ºÝºÝߣshows by User: jockenorell / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: jockenorell / Mon, 22 Jun 2015 14:33:03 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: jockenorell Most Important Ecommerce Ranking Factors - Search Bootcamp 2015 /slideshow/e-commerce-ranking-factors-jack-norell-search-bootcamp-22-june-2015/49689667 ecommercerankingfactors-jacknorell-searchbootcamp-22june2015-150622143303-lva1-app6891
The slide deck from my roundtable discussion at the Search Bootcamp 2015 on 22 June: "Let’s sit down and talk about unique content, social signals, page titles, content marketing, brand entities, site speed, SSL certificates, image optimisation, re-marketing, XML sitemaps, videos, internal linking, external linking, toxic backlinks, negative SEO, search themes, local search optimisation, Google Now, crawl budget optimisation, keyword research, call tracking, information architecture, merchandising, schema markup, tracking pixels, up & cross-sell tactics, analytics, conversion tracking… feeling overwhelmed by what your ecommerce siteactually needs to perform and make more money? You’re not alone. Centred on Google and Organic Search, this is an intense 60 minute roundtable to cut through the FUD and focus on the activities that bring returns."]]>
The slide deck from my roundtable discussion at the Search Bootcamp 2015 on 22 June: "Let’s sit down and talk about unique content, social signals, page titles, content marketing, brand entities, site speed, SSL certificates, image optimisation, re-marketing, XML sitemaps, videos, internal linking, external linking, toxic backlinks, negative SEO, search themes, local search optimisation, Google Now, crawl budget optimisation, keyword research, call tracking, information architecture, merchandising, schema markup, tracking pixels, up & cross-sell tactics, analytics, conversion tracking… feeling overwhelmed by what your ecommerce siteactually needs to perform and make more money? You’re not alone. Centred on Google and Organic Search, this is an intense 60 minute roundtable to cut through the FUD and focus on the activities that bring returns."]]> Mon, 22 Jun 2015 14:33:03 GMT /slideshow/e-commerce-ranking-factors-jack-norell-search-bootcamp-22-june-2015/49689667 jockenorell@slideshare.net(jockenorell) Most Important Ecommerce Ranking Factors - Search Bootcamp 2015 jockenorell The slide deck from my roundtable discussion at the Search Bootcamp 2015 on 22 June: "Let’s sit down and talk about unique content, social signals, page titles, content marketing, brand entities, site speed, SSL certificates, image optimisation, re-marketing, XML sitemaps, videos, internal linking, external linking, toxic backlinks, negative SEO, search themes, local search optimisation, Google Now, crawl budget optimisation, keyword research, call tracking, information architecture, merchandising, schema markup, tracking pixels, up & cross-sell tactics, analytics, conversion tracking… feeling overwhelmed by what your ecommerce siteactually needs to perform and make more money? You’re not alone. Centred on Google and Organic Search, this is an intense 60 minute roundtable to cut through the FUD and focus on the activities that bring returns." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ecommercerankingfactors-jacknorell-searchbootcamp-22june2015-150622143303-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slide deck from my roundtable discussion at the Search Bootcamp 2015 on 22 June: &quot;Let’s sit down and talk about unique content, social signals, page titles, content marketing, brand entities, site speed, SSL certificates, image optimisation, re-marketing, XML sitemaps, videos, internal linking, external linking, toxic backlinks, negative SEO, search themes, local search optimisation, Google Now, crawl budget optimisation, keyword research, call tracking, information architecture, merchandising, schema markup, tracking pixels, up &amp; cross-sell tactics, analytics, conversion tracking… feeling overwhelmed by what your ecommerce siteactually needs to perform and make more money? You’re not alone. Centred on Google and Organic Search, this is an intense 60 minute roundtable to cut through the FUD and focus on the activities that bring returns.&quot;
Most Important Ecommerce Ranking Factors - Search Bootcamp 2015 from Jack Norell
]]> 11838 3 https://cdn.slidesharecdn.com/ss_thumbnails/ecommercerankingfactors-jacknorell-searchbootcamp-22june2015-150622143303-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What May Come Next In eRetail /slideshow/what-comes-next-jack-norell-e-comteam-2015-1-apr-2015-upload-version/46725007 whatcomesnext-jacknorell-ecomteam2015-1apr2015-uploadversion-150407083515-conversion-gate01
