�ݺ�ߣshows by User: jeaninelilke

�ݺ�ߣshows by User: jeaninelilke / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: jeaninelilke / Thu, 17 Mar 2011 16:08:23 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: jeaninelilke Fallon Brainfood: How Customer Service Will Save Luxury /slideshow/fallon-brainfood-how-customer-service-will-save-luxury/7299446 brainfooddz3mar2011workingjl-110317160826-phpapp02
Luxury brands have long been the gold standard for customer service. In recent years, shifting consumer attitudes, a tight economy, and the massification of luxury have forced luxury leaders to up their game, establishing new ways to attract, connect, and retain customers. Fallon planners Savanah Brihn and Jeanine Lilke will explore how affluent consumers are placing a higher expectation on the value demanded from luxury brands as well as how luxury leaders are directly responding. Through trend analysis, case studies, and expert interviews, they will demonstrate the values and approaches that will lead luxury (and mass brands) forward. Listeners will take away new approaches to maintain the standards of luxury customer service in a way that fits the values, expectations, and behaviors of today's affluent consumer. ]]>
Luxury brands have long been the gold standard for customer service. In recent years, shifting consumer attitudes, a tight economy, and the massification of luxury have forced luxury leaders to up their game, establishing new ways to attract, connect, and retain customers. Fallon planners Savanah Brihn and Jeanine Lilke will explore how affluent consumers are placing a higher expectation on the value demanded from luxury brands as well as how luxury leaders are directly responding. Through trend analysis, case studies, and expert interviews, they will demonstrate the values and approaches that will lead luxury (and mass brands) forward. Listeners will take away new approaches to maintain the standards of luxury customer service in a way that fits the values, expectations, and behaviors of today's affluent consumer. ]]> Thu, 17 Mar 2011 16:08:23 GMT /slideshow/fallon-brainfood-how-customer-service-will-save-luxury/7299446 jeaninelilke@slideshare.net(jeaninelilke) Fallon Brainfood: How Customer Service Will Save Luxury jeaninelilke Luxury brands have long been the gold standard for customer service. In recent years, shifting consumer attitudes, a tight economy, and the massification of luxury have forced luxury leaders to up their game, establishing new ways to attract, connect, and retain customers. Fallon planners Savanah Brihn and Jeanine Lilke will explore how affluent consumers are placing a higher expectation on the value demanded from luxury brands as well as how luxury leaders are directly responding. Through trend analysis, case studies, and expert interviews, they will demonstrate the values and approaches that will lead luxury (and mass brands) forward. Listeners will take away new approaches to maintain the standards of luxury customer service in a way that fits the values, expectations, and behaviors of today's affluent consumer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brainfooddz3mar2011workingjl-110317160826-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Luxury brands have long been the gold standard for customer service. In recent years, shifting consumer attitudes, a tight economy, and the massification of luxury have forced luxury leaders to up their game, establishing new ways to attract, connect, and retain customers. Fallon planners Savanah Brihn and Jeanine Lilke will explore how affluent consumers are placing a higher expectation on the value demanded from luxury brands as well as how luxury leaders are directly responding. Through trend analysis, case studies, and expert interviews, they will demonstrate the values and approaches that will lead luxury (and mass brands) forward. Listeners will take away new approaches to maintain the standards of luxury customer service in a way that fits the values, expectations, and behaviors of today's affluent consumer.

Fallon Brainfood: How Customer Service Will Save Luxury from Jeanine Lilke

]]> 994 1 https://cdn.slidesharecdn.com/ss_thumbnails/brainfooddz3mar2011workingjl-110317160826-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 UMN's Plans Book for Coca-Cola /slideshow/umns-plans-book-for-cocacola/3490918 cokefinalplansbook-100320212428-phpapp02
This campaign won first place in the national competition in Louisville, Kentucky. ]]>
This campaign won first place in the national competition in Louisville, Kentucky. ]]> Sat, 20 Mar 2010 21:24:27 GMT /slideshow/umns-plans-book-for-cocacola/3490918 jeaninelilke@slideshare.net(jeaninelilke) UMN's Plans Book for Coca-Cola jeaninelilke This campaign won first place in the national competition in Louisville, Kentucky. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cokefinalplansbook-100320212428-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This campaign won first place in the national competition in Louisville, Kentucky.

