際際滷shows by User: jonmrich / http://www.slideshare.net/images/logo.gif 際際滷shows by User: jonmrich / Mon, 26 Sep 2011 08:50:19 GMT 際際滷Share feed for 際際滷shows by User: jonmrich Your Computer Is the Next Wonder Drug Part 2 /slideshow/your-computer-is-the-next-wonder-drug-part-2/9426601 presentationmaster-v10-110926085022-phpapp01
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Mon, 26 Sep 2011 08:50:19 GMT /slideshow/your-computer-is-the-next-wonder-drug-part-2/9426601 jonmrich@slideshare.net(jonmrich) Your Computer Is the Next Wonder Drug Part 2 jonmrich In t <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentationmaster-v10-110926085022-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In t
Your Computer Is the Next Wonder Drug Part 2 from Jonathan Richman
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Elephants Can Dance and Hippos Can Limbo /slideshow/elephants-can-dance-and-hippos-can-limbo/9425777 epat2011-jmr-final-110926080810-phpapp01
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Mon, 26 Sep 2011 08:08:08 GMT /slideshow/elephants-can-dance-and-hippos-can-limbo/9425777 jonmrich@slideshare.net(jonmrich) Elephants Can Dance and Hippos Can Limbo jonmrich <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/epat2011-jmr-final-110926080810-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Elephants Can Dance and Hippos Can Limbo from Jonathan Richman
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10 Things to Do First in Digital Marketing /jonmrich/10-things-to-do-first-in-digital-marketing 10thingstodofirst-110228211328-phpapp02
Before jumping into social media, have you considered these 10 other areas that are sure to deliver results without all the regulatory hassles?]]>

Before jumping into social media, have you considered these 10 other areas that are sure to deliver results without all the regulatory hassles?]]>
Mon, 28 Feb 2011 21:13:25 GMT /jonmrich/10-things-to-do-first-in-digital-marketing jonmrich@slideshare.net(jonmrich) 10 Things to Do First in Digital Marketing jonmrich Before jumping into social media, have you considered these 10 other areas that are sure to deliver results without all the regulatory hassles? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10thingstodofirst-110228211328-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Before jumping into social media, have you considered these 10 other areas that are sure to deliver results without all the regulatory hassles?
10 Things to Do First in Digital Marketing from Jonathan Richman
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Ready, Willing, and Legal /slideshow/ready-willing-and-legal/6504313 readywillinglegal-jmr-110110072428-phpapp02
While the pharma and healthcare world waits for the FDA to issue guidelines that may never come, there are still a lot of marketing activities that you can do today that are legal and appropriate (and might just be successful).]]>

While the pharma and healthcare world waits for the FDA to issue guidelines that may never come, there are still a lot of marketing activities that you can do today that are legal and appropriate (and might just be successful).]]>
Mon, 10 Jan 2011 07:23:53 GMT /slideshow/ready-willing-and-legal/6504313 jonmrich@slideshare.net(jonmrich) Ready, Willing, and Legal jonmrich While the pharma and healthcare world waits for the FDA to issue guidelines that may never come, there are still a lot of marketing activities that you can do today that are legal and appropriate (and might just be successful). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/readywillinglegal-jmr-110110072428-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> While the pharma and healthcare world waits for the FDA to issue guidelines that may never come, there are still a lot of marketing activities that you can do today that are legal and appropriate (and might just be successful).
Ready, Willing, and Legal from Jonathan Richman
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Pharma Social Media...Yes, It's Possible /slideshow/pharma-social-mediayes-its-possible/4537991 richmansocialmediadia-100618130105-phpapp01
While pharma and healthcare companies may be limited by regulatory rules about what they can do with social media marketing, there is plenty they can and many companies have already jumped ahead. Here are some case studies of the best and why they work.]]>

While pharma and healthcare companies may be limited by regulatory rules about what they can do with social media marketing, there is plenty they can and many companies have already jumped ahead. Here are some case studies of the best and why they work.]]>
Fri, 18 Jun 2010 13:01:00 GMT /slideshow/pharma-social-mediayes-its-possible/4537991 jonmrich@slideshare.net(jonmrich) Pharma Social Media...Yes, It's Possible jonmrich While pharma and healthcare companies may be limited by regulatory rules about what they can do with social media marketing, there is plenty they can and many companies have already jumped ahead. Here are some case studies of the best and why they work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/richmansocialmediadia-100618130105-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> While pharma and healthcare companies may be limited by regulatory rules about what they can do with social media marketing, there is plenty they can and many companies have already jumped ahead. Here are some case studies of the best and why they work.
Pharma Social Media...Yes, It's Possible from Jonathan Richman
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Communicating Drug Risk Using New Media Technologies--Dose Of Digital /slideshow/communicating-drug-risk-using-new-media-technologiesdose-of-digital/2924871 communicatingdrugriskusingnewmediatechnologies-doseofdigital-100115111748-phpapp02
What happens when a pharma or healthcare product suddenly needs to communicate a newly found risk? Can new media channels such as social media be more effective than traditional methods?]]>

