ºÝºÝߣshows by User: juancarlossanchez6 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: juancarlossanchez6 / Thu, 30 Oct 2014 11:01:42 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: juancarlossanchez6 Sphinx Increases Sales Efficiency and Customer Satisfaction with KPN’s FlexiBel Managed IP-PBX Powered by Alcatel-Lucent /slideshow/mgd-ippbx-sphinxsmbfinal/40925447 mgdippbxsphinxsmbfinal-141030110142-conversion-gate02
A 250-employee European manufacturer and distributor of bathroom fixtures uses KPN’s FlexiBel Managed IP PBX, helping it improve the sales and support experiences of its clients, while reducing IT administrative costs.]]>
A 250-employee European manufacturer and distributor of bathroom fixtures uses KPN’s FlexiBel Managed IP PBX, helping it improve the sales and support experiences of its clients, while reducing IT administrative costs.]]> Thu, 30 Oct 2014 11:01:42 GMT /slideshow/mgd-ippbx-sphinxsmbfinal/40925447 juancarlossanchez6@slideshare.net(juancarlossanchez6) Sphinx Increases Sales Efficiency and Customer Satisfaction with KPN’s FlexiBel Managed IP-PBX Powered by Alcatel-Lucent juancarlossanchez6 A 250-employee European manufacturer and distributor of bathroom fixtures uses KPN’s FlexiBel Managed IP PBX, helping it improve the sales and support experiences of its clients, while reducing IT administrative costs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mgdippbxsphinxsmbfinal-141030110142-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A 250-employee European manufacturer and distributor of bathroom fixtures uses KPN’s FlexiBel Managed IP PBX, helping it improve the sales and support experiences of its clients, while reducing IT administrative costs.
Sphinx Increases Sales Efficiency and Customer Satisfaction with KPN’s FlexiBel Managed IP-PBX Powered by Alcatel-Lucent from Juan Carlos Sanchez
]]> 493 3 https://cdn.slidesharecdn.com/ss_thumbnails/mgdippbxsphinxsmbfinal-141030110142-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Merkado client case study - OneAccess increased client engagement 3 - 5 times with an improved, web-based customer buying experience /slideshow/merkado-client-case-study-one-access-website/40549852 merkadoclientcasestudy-oneaccesswebsite-141021105155-conversion-gate01
To create a better customer buying experience I redesigned the customer website for a managed enterprise IT vendor. To improve the buying process I reorganized a complex 66-item portfolio into market-driven product & solution families; created unique value propositions and content for each, and added simple product search and comparison capabilities. This lead to a 3-5x increase in client engagement.]]>
To create a better customer buying experience I redesigned the customer website for a managed enterprise IT vendor. To improve the buying process I reorganized a complex 66-item portfolio into market-driven product & solution families; created unique value propositions and content for each, and added simple product search and comparison capabilities. This lead to a 3-5x increase in client engagement.]]> Tue, 21 Oct 2014 10:51:54 GMT /slideshow/merkado-client-case-study-one-access-website/40549852 juancarlossanchez6@slideshare.net(juancarlossanchez6) Merkado client case study - OneAccess increased client engagement 3 - 5 times with an improved, web-based customer buying experience juancarlossanchez6 To create a better customer buying experience I redesigned the customer website for a managed enterprise IT vendor. To improve the buying process I reorganized a complex 66-item portfolio into market-driven product & solution families; created unique value propositions and content for each, and added simple product search and comparison capabilities. This lead to a 3-5x increase in client engagement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/merkadoclientcasestudy-oneaccesswebsite-141021105155-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To create a better customer buying experience I redesigned the customer website for a managed enterprise IT vendor. To improve the buying process I reorganized a complex 66-item portfolio into market-driven product &amp; solution families; created unique value propositions and content for each, and added simple product search and comparison capabilities. This lead to a 3-5x increase in client engagement.
