�ݺ�ߣshows by User: justmelinda

�ݺ�ߣshows by User: justmelinda / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: justmelinda / Fri, 05 Aug 2011 10:15:36 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: justmelinda Artez Writing for the Web: Adapting the traditional press release for online and social sharing /slideshow/artez-writing-for-the-web-adapting-the-traditional-press-release-for-online-and-social-sharing/8781275 artezwritingforthewebfinal2-110805101539-phpapp02
Tips on writing the traditional press release for the web and designing content for a website. For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story. Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach. Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr ]]>
Tips on writing the traditional press release for the web and designing content for a website. For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story. Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach. Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr ]]> Fri, 05 Aug 2011 10:15:36 GMT /slideshow/artez-writing-for-the-web-adapting-the-traditional-press-release-for-online-and-social-sharing/8781275 justmelinda@slideshare.net(justmelinda) Artez Writing for the Web: Adapting the traditional press release for online and social sharing justmelinda Tips on writing the traditional press release for the web and designing content for a website. For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story. Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach. Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/artezwritingforthewebfinal2-110805101539-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Tips on writing the traditional press release for the web and designing content for a website. For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story. Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach. Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr

Artez Writing for the Web: Adapting the traditional press release for online and social sharing from Melinda Taylor

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0 SMW Toronto: How to Make Social Media Press Releases Work for You /slideshow/smw-toronto-how-to-make-social-media-press-releases-work-for-you/7689660 smwtorontopresentationfinal-110420165436-phpapp02
For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy: - Understand the interactivity and engagement within an SMPR - Write for search engines like Google and real people - Craft the perfect headline and SEO-friendly content - Master your keyword strategy - Make your online and offline efforts work hand-in-hand - Use links to your advantage – hyperlinks and inbound links - Understand the power of RSS to drive visibility of your news - Use your existing digital assets to engage audiences and tell a more robust story - Track your release’s performance and attribute ROI to your communication outreach ]]>
For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy: - Understand the interactivity and engagement within an SMPR - Write for search engines like Google and real people - Craft the perfect headline and SEO-friendly content - Master your keyword strategy - Make your online and offline efforts work hand-in-hand - Use links to your advantage – hyperlinks and inbound links - Understand the power of RSS to drive visibility of your news - Use your existing digital assets to engage audiences and tell a more robust story - Track your release’s performance and attribute ROI to your communication outreach ]]> Wed, 20 Apr 2011 16:54:32 GMT /slideshow/smw-toronto-how-to-make-social-media-press-releases-work-for-you/7689660 justmelinda@slideshare.net(justmelinda) SMW Toronto: How to Make Social Media Press Releases Work for You justmelinda For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy: - Understand the interactivity and engagement within an SMPR - Write for search engines like Google and real people - Craft the perfect headline and SEO-friendly content - Master your keyword strategy - Make your online and offline efforts work hand-in-hand - Use links to your advantage – hyperlinks and inbound links - Understand the power of RSS to drive visibility of your news - Use your existing digital assets to engage audiences and tell a more robust story - Track your release’s performance and attribute ROI to your communication outreach <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smwtorontopresentationfinal-110420165436-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy: - Understand the interactivity and engagement within an SMPR - Write for search engines like Google and real people - Craft the perfect headline and SEO-friendly content - Master your keyword strategy - Make your online and offline efforts work hand-in-hand - Use links to your advantage – hyperlinks and inbound links - Understand the power of RSS to drive visibility of your news - Use your existing digital assets to engage audiences and tell a more robust story - Track your release’s performance and attribute ROI to your communication outreach

SMW Toronto: How to Make Social Media Press Releases Work for You from Melinda Taylor

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0 https://cdn.slidesharecdn.com/profile-photo-justmelinda-48x48.jpg?cb=1640526912 Melinda is an Account Manager and social media consultant with a passion for conversation, collaboration and change. https://cdn.slidesharecdn.com/ss_thumbnails/artezwritingforthewebfinal2-110805101539-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/artez-writing-for-the-web-adapting-the-traditional-press-release-for-online-and-social-sharing/8781275 Artez Writing for the ... https://cdn.slidesharecdn.com/ss_thumbnails/smwtorontopresentationfinal-110420165436-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/smw-toronto-how-to-make-social-media-press-releases-work-for-you/7689660 SMW Toronto: How to Ma...