ݺߣshows by User: jbrejcha / http://www.slideshare.net/images/logo.gif ݺߣshows by User: jbrejcha / Sat, 30 Mar 2024 10:05:12 GMT ݺߣShare feed for ݺߣshows by User: jbrejcha Semiotics of Interaction: Towards a UI Alphabet /slideshow/semiotics-of-interaction-towards-a-ui-alphabet/267028946 brejcha-240330100512-415147c9
In our thinking and acting, natural language plays a central part. This language defines a structure even before we form something, and it can be regarded as the architecture of design. To be able to grasp the expression of these structures in HCI, we chose the perspective of linguistics and semiotics. The semiotics perspective in the context of HCI is increasingly popular in presenting a different approach to UX. In our paper, we take this perspective to build a set of semiotic heuristics which we then used to evaluate a complex UI example. We present a semiotic evaluation method and report the results of our in-depth investigation.]]>
In our thinking and acting, natural language plays a central part. This language defines a structure even before we form something, and it can be regarded as the architecture of design. To be able to grasp the expression of these structures in HCI, we chose the perspective of linguistics and semiotics. The semiotics perspective in the context of HCI is increasingly popular in presenting a different approach to UX. In our paper, we take this perspective to build a set of semiotic heuristics which we then used to evaluate a complex UI example. We present a semiotic evaluation method and report the results of our in-depth investigation.]]> Sat, 30 Mar 2024 10:05:12 GMT /slideshow/semiotics-of-interaction-towards-a-ui-alphabet/267028946 jbrejcha@slideshare.net(jbrejcha) Semiotics of Interaction: Towards a UI Alphabet jbrejcha In our thinking and acting, natural language plays a central part. This language defines a structure even before we form something, and it can be regarded as the architecture of design. To be able to grasp the expression of these structures in HCI, we chose the perspective of linguistics and semiotics. The semiotics perspective in the context of HCI is increasingly popular in presenting a different approach to UX. In our paper, we take this perspective to build a set of semiotic heuristics which we then used to evaluate a complex UI example. We present a semiotic evaluation method and report the results of our in-depth investigation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-240330100512-415147c9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In our thinking and acting, natural language plays a central part. This language defines a structure even before we form something, and it can be regarded as the architecture of design. To be able to grasp the expression of these structures in HCI, we chose the perspective of linguistics and semiotics. The semiotics perspective in the context of HCI is increasingly popular in presenting a different approach to UX. In our paper, we take this perspective to build a set of semiotic heuristics which we then used to evaluate a complex UI example. We present a semiotic evaluation method and report the results of our in-depth investigation.
Semiotics of Interaction: Towards a UI Alphabet from Jan Brejcha
]]> 6 0 https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-240330100512-415147c9-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ideologies in HCI: A Semiotic Perspective /slideshow/ideologies-in-hci-a-semiotic-perspective/267028872 brejcha-240330095555-bf258bc0
The user-interface (UI) of interactive systems is the meeting point of people with interactive communication technology (ICT). As a human product, it forms a part of culture that determines us, often without our full awareness. The values and goals of the designers are implicitly encoded in the interface and the documentation but can be in conflict with the values of the user. This is when both the intentional and unintentional manipulation with the user starts because he or she is presented with inappropriate choices or even inappropriate goals. The aim of this article is to show how this manipulation works, in which regards it is unavoidable and how can we deal with it. Ideologies are a special means of manipulation and we can counter them by suitable education and analysis.]]>
