�ݺ�ߣshows by User: jesskry

�ݺ�ߣshows by User: jesskry / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: jesskry / Sat, 18 Oct 2014 16:17:14 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: jesskry All 'Growed Up': Social Media Matured /slideshow/social-media-40440211/40440211 highedweb14-141018161714-conversion-gate02
Questions to think about when creating your institutional strategy.]]>
Questions to think about when creating your institutional strategy.]]> Sat, 18 Oct 2014 16:17:14 GMT /slideshow/social-media-40440211/40440211 jesskry@slideshare.net(jesskry) All 'Growed Up': Social Media Matured jesskry Questions to think about when creating your institutional strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/highedweb14-141018161714-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Questions to think about when creating your institutional strategy.

All 'Growed Up': Social Media Matured from Jess Krywosa

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0 Brand Evolution Through Social: The Scroll /slideshow/brand-evolution-through-social-the-scroll/26952821 heweb13-131007153747-phpapp02
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]]> Mon, 07 Oct 2013 15:37:46 GMT /slideshow/brand-evolution-through-social-the-scroll/26952821 jesskry@slideshare.net(jesskry) Brand Evolution Through Social: The Scroll jesskry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heweb13-131007153747-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Brand Evolution Through Social: The Scroll from Jess Krywosa

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0 The Scroll....Elements of a Great Institutional Social Media Strategy /jesskry/case-webinar-2013-1-26168749 casewebinar20131-130913090615-phpapp01
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]]> Fri, 13 Sep 2013 09:06:15 GMT /jesskry/case-webinar-2013-1-26168749 jesskry@slideshare.net(jesskry) The Scroll....Elements of a Great Institutional Social Media Strategy jesskry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casewebinar20131-130913090615-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

The Scroll....Elements of a Great Institutional Social Media Strategy from Jess Krywosa

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0 The Scroll: Hamilton's Social Media Strategy (and Platform) /slideshow/the-scroll-hamiltons-social-media-strategy-and-platform/24798043 eduweb132-130731070412-phpapp01
Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up (Launching in February). Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation.]]>
Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up (Launching in February). Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation.]]> Wed, 31 Jul 2013 07:04:12 GMT /slideshow/the-scroll-hamiltons-social-media-strategy-and-platform/24798043 jesskry@slideshare.net(jesskry) The Scroll: Hamilton's Social Media Strategy (and Platform) jesskry Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up (Launching in February). Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eduweb132-130731070412-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up (Launching in February). Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation.

The Scroll: Hamilton's Social Media Strategy (and Platform) from Jess Krywosa

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0 The Scroll: Hamilton's Social Media Strategy/Platform /slideshow/the-scroll/24102094 presentation2-130710100613-phpapp01
Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up. Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation. ]]>
Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up. Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation. ]]> Wed, 10 Jul 2013 10:06:12 GMT /slideshow/the-scroll/24102094 jesskry@slideshare.net(jesskry) The Scroll: Hamilton's Social Media Strategy/Platform jesskry Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up. Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation2-130710100613-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up. Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation.

