�ݺ�ߣshows by User: jcolman

�ݺ�ߣshows by User: jcolman / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: jcolman / Wed, 10 Sep 2014 07:36:21 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: jcolman How to Build Better Content /slideshow/build-better-content/38916528 build-better-content-140910073621-phpapp01
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human. And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content. In this presentation, you'll learn: - How content strategy works in a context of product design and development - A framework for minimum viable content that provides quality and consistency - How to build and iterate on product content experiences to meet people's needs - How to stand up and become a better advocate for the people using your products Stand up for putting The Why before The How. Stand up for value, ease of use, and craft. Stand up for meeting (and exceeding) people's needs. Stand up for BETTER CONTENT! Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team. Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]>
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human. And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content. In this presentation, you'll learn: - How content strategy works in a context of product design and development - A framework for minimum viable content that provides quality and consistency - How to build and iterate on product content experiences to meet people's needs - How to stand up and become a better advocate for the people using your products Stand up for putting The Why before The How. Stand up for value, ease of use, and craft. Stand up for meeting (and exceeding) people's needs. Stand up for BETTER CONTENT! Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team. Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]> Wed, 10 Sep 2014 07:36:21 GMT /slideshow/build-better-content/38916528 jcolman@slideshare.net(jcolman) Build. Better. Content! jcolman Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human. And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content. In this presentation, you'll learn: - How content strategy works in a context of product design and development - A framework for minimum viable content that provides quality and consistency - How to build and iterate on product content experiences to meet people's needs - How to stand up and become a better advocate for the people using your products Stand up for putting The Why before The How. Stand up for value, ease of use, and craft. Stand up for meeting (and exceeding) people's needs. Stand up for BETTER CONTENT! Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team. Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/build-better-content-140910073621-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human. And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content. In this presentation, you'll learn: - How content strategy works in a context of product design and development - A framework for minimum viable content that provides quality and consistency - How to build and iterate on product content experiences to meet people's needs - How to stand up and become a better advocate for the people using your products Stand up for putting The Why before The How. Stand up for value, ease of use, and craft. Stand up for meeting (and exceeding) people's needs. Stand up for BETTER CONTENT! Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team. Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

Build. Better. Content! from Jonathon Colman

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1 Wicked Ambiguity and User Experience /slideshow/wicked-ambiguity-solving-the-hardest-communication-problems/34830340 wicked-ambiguity-content-strategy-140518173929-phpapp02
A keynote on aliens, nuclear waste, wicked problems, and the one big thing that unites everyone working in user experience: AMBIGUITY. See a video and the full transcript of this keynote at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/ How do you solve the world’s hardest problems? And how do you respond if they’re unsolvable? As user experience professionals, we're focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent. But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved. Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last. Originally presented as the opening keynote for the 2014 Society for Technical Communication Summit in Phoenix, Arizona. Redeveloped as the opening keynote for the 2015 Confab Central conference and presented on May 21, 2015 in Minneapolis, Minnesota.]]>
A keynote on aliens, nuclear waste, wicked problems, and the one big thing that unites everyone working in user experience: AMBIGUITY. See a video and the full transcript of this keynote at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/ How do you solve the world’s hardest problems? And how do you respond if they’re unsolvable? As user experience professionals, we're focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent. But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved. Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last. Originally presented as the opening keynote for the 2014 Society for Technical Communication Summit in Phoenix, Arizona. Redeveloped as the opening keynote for the 2015 Confab Central conference and presented on May 21, 2015 in Minneapolis, Minnesota.]]> Sun, 18 May 2014 17:39:28 GMT /slideshow/wicked-ambiguity-solving-the-hardest-communication-problems/34830340 jcolman@slideshare.net(jcolman) Wicked Ambiguity and User Experience jcolman A keynote on aliens, nuclear waste, wicked problems, and the one big thing that unites everyone working in user experience: AMBIGUITY. See a video and the full transcript of this keynote at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/ How do you solve the world’s hardest problems? And how do you respond if they’re unsolvable? As user experience professionals, we're focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent. But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved. Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last. Originally presented as the opening keynote for the 2014 Society for Technical Communication Summit in Phoenix, Arizona. Redeveloped as the opening keynote for the 2015 Confab Central conference and presented on May 21, 2015 in Minneapolis, Minnesota. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wicked-ambiguity-content-strategy-140518173929-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A keynote on aliens, nuclear waste, wicked problems, and the one big thing that unites everyone working in user experience: AMBIGUITY. See a video and the full transcript of this keynote at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/ How do you solve the world’s hardest problems? And how do you respond if they’re unsolvable? As user experience professionals, we're focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent. But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved. Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last. Originally presented as the opening keynote for the 2014 Society for Technical Communication Summit in Phoenix, Arizona. Redeveloped as the opening keynote for the 2015 Confab Central conference and presented on May 21, 2015 in Minneapolis, Minnesota.

