ºÝºÝߣshows by User: jonhoward / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: jonhoward / Fri, 13 Jul 2012 09:37:35 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: jonhoward Ritualising your brand: how establishing meaningful, ownable behaviour can create lasting loyalty and value /slideshow/ritualising-your-brand/13630798 ritualisingyourbrandfinal-120713093737-phpapp02
Inspired by the intersection of two areas of interest I have written about previously (stories & archetypes and behaviour change), this is a work in progress that explores the ways in which embedding ritual into your brand can build lasting loyalty. I am interested in any thoughts you might have. (If you would like me to present this or similar to your organisation, please feel free to get in contact)]]>
Inspired by the intersection of two areas of interest I have written about previously (stories & archetypes and behaviour change), this is a work in progress that explores the ways in which embedding ritual into your brand can build lasting loyalty. I am interested in any thoughts you might have. (If you would like me to present this or similar to your organisation, please feel free to get in contact)]]> Fri, 13 Jul 2012 09:37:35 GMT /slideshow/ritualising-your-brand/13630798 jonhoward@slideshare.net(jonhoward) Ritualising your brand: how establishing meaningful, ownable behaviour can create lasting loyalty and value jonhoward Inspired by the intersection of two areas of interest I have written about previously (stories & archetypes and behaviour change), this is a work in progress that explores the ways in which embedding ritual into your brand can build lasting loyalty. I am interested in any thoughts you might have. (If you would like me to present this or similar to your organisation, please feel free to get in contact) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ritualisingyourbrandfinal-120713093737-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Inspired by the intersection of two areas of interest I have written about previously (stories &amp; archetypes and behaviour change), this is a work in progress that explores the ways in which embedding ritual into your brand can build lasting loyalty. I am interested in any thoughts you might have. (If you would like me to present this or similar to your organisation, please feel free to get in contact)
Ritualising your brand: how establishing meaningful, ownable behaviour can create lasting loyalty and value from Jon Howard
]]> 53431 41 https://cdn.slidesharecdn.com/ss_thumbnails/ritualisingyourbrandfinal-120713093737-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 It's been a long time coming /slideshow/its-been-a-long-time-coming-8080035/8080035 itsbeenalongtimecoming-110524070621-phpapp01
How marketing can help generate action and deliver change on social issues: an amalgamation of a few presentations I've done recently. (If you would like me to present this or similar to your organisation, please feel free to get in contact)]]>
How marketing can help generate action and deliver change on social issues: an amalgamation of a few presentations I've done recently. (If you would like me to present this or similar to your organisation, please feel free to get in contact)]]> Tue, 24 May 2011 07:06:18 GMT /slideshow/its-been-a-long-time-coming-8080035/8080035 jonhoward@slideshare.net(jonhoward) It's been a long time coming jonhoward How marketing can help generate action and deliver change on social issues: an amalgamation of a few presentations I've done recently. (If you would like me to present this or similar to your organisation, please feel free to get in contact) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/itsbeenalongtimecoming-110524070621-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How marketing can help generate action and deliver change on social issues: an amalgamation of a few presentations I&#39;ve done recently. (If you would like me to present this or similar to your organisation, please feel free to get in contact)
It's been a long time coming from Jon Howard
]]> 6048 21 https://cdn.slidesharecdn.com/ss_thumbnails/itsbeenalongtimecoming-110524070621-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A very simple model for success /slideshow/a-very-simple-model-for-success/5044834 averysimplemodelforsuccess-100824062056-phpapp01
Probably an exercise in stating the obvious. But sometimes the obvious does need stating. Can be a simple, useful workshop exercise as well, getting people to think beyond the obvious... EG: How do you make the fact that you own ’purple’ relevant and motivating; how can comms make an important but not unique benefit more differentiated? ]]>
Probably an exercise in stating the obvious. But sometimes the obvious does need stating. Can be a simple, useful workshop exercise as well, getting people to think beyond the obvious... EG: How do you make the fact that you own ’purple’ relevant and motivating; how can comms make an important but not unique benefit more differentiated? ]]> Tue, 24 Aug 2010 06:20:50 GMT /slideshow/a-very-simple-model-for-success/5044834 jonhoward@slideshare.net(jonhoward) A very simple model for success jonhoward Probably an exercise in stating the obvious. But sometimes the obvious does need stating. Can be a simple, useful workshop exercise as well, getting people to think beyond the obvious... EG: How do you make the fact that you own ’purple’ relevant and motivating; how can comms make an important but not unique benefit more differentiated? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/averysimplemodelforsuccess-100824062056-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Probably an exercise in stating the obvious. But sometimes the obvious does need stating. Can be a simple, useful workshop exercise as well, getting people to think beyond the obvious... EG: How do you make the fact that you own ’purple’ relevant and motivating; how can comms make an important but not unique benefit more differentiated?
