/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: jayantbose https://cdn.slidesharecdn.com/profile-photo-jayantbose-48x48.jpg?cb=1640493390 Over a career spanning 44 years in Marketing, Strategy and Brand Management, I have sat on different sides of the fence. The first 25 years were in the corporate world as a practitioner and the subsequent 19 years (and counting) in the academic world as an educator. During my corporate career, I again saw the field from the side of a Marketer for 15 years in firms like McDowell & Co, Kwality Ice Cream & Amrit Banaspati Co. ( of Uncle Chipps fame) and as an advertiser for 10 years at RK Swamy/BBDO and Frank Simoes. When I transitioned into the field of education, I again spent 8 years as an administrator in the role of Dean / Director while also teaching courses in marketing & strategy...