Wicked Ambiguity and User Experience from Jonathon Colman

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1 Sine Qua Non: Core Values and Content Strategy /slideshow/sine-qua-non-core-values-and-content-strategy/26118838 core-values-content-strategy-130911221043-phpapp01
Core values aren't created; they’re found. They're not selected; they’re discovered. And they’re not your mission or vision; they're what support them. But for most of our organizations or clients, content and design are not—and never will be—core values. Rather, they’re simply just commodities. Our content strategy work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Never for the lack of goals or objectives, but for the values that help us create authentic experiences in support of them. Our values help us find our voice and delight our audience. Using real-world examples, we’ll walk through the hard questions that you need to ask in order to discover your organization's core values and build them into your content and design. In this presentation, you'll learn: - What are core values (and what aren't!) - How to discover your organization's core values and build them into your brand - How to align your content with your core values to build lasting results Based on the works of Jim Collins, Jerry Porras, Patrick Lencioni, and several others. Featuring examples from NatureBridge, Etsy, Moz, Pack, and Facebook. Originally presented at the Content Strategy Forum #csforum13 in Helsinki, Finland on September 12, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]>
Core values aren't created; they’re found. They're not selected; they’re discovered. And they’re not your mission or vision; they're what support them. But for most of our organizations or clients, content and design are not—and never will be—core values. Rather, they’re simply just commodities. Our content strategy work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Never for the lack of goals or objectives, but for the values that help us create authentic experiences in support of them. Our values help us find our voice and delight our audience. Using real-world examples, we’ll walk through the hard questions that you need to ask in order to discover your organization's core values and build them into your content and design. In this presentation, you'll learn: - What are core values (and what aren't!) - How to discover your organization's core values and build them into your brand - How to align your content with your core values to build lasting results Based on the works of Jim Collins, Jerry Porras, Patrick Lencioni, and several others. Featuring examples from NatureBridge, Etsy, Moz, Pack, and Facebook. Originally presented at the Content Strategy Forum #csforum13 in Helsinki, Finland on September 12, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]> Wed, 11 Sep 2013 22:10:43 GMT /slideshow/sine-qua-non-core-values-and-content-strategy/26118838 jcolman@slideshare.net(jcolman) Sine Qua Non: Core Values and Content Strategy jcolman Core values aren't created; they’re found. They're not selected; they’re discovered. And they’re not your mission or vision; they're what support them. But for most of our organizations or clients, content and design are not—and never will be—core values. Rather, they’re simply just commodities. Our content strategy work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Never for the lack of goals or objectives, but for the values that help us create authentic experiences in support of them. Our values help us find our voice and delight our audience. Using real-world examples, we’ll walk through the hard questions that you need to ask in order to discover your organization's core values and build them into your content and design. In this presentation, you'll learn: - What are core values (and what aren't!) - How to discover your organization's core values and build them into your brand - How to align your content with your core values to build lasting results Based on the works of Jim Collins, Jerry Porras, Patrick Lencioni, and several others. Featuring examples from NatureBridge, Etsy, Moz, Pack, and Facebook. Originally presented at the Content Strategy Forum #csforum13 in Helsinki, Finland on September 12, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/core-values-content-strategy-130911221043-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Core values aren't created; they’re found. They're not selected; they’re discovered. And they’re not your mission or vision; they're what support them. But for most of our organizations or clients, content and design are not—and never will be—core values. Rather, they’re simply just commodities. Our content strategy work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Never for the lack of goals or objectives, but for the values that help us create authentic experiences in support of them. Our values help us find our voice and delight our audience. Using real-world examples, we’ll walk through the hard questions that you need to ask in order to discover your organization's core values and build them into your content and design. In this presentation, you'll learn: - What are core values (and what aren't!) - How to discover your organization's core values and build them into your brand - How to align your content with your core values to build lasting results Based on the works of Jim Collins, Jerry Porras, Patrick Lencioni, and several others. Featuring examples from NatureBridge, Etsy, Moz, Pack, and Facebook. Originally presented at the Content Strategy Forum #csforum13 in Helsinki, Finland on September 12, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

Sine Qua Non: Core Values and Content Strategy from Jonathon Colman

]]> 273871 96 https://cdn.slidesharecdn.com/ss_thumbnails/core-values-content-strategy-130911221043-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Building an Integrated Content Strategy /jcolman/content-strategy-for-marketers-smx-advanced-2013 content-strategy-for-marketers-130612101611-phpapp01
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems? In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins. By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site. You’ll learn about: ● What content strategy is (and isn’t!) ● Why “content” means more than just words ● The 8 core components of content strategy ● The 5 key impacts of a strong content strategy You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]>
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems? In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins. By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site. You’ll learn about: ● What content strategy is (and isn’t!) ● Why “content” means more than just words ● The 8 core components of content strategy ● The 5 key impacts of a strong content strategy You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]> Wed, 12 Jun 2013 10:16:11 GMT /jcolman/content-strategy-for-marketers-smx-advanced-2013 jcolman@slideshare.net(jcolman) Building an Integrated Content Strategy jcolman What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems? In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins. By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site. You’ll learn about: ● What content strategy is (and isn’t!) ● Why “content” means more than just words ● The 8 core components of content strategy ● The 5 key impacts of a strong content strategy You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/content-strategy-for-marketers-130612101611-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems? In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins. By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site. You’ll learn about: ● What content strategy is (and isn’t!) ● Why “content” means more than just words ● The 8 core components of content strategy ● The 5 key impacts of a strong content strategy You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