What happens when a pharma or healthcare product suddenly needs to communicate a newly found risk? Can new media channels such as social media be more effective than traditional methods?]]>
Fri, 15 Jan 2010 11:17:43 GMT /slideshow/communicating-drug-risk-using-new-media-technologiesdose-of-digital/2924871 jonmrich@slideshare.net(jonmrich) Communicating Drug Risk Using New Media Technologies--Dose Of Digital jonmrich What happens when a pharma or healthcare product suddenly needs to communicate a newly found risk? Can new media channels such as social media be more effective than traditional methods? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/communicatingdrugriskusingnewmediatechnologies-doseofdigital-100115111748-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What happens when a pharma or healthcare product suddenly needs to communicate a newly found risk? Can new media channels such as social media be more effective than traditional methods?
Communicating Drug Risk Using New Media Technologies--Dose Of Digital from Jonathan Richman
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The 7 Biggest Mistakes In Relationship Marketing Dose Of Digital /slideshow/the-7-biggest-mistakes-in-relationship-marketing-dose-of-digital/2624120 the7biggestmistakesinrelationshipmarketing-doseofdigital-091201094650-phpapp01
If you're committing any of these 7 big mistakes in your relationship marketing program, then chances are it's not working well. Find out how to fix it.]]>

If you're committing any of these 7 big mistakes in your relationship marketing program, then chances are it's not working well. Find out how to fix it.]]>
Tue, 01 Dec 2009 09:46:44 GMT /slideshow/the-7-biggest-mistakes-in-relationship-marketing-dose-of-digital/2624120 jonmrich@slideshare.net(jonmrich) The 7 Biggest Mistakes In Relationship Marketing Dose Of Digital jonmrich If you're committing any of these 7 big mistakes in your relationship marketing program, then chances are it's not working well. Find out how to fix it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the7biggestmistakesinrelationshipmarketing-doseofdigital-091201094650-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If you&#39;re committing any of these 7 big mistakes in your relationship marketing program, then chances are it&#39;s not working well. Find out how to fix it.
The 7 Biggest Mistakes In Relationship Marketing Dose Of Digital from Jonathan Richman
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FDA Social Media Review From Dose Of Digital /slideshow/fda-social-media-review-from-dose-of-digital/2538991 fdasocialmediareviewfromdoseofdigital-091119125906-phpapp02
A handful of new information came out at the FDA pharma social media hearings, but quite a bit was missing as well. Here's my brief overview of what I learned and what I thought was missing]]>

A handful of new information came out at the FDA pharma social media hearings, but quite a bit was missing as well. Here's my brief overview of what I learned and what I thought was missing]]>
Thu, 19 Nov 2009 12:58:58 GMT /slideshow/fda-social-media-review-from-dose-of-digital/2538991 jonmrich@slideshare.net(jonmrich) FDA Social Media Review From Dose Of Digital jonmrich A handful of new information came out at the FDA pharma social media hearings, but quite a bit was missing as well. Here's my brief overview of what I learned and what I thought was missing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fdasocialmediareviewfromdoseofdigital-091119125906-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A handful of new information came out at the FDA pharma social media hearings, but quite a bit was missing as well. Here&#39;s my brief overview of what I learned and what I thought was missing
FDA Social Media Review From Dose Of Digital from Jonathan Richman
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Dose of Digital FDA Pharma Social Media Hearing Testimony - Adverse Event Reporting /slideshow/dose-of-digital-fda-pharma-social-media-hearing-testimony-adverse-event-reporting/2441754 jmr-fdatestimony-final-aes-2-091106152738-phpapp02
This is my testimony that I will present to the FDA at the upcoming hearings on the use of social communications in pharma. This specifically will address their question regarding adverse event monitoring and reporting]]>

