際際滷shows by User: jcarleton / http://www.slideshare.net/images/logo.gif 際際滷shows by User: jcarleton / Fri, 02 Jun 2017 22:42:41 GMT 際際滷Share feed for 際際滷shows by User: jcarleton Who are you trying to reach and how? Building and using the modern public sector marketing toolkit /jcarleton/who-are-you-trying-to-reach-and-how-building-and-using-the-modern-public-sector-marketing-toolkit reachandhowmarcom2017final2june2017-170602224241
Presented at MARCOM 2017 | www.marcom.ca Do you know what impact your communications makes? How do you know if you are even communicating with or marketing to the right people? As modern communicators, we instinctively know that our products and messaging needs to be designed with our audiences in mind and with measurable actions. Improving our ability to do so has certainly become easier with the widespread availability of online research and planning tools. With so many tools, which ones are most helpful to improving public sector efforts? Designed in consultation with practitioners from federal, provincial, municipal, and international levels of government, this session will help you map and apply the essential tools for the modern public sector communicator. With a focus on low-cost and no-cost tools, the objective is to help practitioners identify opportunities to strengthen their current toolkits to increase the return on their efforts and campaigns.]]>
Presented at MARCOM 2017 | www.marcom.ca Do you know what impact your communications makes? How do you know if you are even communicating with or marketing to the right people? As modern communicators, we instinctively know that our products and messaging needs to be designed with our audiences in mind and with measurable actions. Improving our ability to do so has certainly become easier with the widespread availability of online research and planning tools. With so many tools, which ones are most helpful to improving public sector efforts? Designed in consultation with practitioners from federal, provincial, municipal, and international levels of government, this session will help you map and apply the essential tools for the modern public sector communicator. With a focus on low-cost and no-cost tools, the objective is to help practitioners identify opportunities to strengthen their current toolkits to increase the return on their efforts and campaigns.]]> Fri, 02 Jun 2017 22:42:41 GMT /jcarleton/who-are-you-trying-to-reach-and-how-building-and-using-the-modern-public-sector-marketing-toolkit jcarleton@slideshare.net(jcarleton) Who are you trying to reach and how? Building and using the modern public sector marketing toolkit jcarleton Presented at MARCOM 2017 | www.marcom.ca Do you know what impact your communications makes? How do you know if you are even communicating with or marketing to the right people? As modern communicators, we instinctively know that our products and messaging needs to be designed with our audiences in mind and with measurable actions. Improving our ability to do so has certainly become easier with the widespread availability of online research and planning tools. With so many tools, which ones are most helpful to improving public sector efforts? Designed in consultation with practitioners from federal, provincial, municipal, and international levels of government, this session will help you map and apply the essential tools for the modern public sector communicator. With a focus on low-cost and no-cost tools, the objective is to help practitioners identify opportunities to strengthen their current toolkits to increase the return on their efforts and campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/reachandhowmarcom2017final2june2017-170602224241-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at MARCOM 2017 | www.marcom.ca Do you know what impact your communications makes? How do you know if you are even communicating with or marketing to the right people? As modern communicators, we instinctively know that our products and messaging needs to be designed with our audiences in mind and with measurable actions. Improving our ability to do so has certainly become easier with the widespread availability of online research and planning tools. With so many tools, which ones are most helpful to improving public sector efforts? Designed in consultation with practitioners from federal, provincial, municipal, and international levels of government, this session will help you map and apply the essential tools for the modern public sector communicator. With a focus on low-cost and no-cost tools, the objective is to help practitioners identify opportunities to strengthen their current toolkits to increase the return on their efforts and campaigns.
Who are you trying to reach and how? Building and using the modern public sector marketing toolkit from Alexander Jasperse
]]> 325 5 https://cdn.slidesharecdn.com/ss_thumbnails/reachandhowmarcom2017final2june2017-170602224241-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A Brand Like No Other: Nation Branding /slideshow/a-brand-like-no-other-nation-branding/4465457 nbpresentationmay2010-100610101959-phpapp02
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]]> Thu, 10 Jun 2010 10:19:49 GMT /slideshow/a-brand-like-no-other-nation-branding/4465457 jcarleton@slideshare.net(jcarleton) A Brand Like No Other: Nation Branding jcarleton <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nbpresentationmay2010-100610101959-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
A Brand Like No Other: Nation Branding from Alexander Jasperse
]]> 4816 7 https://cdn.slidesharecdn.com/ss_thumbnails/nbpresentationmay2010-100610101959-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Branding The Nation /slideshow/branding-the-nation/2532590 brandingthenationfinal-091118220025-phpapp02
Looking at nation branding for Australia and Thailand]]>
Looking at nation branding for Australia and Thailand]]> Wed, 18 Nov 2009 19:08:47 GMT /slideshow/branding-the-nation/2532590 jcarleton@slideshare.net(jcarleton) Branding The Nation jcarleton Looking at nation branding for Australia and Thailand <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandingthenationfinal-091118220025-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Looking at nation branding for Australia and Thailand
Branding The Nation from Alexander Jasperse
]]> 9017 19 https://cdn.slidesharecdn.com/ss_thumbnails/brandingthenationfinal-091118220025-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-jcarleton-48x48.jpg?cb=1529148015 I'm a public sector communicator with 9 years of integrated communication, advertising, and thought leadership successes that have created national and global conversations leading to awareness, engagement, revenue, and fundraising for various public-minded initiatives. www.linkedin.com/in/jasperse/ https://cdn.slidesharecdn.com/ss_thumbnails/reachandhowmarcom2017final2june2017-170602224241-thumbnail.jpg?width=320&height=320&fit=bounds jcarleton/who-are-you-trying-to-reach-and-how-building-and-using-the-modern-public-sector-marketing-toolkit Who are you trying to ... https://cdn.slidesharecdn.com/ss_thumbnails/nbpresentationmay2010-100610101959-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/a-brand-like-no-other-nation-branding/4465457 A Brand Like No Other:... https://cdn.slidesharecdn.com/ss_thumbnails/brandingthenationfinal-091118220025-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/branding-the-nation/2532590 Branding The Nation