Building an Integrated Content Strategy from Jonathon Colman

]]> 129525 81 https://cdn.slidesharecdn.com/ss_thumbnails/content-strategy-for-marketers-130612101611-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Data Sets You Free: Analytics for Content Strategy /slideshow/data-sets-you-free-confab-2013/22425217 data-sets-you-free-130604043526-phpapp02
The value of content strategy is hard to measure and even harder to forecast. For many content strategists, the hardest part of the job isn't even the content strategy work itself! It's getting your hands untied so that you can help the organization or client take action. Data is what sets you free. By learning how to tell the story of your content and audience with data, you'll be able to move onward from just TALKING about content strategy to actually DOING it! Included in this Content Strategy presentation: 1. WHAT data and analytics mean for our content as well as to our partners, colleagues, and clients 2. WHY content strategists should value and use data and analytics in their work 3. HOW to use the Excellent Analytics plug-in for Microsoft Excel to automate the inclusion of Google Analytics data in a content audit (no more cutting and pasting!) 4. HOW to use conditional formatting in Microsoft Excel to make opportunities for improving content pop 5. HOW to visualize and format data and analytics as you report out the results of your content strategy work, including 8 key learnings from Edward Tufte. If you're ready to start using more data in your content strategy work, then this presentation includes actionable tactics, tools, and links to more information. Remember: you are what you measure - so start measuring the impacts of your work now! Originally presented at Confab: The Content Strategy Conference in Minneapolis, MN on June 4, 2013. For more information and tools that you can use to set your content free, see this associated blog post on the Confab Events blog: http://confabevents.com/blog/data-sets-you-free You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]>
The value of content strategy is hard to measure and even harder to forecast. For many content strategists, the hardest part of the job isn't even the content strategy work itself! It's getting your hands untied so that you can help the organization or client take action. Data is what sets you free. By learning how to tell the story of your content and audience with data, you'll be able to move onward from just TALKING about content strategy to actually DOING it! Included in this Content Strategy presentation: 1. WHAT data and analytics mean for our content as well as to our partners, colleagues, and clients 2. WHY content strategists should value and use data and analytics in their work 3. HOW to use the Excellent Analytics plug-in for Microsoft Excel to automate the inclusion of Google Analytics data in a content audit (no more cutting and pasting!) 4. HOW to use conditional formatting in Microsoft Excel to make opportunities for improving content pop 5. HOW to visualize and format data and analytics as you report out the results of your content strategy work, including 8 key learnings from Edward Tufte. If you're ready to start using more data in your content strategy work, then this presentation includes actionable tactics, tools, and links to more information. Remember: you are what you measure - so start measuring the impacts of your work now! Originally presented at Confab: The Content Strategy Conference in Minneapolis, MN on June 4, 2013. For more information and tools that you can use to set your content free, see this associated blog post on the Confab Events blog: http://confabevents.com/blog/data-sets-you-free You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]> Tue, 04 Jun 2013 04:35:26 GMT /slideshow/data-sets-you-free-confab-2013/22425217 jcolman@slideshare.net(jcolman) Data Sets You Free: Analytics for Content Strategy jcolman The value of content strategy is hard to measure and even harder to forecast. For many content strategists, the hardest part of the job isn't even the content strategy work itself! It's getting your hands untied so that you can help the organization or client take action. Data is what sets you free. By learning how to tell the story of your content and audience with data, you'll be able to move onward from just TALKING about content strategy to actually DOING it! Included in this Content Strategy presentation: 1. WHAT data and analytics mean for our content as well as to our partners, colleagues, and clients 2. WHY content strategists should value and use data and analytics in their work 3. HOW to use the Excellent Analytics plug-in for Microsoft Excel to automate the inclusion of Google Analytics data in a content audit (no more cutting and pasting!) 4. HOW to use conditional formatting in Microsoft Excel to make opportunities for improving content pop 5. HOW to visualize and format data and analytics as you report out the results of your content strategy work, including 8 key learnings from Edward Tufte. If you're ready to start using more data in your content strategy work, then this presentation includes actionable tactics, tools, and links to more information. Remember: you are what you measure - so start measuring the impacts of your work now! Originally presented at Confab: The Content Strategy Conference in Minneapolis, MN on June 4, 2013. For more information and tools that you can use to set your content free, see this associated blog post on the Confab Events blog: http://confabevents.com/blog/data-sets-you-free You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/data-sets-you-free-130604043526-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The value of content strategy is hard to measure and even harder to forecast. For many content strategists, the hardest part of the job isn't even the content strategy work itself! It's getting your hands untied so that you can help the organization or client take action. Data is what sets you free. By learning how to tell the story of your content and audience with data, you'll be able to move onward from just TALKING about content strategy to actually DOING it! Included in this Content Strategy presentation: 1. WHAT data and analytics mean for our content as well as to our partners, colleagues, and clients 2. WHY content strategists should value and use data and analytics in their work 3. HOW to use the Excellent Analytics plug-in for Microsoft Excel to automate the inclusion of Google Analytics data in a content audit (no more cutting and pasting!) 4. HOW to use conditional formatting in Microsoft Excel to make opportunities for improving content pop 5. HOW to visualize and format data and analytics as you report out the results of your content strategy work, including 8 key learnings from Edward Tufte. If you're ready to start using more data in your content strategy work, then this presentation includes actionable tactics, tools, and links to more information. Remember: you are what you measure - so start measuring the impacts of your work now! Originally presented at Confab: The Content Strategy Conference in Minneapolis, MN on June 4, 2013. For more information and tools that you can use to set your content free, see this associated blog post on the Confab Events blog: http://confabevents.com/blog/data-sets-you-free You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