The user-interface (UI) of interactive systems is the meeting point of people with interactive communication technology (ICT). As a human product, it forms a part of culture that determines us, often without our full awareness. The values and goals of the designers are implicitly encoded in the interface and the documentation but can be in conflict with the values of the user. This is when both the intentional and unintentional manipulation with the user starts because he or she is presented with inappropriate choices or even inappropriate goals. The aim of this article is to show how this manipulation works, in which regards it is unavoidable and how can we deal with it. Ideologies are a special means of manipulation and we can counter them by suitable education and analysis.]]> Sat, 30 Mar 2024 09:55:55 GMT /slideshow/ideologies-in-hci-a-semiotic-perspective/267028872 jbrejcha@slideshare.net(jbrejcha) Ideologies in HCI: A Semiotic Perspective jbrejcha The user-interface (UI) of interactive systems is the meeting point of people with interactive communication technology (ICT). As a human product, it forms a part of culture that determines us, often without our full awareness. The values and goals of the designers are implicitly encoded in the interface and the documentation but can be in conflict with the values of the user. This is when both the intentional and unintentional manipulation with the user starts because he or she is presented with inappropriate choices or even inappropriate goals. The aim of this article is to show how this manipulation works, in which regards it is unavoidable and how can we deal with it. Ideologies are a special means of manipulation and we can counter them by suitable education and analysis. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-240330095555-bf258bc0-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The user-interface (UI) of interactive systems is the meeting point of people with interactive communication technology (ICT). As a human product, it forms a part of culture that determines us, often without our full awareness. The values and goals of the designers are implicitly encoded in the interface and the documentation but can be in conflict with the values of the user. This is when both the intentional and unintentional manipulation with the user starts because he or she is presented with inappropriate choices or even inappropriate goals. The aim of this article is to show how this manipulation works, in which regards it is unavoidable and how can we deal with it. Ideologies are a special means of manipulation and we can counter them by suitable education and analysis.
Ideologies in HCI: A Semiotic Perspective from Jan Brejcha
]]> 7 0 https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-240330095555-bf258bc0-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mezikulturní UX/UI očima sémiotiky: Jak designovat pro mimozemšťany? /slideshow/mezikulturni-uxui-ocima-semiotiky-jak-designovat-pro-mimozemstany/122078424 brejcha-181106090223
Přednáška představí východiska sémiotiky, jakožto vědy o znacích přítomných v uživatelských rozhraních a zaměří se, jak je bezprostředně využít v UX designu aplikací. Sémiotika nachází uplatnění zejm. v širším kulturním kontextu, proto si na případové studii výzkumu kulturních odlišností mezi uživateli ukážeme, jaká jsou úskalí takového výzkumu a jak postupovat pro sestavení vodítek využitelných v UX designu aplikací.]]>
Přednáška představí východiska sémiotiky, jakožto vědy o znacích přítomných v uživatelských rozhraních a zaměří se, jak je bezprostředně využít v UX designu aplikací. Sémiotika nachází uplatnění zejm. v širším kulturním kontextu, proto si na případové studii výzkumu kulturních odlišností mezi uživateli ukážeme, jaká jsou úskalí takového výzkumu a jak postupovat pro sestavení vodítek využitelných v UX designu aplikací.]]> Tue, 06 Nov 2018 09:02:23 GMT /slideshow/mezikulturni-uxui-ocima-semiotiky-jak-designovat-pro-mimozemstany/122078424 jbrejcha@slideshare.net(jbrejcha) Mezikulturní UX/UI očima sémiotiky: Jak designovat pro mimozemšťany? jbrejcha Přednáška představí východiska sémiotiky, jakožto vědy o znacích přítomných v uživatelských rozhraních a zaměří se, jak je bezprostředně využít v UX designu aplikací. Sémiotika nachází uplatnění zejm. v širším kulturním kontextu, proto si na případové studii výzkumu kulturních odlišností mezi uživateli ukážeme, jaká jsou úskalí takového výzkumu a jak postupovat pro sestavení vodítek využitelných v UX designu aplikací. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-181106090223-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Přednáška představí východiska sémiotiky, jakožto vědy o znacích přítomných v uživatelských rozhraních a zaměří se, jak je bezprostředně využít v UX designu aplikací. Sémiotika nachází uplatnění zejm. v širším kulturním kontextu, proto si na případové studii výzkumu kulturních odlišností mezi uživateli ukážeme, jaká jsou úskalí takového výzkumu a jak postupovat pro sestavení vodítek využitelných v UX designu aplikací.