Merkado client case study - OneAccess increased client engagement 3 - 5 times with an improved, web-based customer buying experience from Juan Carlos Sanchez
]]> 304 4 https://cdn.slidesharecdn.com/ss_thumbnails/merkadoclientcasestudy-oneaccesswebsite-141021105155-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Externalize marketing? When it makes business sense. /slideshow/merkado-externalize-marketing-when-it-makes-business-sense/27327801 merkado-externalizemarketingwhenitmakesbusinesssense-131018051223-phpapp01
Advances in digital IT and client savvviness have made marketing more specialized and strategic than ever. To thrive in this changing, high-stakes world, business leaders must invest in professional marketing capabilities. At many tech firms however, the focus placed on technical skills makes it hard to attract top-rank marketing professionals who can make a difference. External marketing offers such firms flexible, timely expertise for creating new value and growth. In particular we've identified 8 specific jobs-to-be-done at tech start-ups and growing businesses, where external marketing helps firms enhance their position, while delivering new customer value and growth. (Published April 2013)]]>
Advances in digital IT and client savvviness have made marketing more specialized and strategic than ever. To thrive in this changing, high-stakes world, business leaders must invest in professional marketing capabilities. At many tech firms however, the focus placed on technical skills makes it hard to attract top-rank marketing professionals who can make a difference. External marketing offers such firms flexible, timely expertise for creating new value and growth. In particular we've identified 8 specific jobs-to-be-done at tech start-ups and growing businesses, where external marketing helps firms enhance their position, while delivering new customer value and growth. (Published April 2013)]]> Fri, 18 Oct 2013 05:12:22 GMT /slideshow/merkado-externalize-marketing-when-it-makes-business-sense/27327801 juancarlossanchez6@slideshare.net(juancarlossanchez6) Externalize marketing? When it makes business sense. juancarlossanchez6 Advances in digital IT and client savvviness have made marketing more specialized and strategic than ever. To thrive in this changing, high-stakes world, business leaders must invest in professional marketing capabilities. At many tech firms however, the focus placed on technical skills makes it hard to attract top-rank marketing professionals who can make a difference. External marketing offers such firms flexible, timely expertise for creating new value and growth. In particular we've identified 8 specific jobs-to-be-done at tech start-ups and growing businesses, where external marketing helps firms enhance their position, while delivering new customer value and growth. (Published April 2013) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/merkado-externalizemarketingwhenitmakesbusinesssense-131018051223-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Advances in digital IT and client savvviness have made marketing more specialized and strategic than ever. To thrive in this changing, high-stakes world, business leaders must invest in professional marketing capabilities. At many tech firms however, the focus placed on technical skills makes it hard to attract top-rank marketing professionals who can make a difference. External marketing offers such firms flexible, timely expertise for creating new value and growth. In particular we&#39;ve identified 8 specific jobs-to-be-done at tech start-ups and growing businesses, where external marketing helps firms enhance their position, while delivering new customer value and growth. (Published April 2013)
Externalize marketing? When it makes business sense. from Juan Carlos Sanchez
]]> 1275 9 https://cdn.slidesharecdn.com/ss_thumbnails/merkado-externalizemarketingwhenitmakesbusinesssense-131018051223-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Merkado - Prospérez dans un monde instable https://fr.slideshare.net/slideshow/merkado-prosprez-dans-un-monde-instable/17227213 merkadobrochure-prosprezdansunmondeinstable-130315065231-phpapp02
Comment commercialiser les bons produits technologiques]]>
Comment commercialiser les bons produits technologiques]]> Fri, 15 Mar 2013 06:52:31 GMT https://fr.slideshare.net/slideshow/merkado-prosprez-dans-un-monde-instable/17227213 juancarlossanchez6@slideshare.net(juancarlossanchez6) Merkado - Prospérez dans un monde instable juancarlossanchez6 Comment commercialiser les bons produits technologiques <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/merkadobrochure-prosprezdansunmondeinstable-130315065231-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Comment commercialiser les bons produits technologiques
from Juan Carlos Sanchez
]]> 343 2 https://cdn.slidesharecdn.com/ss_thumbnails/merkadobrochure-prosprezdansunmondeinstable-130315065231-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Merkado client case study - Business-driven white paper helps OneAccess capture €300k contract /slideshow/merkado-client-case-study-one-access/17226683 merkadoclientcasestudy-oneaccess-130315062758-phpapp02
A global ICT device vendor uses strategic white papers to share business advice and insights with its clients to influence their purchase decisions, leading to new contracts.]]>
A global ICT device vendor uses strategic white papers to share business advice and insights with its clients to influence their purchase decisions, leading to new contracts.]]> Fri, 15 Mar 2013 06:27:58 GMT /slideshow/merkado-client-case-study-one-access/17226683 juancarlossanchez6@slideshare.net(juancarlossanchez6) Merkado client case study - Business-driven white paper helps OneAccess capture €300k contract juancarlossanchez6 A global ICT device vendor uses strategic white papers to share business advice and insights with its clients to influence their purchase decisions, leading to new contracts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/merkadoclientcasestudy-oneaccess-130315062758-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A global ICT device vendor uses strategic white papers to share business advice and insights with its clients to influence their purchase decisions, leading to new contracts.