Data Sets You Free: Analytics for Content Strategy from Jonathon Colman

]]> 80697 25 https://cdn.slidesharecdn.com/ss_thumbnails/data-sets-you-free-130604043526-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 What I Carry: 10 Tools for Success /slideshow/what-i-carry-10-tools-for-success/17914934 what-i-carry-130330121757-phpapp02
What we carry with us in our everyday lives and interactions is just as important for our success as our technical skills and achievements. This is what I carry with me. What do YOU carry? �ݺ�ߣs designed and produced with Haiku Deck for iPad. Set your story free with Haiku Deck at http://www.haikudeck.com/ You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]>
What we carry with us in our everyday lives and interactions is just as important for our success as our technical skills and achievements. This is what I carry with me. What do YOU carry? �ݺ�ߣs designed and produced with Haiku Deck for iPad. Set your story free with Haiku Deck at http://www.haikudeck.com/ You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]> Sat, 30 Mar 2013 12:17:57 GMT /slideshow/what-i-carry-10-tools-for-success/17914934 jcolman@slideshare.net(jcolman) What I Carry: 10 Tools for Success jcolman What we carry with us in our everyday lives and interactions is just as important for our success as our technical skills and achievements. This is what I carry with me. What do YOU carry? �ݺ�ߣs designed and produced with Haiku Deck for iPad. Set your story free with Haiku Deck at http://www.haikudeck.com/ You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/what-i-carry-130330121757-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> What we carry with us in our everyday lives and interactions is just as important for our success as our technical skills and achievements. This is what I carry with me. What do YOU carry? �ݺ�ߣs designed and produced with Haiku Deck for iPad. Set your story free with Haiku Deck at http://www.haikudeck.com/ You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

What I Carry: 10 Tools for Success from Jonathon Colman

]]> 180790 240 https://cdn.slidesharecdn.com/ss_thumbnails/what-i-carry-130330121757-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Why Our Content SUCKS /slideshow/why-ourcontentsucks/16694946 why-our-content-sucks-130222072030-phpapp01
Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content. Content isn't a feature. It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE. Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web! Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on �ݺ�ߣshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/ Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]>
Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content. Content isn't a feature. It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE. Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web! Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on �ݺ�ߣshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/ Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]> Fri, 22 Feb 2013 07:20:30 GMT /slideshow/why-ourcontentsucks/16694946 jcolman@slideshare.net(jcolman) Why Our Content SUCKS jcolman Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content. Content isn't a feature. It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE. Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web! Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on �ݺ�ߣshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/ Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/why-our-content-sucks-130222072030-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content. Content isn't a feature. It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE. Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web! Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on �ݺ�ߣshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/ Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

Why Our Content SUCKS from Jonathon Colman

]]> 131510 48 https://cdn.slidesharecdn.com/ss_thumbnails/why-our-content-sucks-130222072030-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 How Introverts Can Survive in This Extroverted World /jcolman/how-introverts-can-survive-in-this-extroverted-world-16648779 how-introverts-survive-extroverted-world-130220084124-phpapp02
Our world constantly demands that we share and interact with others. But what if you're an introvert? How can you get along in a world like that? We'll learn about what introversion is and isn't, why introversion matters at work and at home, and I'll cover five lifehacks for introverts trying to survive in a world that values extroversion. But simply surviving isn't good enough - introverts can do better than that because they're part of this world. With a new understanding of themselves and others, they won't just survive. They'll thrive! Originally presented at Ignite! Seattle 19 on February 20, 2013 at Town Hall in Seattle, Washington. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ For more information, please see http://www.jonathoncolman.org/2013/02/20/ignite-seattle-how-introverts-can-survive-in-this-extroverted-world/]]>
Our world constantly demands that we share and interact with others. But what if you're an introvert? How can you get along in a world like that? We'll learn about what introversion is and isn't, why introversion matters at work and at home, and I'll cover five lifehacks for introverts trying to survive in a world that values extroversion. But simply surviving isn't good enough - introverts can do better than that because they're part of this world. With a new understanding of themselves and others, they won't just survive. They'll thrive! Originally presented at Ignite! Seattle 19 on February 20, 2013 at Town Hall in Seattle, Washington. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ For more information, please see http://www.jonathoncolman.org/2013/02/20/ignite-seattle-how-introverts-can-survive-in-this-extroverted-world/]]> Wed, 20 Feb 2013 08:41:24 GMT /jcolman/how-introverts-can-survive-in-this-extroverted-world-16648779 jcolman@slideshare.net(jcolman) How Introverts Can Survive in This Extroverted World jcolman Our world constantly demands that we share and interact with others. But what if you're an introvert? How can you get along in a world like that? We'll learn about what introversion is and isn't, why introversion matters at work and at home, and I'll cover five lifehacks for introverts trying to survive in a world that values extroversion. But simply surviving isn't good enough - introverts can do better than that because they're part of this world. With a new understanding of themselves and others, they won't just survive. They'll thrive! Originally presented at Ignite! Seattle 19 on February 20, 2013 at Town Hall in Seattle, Washington. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ For more information, please see http://www.jonathoncolman.org/2013/02/20/ignite-seattle-how-introverts-can-survive-in-this-extroverted-world/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/how-introverts-survive-extroverted-world-130220084124-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Our world constantly demands that we share and interact with others. But what if you're an introvert? How can you get along in a world like that? We'll learn about what introversion is and isn't, why introversion matters at work and at home, and I'll cover five lifehacks for introverts trying to survive in a world that values extroversion. But simply surviving isn't good enough - introverts can do better than that because they're part of this world. With a new understanding of themselves and others, they won't just survive. They'll thrive! Originally presented at Ignite! Seattle 19 on February 20, 2013 at Town Hall in Seattle, Washington. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ For more information, please see http://www.jonathoncolman.org/2013/02/20/ignite-seattle-how-introverts-can-survive-in-this-extroverted-world/

