際際滷shows by User: jrvilla / http://www.slideshare.net/images/logo.gif 際際滷shows by User: jrvilla / Thu, 05 Jun 2014 20:02:00 GMT 際際滷Share feed for 際際滷shows by User: jrvilla NGLC #TotalMarketTrends14 Hispanic Millennials Research Presentation /slideshow/nglc-sensis-totalmarkethispanicmillennialresearch060214/35547492 nglcsensistotalmarkethispanicmillennialresearch060214-140605200200-phpapp01
Total Market and Hispanic Millennials: New Data Provides a Look at the Future of the Hispanic Market ]]>
Total Market and Hispanic Millennials: New Data Provides a Look at the Future of the Hispanic Market ]]> Thu, 05 Jun 2014 20:02:00 GMT /slideshow/nglc-sensis-totalmarkethispanicmillennialresearch060214/35547492 jrvilla@slideshare.net(jrvilla) NGLC #TotalMarketTrends14 Hispanic Millennials Research Presentation jrvilla Total Market and Hispanic Millennials: New Data Provides a Look at the Future of the Hispanic Market <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nglcsensistotalmarkethispanicmillennialresearch060214-140605200200-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Total Market and Hispanic Millennials: New Data Provides a Look at the Future of the Hispanic Market
NGLC #TotalMarketTrends14 Hispanic Millennials Research Presentation from Jose Villa
]]> 850 4 https://cdn.slidesharecdn.com/ss_thumbnails/nglcsensistotalmarkethispanicmillennialresearch060214-140605200200-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Sensis SXSW Interactive Presentation - The Hispanic Persona Project /slideshow/sensis-sxsw-interactive-presentation-the-hispanic-persona-project/12074176 sensissxswhpppresentationfinalweb031112-120319224218-phpapp02
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of users to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader Jos辿 Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.]]>
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of users to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader Jos辿 Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.]]> Mon, 19 Mar 2012 22:42:16 GMT /slideshow/sensis-sxsw-interactive-presentation-the-hispanic-persona-project/12074176 jrvilla@slideshare.net(jrvilla) Sensis SXSW Interactive Presentation - The Hispanic Persona Project jrvilla The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of users to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader Jos辿 Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sensissxswhpppresentationfinalweb031112-120319224218-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of users to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader Jos辿 Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.
Sensis SXSW Interactive Presentation - The Hispanic Persona Project from Jose Villa
]]> 347 5 https://cdn.slidesharecdn.com/ss_thumbnails/sensissxswhpppresentationfinalweb031112-120319224218-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-jrvilla-48x48.jpg?cb=1613708284 I am the founder and President of Sensis, a cross-cultural advertising agency with digital at its core. I founded Sensis in 1998 as a website development firm and have since expanded the company into a full service advertising agency. The Sensis integrated model combines an explicitly cross-cultural approach to the general market, where ethnic insights lead our work, with core digital capabilities. Focused on performance and measurement, I built Sensis from the ground up to address the fundamental changes taking place in the advertising world the fundamental role of digital media, the mainstreaming of multicultural markets, and the transformative impact of social technology Today we www.sensisagency.com https://cdn.slidesharecdn.com/ss_thumbnails/nglcsensistotalmarkethispanicmillennialresearch060214-140605200200-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/nglc-sensis-totalmarkethispanicmillennialresearch060214/35547492 NGLC #TotalMarketTrend... https://cdn.slidesharecdn.com/ss_thumbnails/sensissxswhpppresentationfinalweb031112-120319224218-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sensis-sxsw-interactive-presentation-the-hispanic-persona-project/12074176 Sensis SXSW Interactiv...