This is my testimony that I will present to the FDA at the upcoming hearings on the use of social communications in pharma. This specifically will address their question regarding adverse event monitoring and reporting]]>
Fri, 06 Nov 2009 15:27:32 GMT /slideshow/dose-of-digital-fda-pharma-social-media-hearing-testimony-adverse-event-reporting/2441754 jonmrich@slideshare.net(jonmrich) Dose of Digital FDA Pharma Social Media Hearing Testimony - Adverse Event Reporting jonmrich This is my testimony that I will present to the FDA at the upcoming hearings on the use of social communications in pharma. This specifically will address their question regarding adverse event monitoring and reporting <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jmr-fdatestimony-final-aes-2-091106152738-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is my testimony that I will present to the FDA at the upcoming hearings on the use of social communications in pharma. This specifically will address their question regarding adverse event monitoring and reporting
Dose of Digital FDA Pharma Social Media Hearing Testimony - Adverse Event Reporting from Jonathan Richman
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Dose of Digital FDA Pharma Social Media Hearing Testimony - Corrective Information Strategy /slideshow/dose-of-digital-fda-pharma-social-media-hearing-testimony-corrective-information-strategy/2441753 jmr-fdatestimony-final-091106152735-phpapp01
This is my testimony that I will present to the FDA at the upcoming hearings on the use of social communications in pharma. This specifically will address their question regarding "what parameters should apply to the posting of corrective information on Web sites controlled by third parties?"]]>

This is my testimony that I will present to the FDA at the upcoming hearings on the use of social communications in pharma. This specifically will address their question regarding "what parameters should apply to the posting of corrective information on Web sites controlled by third parties?"]]>
Fri, 06 Nov 2009 15:27:32 GMT /slideshow/dose-of-digital-fda-pharma-social-media-hearing-testimony-corrective-information-strategy/2441753 jonmrich@slideshare.net(jonmrich) Dose of Digital FDA Pharma Social Media Hearing Testimony - Corrective Information Strategy jonmrich This is my testimony that I will present to the FDA at the upcoming hearings on the use of social communications in pharma. This specifically will address their question regarding "what parameters should apply to the posting of corrective information on Web sites controlled by third parties?" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jmr-fdatestimony-final-091106152735-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is my testimony that I will present to the FDA at the upcoming hearings on the use of social communications in pharma. This specifically will address their question regarding &quot;what parameters should apply to the posting of corrective information on Web sites controlled by third parties?&quot;
Dose of Digital FDA Pharma Social Media Hearing Testimony - Corrective Information Strategy from Jonathan Richman
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Marketing with Meaning in Pharma Pecha Kucha /slideshow/jmr-petcha-kucha-v3/2375211 jmr-petchakucha-v3-091029082022-phpapp01
Using the Pecha Kucha style (20 slides, 20 seconds each), this is a presentation on Marketing with Meaning and how it relates to pharma marketing. The pharma and healthcare industries have struggled to find a way to truly connect with customers, but continue to use the old, interruptive model of advertising. Using Marketing with Meaning could the answer. Unfortunately, the production company messed up my slides, so I had to improv a bit. Follow this link to my post and youll be able to get more details and see a video of my presentation.]]>

Using the Pecha Kucha style (20 slides, 20 seconds each), this is a presentation on Marketing with Meaning and how it relates to pharma marketing. The pharma and healthcare industries have struggled to find a way to truly connect with customers, but continue to use the old, interruptive model of advertising. Using Marketing with Meaning could the answer. Unfortunately, the production company messed up my slides, so I had to improv a bit. Follow this link to my post and youll be able to get more details and see a video of my presentation.]]>
Thu, 29 Oct 2009 08:20:13 GMT /slideshow/jmr-petcha-kucha-v3/2375211 jonmrich@slideshare.net(jonmrich) Marketing with Meaning in Pharma Pecha Kucha jonmrich Using the Pecha Kucha style (20 slides, 20 seconds each), this is a presentation on Marketing with Meaning and how it relates to pharma marketing. The pharma and healthcare industries have struggled to find a way to truly connect with customers, but continue to use the old, interruptive model of advertising. Using Marketing with Meaning could the answer. Unfortunately, the production company messed up my slides, so I had to improv a bit. Follow this link to my post and youll be able to get more details and see a video of my presentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jmr-petchakucha-v3-091029082022-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Using the Pecha Kucha style (20 slides, 20 seconds each), this is a presentation on Marketing with Meaning and how it relates to pharma marketing. The pharma and healthcare industries have struggled to find a way to truly connect with customers, but continue to use the old, interruptive model of advertising. Using Marketing with Meaning could the answer. Unfortunately, the production company messed up my slides, so I had to improv a bit. Follow this link to my post and youll be able to get more details and see a video of my presentation.
Marketing with Meaning in Pharma Pecha Kucha from Jonathan Richman
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The Selfish Consumer /slideshow/the-selfish-consumer/1712293 selfish-consumer-powerpoint-090712190759-phpapp01
TiVo, iPod, and blogging have something more in common than the right technology at the right time. They provide the same old media in new and interesting ways. This not only changes consumer behavior, but forever shifts consumer attitude. Greedy for content and equipped with almost magical abilities to control media delivery, we have armed a very intelligent consumer.]]>