Mezikulturnテュ UX/UI oト絞ma sテゥmiotiky: Jak designovat pro mimozemナ。ナ・any? from Jan Brejcha
]]> 213 1 https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-181106090223-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Hackers Congress v Paralelní Polis 17: „Liberate“, aneb za finanční svobodou a nezávislostí /slideshow/hackers-congress-v-paraleln-polis-17-liberate-aneb-za-finann-svobodou-a-nezvislost/81390211 brejcha-171030194125
Tato prezentace předkládá stručný souhrn témat proběhlého hackerského kongresu v Paralelní polis, Zasazuje konferenci do širšího kontextu společenských a politických hnutí podpořené novými technologiemi Ukazuje prolínání ideologií a technologického světa.]]>
Tato prezentace předkládá stručný souhrn témat proběhlého hackerského kongresu v Paralelní polis, Zasazuje konferenci do širšího kontextu společenských a politických hnutí podpořené novými technologiemi Ukazuje prolínání ideologií a technologického světa.]]> Mon, 30 Oct 2017 19:41:25 GMT /slideshow/hackers-congress-v-paraleln-polis-17-liberate-aneb-za-finann-svobodou-a-nezvislost/81390211 jbrejcha@slideshare.net(jbrejcha) Hackers Congress v Paralelní Polis 17: „Liberate“, aneb za finanční svobodou a nezávislostí jbrejcha Tato prezentace předkládá stručný souhrn témat proběhlého hackerského kongresu v Paralelní polis, Zasazuje konferenci do širšího kontextu společenských a politických hnutí podpořené novými technologiemi Ukazuje prolínání ideologií a technologického světa. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-171030194125-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Tato prezentace předkládá stručný souhrn témat proběhlého hackerského kongresu v Paralelní polis, Zasazuje konferenci do širšího kontextu společenských a politických hnutí podpořené novými technologiemi Ukazuje prolínání ideologií a technologického světa.
Hackers Congress v Paralelní Polis 17: „Liberate“, aneb za finanční svobodou a nezávislostí from Jan Brejcha
]]> 254 1 https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-171030194125-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Is there a token for that? Tokens demystified. /slideshow/is-there-a-token-for-that-tokens-demystified/79653888 brejcha-170911203623
This presentation aims at providing a brief introduction to crypto tokens, how they can be beneficial for the users, and why they can disrupt current industries. Various examples will be discussed. Crypto tokens are a special kind of signs representing objects and/or functions living in the underlying blockchain, and can be generated by smart contracts. Tokens enable the viability of open source protocols, and dApps (decentralized applications), which was previously unattainable. Current regulatory frameworks try to mitigate frauds in ICOs, while helping establish tokens as a new asset class.]]>
This presentation aims at providing a brief introduction to crypto tokens, how they can be beneficial for the users, and why they can disrupt current industries. Various examples will be discussed. Crypto tokens are a special kind of signs representing objects and/or functions living in the underlying blockchain, and can be generated by smart contracts. Tokens enable the viability of open source protocols, and dApps (decentralized applications), which was previously unattainable. Current regulatory frameworks try to mitigate frauds in ICOs, while helping establish tokens as a new asset class.]]> Mon, 11 Sep 2017 20:36:23 GMT /slideshow/is-there-a-token-for-that-tokens-demystified/79653888 jbrejcha@slideshare.net(jbrejcha) Is there a token for that? Tokens demystified. jbrejcha This presentation aims at providing a brief introduction to crypto tokens, how they can be beneficial for the users, and why they can disrupt current industries. Various examples will be discussed. Crypto tokens are a special kind of signs representing objects and/or functions living in the underlying blockchain, and can be generated by smart contracts. Tokens enable the viability of open source protocols, and dApps (decentralized applications), which was previously unattainable. Current regulatory frameworks try to mitigate frauds in ICOs, while helping establish tokens as a new asset class. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-170911203623-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation aims at providing a brief introduction to crypto tokens, how they can be beneficial for the users, and why they can disrupt current industries. Various examples will be discussed. Crypto tokens are a special kind of signs representing objects and/or functions living in the underlying blockchain, and can be generated by smart contracts. Tokens enable the viability of open source protocols, and dApps (decentralized applications), which was previously unattainable. Current regulatory frameworks try to mitigate frauds in ICOs, while helping establish tokens as a new asset class.
