�ݺ�ߣshows by User: jwatton

�ݺ�ߣshows by User: jwatton / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: jwatton / Thu, 11 Jun 2015 09:19:38 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: jwatton Art + Science : The New Marketer - Future of Digital Marketing 2015 /slideshow/art-science-the-new-marketer-future-of-digital-marketing-2015/49259546 fodmjun15final-150611091938-lva1-app6891
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.]]>
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.]]> Thu, 11 Jun 2015 09:19:38 GMT /slideshow/art-science-the-new-marketer-future-of-digital-marketing-2015/49259546 jwatton@slideshare.net(jwatton) Art + Science : The New Marketer - Future of Digital Marketing 2015 jwatton Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fodmjun15final-150611091938-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.

Art + Science : The New Marketer - Future of Digital Marketing 2015 from John Watton

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1 Reinventing Marketing in the Age of Digital, ICT Spring 2015, Luxembourg /slideshow/reinventing-marketing-in-the-age-of-digital-ict-spring-2015-luxembourg/48384761 ictspringfinal-150520130000-lva1-app6892
The role of marketing has gone through more transformation in the last two years than in the previous fifty. Successful brands now have a marketing team that thinks beyond marketing, puts mobile first and understands that a brand is truly defined by the experience it creates for its customers. Find out why the rules of the marketing game have changed and how marketing is going through its biggest transformation ever.]]>
The role of marketing has gone through more transformation in the last two years than in the previous fifty. Successful brands now have a marketing team that thinks beyond marketing, puts mobile first and understands that a brand is truly defined by the experience it creates for its customers. Find out why the rules of the marketing game have changed and how marketing is going through its biggest transformation ever.]]> Wed, 20 May 2015 13:00:00 GMT /slideshow/reinventing-marketing-in-the-age-of-digital-ict-spring-2015-luxembourg/48384761 jwatton@slideshare.net(jwatton) Reinventing Marketing in the Age of Digital, ICT Spring 2015, Luxembourg jwatton The role of marketing has gone through more transformation in the last two years than in the previous fifty. Successful brands now have a marketing team that thinks beyond marketing, puts mobile first and understands that a brand is truly defined by the experience it creates for its customers. Find out why the rules of the marketing game have changed and how marketing is going through its biggest transformation ever. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ictspringfinal-150520130000-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The role of marketing has gone through more transformation in the last two years than in the previous fifty. Successful brands now have a marketing team that thinks beyond marketing, puts mobile first and understands that a brand is truly defined by the experience it creates for its customers. Find out why the rules of the marketing game have changed and how marketing is going through its biggest transformation ever.

Reinventing Marketing in the Age of Digital, ICT Spring 2015, Luxembourg from John Watton

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1 Stop Thinking Facts, Start Thinking Emotions - OI15 Conference, 7 May 2015 /slideshow/stop-thinking-facts-start-thinking-emotions-oi15-conference-7-may-2015/47874085 oi15final-150507164901-lva1-app6891
Marketing technology is on the minds of every marketer. But good marketing is not just about automation. You need to blend art with the science. You need to get emotional. Only then will you build meaningful, long term relationships with customers and d]]>
Marketing technology is on the minds of every marketer. But good marketing is not just about automation. You need to blend art with the science. You need to get emotional. Only then will you build meaningful, long term relationships with customers and d]]> Thu, 07 May 2015 16:49:01 GMT /slideshow/stop-thinking-facts-start-thinking-emotions-oi15-conference-7-may-2015/47874085 jwatton@slideshare.net(jwatton) Stop Thinking Facts, Start Thinking Emotions - OI15 Conference, 7 May 2015 jwatton Marketing technology is on the minds of every marketer. But good marketing is not just about automation. You need to blend art with the science. You need to get emotional. Only then will you build meaningful, long term relationships with customers and d <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oi15final-150507164901-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketing technology is on the minds of every marketer. But good marketing is not just about automation. You need to blend art with the science. You need to get emotional. Only then will you build meaningful, long term relationships with customers and d

