ºÝºÝߣshows by User: jgeneske / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: jgeneske / Thu, 22 May 2014 12:29:17 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: jgeneske Four (of Many) Ways to Identify and Cultivate Influencers on Social Media /slideshow/geneske-social-media-influence/35010455 geneskesocialmediainfluence-140522122917-phpapp01
Takeaways: Reach is not the same as influence. There is great power in one-to-one social media communication. Give far more than you ask, and use your asks wisely. Leverage existing events and activities. Know how to share the spotlight. Influencers are busy people. Make their job easier. Think of content as separate from platform. Don’t measure social media impressions. Influencers don’t necessarily have large followings. Think like a Social CRM, even if you don’t have one.]]>
Takeaways: Reach is not the same as influence. There is great power in one-to-one social media communication. Give far more than you ask, and use your asks wisely. Leverage existing events and activities. Know how to share the spotlight. Influencers are busy people. Make their job easier. Think of content as separate from platform. Don’t measure social media impressions. Influencers don’t necessarily have large followings. Think like a Social CRM, even if you don’t have one.]]> Thu, 22 May 2014 12:29:17 GMT /slideshow/geneske-social-media-influence/35010455 jgeneske@slideshare.net(jgeneske) Four (of Many) Ways to Identify and Cultivate Influencers on Social Media jgeneske Takeaways: Reach is not the same as influence. There is great power in one-to-one social media communication. Give far more than you ask, and use your asks wisely. Leverage existing events and activities. Know how to share the spotlight. Influencers are busy people. Make their job easier. Think of content as separate from platform. Don’t measure social media impressions. Influencers don’t necessarily have large followings. Think like a Social CRM, even if you don’t have one. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/geneskesocialmediainfluence-140522122917-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Takeaways: Reach is not the same as influence. There is great power in one-to-one social media communication. Give far more than you ask, and use your asks wisely. Leverage existing events and activities. Know how to share the spotlight. Influencers are busy people. Make their job easier. Think of content as separate from platform. Don’t measure social media impressions. Influencers don’t necessarily have large followings. Think like a Social CRM, even if you don’t have one.
Four (of Many) Ways to Identify and Cultivate Influencers on Social Media from Jay Geneske
]]> 358 3 https://cdn.slidesharecdn.com/ss_thumbnails/geneskesocialmediainfluence-140522122917-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital Storytelling for Social Impact /jgeneske/digital-storytelling-for-social-impact-35010289 digitalstorytellingforsocialimpact-140522122504-phpapp02
Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.]]>
Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.]]> Thu, 22 May 2014 12:25:04 GMT /jgeneske/digital-storytelling-for-social-impact-35010289 jgeneske@slideshare.net(jgeneske) Digital Storytelling for Social Impact jgeneske Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalstorytellingforsocialimpact-140522122504-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it&#39;s also never been more difficult to really reach them.
Digital Storytelling for Social Impact from Jay Geneske
]]> 929 3 https://cdn.slidesharecdn.com/ss_thumbnails/digitalstorytellingforsocialimpact-140522122504-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-jgeneske-48x48.jpg?cb=1615132647 Directs the Foundation’s strategy to engage internal and external audiences, champion organization-wide collaboration and knowledge sharing, deliver data that informs organization decisions, and pioneer new ways to hear and share innovative ideas and perspectives on serving the needs of poor or vulnerable people in a time of rapid change. twitter.com/jgeneske https://cdn.slidesharecdn.com/ss_thumbnails/geneskesocialmediainfluence-140522122917-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/geneske-social-media-influence/35010455 Four (of Many) Ways to... https://cdn.slidesharecdn.com/ss_thumbnails/digitalstorytellingforsocialimpact-140522122504-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds jgeneske/digital-storytelling-for-social-impact-35010289 Digital Storytelling f...