ºÝºÝߣshows by User: jprive / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: jprive / Tue, 30 Oct 2012 23:34:11 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: jprive RTA - Cycling Under the Influence - Awareness Campaign 2013 /slideshow/rta-cycling-under-the-influence-awareness-campaign-2013-14961226/14961226 rta-finalprop-slideshare-121030233414-phpapp01
Cycling Under the Influence is becoming a key issue in the Sydney Greater Metro area, and online forum conversations show ignorance of the legalities, and consequences. The RMS would like to increase awareness that this is unacceptable. This deck presents qualitative research on the issue, audience segmentation, strategic direction, key messaging, the big idea, and then delivers creative elements, such as brand development, channel selection, and creative concepts, along with a recommended media plan. Contact: http://littlelion.co ]]>
Cycling Under the Influence is becoming a key issue in the Sydney Greater Metro area, and online forum conversations show ignorance of the legalities, and consequences. The RMS would like to increase awareness that this is unacceptable. This deck presents qualitative research on the issue, audience segmentation, strategic direction, key messaging, the big idea, and then delivers creative elements, such as brand development, channel selection, and creative concepts, along with a recommended media plan. Contact: http://littlelion.co ]]> Tue, 30 Oct 2012 23:34:11 GMT /slideshow/rta-cycling-under-the-influence-awareness-campaign-2013-14961226/14961226 jprive@slideshare.net(jprive) RTA - Cycling Under the Influence - Awareness Campaign 2013 jprive Cycling Under the Influence is becoming a key issue in the Sydney Greater Metro area, and online forum conversations show ignorance of the legalities, and consequences. The RMS would like to increase awareness that this is unacceptable. This deck presents qualitative research on the issue, audience segmentation, strategic direction, key messaging, the big idea, and then delivers creative elements, such as brand development, channel selection, and creative concepts, along with a recommended media plan. Contact: http://littlelion.co <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rta-finalprop-slideshare-121030233414-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Cycling Under the Influence is becoming a key issue in the Sydney Greater Metro area, and online forum conversations show ignorance of the legalities, and consequences. The RMS would like to increase awareness that this is unacceptable. This deck presents qualitative research on the issue, audience segmentation, strategic direction, key messaging, the big idea, and then delivers creative elements, such as brand development, channel selection, and creative concepts, along with a recommended media plan. Contact: http://littlelion.co
RTA - Cycling Under the Influence - Awareness Campaign 2013 from KTZ
]]> 436 3 https://cdn.slidesharecdn.com/ss_thumbnails/rta-finalprop-slideshare-121030233414-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-jprive-48x48.jpg?cb=1594874751 Little Lion’s Director, Jessica Yang has gained extensive experience from agency, publisher and client side by devoting more than a quarter of her life to the marketing industry. She is an outcome-based ENFP (Myer-Briggs Type Indicator), passionate about consumer behaviour, marketing and technology. Jessica’s client portfolio has comprised of start-ups and multinationals, as well as private and publicly-listed S&P/ASX200 companies. She holds a Bachelor of Communication from the University of Western Sydney and a Master of Marketing from the University of Sydney Business School. Outside of her career, she is a keen runner, qualified diver and avid horse rider. www.littlelion.co