Is there a token for that? Tokens demystified. from Jan Brejcha
]]> 1373 3 https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-170911203623-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Chinese UI design guidelines 2.0 /slideshow/chinese-ui-design-guidelines-20/72065446 brejcha-170212211951
Best paper award at HCI International 2015 This paper presents the preferences of selected UI components of Chinese users. The areas of study were chosen using from a semiotic perspective, which lead us to focus on the cultural context, as well as the linguistic structure of user interaction. This quantitative study based on 50 respondents was targeted at validating the data gathered in a qualitative pilot study. The results are presented as UI design guidelines to simplify their adoption by both HCI researchers, and UX practitioners.]]>
Best paper award at HCI International 2015 This paper presents the preferences of selected UI components of Chinese users. The areas of study were chosen using from a semiotic perspective, which lead us to focus on the cultural context, as well as the linguistic structure of user interaction. This quantitative study based on 50 respondents was targeted at validating the data gathered in a qualitative pilot study. The results are presented as UI design guidelines to simplify their adoption by both HCI researchers, and UX practitioners.]]> Sun, 12 Feb 2017 21:19:51 GMT /slideshow/chinese-ui-design-guidelines-20/72065446 jbrejcha@slideshare.net(jbrejcha) Chinese UI design guidelines 2.0 jbrejcha Best paper award at HCI International 2015 This paper presents the preferences of selected UI components of Chinese users. The areas of study were chosen using from a semiotic perspective, which lead us to focus on the cultural context, as well as the linguistic structure of user interaction. This quantitative study based on 50 respondents was targeted at validating the data gathered in a qualitative pilot study. The results are presented as UI design guidelines to simplify their adoption by both HCI researchers, and UX practitioners. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-170212211951-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Best paper award at HCI International 2015 This paper presents the preferences of selected UI components of Chinese users. The areas of study were chosen using from a semiotic perspective, which lead us to focus on the cultural context, as well as the linguistic structure of user interaction. This quantitative study based on 50 respondents was targeted at validating the data gathered in a qualitative pilot study. The results are presented as UI design guidelines to simplify their adoption by both HCI researchers, and UX practitioners.
Chinese UI design guidelines 2.0 from Jan Brejcha
]]> 823 2 https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-170212211951-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Financial literacy in China as an innovation opportunity /slideshow/financial-literacy-in-china-as-an-innovation-opportunity/72065175 brejcha-170212210623
The purpose of the study was to get insights of the financial knowledge, behavior, and attitudes of the young generation of Chinese (Millenials or Little Emperors, i.e. born between 1980-1995), in order to find and exploit design opportunities to improve the financial well being of our target group. Our paper presents an introduction to the research area, the current technological trends, the results of our initial study, and further directions both for research and design of solutions targeted at our tentative users. ]]>
The purpose of the study was to get insights of the financial knowledge, behavior, and attitudes of the young generation of Chinese (Millenials or Little Emperors, i.e. born between 1980-1995), in order to find and exploit design opportunities to improve the financial well being of our target group. Our paper presents an introduction to the research area, the current technological trends, the results of our initial study, and further directions both for research and design of solutions targeted at our tentative users. ]]> Sun, 12 Feb 2017 21:06:23 GMT /slideshow/financial-literacy-in-china-as-an-innovation-opportunity/72065175 jbrejcha@slideshare.net(jbrejcha) Financial literacy in China as an innovation opportunity jbrejcha The purpose of the study was to get insights of the financial knowledge, behavior, and attitudes of the young generation of Chinese (Millenials or Little Emperors, i.e. born between 1980-1995), in order to find and exploit design opportunities to improve the financial well being of our target group. Our paper presents an introduction to the research area, the current technological trends, the results of our initial study, and further directions both for research and design of solutions targeted at our tentative users. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-170212210623-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The purpose of the study was to get insights of the financial knowledge, behavior, and attitudes of the young generation of Chinese (Millenials or Little Emperors, i.e. born between 1980-1995), in order to find and exploit design opportunities to improve the financial well being of our target group. Our paper presents an introduction to the research area, the current technological trends, the results of our initial study, and further directions both for research and design of solutions targeted at our tentative users.