Merkado client case study - Business-driven white paper helps OneAccess capture 竄ャ300k contract from Juan Carlos Sanchez
]]> 402 6 https://cdn.slidesharecdn.com/ss_thumbnails/merkadoclientcasestudy-oneaccess-130315062758-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Femtocell-based communication services - Executive briefing /slideshow/femto-based-communication-services-exec-briefing/15620675 femto-basedcommunicationservices-execbriefing-121213064313-phpapp02
An executive briefing document that I wrote in 2007 while at Alcatel-Lucent, to influence an investment decision in 3G femtocells from one of the top-5 global telecom firms. Targeted at their strategic planning department, this document examines the rational for investing in this technology and includes findings from a market research project that I designed and managed using an external firm. The operator has since entered into a frame agreement with ALU for the supply of these mini radio cells.]]>
An executive briefing document that I wrote in 2007 while at Alcatel-Lucent, to influence an investment decision in 3G femtocells from one of the top-5 global telecom firms. Targeted at their strategic planning department, this document examines the rational for investing in this technology and includes findings from a market research project that I designed and managed using an external firm. The operator has since entered into a frame agreement with ALU for the supply of these mini radio cells.]]> Thu, 13 Dec 2012 06:43:13 GMT /slideshow/femto-based-communication-services-exec-briefing/15620675 juancarlossanchez6@slideshare.net(juancarlossanchez6) Femtocell-based communication services - Executive briefing juancarlossanchez6 An executive briefing document that I wrote in 2007 while at Alcatel-Lucent, to influence an investment decision in 3G femtocells from one of the top-5 global telecom firms. Targeted at their strategic planning department, this document examines the rational for investing in this technology and includes findings from a market research project that I designed and managed using an external firm. The operator has since entered into a frame agreement with ALU for the supply of these mini radio cells. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/femto-basedcommunicationservices-execbriefing-121213064313-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An executive briefing document that I wrote in 2007 while at Alcatel-Lucent, to influence an investment decision in 3G femtocells from one of the top-5 global telecom firms. Targeted at their strategic planning department, this document examines the rational for investing in this technology and includes findings from a market research project that I designed and managed using an external firm. The operator has since entered into a frame agreement with ALU for the supply of these mini radio cells.