A very simple model for success from Jon Howard
]]> 1074 4 https://cdn.slidesharecdn.com/ss_thumbnails/averysimplemodelforsuccess-100824062056-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 An introduction To Brand Archetyping: harnessing the power of stories and archetypes to create legendary brands /slideshow/introduction-to-brand-archetyping-3130978/3130978 introductiontobrandarchetyping-100211025656-phpapp01
How thinking in terms of archetypal characters and stories can help create potent brands which resonate deeply and form lasting emotional connections . (If you would like me to present this or similar to your organisation, please feel free to get in contact)]]>
How thinking in terms of archetypal characters and stories can help create potent brands which resonate deeply and form lasting emotional connections . (If you would like me to present this or similar to your organisation, please feel free to get in contact)]]> Thu, 11 Feb 2010 02:56:49 GMT /slideshow/introduction-to-brand-archetyping-3130978/3130978 jonhoward@slideshare.net(jonhoward) An introduction To Brand Archetyping: harnessing the power of stories and archetypes to create legendary brands jonhoward How thinking in terms of archetypal characters and stories can help create potent brands which resonate deeply and form lasting emotional connections . (If you would like me to present this or similar to your organisation, please feel free to get in contact) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/introductiontobrandarchetyping-100211025656-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How thinking in terms of archetypal characters and stories can help create potent brands which resonate deeply and form lasting emotional connections . (If you would like me to present this or similar to your organisation, please feel free to get in contact)
An introduction To Brand Archetyping: harnessing the power of stories and archetypes to create legendary brands from Jon Howard
]]> 21961 229 https://cdn.slidesharecdn.com/ss_thumbnails/introductiontobrandarchetyping-100211025656-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 10 trendspotting tips in 10 minutes /slideshow/10-trendspotting-tips-in-10-minutes/1521012 bookconferencepres-090602054002-phpapp02
Presentation on trendspotting to 2009 UK Book Industry Conference (If you would like me to present this or similar to your organisation, please feel free to get in contact)]]>
Presentation on trendspotting to 2009 UK Book Industry Conference (If you would like me to present this or similar to your organisation, please feel free to get in contact)]]> Tue, 02 Jun 2009 05:39:59 GMT /slideshow/10-trendspotting-tips-in-10-minutes/1521012 jonhoward@slideshare.net(jonhoward) 10 trendspotting tips in 10 minutes jonhoward Presentation on trendspotting to 2009 UK Book Industry Conference (If you would like me to present this or similar to your organisation, please feel free to get in contact) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bookconferencepres-090602054002-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation on trendspotting to 2009 UK Book Industry Conference (If you would like me to present this or similar to your organisation, please feel free to get in contact)
10 trendspotting tips in 10 minutes from Jon Howard
]]> 8549 17 https://cdn.slidesharecdn.com/ss_thumbnails/bookconferencepres-090602054002-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-jonhoward-48x48.jpg?cb=1600270409 Currently Strategy and Planning Director of Quiet Storm in London. Do other stuff as well. Fascinated by myth, legend and story telling in general, and what brands can learn from this (possibly explaining a love of trashy sci-fi films and too much money spent on comics!) Have a personal concern for social justice, green issues, cause related activity, and how to bring about behaviour change in these areas. Someone did once call me a 'quiet genius'. Although they were possibly having a laugh at my expense. Want to know more? Have a look here: http://about.me/jonhoward. And please feel free to get in contact: jon@quietstorm.co.uk about.me/jonhoward https://cdn.slidesharecdn.com/ss_thumbnails/ritualisingyourbrandfinal-120713093737-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ritualising-your-brand/13630798 Ritualising your brand... https://cdn.slidesharecdn.com/ss_thumbnails/itsbeenalongtimecoming-110524070621-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/its-been-a-long-time-coming-8080035/8080035 It&#39;s been a long time ... https://cdn.slidesharecdn.com/ss_thumbnails/averysimplemodelforsuccess-100824062056-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/a-very-simple-model-for-success/5044834 A very simple model fo...