ºÝºÝߣshows by User: jfolkmann / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: jfolkmann / Tue, 12 Oct 2010 21:10:28 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: jfolkmann Advertising to teens - 7 things to think about /slideshow/7-things-to-think-about-when-talking-to-teens/5428590 talkingtoteens7thingstothinkabout-101012211037-phpapp02
We ran a guerrilla research project over the summer with teens. We learned a few things and confirmed some stuff we knew already. All interesting. Enjoy. 7 things to think about: They have a love/hate relationship with advertising They are strongly individual, yet desire the advice of others Heavy researchers and more price conscious than you would think They want to be recognized They are extremely social and connected They’re informed and in-touch, but still naïve They don’t think the future will be much different, but they have high hopes for it ]]>
We ran a guerrilla research project over the summer with teens. We learned a few things and confirmed some stuff we knew already. All interesting. Enjoy. 7 things to think about: They have a love/hate relationship with advertising They are strongly individual, yet desire the advice of others Heavy researchers and more price conscious than you would think They want to be recognized They are extremely social and connected They’re informed and in-touch, but still naïve They don’t think the future will be much different, but they have high hopes for it ]]> Tue, 12 Oct 2010 21:10:28 GMT /slideshow/7-things-to-think-about-when-talking-to-teens/5428590 jfolkmann@slideshare.net(jfolkmann) Advertising to teens - 7 things to think about jfolkmann We ran a guerrilla research project over the summer with teens. We learned a few things and confirmed some stuff we knew already. All interesting. Enjoy. 7 things to think about: They have a love/hate relationship with advertising They are strongly individual, yet desire the advice of others Heavy researchers and more price conscious than you would think They want to be recognized They are extremely social and connected They’re informed and in-touch, but still naïve They don’t think the future will be much different, but they have high hopes for it <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/talkingtoteens7thingstothinkabout-101012211037-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We ran a guerrilla research project over the summer with teens. We learned a few things and confirmed some stuff we knew already. All interesting. Enjoy. 7 things to think about: They have a love/hate relationship with advertising They are strongly individual, yet desire the advice of others Heavy researchers and more price conscious than you would think They want to be recognized They are extremely social and connected They’re informed and in-touch, but still naïve They don’t think the future will be much different, but they have high hopes for it
Advertising to teens - 7 things to think about from Jared Folkmann
]]> 13357 24 https://cdn.slidesharecdn.com/ss_thumbnails/talkingtoteens7thingstothinkabout-101012211037-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png I do some stuff, some things and some other things. www.twitter.com/jfolkmann