ºÝºÝߣshows by User: juliancole / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: juliancole / Fri, 03 May 2019 15:51:49 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: juliancole Planning Hype - Engineering hype before a product launch /slideshow/planning-hype-engineering-hype-before-a-product-launch/143426351 planninghypeextendedversion1-190503155149
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers. ]]>
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers. ]]> Fri, 03 May 2019 15:51:49 GMT /slideshow/planning-hype-engineering-hype-before-a-product-launch/143426351 juliancole@slideshare.net(juliancole) Planning Hype - Engineering hype before a product launch juliancole For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/planninghypeextendedversion1-190503155149-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers.
Planning Hype - Engineering hype before a product launch from Julian Cole
]]> 23624 57 https://cdn.slidesharecdn.com/ss_thumbnails/planninghypeextendedversion1-190503155149-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Day 1 - Advice for new planners from old planner /slideshow/day-1-advice-for-new-planners-from-old-planner/88038004 day1planningdirty1-180215091139
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter This is a compilation of advice from 80+ planners for new planners about to start their career. Compiled from planners on the Planning Dirty Newsletter list. ]]>
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter This is a compilation of advice from 80+ planners for new planners about to start their career. Compiled from planners on the Planning Dirty Newsletter list. ]]> Thu, 15 Feb 2018 09:11:38 GMT /slideshow/day-1-advice-for-new-planners-from-old-planner/88038004 juliancole@slideshare.net(juliancole) Day 1 - Advice for new planners from old planner juliancole For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter This is a compilation of advice from 80+ planners for new planners about to start their career. Compiled from planners on the Planning Dirty Newsletter list. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/day1planningdirty1-180215091139-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter This is a compilation of advice from 80+ planners for new planners about to start their career. Compiled from planners on the Planning Dirty Newsletter list.
Day 1 - Advice for new planners from old planner from Julian Cole
]]> 13970 10 https://cdn.slidesharecdn.com/ss_thumbnails/day1planningdirty1-180215091139-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Top 10 Planning Departments in Advertising Shortlist /slideshow/top-10-planning-departments-in-advertising-shortlist/76232780 topplanningdepartmentsinadvertising-170522223813
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty]]>
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty]]> Mon, 22 May 2017 22:38:13 GMT /slideshow/top-10-planning-departments-in-advertising-shortlist/76232780 juliancole@slideshare.net(juliancole) Top 10 Planning Departments in Advertising Shortlist juliancole For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/topplanningdepartmentsinadvertising-170522223813-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Top 10 Planning Departments in Advertising Shortlist from Julian Cole
]]> 15252 31 https://cdn.slidesharecdn.com/ss_thumbnails/topplanningdepartmentsinadvertising-170522223813-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 4 Practices for Video Success in 2017 /slideshow/bbdo-2016-video-rewind-71974433/71974433 videorewindfinalforpr-170209190047
A recap of learnings for the future of video]]>
A recap of learnings for the future of video]]> Thu, 09 Feb 2017 19:00:47 GMT /slideshow/bbdo-2016-video-rewind-71974433/71974433 juliancole@slideshare.net(juliancole) 4 Practices for Video Success in 2017 juliancole A recap of learnings for the future of video <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videorewindfinalforpr-170209190047-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A recap of learnings for the future of video
4 Practices for Video Success in 2017 from Julian Cole
]]> 21909 31 https://cdn.slidesharecdn.com/ss_thumbnails/videorewindfinalforpr-170209190047-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Rick James Model for Selling Innovative Ideas /slideshow/rick-james-model-for-selling-innovative-ideas/48723502 rickjamesmodelforselling-150528194154-lva1-app6892
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses. @juliancole]]>
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses. @juliancole]]> Thu, 28 May 2015 19:41:54 GMT /slideshow/rick-james-model-for-selling-innovative-ideas/48723502 juliancole@slideshare.net(juliancole) Rick James Model for selling innovative ideas juliancole This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses. @juliancole <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rickjamesmodelforselling-150528194154-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses. @juliancole
Rick James Model for selling innovative ideas from Julian Cole
]]> 44777 74 https://cdn.slidesharecdn.com/ss_thumbnails/rickjamesmodelforselling-150528194154-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Digital Strategy Toolbox 2014 /slideshow/digital-strategy-toolbox-2014-40297202/40297202 digitalstrategytoolbox2014finalversion-141015070652-conversion-gate01
You can now download the presentation directly from ºÝºÝߣshare. ]]>
You can now download the presentation directly from ºÝºÝߣshare. ]]> Wed, 15 Oct 2014 07:06:52 GMT /slideshow/digital-strategy-toolbox-2014-40297202/40297202 juliancole@slideshare.net(juliancole) Digital Strategy Toolbox 2014 juliancole You can now download the presentation directly from ºÝºÝߣshare. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalstrategytoolbox2014finalversion-141015070652-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You can now download the presentation directly from ºÝºÝߣshare.