TiVo, iPod, and blogging have something more in common than the right technology at the right time. They provide the same old media in new and interesting ways. This not only changes consumer behavior, but forever shifts consumer attitude. Greedy for content and equipped with almost magical abilities to control media delivery, we have armed a very intelligent consumer.]]>
Sun, 12 Jul 2009 19:07:55 GMT /slideshow/the-selfish-consumer/1712293 jonmrich@slideshare.net(jonmrich) The Selfish Consumer jonmrich TiVo, iPod, and blogging have something more in common than the right technology at the right time. They provide the same old media in new and interesting ways. This not only changes consumer behavior, but forever shifts consumer attitude. Greedy for content and equipped with almost magical abilities to control media delivery, we have armed a very intelligent consumer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/selfish-consumer-powerpoint-090712190759-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> TiVo, iPod, and blogging have something more in common than the right technology at the right time. They provide the same old media in new and interesting ways. This not only changes consumer behavior, but forever shifts consumer attitude. Greedy for content and equipped with almost magical abilities to control media delivery, we have armed a very intelligent consumer.
The Selfish Consumer from Jonathan Richman
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If You Build It, They Will Come...Or Will They? /slideshow/if-you-build-it-they-will-comeor-will-they/1638991 doseofdigital-cbi-v2-090625101155-phpapp02
If you build it they will come may have worked in Field of Dreams, but times have changed. There is too much competition for consumers attention online allowing them to choose from any one of millions of other sites. Consumers now spend less and less time on traditional websites and instead find themselves spending hours with social media instead. These days, in order to ensure consumers receive, understand and are engaged in your brand message; you must bring it to them rather then hope they find you. No longer can pharmaceutical brand exist on just one site, have just one presence, one URL.]]>

If you build it they will come may have worked in Field of Dreams, but times have changed. There is too much competition for consumers attention online allowing them to choose from any one of millions of other sites. Consumers now spend less and less time on traditional websites and instead find themselves spending hours with social media instead. These days, in order to ensure consumers receive, understand and are engaged in your brand message; you must bring it to them rather then hope they find you. No longer can pharmaceutical brand exist on just one site, have just one presence, one URL.]]>
Thu, 25 Jun 2009 10:11:45 GMT /slideshow/if-you-build-it-they-will-comeor-will-they/1638991 jonmrich@slideshare.net(jonmrich) If You Build It, They Will Come...Or Will They? jonmrich If you build it they will come may have worked in Field of Dreams, but times have changed. There is too much competition for consumers attention online allowing them to choose from any one of millions of other sites. Consumers now spend less and less time on traditional websites and instead find themselves spending hours with social media instead. These days, in order to ensure consumers receive, understand and are engaged in your brand message; you must bring it to them rather then hope they find you. No longer can pharmaceutical brand exist on just one site, have just one presence, one URL. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/doseofdigital-cbi-v2-090625101155-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If you build it they will come may have worked in Field of Dreams, but times have changed. There is too much competition for consumers attention online allowing them to choose from any one of millions of other sites. Consumers now spend less and less time on traditional websites and instead find themselves spending hours with social media instead. These days, in order to ensure consumers receive, understand and are engaged in your brand message; you must bring it to them rather then hope they find you. No longer can pharmaceutical brand exist on just one site, have just one presence, one URL.
If You Build It, They Will Come...Or Will They? from Jonathan Richman
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https://cdn.slidesharecdn.com/profile-photo-jonmrich-48x48.jpg?cb=1527875372 Jonathan Richman is best known as an industry leader in the area of healthcare technology, starting a widely read and cited blog (Dose of Digital) and having spoken at conferences around the world. After 15 years in the healthcare industry, Jonathan moved onto the world of startups with Zipscene. Zipscene is a digital marketing platform for restaurants. zipscene.com https://cdn.slidesharecdn.com/ss_thumbnails/presentationmaster-v10-110926085022-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/your-computer-is-the-next-wonder-drug-part-2/9426601 Your Computer Is the N... https://cdn.slidesharecdn.com/ss_thumbnails/epat2011-jmr-final-110926080810-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/elephants-can-dance-and-hippos-can-limbo/9425777 Elephants Can Dance an... https://cdn.slidesharecdn.com/ss_thumbnails/10thingstodofirst-110228211328-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds jonmrich/10-things-to-do-first-in-digital-marketing 10 Things to Do First ...