How Introverts Can Survive in This Extroverted World from Jonathon Colman

]]> 29108 29 https://cdn.slidesharecdn.com/ss_thumbnails/how-introverts-survive-extroverted-world-130220084124-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Enterprise SEO & Content Strategy: STOP THE PAIN! /slideshow/enterprise-seo-content-strategy-working-together-to-stop-the-pain-16406683/16406683 seo-content-strategy-intelligent-content-2013-130207120228-phpapp02
Why do SEOs and Content Strategists have such a hard time working together when they have so much in common? They don't have to suffer when they can both WIN! Learn about tricks, tips, tools that content strategists can use to STOP THE PAIN when it comes to search engine optimization. This way, you can focus on the things that matter most: your users and customers! Originally presented at the Intelligent Content Conference 2013 in San Francisco on February 7, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]>
Why do SEOs and Content Strategists have such a hard time working together when they have so much in common? They don't have to suffer when they can both WIN! Learn about tricks, tips, tools that content strategists can use to STOP THE PAIN when it comes to search engine optimization. This way, you can focus on the things that matter most: your users and customers! Originally presented at the Intelligent Content Conference 2013 in San Francisco on February 7, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]> Thu, 07 Feb 2013 12:02:28 GMT /slideshow/enterprise-seo-content-strategy-working-together-to-stop-the-pain-16406683/16406683 jcolman@slideshare.net(jcolman) Enterprise SEO & Content Strategy: STOP THE PAIN! jcolman Why do SEOs and Content Strategists have such a hard time working together when they have so much in common? They don't have to suffer when they can both WIN! Learn about tricks, tips, tools that content strategists can use to STOP THE PAIN when it comes to search engine optimization. This way, you can focus on the things that matter most: your users and customers! Originally presented at the Intelligent Content Conference 2013 in San Francisco on February 7, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seo-content-strategy-intelligent-content-2013-130207120228-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Why do SEOs and Content Strategists have such a hard time working together when they have so much in common? They don't have to suffer when they can both WIN! Learn about tricks, tips, tools that content strategists can use to STOP THE PAIN when it comes to search engine optimization. This way, you can focus on the things that matter most: your users and customers! Originally presented at the Intelligent Content Conference 2013 in San Francisco on February 7, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

Enterprise SEO & Content Strategy: STOP THE PAIN! from Jonathon Colman

]]> 83796 48 https://cdn.slidesharecdn.com/ss_thumbnails/seo-content-strategy-intelligent-content-2013-130207120228-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 How to Build SEO into Content Strategy /jcolman/how-to-build-seo-into-content-strategy-cs-forum-2012 how-to-build-seo-into-content-strategy-121025023751-phpapp01
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job. It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end. But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward. I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself. Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together. Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]>
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job. It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end. But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward. I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself. Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together. Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/]]> Thu, 25 Oct 2012 02:37:48 GMT /jcolman/how-to-build-seo-into-content-strategy-cs-forum-2012 jcolman@slideshare.net(jcolman) How to Build SEO into Content Strategy jcolman Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job. It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end. But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward. I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself. Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together. Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/how-to-build-seo-into-content-strategy-121025023751-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job. It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end. But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward. I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself. Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together. Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

How to Build SEO into Content Strategy from Jonathon Colman

]]> 595889 131 https://cdn.slidesharecdn.com/ss_thumbnails/how-to-build-seo-into-content-strategy-121025023751-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012 /slideshow/agile-marketing-4-principles-and-13-hacks-seomoz-mozcon-2012/13751897 agile-marketing-principles-hacks-mozcon-120725073108-phpapp01
Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue! And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help! How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action! And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing. In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]>
Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue! And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help! How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action! And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing. In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]> Wed, 25 Jul 2012 07:31:06 GMT /slideshow/agile-marketing-4-principles-and-13-hacks-seomoz-mozcon-2012/13751897 jcolman@slideshare.net(jcolman) Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012 jcolman Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue! And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help! How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action! And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing. In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/agile-marketing-principles-hacks-mozcon-120725073108-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue! And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help! How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action! And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing. In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012 from Jonathon Colman

]]> 93846 46 https://cdn.slidesharecdn.com/ss_thumbnails/agile-marketing-principles-hacks-mozcon-120725073108-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Making The Case For Local Search Optimization /slideshow/making-the-case-for-local-search-smx-advanced-2012-local-university-workshop/13287223 making-the-case-for-local-search-smx-advanced-2012-120611233906-phpapp01
The key to success with local search engine optimization is to start small and stay focused on your customers. But by building slowly on your success, you can accomplish big things! In this presentation at David Mihm's Local University at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI, walks us through how he and his colleagues made the case to pursue local SEO and how REI later bought into a wide-ranging cross-channel customer strategy that had big wins for local search visibility. Watch out for a special guest appearance by Data the android from TV's "Star Trek: The Next Generation"! You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]>
The key to success with local search engine optimization is to start small and stay focused on your customers. But by building slowly on your success, you can accomplish big things! In this presentation at David Mihm's Local University at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI, walks us through how he and his colleagues made the case to pursue local SEO and how REI later bought into a wide-ranging cross-channel customer strategy that had big wins for local search visibility. Watch out for a special guest appearance by Data the android from TV's "Star Trek: The Next Generation"! You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]> Mon, 11 Jun 2012 23:39:04 GMT /slideshow/making-the-case-for-local-search-smx-advanced-2012-local-university-workshop/13287223 jcolman@slideshare.net(jcolman) Making The Case For Local Search Optimization jcolman The key to success with local search engine optimization is to start small and stay focused on your customers. But by building slowly on your success, you can accomplish big things! In this presentation at David Mihm's Local University at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI, walks us through how he and his colleagues made the case to pursue local SEO and how REI later bought into a wide-ranging cross-channel customer strategy that had big wins for local search visibility. Watch out for a special guest appearance by Data the android from TV's "Star Trek: The Next Generation"! You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/making-the-case-for-local-search-smx-advanced-2012-120611233906-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The key to success with local search engine optimization is to start small and stay focused on your customers. But by building slowly on your success, you can accomplish big things! In this presentation at David Mihm's Local University at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI, walks us through how he and his colleagues made the case to pursue local SEO and how REI later bought into a wide-ranging cross-channel customer strategy that had big wins for local search visibility. Watch out for a special guest appearance by Data the android from TV's "Star Trek: The Next Generation"! You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Making The Case For Local Search Optimization from Jonathon Colman