Stop Thinking Facts, Start Thinking Emotions - OI15 Conference, 7 May 2015 from John Watton

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1 Science + art: Getting emotional in B2B marketing (B2B InTech Conference, March 2015) /slideshow/science-art-getting-emotional-in-b2b-marketing-b2b-intech-conference-march-2015/46339292 b2bintechmar15final-150326173157-conversion-gate01
We are in a golden age for B2B marketing. What used to be the poor relation to B2C marketing is now the cool older brother. The reality is the exciting stuff is in B2B. Why? Well, unlike B2C we have to cover multiple decision makers, varying personas and conflicting needs. We have to take several individuals on a multi-month journey and we have to do all of that in a digital world. And that’s a world where good is not enough. It's all about logic, emotion, proof, business value, entertainment, ROI, being engaging, forging long-lasting relationships, delivering on promises, exciting customers. Find out how you combine science and art and put the emotion in B2B marketing to really excel.]]>
We are in a golden age for B2B marketing. What used to be the poor relation to B2C marketing is now the cool older brother. The reality is the exciting stuff is in B2B. Why? Well, unlike B2C we have to cover multiple decision makers, varying personas and conflicting needs. We have to take several individuals on a multi-month journey and we have to do all of that in a digital world. And that’s a world where good is not enough. It's all about logic, emotion, proof, business value, entertainment, ROI, being engaging, forging long-lasting relationships, delivering on promises, exciting customers. Find out how you combine science and art and put the emotion in B2B marketing to really excel.]]> Thu, 26 Mar 2015 17:31:56 GMT /slideshow/science-art-getting-emotional-in-b2b-marketing-b2b-intech-conference-march-2015/46339292 jwatton@slideshare.net(jwatton) Science + art: Getting emotional in B2B marketing (B2B InTech Conference, March 2015) jwatton We are in a golden age for B2B marketing. What used to be the poor relation to B2C marketing is now the cool older brother. The reality is the exciting stuff is in B2B. Why? Well, unlike B2C we have to cover multiple decision makers, varying personas and conflicting needs. We have to take several individuals on a multi-month journey and we have to do all of that in a digital world. And that’s a world where good is not enough. It's all about logic, emotion, proof, business value, entertainment, ROI, being engaging, forging long-lasting relationships, delivering on promises, exciting customers. Find out how you combine science and art and put the emotion in B2B marketing to really excel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bintechmar15final-150326173157-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> We are in a golden age for B2B marketing. What used to be the poor relation to B2C marketing is now the cool older brother. The reality is the exciting stuff is in B2B. Why? Well, unlike B2C we have to cover multiple decision makers, varying personas and conflicting needs. We have to take several individuals on a multi-month journey and we have to do all of that in a digital world. And that’s a world where good is not enough. It's all about logic, emotion, proof, business value, entertainment, ROI, being engaging, forging long-lasting relationships, delivering on promises, exciting customers. Find out how you combine science and art and put the emotion in B2B marketing to really excel.

Science + art: Getting emotional in B2B marketing (B2B InTech Conference, March 2015) from John Watton

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1 In digital space no one can hear you scream /slideshow/in-digital-space-no-one-can-hear-you-scream/36710730 imuk14final-140707114028-phpapp02
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]]> Mon, 07 Jul 2014 11:40:28 GMT /slideshow/in-digital-space-no-one-can-hear-you-scream/36710730 jwatton@slideshare.net(jwatton) In digital space no one can hear you scream jwatton <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/imuk14final-140707114028-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

In digital space no one can hear you scream from John Watton

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1 Reinventing Marketing in the Age of Digital /slideshow/reinventing-marketing-in-the-age-of-digital/36549685 gadm120614-140702072315-phpapp02
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Reinventing Marketing in the Age of Digital from John Watton