UMN's Plans Book for Coca-Cola from Jeanine Lilke

]]> 2885 22 https://cdn.slidesharecdn.com/ss_thumbnails/cokefinalplansbook-100320212428-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 UMN's Plans Book for AOL /slideshow/umns-plans-book-for-aol/3490901 aimfinalplansbook-100320212100-phpapp02
As a leader of the account planning group, I helped create an innovative strategy for a brand in transition.]]>
As a leader of the account planning group, I helped create an innovative strategy for a brand in transition.]]> Sat, 20 Mar 2010 21:20:49 GMT /slideshow/umns-plans-book-for-aol/3490901 jeaninelilke@slideshare.net(jeaninelilke) UMN's Plans Book for AOL jeaninelilke As a leader of the account planning group, I helped create an innovative strategy for a brand in transition. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aimfinalplansbook-100320212100-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> As a leader of the account planning group, I helped create an innovative strategy for a brand in transition.

UMN's Plans Book for AOL from Jeanine Lilke

]]> 2701 8 https://cdn.slidesharecdn.com/ss_thumbnails/aimfinalplansbook-100320212100-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 The Acceptance of Online Behavioral Advertising: A Study of the Perceptions of Young Adults /slideshow/the-acceptance-of-online-behavioral-advertising-a-study-of-the-perceptions-of-young-adults/3490896 jeaninelilkefall2009thesis-100320211940-phpapp02
In order to complete summa cum laude honors I extensively researched online behavioral advertising. I conducted my own research on the perceptions of young adults on this new type of online advertising.]]>
In order to complete summa cum laude honors I extensively researched online behavioral advertising. I conducted my own research on the perceptions of young adults on this new type of online advertising.]]> Sat, 20 Mar 2010 21:19:31 GMT /slideshow/the-acceptance-of-online-behavioral-advertising-a-study-of-the-perceptions-of-young-adults/3490896 jeaninelilke@slideshare.net(jeaninelilke) The Acceptance of Online Behavioral Advertising: A Study of the Perceptions of Young Adults jeaninelilke In order to complete summa cum laude honors I extensively researched online behavioral advertising. I conducted my own research on the perceptions of young adults on this new type of online advertising. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jeaninelilkefall2009thesis-100320211940-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In order to complete summa cum laude honors I extensively researched online behavioral advertising. I conducted my own research on the perceptions of young adults on this new type of online advertising.

The Acceptance of Online Behavioral Advertising: A Study of the Perceptions of Young Adults from Jeanine Lilke

]]> 1275 4 https://cdn.slidesharecdn.com/ss_thumbnails/jeaninelilkefall2009thesis-100320211940-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 UMN's Plans Book for The Century Council /slideshow/umns-plans-book-for-the-century-council/3490881 umntccfinalplansbook-100320211353-phpapp01
As president of our local chapter of the National Student Advertising Competition I led the development of this plans book. I spearheaded the qualitative and quantitative research, target segmentation and strategy creation.]]>
As president of our local chapter of the National Student Advertising Competition I led the development of this plans book. I spearheaded the qualitative and quantitative research, target segmentation and strategy creation.]]> Sat, 20 Mar 2010 21:13:51 GMT /slideshow/umns-plans-book-for-the-century-council/3490881 jeaninelilke@slideshare.net(jeaninelilke) UMN's Plans Book for The Century Council jeaninelilke As president of our local chapter of the National Student Advertising Competition I led the development of this plans book. I spearheaded the qualitative and quantitative research, target segmentation and strategy creation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/umntccfinalplansbook-100320211353-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> As president of our local chapter of the National Student Advertising Competition I led the development of this plans book. I spearheaded the qualitative and quantitative research, target segmentation and strategy creation.

UMN's Plans Book for The Century Council from Jeanine Lilke

]]> 500 9 https://cdn.slidesharecdn.com/ss_thumbnails/umntccfinalplansbook-100320211353-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 https://cdn.slidesharecdn.com/profile-photo-jeaninelilke-48x48.jpg?cb=1528507691 Account planner at Fallon. www.fallon.com https://cdn.slidesharecdn.com/ss_thumbnails/brainfooddz3mar2011workingjl-110317160826-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/fallon-brainfood-how-customer-service-will-save-luxury/7299446 Fallon Brainfood: How ... https://cdn.slidesharecdn.com/ss_thumbnails/cokefinalplansbook-100320212428-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/umns-plans-book-for-cocacola/3490918 UMN's Plans Book for C... https://cdn.slidesharecdn.com/ss_thumbnails/aimfinalplansbook-100320212100-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/umns-plans-book-for-aol/3490901 UMN's Plans Book for AOL