Femtocell-based communication services - Executive briefing from Juan Carlos Sanchez
]]> 306 4 https://cdn.slidesharecdn.com/ss_thumbnails/femto-basedcommunicationservices-execbriefing-121213064313-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The path for creating customer value and business growth /slideshow/merkado-the-path-for-creating-customer-value-and-business-growth/15620140 merkado-thepathforcreatingcustomervalueandbusinessgrowth-121213055544-phpapp02
This strategic white paper, published in 2012, shows that to be successful in today's fast-changing world, technology companies must not only focus on developing their R&D and sales activities, but they must also improve their marketing capabilities. It examines diverse commercial challenges that growing tech companies must face as they strive to become market leaders, and the crucial role that marketing plays in helping them generate value and growth. ]]>
This strategic white paper, published in 2012, shows that to be successful in today's fast-changing world, technology companies must not only focus on developing their R&D and sales activities, but they must also improve their marketing capabilities. It examines diverse commercial challenges that growing tech companies must face as they strive to become market leaders, and the crucial role that marketing plays in helping them generate value and growth. ]]> Thu, 13 Dec 2012 05:55:44 GMT /slideshow/merkado-the-path-for-creating-customer-value-and-business-growth/15620140 juancarlossanchez6@slideshare.net(juancarlossanchez6) The path for creating customer value and business growth juancarlossanchez6 This strategic white paper, published in 2012, shows that to be successful in today's fast-changing world, technology companies must not only focus on developing their R&D and sales activities, but they must also improve their marketing capabilities. It examines diverse commercial challenges that growing tech companies must face as they strive to become market leaders, and the crucial role that marketing plays in helping them generate value and growth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/merkado-thepathforcreatingcustomervalueandbusinessgrowth-121213055544-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This strategic white paper, published in 2012, shows that to be successful in today&#39;s fast-changing world, technology companies must not only focus on developing their R&amp;D and sales activities, but they must also improve their marketing capabilities. It examines diverse commercial challenges that growing tech companies must face as they strive to become market leaders, and the crucial role that marketing plays in helping them generate value and growth.
The path for creating customer value and business growth from Juan Carlos Sanchez
]]> 1849 2 https://cdn.slidesharecdn.com/ss_thumbnails/merkado-thepathforcreatingcustomervalueandbusinessgrowth-121213055544-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mobile Gaming: Excitement on the Move /slideshow/s0312-mobilegamingen/15618871 s0312-mobile-gaming-en-121213041428-phpapp02
An article that I co-wrote in 2004 and published in the 'Alcatel Telecom Review', examining the quickly growing opportunity for mobile gaming. This paper looks at the evolving customer demands and gaming market, the value chains and associated business models. It also highlights the underlying requirements for monetizing the emerging opportunity.]]>
An article that I co-wrote in 2004 and published in the 'Alcatel Telecom Review', examining the quickly growing opportunity for mobile gaming. This paper looks at the evolving customer demands and gaming market, the value chains and associated business models. It also highlights the underlying requirements for monetizing the emerging opportunity.]]> Thu, 13 Dec 2012 04:14:28 GMT /slideshow/s0312-mobilegamingen/15618871 juancarlossanchez6@slideshare.net(juancarlossanchez6) Mobile Gaming: Excitement on the Move juancarlossanchez6 An article that I co-wrote in 2004 and published in the 'Alcatel Telecom Review', examining the quickly growing opportunity for mobile gaming. This paper looks at the evolving customer demands and gaming market, the value chains and associated business models. It also highlights the underlying requirements for monetizing the emerging opportunity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/s0312-mobile-gaming-en-121213041428-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An article that I co-wrote in 2004 and published in the &#39;Alcatel Telecom Review&#39;, examining the quickly growing opportunity for mobile gaming. This paper looks at the evolving customer demands and gaming market, the value chains and associated business models. It also highlights the underlying requirements for monetizing the emerging opportunity.
Mobile Gaming: Excitement on the Move from Juan Carlos Sanchez
]]> 3149 4 https://cdn.slidesharecdn.com/ss_thumbnails/s0312-mobile-gaming-en-121213041428-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why customer value propositions really matter - A focus on the telecom services sector /slideshow/why-customer-value-propositions-really-matter/15385178 whycustomervaluepropositionsreallymatter-121128054504-phpapp02
This strategic white paper, written in 2010, examines how the traditional business of communication service providers is under threat from innovative, Web-based services, delivered 'over-the-top' of Internet access. To stay in the game, service providers and their ICT partners must find a way to deliver more effective customer value propositions, that offer top and bottom-line impact. This can be achieved by using a customer-focused, decision-driven approach to deliver the offers that users really want, quickly and effectively.]]>
This strategic white paper, written in 2010, examines how the traditional business of communication service providers is under threat from innovative, Web-based services, delivered 'over-the-top' of Internet access. To stay in the game, service providers and their ICT partners must find a way to deliver more effective customer value propositions, that offer top and bottom-line impact. This can be achieved by using a customer-focused, decision-driven approach to deliver the offers that users really want, quickly and effectively.]]> Wed, 28 Nov 2012 05:45:04 GMT /slideshow/why-customer-value-propositions-really-matter/15385178 juancarlossanchez6@slideshare.net(juancarlossanchez6) Why customer value propositions really matter - A focus on the telecom services sector juancarlossanchez6 This strategic white paper, written in 2010, examines how the traditional business of communication service providers is under threat from innovative, Web-based services, delivered 'over-the-top' of Internet access. To stay in the game, service providers and their ICT partners must find a way to deliver more effective customer value propositions, that offer top and bottom-line impact. This can be achieved by using a customer-focused, decision-driven approach to deliver the offers that users really want, quickly and effectively. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whycustomervaluepropositionsreallymatter-121128054504-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This strategic white paper, written in 2010, examines how the traditional business of communication service providers is under threat from innovative, Web-based services, delivered &#39;over-the-top&#39; of Internet access. To stay in the game, service providers and their ICT partners must find a way to deliver more effective customer value propositions, that offer top and bottom-line impact. This can be achieved by using a customer-focused, decision-driven approach to deliver the offers that users really want, quickly and effectively.