Financial literacy in China as an innovation opportunity from Jan Brejcha
]]> 579 8 https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-170212210623-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Innovation potential of the blockchain, and of decentralized applications /slideshow/innovation-potential-of-the-blockchain-and-of-decentralized-applications/66975703 brejcha-161010194907
The chain of transaction blocks, or blockchain, is a trustless shared public ledger of bitcoin transactions, synchronized in a peer-to-peer network. Thanks to decentralization the ledger is immutable.]]>
The chain of transaction blocks, or blockchain, is a trustless shared public ledger of bitcoin transactions, synchronized in a peer-to-peer network. Thanks to decentralization the ledger is immutable.]]> Mon, 10 Oct 2016 19:49:07 GMT /slideshow/innovation-potential-of-the-blockchain-and-of-decentralized-applications/66975703 jbrejcha@slideshare.net(jbrejcha) Innovation potential of the blockchain, and of decentralized applications jbrejcha The chain of transaction blocks, or blockchain, is a trustless shared public ledger of bitcoin transactions, synchronized in a peer-to-peer network. Thanks to decentralization the ledger is immutable. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-161010194907-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The chain of transaction blocks, or blockchain, is a trustless shared public ledger of bitcoin transactions, synchronized in a peer-to-peer network. Thanks to decentralization the ledger is immutable.
Innovation potential of the blockchain, and of decentralized applications from Jan Brejcha
]]> 943 2 https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-161010194907-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Decentralized Autonomous Organizations: Concept & Practical Examples /slideshow/decentralized-autonomous-organizations-concept-practical-examples/63698373 brejcha-160704065539
A Decentralized Autonomous Organization is governed by a set of software rules enacted by smart contracts on a blockchain. Potential use-cases are presented, as well as current applications of the technologies. DAOs promise to enable novel decision-making processes in an organization, innovate the current business models, and create new ones.]]>
A Decentralized Autonomous Organization is governed by a set of software rules enacted by smart contracts on a blockchain. Potential use-cases are presented, as well as current applications of the technologies. DAOs promise to enable novel decision-making processes in an organization, innovate the current business models, and create new ones.]]> Mon, 04 Jul 2016 06:55:39 GMT /slideshow/decentralized-autonomous-organizations-concept-practical-examples/63698373 jbrejcha@slideshare.net(jbrejcha) Decentralized Autonomous Organizations: Concept & Practical Examples jbrejcha A Decentralized Autonomous Organization is governed by a set of software rules enacted by smart contracts on a blockchain. Potential use-cases are presented, as well as current applications of the technologies. DAOs promise to enable novel decision-making processes in an organization, innovate the current business models, and create new ones. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-160704065539-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A Decentralized Autonomous Organization is governed by a set of software rules enacted by smart contracts on a blockchain. Potential use-cases are presented, as well as current applications of the technologies. DAOs promise to enable novel decision-making processes in an organization, innovate the current business models, and create new ones.
