnt conceptualize digital marketing around the turn of the 20th century; today we can measure the effectiveness of ad spend like never before. If youve been in the automotive industry for some time, you may recall struggling with things like newspaper ad placement Should I put my used vehicle ad in the Sports section or the Business section? Should I do a single columnar ad or a standard 4x4? Because years ago, we had no idea how placement impacted customer behavior, except on an outcome basis: if they cut out the ad and brought it with them to the dealership, well, it mustve worked! In my presentation at the 17th Digital Dealer Conference & Exposition in Las Vegas (2 PM on September 24th), Get Creative With Your Content Strategy, were going to share several takeaways with you so you can ensure both halves of your ad spend are working! One of the key concepts well unpack is engagement mapping. While there are a variety of tools that allow you to measure clicks and scrolls, few measure much beyond that. Our Engagement Map lets us see not only how people are moving on your website, but also what draws their attention, in what order, and how consistently. All this helps us dramatically with placement effectiveness, which drives greater shopper engagement and ultimately, more bodies to your showroom. Speaking of placement effectiveness, weve identified five concise Content Strategies well share with participants in other words, what is the primary emphasis of your website? What are you most trying to accomplish when someone visits? Here are two to give you a little insight: 1. Promotion-Focused. Your website is largely about the deal special offers, rates, packages and inclusions. When customers visit, they are immediately drawn to something you offer that your competition may not. 2. Customer Loyalty & Dealer Branding. This website is predominantly customer-centric, with a focus on positive reviews, community involvement and loyalty. Are your wheels turning yet? Well, you know the deal: youll have to attend my session to find out the other three Strategies, along with some specific plans for how to make your site reflect exactly what you want it to say to your visitors! Im delighted to be speaking at the Digital Dealer Conference again, and Ill look forward to seeing you there remember, September 24th at 2 PM local time, so mark your calendar - lets get creative together! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zkze3mur42rhog0mzfpz-signature-ffeffb85368a73f08d18f420ad5ba605e746fddc5869f78ef0a7bb118055fdd3-poli-140925115444-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I know youve heard the lament from marketing pioneer John Wanamaker: Half the money I spend on advertising is wasted; the trouble is I dont know which half. Wanamaker surely didnt conceptualize digital marketing around the turn of the 20th century; today we can measure the effectiveness of ad spend like never before. If youve been in the automotive industry for some time, you may recall struggling with things like newspaper ad placement Should I put my used vehicle ad in the Sports section or the Business section? Should I do a single columnar ad or a standard 4x4? Because years ago, we had no idea how placement impacted customer behavior, except on an outcome basis: if they cut out the ad and brought it with them to the dealership, well, it mustve worked! In my presentation at the 17th Digital Dealer Conference &amp; Exposition in Las Vegas (2 PM on September 24th), Get Creative With Your Content Strategy, were going to share several takeaways with you so you can ensure both halves of your ad spend are working! One of the key concepts well unpack is engagement mapping. While there are a variety of tools that allow you to measure clicks and scrolls, few measure much beyond that. Our Engagement Map lets us see not only how people are moving on your website, but also what draws their attention, in what order, and how consistently. All this helps us dramatically with placement effectiveness, which drives greater shopper engagement and ultimately, more bodies to your showroom. Speaking of placement effectiveness, weve identified five concise Content Strategies well share with participants in other words, what is the primary emphasis of your website? What are you most trying to accomplish when someone visits? Here are two to give you a little insight: 1. Promotion-Focused. Your website is largely about the deal special offers, rates, packages and inclusions. When customers visit, they are immediately drawn to something you offer that your competition may not. 2. Customer Loyalty &amp; Dealer Branding. This website is predominantly customer-centric, with a focus on positive reviews, community involvement and loyalty. Are your wheels turning yet? Well, you know the deal: youll have to attend my session to find out the other three Strategies, along with some specific plans for how to make your site reflect exactly what you want it to say to your visitors! Im delighted to be speaking at the Digital Dealer Conference again, and Ill look forward to seeing you there remember, September 24th at 2 PM local time, so mark your calendar - lets get creative together!
Get Creative With Your Content Strategy from James Fabin
]]> 200 5 https://cdn.slidesharecdn.com/ss_thumbnails/zkze3mur42rhog0mzfpz-signature-ffeffb85368a73f08d18f420ad5ba605e746fddc5869f78ef0a7bb118055fdd3-poli-140925115444-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-jamesfabin-48x48.jpg?cb=1639055394 Accomplished leadership professional who leverages expertise in digital marketing, Internet best practices, consumer trends and IT to implement cutting edge, data-driven marketing and sales strategies. Proven track record generating revenue, successfully launching new products and effecting growth. Significant, demonstrable experience balancing traditional and digital approaches to increase targeted segment exposure and generate online consumer engagement and high-quality leads. Available for relocation. Professional Strengths and Abilities: Digital Marketing Strategy, eCommerce, Sales Strategy, Mobile Marketing, Strategic Planning, Brand Management, Search Engine Optimization, Search En... https://www.linkedin.com/in/jamesfabin https://cdn.slidesharecdn.com/ss_thumbnails/3e5defc0-52b3-4485-be6a-9d3463e4ee5c-160817201528-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/02-mwess1-executive-summary/65100662 02 MWESS1- Executive S... https://cdn.slidesharecdn.com/ss_thumbnails/4ce86151-ad72-4dc4-86c6-87cf77be7430-160812182349-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/email-marketing-hyundai-aims-for-dialogue-with-buyers-advertising-age/64948872 E-Mail Marketing_ Hyun... https://cdn.slidesharecdn.com/ss_thumbnails/64ae2fc1-f074-4061-a074-4e8764587ee8-160808231030-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/6vehicleengagementperspectiver06final/64815823 6_Vehicle_Engagement_P...