際際滷shows by User: jazwhisper / http://www.slideshare.net/images/logo.gif 際際滷shows by User: jazwhisper / Sat, 08 Sep 2012 08:44:12 GMT 際際滷Share feed for 際際滷shows by User: jazwhisper Heart-Ware China Digital Observation 201207 /slideshow/heartware-china-digital-observation-201207/14214041 monthlyreport0727-120908084414-phpapp01
It is a monthly news letter to portrait the digital trend and communication trend in china ]]>
It is a monthly news letter to portrait the digital trend and communication trend in china ]]> Sat, 08 Sep 2012 08:44:12 GMT /slideshow/heartware-china-digital-observation-201207/14214041 jazwhisper@slideshare.net(jazwhisper) Heart-Ware China Digital Observation 201207 jazwhisper It is a monthly news letter to portrait the digital trend and communication trend in china <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/monthlyreport0727-120908084414-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It is a monthly news letter to portrait the digital trend and communication trend in china
Heart-Ware China Digital Observation 201207 from Zhou Chris
]]> 313 2 https://cdn.slidesharecdn.com/ss_thumbnails/monthlyreport0727-120908084414-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-jazwhisper-48x48.jpg?cb=1682100529 It is a quite interesting shifting, from traditional marketing & communication to a digital communication planning. It is quite new and fresh area in this industry as most of the digital agencies are growing in a more production driven way, most of the clients are still considering that digital is just a nice to have platform, especially when they are considering the communication ROI. But the fact is that more and more consumers turning to be a netizen, and there are lots of new insights and new behaviors happened on this platform, it requires agency to consider the communication engagement from a strategic way in stead of the supplementary of the traditional above the line communicatio...