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1 Obedience v Compliance : Getting Sales & Marketing Talking the Same Language /slideshow/obedience-v-compliance-getting-sales-marketing-talking-the-same-language/36104372 obediencevcompliancefinalv2-140620055823-phpapp01
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]]> Fri, 20 Jun 2014 05:58:23 GMT /slideshow/obedience-v-compliance-getting-sales-marketing-talking-the-same-language/36104372 jwatton@slideshare.net(jwatton) Obedience v Compliance : Getting Sales & Marketing Talking the Same Language jwatton <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/obediencevcompliancefinalv2-140620055823-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Obedience v Compliance : Getting Sales & Marketing Talking the Same Language from John Watton

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1 2014 : When Digital Marketing moves from Hype to Reality /slideshow/2014-when-digital-marketing-moves-from-hype-to-reality-35301275/35301275 overherd230414-140530074915-phpapp01
Presented at Overherd Seminar, April 2014.]]>
Presented at Overherd Seminar, April 2014.]]> Fri, 30 May 2014 07:49:15 GMT /slideshow/2014-when-digital-marketing-moves-from-hype-to-reality-35301275/35301275 jwatton@slideshare.net(jwatton) 2014 : When Digital Marketing moves from Hype to Reality jwatton Presented at Overherd Seminar, April 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/overherd230414-140530074915-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at Overherd Seminar, April 2014.

2014 : When Digital Marketing moves from Hype to Reality from John Watton

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1 From Mad Men to Math Men : Getting emotional in the age of big data /slideshow/from-mad-men-to-math-men-getting-emotional-in-the-age-of-big-data/34969495 madmentomathmenfinal-140521151004-phpapp02
How good marketing is a blend of left brain/right brain, and how Adobe balances the creative and the data driven to drive its marketing.]]>
How good marketing is a blend of left brain/right brain, and how Adobe balances the creative and the data driven to drive its marketing.]]> Wed, 21 May 2014 15:10:04 GMT /slideshow/from-mad-men-to-math-men-getting-emotional-in-the-age-of-big-data/34969495 jwatton@slideshare.net(jwatton) From Mad Men to Math Men : Getting emotional in the age of big data jwatton How good marketing is a blend of left brain/right brain, and how Adobe balances the creative and the data driven to drive its marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/madmentomathmenfinal-140521151004-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> How good marketing is a blend of left brain/right brain, and how Adobe balances the creative and the data driven to drive its marketing.

From Mad Men to Math Men : Getting emotional in the age of big data from John Watton

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1 2014: When Digital Marketing moves from Hype to Reality /slideshow/2014-when-digital-marketing-moves-from-hype-to-reality/34969350 overherd230414-140521150650-phpapp01
How 2014 is the year in which we realise the potential of digital marketing]]>
How 2014 is the year in which we realise the potential of digital marketing]]> Wed, 21 May 2014 15:06:50 GMT /slideshow/2014-when-digital-marketing-moves-from-hype-to-reality/34969350 jwatton@slideshare.net(jwatton) 2014: When Digital Marketing moves from Hype to Reality jwatton How 2014 is the year in which we realise the potential of digital marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/overherd230414-140521150650-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> How 2014 is the year in which we realise the potential of digital marketing