Decentralized Autonomous Organizations: Concept & Practical Examples from Jan Brejcha
]]> 2749 7 https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-160704065539-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 xCulture – Cross-cultural UX Elements: Research Method and Design Guidelines /slideshow/xculture-crosscultural-ux-elements-research-method-and-design-guidelines/35740978 brejcha-140611060941-phpapp02
Thanks to the intensification of globalization through communication technology, we are faced more and more with UIs coming from different cultural backgrounds. In order to fit the user’s cultural expectations as closely as possible, designers need to combine usability knowledge with cultural insights. By defining a usable set of UI design guidelines for a target culture, designers could market their products with lower costs than with cross-cultural testing. To promote this line of research, we carried a pilot study targeted at the habits, mental models and UI preferences of Chinese and Czech users. Our findings show there is a strong influence of globalization on the cultural markers mainly through the use of common software platforms. However, we found many important culture-specific differences as well in both groups. We present our results as guidelines that could be used to enhance the user’s acceptance of the UI in a specific culture.]]>
Thanks to the intensification of globalization through communication technology, we are faced more and more with UIs coming from different cultural backgrounds. In order to fit the user’s cultural expectations as closely as possible, designers need to combine usability knowledge with cultural insights. By defining a usable set of UI design guidelines for a target culture, designers could market their products with lower costs than with cross-cultural testing. To promote this line of research, we carried a pilot study targeted at the habits, mental models and UI preferences of Chinese and Czech users. Our findings show there is a strong influence of globalization on the cultural markers mainly through the use of common software platforms. However, we found many important culture-specific differences as well in both groups. We present our results as guidelines that could be used to enhance the user’s acceptance of the UI in a specific culture.]]> Wed, 11 Jun 2014 06:09:41 GMT /slideshow/xculture-crosscultural-ux-elements-research-method-and-design-guidelines/35740978 jbrejcha@slideshare.net(jbrejcha) xCulture – Cross-cultural UX Elements: Research Method and Design Guidelines jbrejcha Thanks to the intensification of globalization through communication technology, we are faced more and more with UIs coming from different cultural backgrounds. In order to fit the user’s cultural expectations as closely as possible, designers need to combine usability knowledge with cultural insights. By defining a usable set of UI design guidelines for a target culture, designers could market their products with lower costs than with cross-cultural testing. To promote this line of research, we carried a pilot study targeted at the habits, mental models and UI preferences of Chinese and Czech users. Our findings show there is a strong influence of globalization on the cultural markers mainly through the use of common software platforms. However, we found many important culture-specific differences as well in both groups. We present our results as guidelines that could be used to enhance the user’s acceptance of the UI in a specific culture. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-140611060941-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Thanks to the intensification of globalization through communication technology, we are faced more and more with UIs coming from different cultural backgrounds. In order to fit the user’s cultural expectations as closely as possible, designers need to combine usability knowledge with cultural insights. By defining a usable set of UI design guidelines for a target culture, designers could market their products with lower costs than with cross-cultural testing. To promote this line of research, we carried a pilot study targeted at the habits, mental models and UI preferences of Chinese and Czech users. Our findings show there is a strong influence of globalization on the cultural markers mainly through the use of common software platforms. However, we found many important culture-specific differences as well in both groups. We present our results as guidelines that could be used to enhance the user’s acceptance of the UI in a specific culture.
xCulture – Cross-cultural UX Elements: Research Method and Design Guidelines from Jan Brejcha
]]> 1995 11 https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-140611060941-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Jazyk uzivatelskeho rozhrani /slideshow/jazyk-uzivatelskeho-rozhrani/8158861 jazykui-slideshare-110531035959-phpapp01
Jazyk tvoří neviditelný rámec našeho myšlení a chování. Jak toho můžeme využít v designu uživatelských rozhraní a uživatelského prožitku?]]>
Jazyk tvoří neviditelný rámec našeho myšlení a chování. Jak toho můžeme využít v designu uživatelských rozhraní a uživatelského prožitku?]]> Tue, 31 May 2011 03:59:52 GMT /slideshow/jazyk-uzivatelskeho-rozhrani/8158861 jbrejcha@slideshare.net(jbrejcha) Jazyk uzivatelskeho rozhrani jbrejcha Jazyk tvoří neviditelný rámec našeho myšlení a chování. Jak toho můžeme využít v designu uživatelských rozhraní a uživatelského prožitku? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jazykui-slideshare-110531035959-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Jazyk tvoří neviditelný rámec našeho myšlení a chování. Jak toho můžeme využít v designu uživatelských rozhraní a uživatelského prožitku?