Why customer value propositions really matter - A focus on the telecom services sector from Juan Carlos Sanchez
]]> 4252 8 https://cdn.slidesharecdn.com/ss_thumbnails/whycustomervaluepropositionsreallymatter-121128054504-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Hosted Unified Communications - Business Case /slideshow/hosted-unified-communications-bus-case-dec08/15384955 hostedunifiedcommunicationsbuscase-dec08-121128053117-phpapp02
A business case I developed for BroadSoft, to support their prospects' investment decision for Hosted Unified Communications. This executive-level report demonstrates the business case for investing in Hosted UC services to serve the SMB market. The case proved pivotal in helping numerous service providers understand the emerging opportunity and add UC to their service offer.]]>
A business case I developed for BroadSoft, to support their prospects' investment decision for Hosted Unified Communications. This executive-level report demonstrates the business case for investing in Hosted UC services to serve the SMB market. The case proved pivotal in helping numerous service providers understand the emerging opportunity and add UC to their service offer.]]> Wed, 28 Nov 2012 05:31:17 GMT /slideshow/hosted-unified-communications-bus-case-dec08/15384955 juancarlossanchez6@slideshare.net(juancarlossanchez6) Hosted Unified Communications - Business Case juancarlossanchez6 A business case I developed for BroadSoft, to support their prospects' investment decision for Hosted Unified Communications. This executive-level report demonstrates the business case for investing in Hosted UC services to serve the SMB market. The case proved pivotal in helping numerous service providers understand the emerging opportunity and add UC to their service offer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hostedunifiedcommunicationsbuscase-dec08-121128053117-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A business case I developed for BroadSoft, to support their prospects&#39; investment decision for Hosted Unified Communications. This executive-level report demonstrates the business case for investing in Hosted UC services to serve the SMB market. The case proved pivotal in helping numerous service providers understand the emerging opportunity and add UC to their service offer.
Hosted Unified Communications - Business Case from Juan Carlos Sanchez
]]> 3080 4 https://cdn.slidesharecdn.com/ss_thumbnails/hostedunifiedcommunicationsbuscase-dec08-121128053117-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-juancarlossanchez6-48x48.jpg?cb=1676406588 International technology marketing director / advisor, with a track record for delivering tangible results to tech companies, fuelling business growth. Has successfully completed client engagements in 30+ markets worldwide. Passion for what I do | Focused on delivering measurable results | Driven by growth and new challenges www.merkadoservices.com https://cdn.slidesharecdn.com/ss_thumbnails/mgdippbxsphinxsmbfinal-141030110142-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mgd-ippbx-sphinxsmbfinal/40925447 Sphinx Increases Sales... https://cdn.slidesharecdn.com/ss_thumbnails/merkadoclientcasestudy-oneaccesswebsite-141021105155-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/merkado-client-case-study-one-access-website/40549852 Merkado client case st... https://cdn.slidesharecdn.com/ss_thumbnails/merkado-externalizemarketingwhenitmakesbusinesssense-131018051223-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/merkado-externalize-marketing-when-it-makes-business-sense/27327801 Externalize marketing?...