2014: When Digital Marketing moves from Hype to Reality from John Watton

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1 Using behavioural marketing to up the ante in the age of the multi-channel customer /slideshow/using-behavioural-marketing-to-up-the-ante-in-the-age-of-the-multichannel-customer/27019910 jump091013-131009091655-phpapp02
Today’s buyers control the buying process, accessing the information they need across ever-increasing channels. Using UK research conducted by Forrester Consulting on behalf of Silverpop, find out how behavioural marketing practices can help you connect with these buyers and realise higher return on marketing investment. You’ll learn how to create a culture of customer obsession; establish a common language across channels and touch points; stop thinking about campaigns and start thinking about engagement; and build the technical infrastructure to support dynamic communications. ]]>
Today’s buyers control the buying process, accessing the information they need across ever-increasing channels. Using UK research conducted by Forrester Consulting on behalf of Silverpop, find out how behavioural marketing practices can help you connect with these buyers and realise higher return on marketing investment. You’ll learn how to create a culture of customer obsession; establish a common language across channels and touch points; stop thinking about campaigns and start thinking about engagement; and build the technical infrastructure to support dynamic communications. ]]> Wed, 09 Oct 2013 09:16:54 GMT /slideshow/using-behavioural-marketing-to-up-the-ante-in-the-age-of-the-multichannel-customer/27019910 jwatton@slideshare.net(jwatton) Using behavioural marketing to up the ante in the age of the multi-channel customer jwatton Today’s buyers control the buying process, accessing the information they need across ever-increasing channels. Using UK research conducted by Forrester Consulting on behalf of Silverpop, find out how behavioural marketing practices can help you connect with these buyers and realise higher return on marketing investment. You’ll learn how to create a culture of customer obsession; establish a common language across channels and touch points; stop thinking about campaigns and start thinking about engagement; and build the technical infrastructure to support dynamic communications. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jump091013-131009091655-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Today’s buyers control the buying process, accessing the information they need across ever-increasing channels. Using UK research conducted by Forrester Consulting on behalf of Silverpop, find out how behavioural marketing practices can help you connect with these buyers and realise higher return on marketing investment. You’ll learn how to create a culture of customer obsession; establish a common language across channels and touch points; stop thinking about campaigns and start thinking about engagement; and build the technical infrastructure to support dynamic communications.

Using behavioural marketing to up the ante in the age of the multi-channel customer from John Watton

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1 Behavioural Marketing & how to get your customers to love you /slideshow/behavioural-marketing-how-to-get-your-customers-to-love-you/26967656 funnel081013-131008030448-phpapp01
The World of Marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death. This presentation looks at Behavioural Marketing and the simple journey you can follow to deliver a more personalised experience for your customers: How to capture the things people do when they interact with your company across all channels (email, web, mobile, social, etc). How to combine that data with what you already know about that person – the profile & preferences; or past behaviours. The rules to apply to the data How to use the rules to generate a personalised interaction and a multi–channel, multi-step relationship that delivers the most relevant customer experience for the individual.]]>
The World of Marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death. This presentation looks at Behavioural Marketing and the simple journey you can follow to deliver a more personalised experience for your customers: How to capture the things people do when they interact with your company across all channels (email, web, mobile, social, etc). How to combine that data with what you already know about that person – the profile & preferences; or past behaviours. The rules to apply to the data How to use the rules to generate a personalised interaction and a multi–channel, multi-step relationship that delivers the most relevant customer experience for the individual.]]> Tue, 08 Oct 2013 03:04:48 GMT /slideshow/behavioural-marketing-how-to-get-your-customers-to-love-you/26967656 jwatton@slideshare.net(jwatton) Behavioural Marketing & how to get your customers to love you jwatton The World of Marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death. This presentation looks at Behavioural Marketing and the simple journey you can follow to deliver a more personalised experience for your customers: How to capture the things people do when they interact with your company across all channels (email, web, mobile, social, etc). How to combine that data with what you already know about that person – the profile & preferences; or past behaviours. The rules to apply to the data How to use the rules to generate a personalised interaction and a multi–channel, multi-step relationship that delivers the most relevant customer experience for the individual. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/funnel081013-131008030448-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The World of Marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death. This presentation looks at Behavioural Marketing and the simple journey you can follow to deliver a more personalised experience for your customers: How to capture the things people do when they interact with your company across all channels (email, web, mobile, social, etc). How to combine that data with what you already know about that person – the profile & preferences; or past behaviours. The rules to apply to the data How to use the rules to generate a personalised interaction and a multi–channel, multi-step relationship that delivers the most relevant customer experience for the individual.