]]> 14206 31 https://cdn.slidesharecdn.com/ss_thumbnails/making-the-case-for-local-search-smx-advanced-2012-120611233906-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Web Performance Optimization: The Silver Bullet of SEO and UX /jcolman/web-performance-optimization-the-silver-bullet-of-seo-and-ux web-performance-optimization-seo-ux-smx-120605103804-phpapp02
How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience! In this presentation at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI walks us through the business case around site speed optimization and shares five key tips to make your site perform faster for the benefit of your customers. There's also quite a few references to Twilight, Jacob Black, werewolves, and Taylor Lautner. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]>
How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience! In this presentation at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI walks us through the business case around site speed optimization and shares five key tips to make your site perform faster for the benefit of your customers. There's also quite a few references to Twilight, Jacob Black, werewolves, and Taylor Lautner. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]> Tue, 05 Jun 2012 10:38:02 GMT /jcolman/web-performance-optimization-the-silver-bullet-of-seo-and-ux jcolman@slideshare.net(jcolman) Web Performance Optimization: The Silver Bullet of SEO and UX jcolman How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience! In this presentation at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI walks us through the business case around site speed optimization and shares five key tips to make your site perform faster for the benefit of your customers. There's also quite a few references to Twilight, Jacob Black, werewolves, and Taylor Lautner. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/web-performance-optimization-seo-ux-smx-120605103804-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience! In this presentation at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI walks us through the business case around site speed optimization and shares five key tips to make your site perform faster for the benefit of your customers. There's also quite a few references to Twilight, Jacob Black, werewolves, and Taylor Lautner. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Web Performance Optimization: The Silver Bullet of SEO and UX from Jonathon Colman

]]> 24784 34 https://cdn.slidesharecdn.com/ss_thumbnails/web-performance-optimization-seo-ux-smx-120605103804-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Learn Agile Marketing & SEO from Star Wars Stormtroopers /slideshow/build-agile-seo-teams-adtech-san-francisco-2012/12276880 build-agile-seo-teams-adtech-2012-120404022442-phpapp01
The modern SEO is like "An Army of One", always taking on new roles and responsibilities. But there are many problems and limitations with this model for SEO in large organizations. We must do better to achieve greater results -- enter Agile development methodology! In this presentation for the ad:Tech 2012 Marketing Masters panel chaired by Rhonda Hanson from Getty Images, I show how REI used Agile development practices to complete numerous SEO efforts that results in greatly increased organic visibility and traffic. If you like SEO, the stormtroopers from Star Wars, and shipping iteration after iteration of valuable experiences to your customers, then this is the presentation for you! You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]>
The modern SEO is like "An Army of One", always taking on new roles and responsibilities. But there are many problems and limitations with this model for SEO in large organizations. We must do better to achieve greater results -- enter Agile development methodology! In this presentation for the ad:Tech 2012 Marketing Masters panel chaired by Rhonda Hanson from Getty Images, I show how REI used Agile development practices to complete numerous SEO efforts that results in greatly increased organic visibility and traffic. If you like SEO, the stormtroopers from Star Wars, and shipping iteration after iteration of valuable experiences to your customers, then this is the presentation for you! You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]> Wed, 04 Apr 2012 02:24:39 GMT /slideshow/build-agile-seo-teams-adtech-san-francisco-2012/12276880 jcolman@slideshare.net(jcolman) Learn Agile Marketing & SEO from Star Wars Stormtroopers jcolman The modern SEO is like "An Army of One", always taking on new roles and responsibilities. But there are many problems and limitations with this model for SEO in large organizations. We must do better to achieve greater results -- enter Agile development methodology! In this presentation for the ad:Tech 2012 Marketing Masters panel chaired by Rhonda Hanson from Getty Images, I show how REI used Agile development practices to complete numerous SEO efforts that results in greatly increased organic visibility and traffic. If you like SEO, the stormtroopers from Star Wars, and shipping iteration after iteration of valuable experiences to your customers, then this is the presentation for you! You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/build-agile-seo-teams-adtech-2012-120404022442-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The modern SEO is like "An Army of One", always taking on new roles and responsibilities. But there are many problems and limitations with this model for SEO in large organizations. We must do better to achieve greater results -- enter Agile development methodology! In this presentation for the ad:Tech 2012 Marketing Masters panel chaired by Rhonda Hanson from Getty Images, I show how REI used Agile development practices to complete numerous SEO efforts that results in greatly increased organic visibility and traffic. If you like SEO, the stormtroopers from Star Wars, and shipping iteration after iteration of valuable experiences to your customers, then this is the presentation for you! You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Learn Agile Marketing & SEO from Star Wars Stormtroopers from Jonathon Colman