Digital Strategy Toolbox 2014 from Julian Cole
]]> 174651 58 https://cdn.slidesharecdn.com/ss_thumbnails/digitalstrategytoolbox2014finalversion-141015070652-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 50 planners to watch in 2014 - The Planning Salon /slideshow/50-planners-to-watch-in-2014-30774777/30774777 50plannerstowatchin2014-140203180337-phpapp01
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members thanks @emma_hines and @E_for_M 50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town. The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/ ]]>
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members thanks @emma_hines and @E_for_M 50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town. The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/ ]]> Mon, 03 Feb 2014 18:03:37 GMT /slideshow/50-planners-to-watch-in-2014-30774777/30774777 juliancole@slideshare.net(juliancole) 50 planners to watch in 2014 - The Planning Salon juliancole Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members thanks @emma_hines and @E_for_M 50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town. The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/50plannerstowatchin2014-140203180337-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members thanks @emma_hines and @E_for_M 50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town. The Planning Salon is a platform for all planners around the world to meet and learn from our industry&#39;s greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
50 planners to watch in 2014 - The Planning Salon from Julian Cole
]]> 156541 87 https://cdn.slidesharecdn.com/ss_thumbnails/50plannerstowatchin2014-140203180337-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 What is Comms Planning? /slideshow/what-is-comms-planning/27451650 whatiscommsplanning-131022085403-phpapp02
You can now download the presentation directly from ºÝºÝߣshare. *Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work. What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point. ]]>
You can now download the presentation directly from ºÝºÝߣshare. *Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work. What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point. ]]> Tue, 22 Oct 2013 08:54:03 GMT /slideshow/what-is-comms-planning/27451650 juliancole@slideshare.net(juliancole) What is Comms Planning? juliancole You can now download the presentation directly from ºÝºÝߣshare. *Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work. What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatiscommsplanning-131022085403-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You can now download the presentation directly from ºÝºÝߣshare. *Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work. What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
What is Comms Planning? from Julian Cole
]]> 262192 182 https://cdn.slidesharecdn.com/ss_thumbnails/whatiscommsplanning-131022085403-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Four steps to creating a blogger outreach program /slideshow/four-steps-to-creating-a-blogger-outreach-program/17653323 bloggeroutreach-130324190209-phpapp01
Four steps to creating a Blogger Outreach Program. ]]>
Four steps to creating a Blogger Outreach Program. ]]> Sun, 24 Mar 2013 19:02:09 GMT /slideshow/four-steps-to-creating-a-blogger-outreach-program/17653323 juliancole@slideshare.net(juliancole) Four steps to creating a blogger outreach program juliancole Four steps to creating a Blogger Outreach Program. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bloggeroutreach-130324190209-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Four steps to creating a Blogger Outreach Program.
Four steps to creating a blogger outreach program from Julian Cole
]]> 26226 13 https://cdn.slidesharecdn.com/ss_thumbnails/bloggeroutreach-130324190209-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 6 steps to creating a Social Media Strategy /slideshow/6-steps-to-creating-a-social-media-strategy/16246236 6stepstocreatingasocialmediastrategy-130129185252-phpapp02
Pay with a tweet to download the presentation - goo.gl/5Jw21 This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol]]>
Pay with a tweet to download the presentation - goo.gl/5Jw21 This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol]]> Tue, 29 Jan 2013 18:52:52 GMT /slideshow/6-steps-to-creating-a-social-media-strategy/16246236 juliancole@slideshare.net(juliancole) 6 steps to creating a Social Media Strategy juliancole Pay with a tweet to download the presentation - goo.gl/5Jw21 This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/6stepstocreatingasocialmediastrategy-130129185252-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Pay with a tweet to download the presentation - goo.gl/5Jw21 This presentation is part of the Skillshare class I taught on &#39;Creating a great Social Media Strategy&#39;. I am teaching &#39;A crash course in Digital Strategy&#39; on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
6 steps to creating a Social Media Strategy from Julian Cole
]]> 18527 20 https://cdn.slidesharecdn.com/ss_thumbnails/6stepstocreatingasocialmediastrategy-130129185252-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Digital Strategy Toolbox /slideshow/insights-mining-toolbox/15164027 slideshareinsightstoolkit-121113175151-phpapp02
You can now download the presentation directly from ºÝºÝߣshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis. ]]>
You can now download the presentation directly from ºÝºÝߣshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis. ]]> Tue, 13 Nov 2012 17:51:48 GMT /slideshow/insights-mining-toolbox/15164027 juliancole@slideshare.net(juliancole) Digital Strategy Toolbox juliancole You can now download the presentation directly from ºÝºÝߣshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slideshareinsightstoolkit-121113175151-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You can now download the presentation directly from ºÝºÝߣshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital Strategy Toolbox from Julian Cole