Behavioural Marketing & how to get your customers to love you from John Watton

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1 Stop Marketing Blind : How Behavioral Marketing Will Change Your World /slideshow/stop-marketing-blind-how-behavioral-marketing-will-change-your-world/26821436 silverpopbobslideshare051013-131003062959-phpapp01
A personal story about]]>
A personal story about]]> Thu, 03 Oct 2013 06:29:59 GMT /slideshow/stop-marketing-blind-how-behavioral-marketing-will-change-your-world/26821436 jwatton@slideshare.net(jwatton) Stop Marketing Blind : How Behavioral Marketing Will Change Your World jwatton A personal story about <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/silverpopbobslideshare051013-131003062959-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A personal story about

Stop Marketing Blind : How Behavioral Marketing Will Change Your World from John Watton

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1 eCommerce Expo 2013 : Behavioural Marketing or How to get your customers to love you /slideshow/ecommerce-expo-2013-behavioural-marketing-how-to-get-your-customers-to-love-you/26794306 ecommerceexpo021013-131002122804-phpapp01
The world of marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death.]]>
The world of marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death.]]> Wed, 02 Oct 2013 12:28:04 GMT /slideshow/ecommerce-expo-2013-behavioural-marketing-how-to-get-your-customers-to-love-you/26794306 jwatton@slideshare.net(jwatton) eCommerce Expo 2013 : Behavioural Marketing or How to get your customers to love you jwatton The world of marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ecommerceexpo021013-131002122804-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The world of marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death.

eCommerce Expo 2013 : Behavioural Marketing or How to get your customers to love you from John Watton

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1 Behavioural Marketing in Retail /slideshow/behavioural-marketing-in-retail/26092416 internetretailing110913-130911054715-phpapp01
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Behavioural Marketing in Retail from John Watton

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1 Behavioural marketing and how to get your customers to love you /slideshow/behavioural-marketing-and-how-to-get-your-customers-to-love-you/24387577 figarodigital180713novideo-130718095644-phpapp01
The world of marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI, and how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that means they'll love you to death.]]>
The world of marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI, and how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that means they'll love you to death.]]> Thu, 18 Jul 2013 09:56:44 GMT /slideshow/behavioural-marketing-and-how-to-get-your-customers-to-love-you/24387577 jwatton@slideshare.net(jwatton) Behavioural marketing and how to get your customers to love you jwatton The world of marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI, and how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that means they'll love you to death. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/figarodigital180713novideo-130718095644-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The world of marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI, and how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that means they'll love you to death.

Behavioural marketing and how to get your customers to love you from John Watton

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1 Stop sending Emails! Marketing Week LIVE 2013 /slideshow/stop-sending-emails-marketing-week-live-2013/23508846 stopsendingmwlive260613-130626063854-phpapp02
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]]> Wed, 26 Jun 2013 06:38:54 GMT /slideshow/stop-sending-emails-marketing-week-live-2013/23508846 jwatton@slideshare.net(jwatton) Stop sending Emails! Marketing Week LIVE 2013 jwatton <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stopsendingmwlive260613-130626063854-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Stop sending Emails! Marketing Week LIVE 2013 from John Watton