]]> 39927 100 https://cdn.slidesharecdn.com/ss_thumbnails/build-agile-seo-teams-adtech-2012-120404022442-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 SEO in the Age of Entities: Using Schema.org for Findability /slideshow/seo-in-the-age-of-entities-using-schemaorg-for-findability/11639732 seoschemaorgblobsentities-120217133558-phpapp02
How is SEO changing to support microdata like Schema.org? And why is this metadata good for information retrieval and organic search engine optimization? In this introductory guest lecture for the University of Washington, I present some of the problems in information retrieval for unstructured content ("blobs") and how to solve for these challenges using Schema.org microdata to define "entities". There's a simple Schema.org markup exercise to expose students to the basics as well as jokes about horror movies, The Simpsons, Keanu Reeves, and even Joss Whedon just to keep things light-hearted and fun. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]>
How is SEO changing to support microdata like Schema.org? And why is this metadata good for information retrieval and organic search engine optimization? In this introductory guest lecture for the University of Washington, I present some of the problems in information retrieval for unstructured content ("blobs") and how to solve for these challenges using Schema.org microdata to define "entities". There's a simple Schema.org markup exercise to expose students to the basics as well as jokes about horror movies, The Simpsons, Keanu Reeves, and even Joss Whedon just to keep things light-hearted and fun. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]> Fri, 17 Feb 2012 13:35:54 GMT /slideshow/seo-in-the-age-of-entities-using-schemaorg-for-findability/11639732 jcolman@slideshare.net(jcolman) SEO in the Age of Entities: Using Schema.org for Findability jcolman How is SEO changing to support microdata like Schema.org? And why is this metadata good for information retrieval and organic search engine optimization? In this introductory guest lecture for the University of Washington, I present some of the problems in information retrieval for unstructured content ("blobs") and how to solve for these challenges using Schema.org microdata to define "entities". There's a simple Schema.org markup exercise to expose students to the basics as well as jokes about horror movies, The Simpsons, Keanu Reeves, and even Joss Whedon just to keep things light-hearted and fun. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seoschemaorgblobsentities-120217133558-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> How is SEO changing to support microdata like Schema.org? And why is this metadata good for information retrieval and organic search engine optimization? In this introductory guest lecture for the University of Washington, I present some of the problems in information retrieval for unstructured content ("blobs") and how to solve for these challenges using Schema.org microdata to define "entities". There's a simple Schema.org markup exercise to expose students to the basics as well as jokes about horror movies, The Simpsons, Keanu Reeves, and even Joss Whedon just to keep things light-hearted and fun. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

SEO in the Age of Entities: Using Schema.org for Findability from Jonathon Colman

]]> 25510 28 https://cdn.slidesharecdn.com/ss_thumbnails/seoschemaorgblobsentities-120217133558-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 SEO and User Experience (UX): A Vision of Collaboration /slideshow/seoux-panel-at-seattle-interactive-conference-sic2011/10016308 seo-uxpanelatseattleinteractive-111103185237-phpapp02
It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience. In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience. Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you. Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]>
It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience. In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience. Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you. Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]> Thu, 03 Nov 2011 18:52:33 GMT /slideshow/seoux-panel-at-seattle-interactive-conference-sic2011/10016308 jcolman@slideshare.net(jcolman) SEO and User Experience (UX): A Vision of Collaboration jcolman It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience. In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience. Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you. Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seo-uxpanelatseattleinteractive-111103185237-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience. In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience. Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you. Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

SEO and User Experience (UX): A Vision of Collaboration from Jonathon Colman

]]> 16274 9 https://cdn.slidesharecdn.com/ss_thumbnails/seo-uxpanelatseattleinteractive-111103185237-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Agile SEO - Infrastructure Innovation by Iteration /jcolman/agile-seo-infrastructure-innovation-by-iteration-smx-advanced-2011 agile-seo-smx-advanced-2011-110608202008-phpapp02
Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land. This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We'll take a look at a few of REI's SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations. One of the controversial points of discussion in the presentation was REI's use of the "rel=canonical" <link> element to reduce duplicate content caused by pagination. Download the slide show and see the speaker notes for more information. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]>
Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land. This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We'll take a look at a few of REI's SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations. One of the controversial points of discussion in the presentation was REI's use of the "rel=canonical" <link> element to reduce duplicate content caused by pagination. Download the slide show and see the speaker notes for more information. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]> Wed, 08 Jun 2011 20:20:03 GMT /jcolman/agile-seo-infrastructure-innovation-by-iteration-smx-advanced-2011 jcolman@slideshare.net(jcolman) Agile SEO - Infrastructure Innovation by Iteration jcolman Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land. This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We'll take a look at a few of REI's SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations. One of the controversial points of discussion in the presentation was REI's use of the "rel=canonical" <link> element to reduce duplicate content caused by pagination. Download the slide show and see the speaker notes for more information. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/agile-seo-smx-advanced-2011-110608202008-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land. This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We'll take a look at a few of REI's SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations. One of the controversial points of discussion in the presentation was REI's use of the "rel=canonical" &lt;link> element to reduce duplicate content caused by pagination. Download the slide show and see the speaker notes for more information. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Agile SEO - Infrastructure Innovation by Iteration from Jonathon Colman