]]> 188973 100 https://cdn.slidesharecdn.com/ss_thumbnails/slideshareinsightstoolkit-121113175151-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to measure Digital /slideshow/how-to-measure-digital-finals/14889841 howtomeasuredigitalfinals-121025174122-phpapp01
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective. ]]>
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective. ]]> Thu, 25 Oct 2012 17:41:19 GMT /slideshow/how-to-measure-digital-finals/14889841 juliancole@slideshare.net(juliancole) How to measure Digital juliancole How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtomeasuredigitalfinals-121025174122-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
How to measure Digital from Julian Cole
]]> 23138 20 https://cdn.slidesharecdn.com/ss_thumbnails/howtomeasuredigitalfinals-121025174122-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 What is a great digital creative brief /slideshow/what-is-a-great-digital-creative-brief-14757968/14757968 whatisagreatdigitalcreativebrief-121016184803-phpapp02
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol Writing a Digital Creative Brief and a Communications Framework is a key role of a great Digital Strategist. In this presentation I cover the most important parts of writing a brief and communications framework. Using examples of stand out work from the past five years.]]>
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol Writing a Digital Creative Brief and a Communications Framework is a key role of a great Digital Strategist. In this presentation I cover the most important parts of writing a brief and communications framework. Using examples of stand out work from the past five years.]]> Tue, 16 Oct 2012 18:48:02 GMT /slideshow/what-is-a-great-digital-creative-brief-14757968/14757968 juliancole@slideshare.net(juliancole) What is a great digital creative brief juliancole This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol Writing a Digital Creative Brief and a Communications Framework is a key role of a great Digital Strategist. In this presentation I cover the most important parts of writing a brief and communications framework. Using examples of stand out work from the past five years. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatisagreatdigitalcreativebrief-121016184803-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a presentation from the online course &#39;Crash Course to Digital Strategy&#39; that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol Writing a Digital Creative Brief and a Communications Framework is a key role of a great Digital Strategist. In this presentation I cover the most important parts of writing a brief and communications framework. Using examples of stand out work from the past five years.
What is a great digital creative brief from Julian Cole
]]> 53442 50 https://cdn.slidesharecdn.com/ss_thumbnails/whatisagreatdigitalcreativebrief-121016184803-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 What is Digital Strategy? /slideshow/what-is-digital-strategy-14637370/14637370 whatisdigitalstrategy-121008104440-phpapp02
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language. This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108 Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity. Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success. Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question. ]]>
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language. This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108 Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity. Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success. Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question. ]]> Mon, 08 Oct 2012 10:44:27 GMT /slideshow/what-is-digital-strategy-14637370/14637370 juliancole@slideshare.net(juliancole) What is Digital Strategy? juliancole What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language. This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108 Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity. Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success. Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatisdigitalstrategy-121008104440-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language. This is a presentation from the online course &#39;Crash Course to Digital Strategy&#39; that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108 Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity. Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success. Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
What is Digital Strategy? from Julian Cole
]]> 164015 93 https://cdn.slidesharecdn.com/ss_thumbnails/whatisdigitalstrategy-121008104440-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-juliancole-48x48.jpg?cb=1612248700 Julian Cole creates presentations on Digital Strategy and Communications Planning. If you want to see more of his work you can check out www.byjuliancole.com or contact @juliancole https://cdn.slidesharecdn.com/ss_thumbnails/planninghypeextendedversion1-190503155149-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/planning-hype-engineering-hype-before-a-product-launch/143426351 Planning Hype - Engine... https://cdn.slidesharecdn.com/ss_thumbnails/day1planningdirty1-180215091139-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/day-1-advice-for-new-planners-from-old-planner/88038004 Day 1 - Advice for new... https://cdn.slidesharecdn.com/ss_thumbnails/topplanningdepartmentsinadvertising-170522223813-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/top-10-planning-departments-in-advertising-shortlist/76232780 Top 10 Planning Depart...