The Scroll: Hamilton's Social Media Strategy/Platform from Jess Krywosa

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0 In The Moment: Creating an Interactive Commencement /slideshow/in-the-moment-creating-an-interactive-commencement/17361581 nehewebfinal2-130319080551-phpapp02
Each year, thousands of families sit passively awaiting the moment that their one graduate finally crosses the stage. But until that fleeting minute, they sit, hot, hungry, tired and anxious. Why not give them something to do? Graduates too, wait, anxious, excited, taking pictures, texting, sharing video. Why not provide a place for them to share this experience together, online, collectively and archived for them to view and share later? What about those who cannot make it to the ceremony? How do they share in the day? Last May, Suffolk University found a way to capture all of the activity that commencement brings. Find out how we used our institutional website, livestream, Twitter, Facebook, Instagram, FourSquare, Flickr, text to screen and pre-shot video to make commencement a living, breathing event for all to experience.]]>
Each year, thousands of families sit passively awaiting the moment that their one graduate finally crosses the stage. But until that fleeting minute, they sit, hot, hungry, tired and anxious. Why not give them something to do? Graduates too, wait, anxious, excited, taking pictures, texting, sharing video. Why not provide a place for them to share this experience together, online, collectively and archived for them to view and share later? What about those who cannot make it to the ceremony? How do they share in the day? Last May, Suffolk University found a way to capture all of the activity that commencement brings. Find out how we used our institutional website, livestream, Twitter, Facebook, Instagram, FourSquare, Flickr, text to screen and pre-shot video to make commencement a living, breathing event for all to experience.]]> Tue, 19 Mar 2013 08:05:51 GMT /slideshow/in-the-moment-creating-an-interactive-commencement/17361581 jesskry@slideshare.net(jesskry) In The Moment: Creating an Interactive Commencement jesskry Each year, thousands of families sit passively awaiting the moment that their one graduate finally crosses the stage. But until that fleeting minute, they sit, hot, hungry, tired and anxious. Why not give them something to do? Graduates too, wait, anxious, excited, taking pictures, texting, sharing video. Why not provide a place for them to share this experience together, online, collectively and archived for them to view and share later? What about those who cannot make it to the ceremony? How do they share in the day? Last May, Suffolk University found a way to capture all of the activity that commencement brings. Find out how we used our institutional website, livestream, Twitter, Facebook, Instagram, FourSquare, Flickr, text to screen and pre-shot video to make commencement a living, breathing event for all to experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nehewebfinal2-130319080551-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Each year, thousands of families sit passively awaiting the moment that their one graduate finally crosses the stage. But until that fleeting minute, they sit, hot, hungry, tired and anxious. Why not give them something to do? Graduates too, wait, anxious, excited, taking pictures, texting, sharing video. Why not provide a place for them to share this experience together, online, collectively and archived for them to view and share later? What about those who cannot make it to the ceremony? How do they share in the day? Last May, Suffolk University found a way to capture all of the activity that commencement brings. Find out how we used our institutional website, livestream, Twitter, Facebook, Instagram, FourSquare, Flickr, text to screen and pre-shot video to make commencement a living, breathing event for all to experience.

In The Moment: Creating an Interactive Commencement from Jess Krywosa

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0 Community engagement /slideshow/community-engagement-16257708/16257708 communityengagement-130130093348-phpapp01
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]]> Wed, 30 Jan 2013 09:33:48 GMT /slideshow/community-engagement-16257708/16257708 jesskry@slideshare.net(jesskry) Community engagement jesskry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/communityengagement-130130093348-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Community engagement from Jess Krywosa

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0 Reaching Underserved College Going Students Via Social Media /slideshow/reaching-underserved-college-going-students-via-social-media/9546278 camnewmedia-111004140144-phpapp01
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]]> Tue, 04 Oct 2011 14:01:42 GMT /slideshow/reaching-underserved-college-going-students-via-social-media/9546278 jesskry@slideshare.net(jesskry) Reaching Underserved College Going Students Via Social Media jesskry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/camnewmedia-111004140144-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Reaching Underserved College Going Students Via Social Media from Jess Krywosa

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0 Using Social Media in College Access Campaigns /slideshow/using-social-media-in-college-access-campaigns/9546225 camosn-111004135724-phpapp02
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]]> Tue, 04 Oct 2011 13:57:23 GMT /slideshow/using-social-media-in-college-access-campaigns/9546225 jesskry@slideshare.net(jesskry) Using Social Media in College Access Campaigns jesskry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/camosn-111004135724-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Using Social Media in College Access Campaigns from Jess Krywosa

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0 Nacac 2011 under represented students (3) /slideshow/nacac-2011-under-represented-students-3/9545913 nacac2011under-representedstudents3-111004133927-phpapp01
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]]> Tue, 04 Oct 2011 13:39:20 GMT /slideshow/nacac-2011-under-represented-students-3/9545913 jesskry@slideshare.net(jesskry) Nacac 2011 under represented students (3) jesskry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nacac2011under-representedstudents3-111004133927-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Nacac 2011 under represented students (3) from Jess Krywosa

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0 Web analytics strategy jessica krywosa and rick allen /slideshow/web-analytics-strategy-jessica-krywosa-and-rick-allen/9545855 webanalyticsstrategy-jessicakrywosaandrickallen-111004133207-phpapp02
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]]> Tue, 04 Oct 2011 13:32:03 GMT /slideshow/web-analytics-strategy-jessica-krywosa-and-rick-allen/9545855 jesskry@slideshare.net(jesskry) Web analytics strategy jessica krywosa and rick allen jesskry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webanalyticsstrategy-jessicakrywosaandrickallen-111004133207-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Web analytics strategy jessica krywosa and rick allen from Jess Krywosa