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1 Stop Sending Email! Start Sending Multi-channel messages that matter /slideshow/stop-sending-email-start-sending-multichannel-messages-that-matter/21211951 stopsendingtfma150513-130515105030-phpapp02
Please don't get me wrong - email is, and should be a pivotal part of all effective revenue driving marketing strategies. But what really gains results is the delivery of the right message at the right time via the right channel. What would the return be if you combined multi-channel to create campaign messages that matter? In this session we will cover multi-channel tracking, how to easily analyse 'big' behavioural data and how to automatically output the right communication via the best channel, whether that be web, email, direct mail, social media, etc.]]>
Please don't get me wrong - email is, and should be a pivotal part of all effective revenue driving marketing strategies. But what really gains results is the delivery of the right message at the right time via the right channel. What would the return be if you combined multi-channel to create campaign messages that matter? In this session we will cover multi-channel tracking, how to easily analyse 'big' behavioural data and how to automatically output the right communication via the best channel, whether that be web, email, direct mail, social media, etc.]]> Wed, 15 May 2013 10:50:29 GMT /slideshow/stop-sending-email-start-sending-multichannel-messages-that-matter/21211951 jwatton@slideshare.net(jwatton) Stop Sending Email! Start Sending Multi-channel messages that matter jwatton Please don't get me wrong - email is, and should be a pivotal part of all effective revenue driving marketing strategies. But what really gains results is the delivery of the right message at the right time via the right channel. What would the return be if you combined multi-channel to create campaign messages that matter? In this session we will cover multi-channel tracking, how to easily analyse 'big' behavioural data and how to automatically output the right communication via the best channel, whether that be web, email, direct mail, social media, etc. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stopsendingtfma150513-130515105030-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Please don't get me wrong - email is, and should be a pivotal part of all effective revenue driving marketing strategies. But what really gains results is the delivery of the right message at the right time via the right channel. What would the return be if you combined multi-channel to create campaign messages that matter? In this session we will cover multi-channel tracking, how to easily analyse 'big' behavioural data and how to automatically output the right communication via the best channel, whether that be web, email, direct mail, social media, etc.

Stop Sending Email! Start Sending Multi-channel messages that matter from John Watton

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1 Behavioural Marketing…or how to get your customers to love you /slideshow/behavioural-marketingor-how-to-get-your-customers-to-love-you/20805470 ppaconference080513-130508100406-phpapp02
Presentation from PPA Conference 2013]]>
Presentation from PPA Conference 2013]]> Wed, 08 May 2013 10:04:06 GMT /slideshow/behavioural-marketingor-how-to-get-your-customers-to-love-you/20805470 jwatton@slideshare.net(jwatton) Behavioural Marketing…or how to get your customers to love you jwatton Presentation from PPA Conference 2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ppaconference080513-130508100406-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation from PPA Conference 2013

Behavioural Marketing…or how to get your customers to love you from John Watton

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1 Behavioural Marketing…or how to get your customers to love you /slideshow/adobe-emea-summitwattonsilverpop/19897163 adobeemeasummitwattonsilverpop-130424093404-phpapp01
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]]> Wed, 24 Apr 2013 09:34:04 GMT /slideshow/adobe-emea-summitwattonsilverpop/19897163 jwatton@slideshare.net(jwatton) Behavioural Marketing…or how to get your customers to love you jwatton <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobeemeasummitwattonsilverpop-130424093404-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Behavioural Marketing…or how to get your customers to love you from John Watton

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1 https://cdn.slidesharecdn.com/profile-photo-jwatton-48x48.jpg?cb=1582551047 Lead marketing for Adobe's Digital Marketing business in Europe, responsible for the marketing strategy and execution of Adobe’s fastest growing business segment and largest international territory. 20+ years in enterprise technology, SaaS and eCommerce marketing. Have held EMEA regional roles at Oracle, SAP, Ariba and Microsoft, as well as global/HQ roles at Expedia Affiliate Network, Cramer and ShipServ. Leadership experience across all marketing disciplines including digital marketing, product marketing, lead nurturing, social media marketing, press/analyst relations and strategic marketing management. Track record of innovating marketing teams - shifting from traditional/offline... johnwatton.com https://cdn.slidesharecdn.com/ss_thumbnails/fodmjun15final-150611091938-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/art-science-the-new-marketer-future-of-digital-marketing-2015/49259546 Art + Science : The Ne... https://cdn.slidesharecdn.com/ss_thumbnails/ictspringfinal-150520130000-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/reinventing-marketing-in-the-age-of-digital-ict-spring-2015-luxembourg/48384761 Reinventing Marketing ... https://cdn.slidesharecdn.com/ss_thumbnails/oi15final-150507164901-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/stop-thinking-facts-start-thinking-emotions-oi15-conference-7-may-2015/47874085 Stop Thinking Facts, S...