This presentation is from a talk done at eComTeam 2015 in Brasov, Romania. Ecommerce is so far falling short of its potential to help customers improve their lives by more confidently discover, evaluate, and purchase products. This helps explain why ecommerce customer satisfaction has fallen year on year. The issue is further compounded by the move to mobile device use which requires more simplicity and background technological assistance, and a cultural move to focus on high-value activities by eliminating or automating tasks that are stressful or time-consuming. In particular online clothing purchases can improve: Due to mostly poor fit information, and materials/construction specs, purchasing clothing and shoes online is difficult. Frequently, items need to be returned: This incurs a time cost for the purchaser and a financial cost for the seller with time, free delivery, and often free returns. Fantastic for package delivery companies, but not for the industry. Some technologies are being developed or maturing that will help with these issues, or the 'long tail' problem of clothing eretail: "The inability to confidently discover new fashions based on affinity, current trends and an element of delightful surprise, that are sure to fit and can be delivered to any location globally." The problem is already (mainly) solved for books, sporting goods, media and so on. It will soon be resolved for clothing, driving an uplift in online spend and customer satisfaction. ]]>
This presentation is from a talk done at eComTeam 2015 in Brasov, Romania. Ecommerce is so far falling short of its potential to help customers improve their lives by more confidently discover, evaluate, and purchase products. This helps explain why ecommerce customer satisfaction has fallen year on year. The issue is further compounded by the move to mobile device use which requires more simplicity and background technological assistance, and a cultural move to focus on high-value activities by eliminating or automating tasks that are stressful or time-consuming. In particular online clothing purchases can improve: Due to mostly poor fit information, and materials/construction specs, purchasing clothing and shoes online is difficult. Frequently, items need to be returned: This incurs a time cost for the purchaser and a financial cost for the seller with time, free delivery, and often free returns. Fantastic for package delivery companies, but not for the industry. Some technologies are being developed or maturing that will help with these issues, or the 'long tail' problem of clothing eretail: "The inability to confidently discover new fashions based on affinity, current trends and an element of delightful surprise, that are sure to fit and can be delivered to any location globally." The problem is already (mainly) solved for books, sporting goods, media and so on. It will soon be resolved for clothing, driving an uplift in online spend and customer satisfaction. ]]> Tue, 07 Apr 2015 08:35:15 GMT /slideshow/what-comes-next-jack-norell-e-comteam-2015-1-apr-2015-upload-version/46725007 jockenorell@slideshare.net(jockenorell) What May Come Next In eRetail jockenorell This presentation is from a talk done at eComTeam 2015 in Brasov, Romania. Ecommerce is so far falling short of its potential to help customers improve their lives by more confidently discover, evaluate, and purchase products. This helps explain why ecommerce customer satisfaction has fallen year on year. The issue is further compounded by the move to mobile device use which requires more simplicity and background technological assistance, and a cultural move to focus on high-value activities by eliminating or automating tasks that are stressful or time-consuming. In particular online clothing purchases can improve: Due to mostly poor fit information, and materials/construction specs, purchasing clothing and shoes online is difficult. Frequently, items need to be returned: This incurs a time cost for the purchaser and a financial cost for the seller with time, free delivery, and often free returns. Fantastic for package delivery companies, but not for the industry. Some technologies are being developed or maturing that will help with these issues, or the 'long tail' problem of clothing eretail: "The inability to confidently discover new fashions based on affinity, current trends and an element of delightful surprise, that are sure to fit and can be delivered to any location globally." The problem is already (mainly) solved for books, sporting goods, media and so on. It will soon be resolved for clothing, driving an uplift in online spend and customer satisfaction. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatcomesnext-jacknorell-ecomteam2015-1apr2015-uploadversion-150407083515-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation is from a talk done at eComTeam 2015 in Brasov, Romania. Ecommerce is so far falling short of its potential to help customers improve their lives by more confidently discover, evaluate, and purchase products. This helps explain why ecommerce customer satisfaction has fallen year on year. The issue is further compounded by the move to mobile device use which requires more simplicity and background technological assistance, and a cultural move to focus on high-value activities by eliminating or automating tasks that are stressful or time-consuming. In particular online clothing purchases can improve: Due to mostly poor fit information, and materials/construction specs, purchasing clothing and shoes online is difficult. Frequently, items need to be returned: This incurs a time cost for the purchaser and a financial cost for the seller with time, free delivery, and often free returns. Fantastic for package delivery companies, but not for the industry. Some technologies are being developed or maturing that will help with these issues, or the &#39;long tail&#39; problem of clothing eretail: &quot;The inability to confidently discover new fashions based on affinity, current trends and an element of delightful surprise, that are sure to fit and can be delivered to any location globally.&quot; The problem is already (mainly) solved for books, sporting goods, media and so on. It will soon be resolved for clothing, driving an uplift in online spend and customer satisfaction.
What May Come Next In eRetail from Jack Norell
]]> 10251 3 https://cdn.slidesharecdn.com/ss_thumbnails/whatcomesnext-jacknorell-ecomteam2015-1apr2015-uploadversion-150407083515-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Organising Content for Impact at Search London 11 Nov 2014 /slideshow/organising-content-for-impact-at-search-london-11-nov/41407530 organisingcontentforimpact-searchlondon11nov-141111083510-conversion-gate01
The content organisation framework I presented at Search London on 11 Nov 2014. More details and a blog post will be published later on.]]>
The content organisation framework I presented at Search London on 11 Nov 2014. More details and a blog post will be published later on.]]> Tue, 11 Nov 2014 08:35:10 GMT /slideshow/organising-content-for-impact-at-search-london-11-nov/41407530 jockenorell@slideshare.net(jockenorell) Organising Content for Impact at Search London 11 Nov 2014 jockenorell The content organisation framework I presented at Search London on 11 Nov 2014. More details and a blog post will be published later on. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/organisingcontentforimpact-searchlondon11nov-141111083510-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The content organisation framework I presented at Search London on 11 Nov 2014. More details and a blog post will be published later on.
Organising Content for Impact at Search London 11 Nov 2014 from Jack Norell
]]> 697 3 https://cdn.slidesharecdn.com/ss_thumbnails/organisingcontentforimpact-searchlondon11nov-141111083510-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-jockenorell-48x48.jpg?cb=1551358566 I am an online marketing generalist with a technical slant. With a track record in developing elegant digital marketing processes that drive results, I have worked with online travel, online finance, professional services and computer companies. • Expertise in Search Engine Optimisation (SEO), Social Media and Search Engine Marketing (SEM) • Proven ability to deliver multiple projects to short deadlines and within budget • Solid experience in managing projects and building innovative technology solutions from planning to development to implementation • Agency selection, briefing, budget control and evaluation • Strong marcomms background covering print and production, direct marketing, i... http://www.jacknorell.com/ https://cdn.slidesharecdn.com/ss_thumbnails/ecommercerankingfactors-jacknorell-searchbootcamp-22june2015-150622143303-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/e-commerce-ranking-factors-jack-norell-search-bootcamp-22-june-2015/49689667 Most Important Ecommer... https://cdn.slidesharecdn.com/ss_thumbnails/whatcomesnext-jacknorell-ecomteam2015-1apr2015-uploadversion-150407083515-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/what-comes-next-jack-norell-e-comteam-2015-1-apr-2015-upload-version/46725007 What May Come Next In ... https://cdn.slidesharecdn.com/ss_thumbnails/organisingcontentforimpact-searchlondon11nov-141111083510-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/organising-content-for-impact-at-search-london-11-nov/41407530 Organising Content for...