]]> 6087 4 https://cdn.slidesharecdn.com/ss_thumbnails/agile-seo-smx-advanced-2011-110608202008-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 SEO Audit Checklist and Worksheet - over 90 SEO checkpoints! /slideshow/seo-audit-worksheet/7958705 seo-audit-worksheet-110513175739-phpapp01
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results! Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work. Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman]]>
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results! Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work. Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman]]> Fri, 13 May 2011 17:57:34 GMT /slideshow/seo-audit-worksheet/7958705 jcolman@slideshare.net(jcolman) SEO Audit Checklist and Worksheet - over 90 SEO checkpoints! jcolman Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results! Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work. Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seo-audit-worksheet-110513175739-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results! Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work. Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman

SEO Audit Checklist and Worksheet - over 90 SEO checkpoints! from Jonathon Colman

]]> 13551 7 https://cdn.slidesharecdn.com/ss_thumbnails/seo-audit-worksheet-110513175739-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post

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1 The Four Pillars of Search Engine Optimization (SEO) /slideshow/the-four-pillars-of-search-engine-optimization-seo-omsseattle-2010/4500344 seoomsseattle2010-100614152911-phpapp02
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010. This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]>
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010. This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]> Mon, 14 Jun 2010 15:29:06 GMT /slideshow/the-four-pillars-of-search-engine-optimization-seo-omsseattle-2010/4500344 jcolman@slideshare.net(jcolman) The Four Pillars of Search Engine Optimization (SEO) jcolman Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010. This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seoomsseattle2010-100614152911-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010. This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

The Four Pillars of Search Engine Optimization (SEO) from Jonathon Colman

]]> 12370 35 https://cdn.slidesharecdn.com/ss_thumbnails/seoomsseattle2010-100614152911-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 Total Search Marketing Optimization: Testing Paid vs. Organic Search /slideshow/total-search-marketing-optimization-smx-advanced-2010seattle/4465710 smx-advanced-2010-total-search-marketing-optimization-100610104632-phpapp01
This presentation on search engine marketing (SEM) testing scenarios looks at how you can structure a test across the search marketing funnel. In particular, it focuses on the interactions between paid search (PPC) and natural search (SEO) as well as multi-touch/cross-program attribution. Key takeaway: integrate your search engine marketing (SEM) programs in order to realize more efficiency in spending and greater insights into customer behavior and total marketing impact. Presented as part of Vanessa Fox's "Demystifying Online Attribution" panel at SMX Advanced 2010 in Seattle on June 8, 2010. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]>
This presentation on search engine marketing (SEM) testing scenarios looks at how you can structure a test across the search marketing funnel. In particular, it focuses on the interactions between paid search (PPC) and natural search (SEO) as well as multi-touch/cross-program attribution. Key takeaway: integrate your search engine marketing (SEM) programs in order to realize more efficiency in spending and greater insights into customer behavior and total marketing impact. Presented as part of Vanessa Fox's "Demystifying Online Attribution" panel at SMX Advanced 2010 in Seattle on June 8, 2010. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/]]> Thu, 10 Jun 2010 10:46:21 GMT /slideshow/total-search-marketing-optimization-smx-advanced-2010seattle/4465710 jcolman@slideshare.net(jcolman) Total Search Marketing Optimization: Testing Paid vs. Organic Search jcolman This presentation on search engine marketing (SEM) testing scenarios looks at how you can structure a test across the search marketing funnel. In particular, it focuses on the interactions between paid search (PPC) and natural search (SEO) as well as multi-touch/cross-program attribution. Key takeaway: integrate your search engine marketing (SEM) programs in order to realize more efficiency in spending and greater insights into customer behavior and total marketing impact. Presented as part of Vanessa Fox's "Demystifying Online Attribution" panel at SMX Advanced 2010 in Seattle on June 8, 2010. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smx-advanced-2010-total-search-marketing-optimization-100610104632-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation on search engine marketing (SEM) testing scenarios looks at how you can structure a test across the search marketing funnel. In particular, it focuses on the interactions between paid search (PPC) and natural search (SEO) as well as multi-touch/cross-program attribution. Key takeaway: integrate your search engine marketing (SEM) programs in order to realize more efficiency in spending and greater insights into customer behavior and total marketing impact. Presented as part of Vanessa Fox's "Demystifying Online Attribution" panel at SMX Advanced 2010 in Seattle on June 8, 2010. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Total Search Marketing Optimization: Testing Paid vs. Organic Search from Jonathon Colman

]]> 9341 17 https://cdn.slidesharecdn.com/ss_thumbnails/smx-advanced-2010-total-search-marketing-optimization-100610104632-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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1 https://cdn.slidesharecdn.com/profile-photo-jcolman-48x48.jpg?cb=1656404865 Jonathon Colman (@jcolman) leads global content design at HubSpot. He's a Webby Award-winning designer and keynote speaker who’s built and led design and content teams at Facebook, Intercom, IBM, REI, and The Nature Conservancy. noti.st/jcolman https://cdn.slidesharecdn.com/ss_thumbnails/build-better-content-140910073621-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/build-better-content/38916528 Build. Better. Content! https://cdn.slidesharecdn.com/ss_thumbnails/wicked-ambiguity-content-strategy-140518173929-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wicked-ambiguity-solving-the-hardest-communication-problems/34830340 Wicked Ambiguity and U... https://cdn.slidesharecdn.com/ss_thumbnails/core-values-content-strategy-130911221043-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sine-qua-non-core-values-and-content-strategy/26118838 Sine Qua Non: Core Val...