Jazyk uzivatelskeho rozhrani from Jan Brejcha
]]> 481 1 https://cdn.slidesharecdn.com/ss_thumbnails/jazykui-slideshare-110531035959-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Semiotika: Nastroj pro lepsi uzivatelsky prozitek? /slideshow/semiotika-nastroj-pro-lepsi-uzivatelsky-prozitek/3931658 semiotikaux-web-29042010-100501133506-phpapp01
ACM SIGCHI CZECH přednáška 29.04.2010]]>
ACM SIGCHI CZECH přednáška 29.04.2010]]> Sat, 01 May 2010 13:34:58 GMT /slideshow/semiotika-nastroj-pro-lepsi-uzivatelsky-prozitek/3931658 jbrejcha@slideshare.net(jbrejcha) Semiotika: Nastroj pro lepsi uzivatelsky prozitek? jbrejcha ACM SIGCHI CZECH přednáška 29.04.2010 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semiotikaux-web-29042010-100501133506-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ACM SIGCHI CZECH přednáška 29.04.2010
Semiotika: Nastroj pro lepsi uzivatelsky prozitek? from Jan Brejcha
]]> 940 2 https://cdn.slidesharecdn.com/ss_thumbnails/semiotikaux-web-29042010-100501133506-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Zaklady interakcniho designu 2007 - Semiotika /slideshow/zid-07-3/163683 zid-07-3-1194896667159477-5
Prvky interakčního designu. Konstrukce významu. Sémiotický základ počítačové interakce.]]>
Prvky interakčního designu. Konstrukce významu. Sémiotický základ počítačové interakce.]]> Mon, 12 Nov 2007 11:44:27 GMT /slideshow/zid-07-3/163683 jbrejcha@slideshare.net(jbrejcha) Zaklady interakcniho designu 2007 - Semiotika jbrejcha Prvky interakčního designu. Konstrukce významu. Sémiotický základ počítačové interakce. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zid-07-3-1194896667159477-5-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Prvky interakčního designu. Konstrukce významu. Sémiotický základ počítačové interakce.
Zaklady interakcniho designu 2007 - Semiotika from Jan Brejcha
]]> 783 2 https://cdn.slidesharecdn.com/ss_thumbnails/zid-07-3-1194896667159477-5-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Zaklady interakcniho designu 2007 - Zkusenost /slideshow/zid07-2/148856 zid07-2-1193660532374220-5
Zkušenost s novými technologiemi. Prvky tvorby uživatelské zkušenosti. Dekonstrukce jako východisko analýzy. (Norman, McCarthy)]]>
Zkušenost s novými technologiemi. Prvky tvorby uživatelské zkušenosti. Dekonstrukce jako východisko analýzy. (Norman, McCarthy)]]> Mon, 29 Oct 2007 05:22:14 GMT /slideshow/zid07-2/148856 jbrejcha@slideshare.net(jbrejcha) Zaklady interakcniho designu 2007 - Zkusenost jbrejcha Zkušenost s novými technologiemi. Prvky tvorby uživatelské zkušenosti. Dekonstrukce jako východisko analýzy. (Norman, McCarthy) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zid07-2-1193660532374220-5-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Zkušenost s novými technologiemi. Prvky tvorby uživatelské zkušenosti. Dekonstrukce jako východisko analýzy. (Norman, McCarthy)
Zaklady interakcniho designu 2007 - Zkusenost from Jan Brejcha
]]> 641 2 https://cdn.slidesharecdn.com/ss_thumbnails/zid07-2-1193660532374220-5-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png As an experienced digital designer and WordPress developer with a Ph.D. in information science and over 15 years of experience, I help small tech firms position their products and services globally with user-friendly and culturally sensitive interfaces. Specializing in personalized marketing websites with a strong focus on user experience, I collaborate with designers and developers to create visually appealing and highly functional digital experiences. janbrejcha.com https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-240330100512-415147c9-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/semiotics-of-interaction-towards-a-ui-alphabet/267028946 Semiotics of Interacti... https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-240330095555-bf258bc0-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ideologies-in-hci-a-semiotic-perspective/267028872 Ideologies in HCI: A S... https://cdn.slidesharecdn.com/ss_thumbnails/brejcha-181106090223-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mezikulturni-uxui-ocima-semiotiky-jak-designovat-pro-mimozemstany/122078424 Mezikulturní UX/UI oči...