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0 Web analytics heh /slideshow/web-analytics-heh/9009671 webanalyticsheh-110825132348-phpapp02
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]]> Thu, 25 Aug 2011 13:23:46 GMT /slideshow/web-analytics-heh/9009671 jesskry@slideshare.net(jesskry) Web analytics heh jesskry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webanalyticsheh-110825132348-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Web analytics heh from Jess Krywosa

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0 Website hub /slideshow/website-hub/8962042 websitehub-110822102932-phpapp02
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]]> Mon, 22 Aug 2011 10:29:27 GMT /slideshow/website-hub/8962042 jesskry@slideshare.net(jesskry) Website hub jesskry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/websitehub-110822102932-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Website hub from Jess Krywosa

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0 Edu guru presentation /slideshow/edu-guru-presentation/7348641 edugurupresentation-110322121856-phpapp01
Social Media for Yield, Retention and Graduation.]]>
Social Media for Yield, Retention and Graduation.]]> Tue, 22 Mar 2011 12:18:55 GMT /slideshow/edu-guru-presentation/7348641 jesskry@slideshare.net(jesskry) Edu guru presentation jesskry Social Media for Yield, Retention and Graduation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/edugurupresentation-110322121856-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social Media for Yield, Retention and Graduation.

Edu guru presentation from Jess Krywosa

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0 Content Marketing for Colleges /slideshow/content-marketing-for-colleges/5003053 contentmarketingforcolleges-100818123228-phpapp01
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Content Marketing for Colleges from Jess Krywosa

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0 Social Strategies: Using the Web to Engage Students /slideshow/social-strategies-using-the-web-to-engage-students/5003034 hehsocialmedia-100818123019-phpapp01
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]]> Wed, 18 Aug 2010 12:30:09 GMT /slideshow/social-strategies-using-the-web-to-engage-students/5003034 jesskry@slideshare.net(jesskry) Social Strategies: Using the Web to Engage Students jesskry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hehsocialmedia-100818123019-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Social Strategies: Using the Web to Engage Students from Jess Krywosa

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0 Collegeaccessmarketing /slideshow/collegeaccessmarketing/4044256 collegeaccessmarketing-100510200312-phpapp01
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Collegeaccessmarketing from Jess Krywosa

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0 Web Analytics What S Really Important 3 /slideshow/web-analytics-what-s-really-important-3/4018534 webanalyticswhatsreallyimportant3-1273332880052-phpapp01
Web analytics, higher ed, social media, communication.]]>
Web analytics, higher ed, social media, communication.]]> Sat, 08 May 2010 10:35:19 GMT /slideshow/web-analytics-what-s-really-important-3/4018534 jesskry@slideshare.net(jesskry) Web Analytics What S Really Important 3 jesskry Web analytics, higher ed, social media, communication. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webanalyticswhatsreallyimportant3-1273332880052-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Web analytics, higher ed, social media, communication.

Web Analytics What S Really Important 3 from Jess Krywosa

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0 https://cdn.slidesharecdn.com/profile-photo-jesskry-48x48.jpg?cb=1522806981 Jessica Krywosa (@jesskry) is a passionate and creative integrated marketing professional with 18 years of experience in marketing communication problem solving for mission based organizations and educational institutions. Currently the Director of Resources (Development) Marketing at Wellesley College, Jess has also served as the Director of Digital Marketing at Wellesley, Director of Interactive Content Strategy at Hamilton College and Director of Web Communication at Suffolk University to name a few. jesskrywosa.com https://cdn.slidesharecdn.com/ss_thumbnails/highedweb14-141018161714-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-40440211/40440211 All 'Growed Up': Socia... https://cdn.slidesharecdn.com/ss_thumbnails/heweb13-131007153747-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brand-evolution-through-social-the-scroll/26952821 Brand Evolution Throug... https://cdn.slidesharecdn.com/ss_thumbnails/casewebinar20131-130913090615-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds jesskry/case-webinar-2013-1-26168749 The Scroll....Elements...