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Is native advertising simply a fancifully-dressed up, repackaged iteration of a magazine advertorial? Truth #1: Native ads are just repurposed digital versions of print advertorials. Truth #2: Native advertising is a different spin on a sponsored post. Truth #3: Native ads and sponsored content create surprising results. Truth #4: Digital marketers need better pickup lines. Truth #5: Distribution is sh%t without content.]]>
Is native advertising simply a fancifully-dressed up, repackaged iteration of a magazine advertorial? Truth #1: Native ads are just repurposed digital versions of print advertorials. Truth #2: Native advertising is a different spin on a sponsored post. Truth #3: Native ads and sponsored content create surprising results. Truth #4: Digital marketers need better pickup lines. Truth #5: Distribution is sh%t without content.]]> Sun, 29 May 2016 15:55:24 GMT /slideshow/native-advertising-the-fivepoint-guide/62512888 jf1216@slideshare.net(jf1216) Native Advertising: The Five-Point Guide jf1216 Is native advertising simply a fancifully-dressed up, repackaged iteration of a magazine advertorial? Truth #1: Native ads are just repurposed digital versions of print advertorials. Truth #2: Native advertising is a different spin on a sponsored post. Truth #3: Native ads and sponsored content create surprising results. Truth #4: Digital marketers need better pickup lines. Truth #5: Distribution is sh%t without content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nativeadsjefffagel-160529155524-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Is native advertising simply a fancifully-dressed up, repackaged iteration of a magazine advertorial? Truth #1: Native ads are just repurposed digital versions of print advertorials. Truth #2: Native advertising is a different spin on a sponsored post. Truth #3: Native ads and sponsored content create surprising results. Truth #4: Digital marketers need better pickup lines. Truth #5: Distribution is sh%t without content.
Native Advertising: The Five-Point Guide from CMO I Startup Advisor
]]> 460 8 https://cdn.slidesharecdn.com/ss_thumbnails/nativeadsjefffagel-160529155524-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-jf1216-48x48.jpg?cb=1646193686 Extensive startup, digital marketing, retail and CPG experience; have held multiple leadership positions at PepsiCo, Gatorade, Frito-Lay, ConAgra and Kmart. +Here's a sampling of my work: http://jefffagel.tumblr.com/ Led multiple market entry strategies and launched 4 startup/early stage brands and marketing teams. 1. Eyeview: Venture-backed startup within the personalized video technology and advertising space 2. Edo Interactive: Venture-backed startup within emerging payments and advertising space 3. G/O Digital: Media holding company-backed, SMB-focused, digital marketing services business 4. Cofactor: Merger of two ad tech companies www.linkedin.com/in/jefffagel