ºÝºÝߣshows by User: joelcap / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: joelcap / Fri, 09 Oct 2015 19:05:56 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: joelcap Making Content Marketing Work with Above the funnel Value Stories /slideshow/making-content-marketing-work-with-above-the-funnel-value-stories/53751561 abovethefunnel-151009190556-lva1-app6891
Even the very best marketing teams struggle with how to make content marketing work for their organizations.  The answer lies beyond just the discipline of content marketing and has impact well beyond just the volume of marketing qualified leads.  This short video shares the approach that makes content marketing and inbound marketing work.]]>
Even the very best marketing teams struggle with how to make content marketing work for their organizations.  The answer lies beyond just the discipline of content marketing and has impact well beyond just the volume of marketing qualified leads.  This short video shares the approach that makes content marketing and inbound marketing work.]]> Fri, 09 Oct 2015 19:05:56 GMT /slideshow/making-content-marketing-work-with-above-the-funnel-value-stories/53751561 joelcap@slideshare.net(joelcap) Making Content Marketing Work with Above the funnel Value Stories joelcap Even the very best marketing teams struggle with how to make content marketing work for their organizations.  The answer lies beyond just the discipline of content marketing and has impact well beyond just the volume of marketing qualified leads.  This short video shares the approach that makes content marketing and inbound marketing work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/abovethefunnel-151009190556-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Even the very best marketing teams struggle with how to make content marketing work for their organizations.  The answer lies beyond just the discipline of content marketing and has impact well beyond just the volume of marketing qualified leads.  This short video shares the approach that makes content marketing and inbound marketing work.
Making Content Marketing Work with Above the funnel Value Stories from Joel Capperella
]]> 278 6 https://cdn.slidesharecdn.com/ss_thumbnails/abovethefunnel-151009190556-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Using an Agile Marketing Methodology /slideshow/using-an-agile-marketing-methodology/25463752 joelcapperellaagileinbound13-130821150457-phpapp02
Agile marketing is all about a speedy, flexible, marketing strategy that evolves with your target audience to appeal to their needs as they're changing. Agile marketing supports your prospects with helpful, relevant information that keeps your business attractive to your audience over time, instead of falling stagnant and potentially behind your competitors. This presentation will explore how engineering recruiting firm Yoh discerns which topics and trends are important to their audience, how they prioritize these trends against other marketing efforts, and how they use Inbound Marketing software like HubSpot to execute on 30-day marketing "sprints" that keep them ahead of the curve and always growing.]]>
Agile marketing is all about a speedy, flexible, marketing strategy that evolves with your target audience to appeal to their needs as they're changing. Agile marketing supports your prospects with helpful, relevant information that keeps your business attractive to your audience over time, instead of falling stagnant and potentially behind your competitors. This presentation will explore how engineering recruiting firm Yoh discerns which topics and trends are important to their audience, how they prioritize these trends against other marketing efforts, and how they use Inbound Marketing software like HubSpot to execute on 30-day marketing "sprints" that keep them ahead of the curve and always growing.]]> Wed, 21 Aug 2013 15:04:57 GMT /slideshow/using-an-agile-marketing-methodology/25463752 joelcap@slideshare.net(joelcap) Using an Agile Marketing Methodology joelcap Agile marketing is all about a speedy, flexible, marketing strategy that evolves with your target audience to appeal to their needs as they're changing. Agile marketing supports your prospects with helpful, relevant information that keeps your business attractive to your audience over time, instead of falling stagnant and potentially behind your competitors. This presentation will explore how engineering recruiting firm Yoh discerns which topics and trends are important to their audience, how they prioritize these trends against other marketing efforts, and how they use Inbound Marketing software like HubSpot to execute on 30-day marketing "sprints" that keep them ahead of the curve and always growing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/joelcapperellaagileinbound13-130821150457-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Agile marketing is all about a speedy, flexible, marketing strategy that evolves with your target audience to appeal to their needs as they&#39;re changing. Agile marketing supports your prospects with helpful, relevant information that keeps your business attractive to your audience over time, instead of falling stagnant and potentially behind your competitors. This presentation will explore how engineering recruiting firm Yoh discerns which topics and trends are important to their audience, how they prioritize these trends against other marketing efforts, and how they use Inbound Marketing software like HubSpot to execute on 30-day marketing &quot;sprints&quot; that keep them ahead of the curve and always growing.
Using an Agile Marketing Methodology from Joel Capperella
]]> 3470 7 https://cdn.slidesharecdn.com/ss_thumbnails/joelcapperellaagileinbound13-130821150457-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Driving Social Media Adoption /slideshow/driving-social-media-adoption/5383483 integratedmedia-101007084101-phpapp01
Conservative organizations frequently are hesitant to adopt social and digital media strategies. Positioning the new media tools as dynamic sales tools in a B2B cycle is one way to quickly drive adoption and improving control over the positioning narrative.]]>
Conservative organizations frequently are hesitant to adopt social and digital media strategies. Positioning the new media tools as dynamic sales tools in a B2B cycle is one way to quickly drive adoption and improving control over the positioning narrative.]]> Thu, 07 Oct 2010 08:40:54 GMT /slideshow/driving-social-media-adoption/5383483 joelcap@slideshare.net(joelcap) Driving Social Media Adoption joelcap Conservative organizations frequently are hesitant to adopt social and digital media strategies. Positioning the new media tools as dynamic sales tools in a B2B cycle is one way to quickly drive adoption and improving control over the positioning narrative. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/integratedmedia-101007084101-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Conservative organizations frequently are hesitant to adopt social and digital media strategies. Positioning the new media tools as dynamic sales tools in a B2B cycle is one way to quickly drive adoption and improving control over the positioning narrative.
Driving Social Media Adoption from Joel Capperella
]]> 392 1 https://cdn.slidesharecdn.com/ss_thumbnails/integratedmedia-101007084101-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Workforce Trends Study /joelcap/workforce-trends-study wftstudy-100325153148-phpapp02
Study on the segmentation of the workforce in fortune 1K companies and controls in place to manage and increase efficiency]]>
Study on the segmentation of the workforce in fortune 1K companies and controls in place to manage and increase efficiency]]> Thu, 25 Mar 2010 15:31:37 GMT /joelcap/workforce-trends-study joelcap@slideshare.net(joelcap) Workforce Trends Study joelcap Study on the segmentation of the workforce in fortune 1K companies and controls in place to manage and increase efficiency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wftstudy-100325153148-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Study on the segmentation of the workforce in fortune 1K companies and controls in place to manage and increase efficiency
Workforce Trends Study from Joel Capperella
]]> 863 5 https://cdn.slidesharecdn.com/ss_thumbnails/wftstudy-100325153148-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Talent Supply Chain in Professional Services /slideshow/talent-supply-chain-in-professional-services/3555271 exampleaicpa-100325151710-phpapp02
Overview of talent supply chain strategies in the Professional Services Industry]]>
Overview of talent supply chain strategies in the Professional Services Industry]]> Thu, 25 Mar 2010 15:17:03 GMT /slideshow/talent-supply-chain-in-professional-services/3555271 joelcap@slideshare.net(joelcap) Talent Supply Chain in Professional Services joelcap Overview of talent supply chain strategies in the Professional Services Industry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/exampleaicpa-100325151710-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Overview of talent supply chain strategies in the Professional Services Industry
Talent Supply Chain in Professional Services from Joel Capperella
]]> 2850 8 https://cdn.slidesharecdn.com/ss_thumbnails/exampleaicpa-100325151710-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-joelcap-48x48.jpg?cb=1666332287 Providing innovative yet traditional business development methodologies oriented towards strategic market analysis, messaging and go to market execution, www.seamlessworkforce.com https://cdn.slidesharecdn.com/ss_thumbnails/abovethefunnel-151009190556-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/making-content-marketing-work-with-above-the-funnel-value-stories/53751561 Making Content Marketi... https://cdn.slidesharecdn.com/ss_thumbnails/joelcapperellaagileinbound13-130821150457-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/using-an-agile-marketing-methodology/25463752 Using an Agile Marketi... https://cdn.slidesharecdn.com/ss_thumbnails/integratedmedia-101007084101-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/driving-social-media-adoption/5383483 Driving Social Media A...