�ݺ�ߣshows by User: jwchin

�ݺ�ߣshows by User: jwchin / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: jwchin / Tue, 26 Aug 2014 21:44:38 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: jwchin Shifting perception and making an impact through Social Media and Influencer Engagement /jwchin/shifting-perception-and-making-an-impact-through-social-media-and-influencer-engagement adtech2013-compiledfinalwithvideofinal-140826214438-phpapp01
Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign. A double-digit boost in purchase intent, brand preference and advocacy was recorded. This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”. A brand and reputational exercise. The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective. A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012 ]]>
Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign. A double-digit boost in purchase intent, brand preference and advocacy was recorded. This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”. A brand and reputational exercise. The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective. A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012 ]]> Tue, 26 Aug 2014 21:44:38 GMT /jwchin/shifting-perception-and-making-an-impact-through-social-media-and-influencer-engagement jwchin@slideshare.net(jwchin) Shifting perception and making an impact through Social Media and Influencer Engagement jwchin Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign. A double-digit boost in purchase intent, brand preference and advocacy was recorded. This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”. A brand and reputational exercise. The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective. A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adtech2013-compiledfinalwithvideofinal-140826214438-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign. A double-digit boost in purchase intent, brand preference and advocacy was recorded. This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”. A brand and reputational exercise. The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective. A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012

Shifting perception and making an impact through Social Media and Influencer Engagement from Jon Chin

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0 Shifts In Healthcare Communications For The New Age Consumer (Digital) /slideshow/shifts-in-healthcare-communications-for-the-new-age-consumer-digital/38390942 mslgroup-consumerhealthcare-140826201856-phpapp02
Curated from MSLGROUP �ݺ�ߣshare In this whitepaper, MSLGROUP in the Netherlands focuses on the great challenge pharmaceutical companies will face in the coming years: attracting the attention and meeting the needs of the consumer on a new level. Needs which are heavily influenced by mass communications becoming personal and moving to mobile channels. Purchase decisions are made 24/7 and increasingly driven by social media. In this process visual content and content marketing are becoming dominant. This development goes hand in hand with the Dutch government policy where people should take more responsibility for their own well-being. This results in more prescription medicines becoming available as OTC, a trend that has already been established in other Western countries. All over the world consumers need the right information more than ever. Drugstores, pharmacies and pharmaceutical companies can play a vital role in providing them with this information. ]]>
Curated from MSLGROUP �ݺ�ߣshare In this whitepaper, MSLGROUP in the Netherlands focuses on the great challenge pharmaceutical companies will face in the coming years: attracting the attention and meeting the needs of the consumer on a new level. Needs which are heavily influenced by mass communications becoming personal and moving to mobile channels. Purchase decisions are made 24/7 and increasingly driven by social media. In this process visual content and content marketing are becoming dominant. This development goes hand in hand with the Dutch government policy where people should take more responsibility for their own well-being. This results in more prescription medicines becoming available as OTC, a trend that has already been established in other Western countries. All over the world consumers need the right information more than ever. Drugstores, pharmacies and pharmaceutical companies can play a vital role in providing them with this information. ]]> Tue, 26 Aug 2014 20:18:56 GMT /slideshow/shifts-in-healthcare-communications-for-the-new-age-consumer-digital/38390942 jwchin@slideshare.net(jwchin) Shifts In Healthcare Communications For The New Age Consumer (Digital) jwchin Curated from MSLGROUP �ݺ�ߣshare In this whitepaper, MSLGROUP in the Netherlands focuses on the great challenge pharmaceutical companies will face in the coming years: attracting the attention and meeting the needs of the consumer on a new level. Needs which are heavily influenced by mass communications becoming personal and moving to mobile channels. Purchase decisions are made 24/7 and increasingly driven by social media. In this process visual content and content marketing are becoming dominant. This development goes hand in hand with the Dutch government policy where people should take more responsibility for their own well-being. This results in more prescription medicines becoming available as OTC, a trend that has already been established in other Western countries. All over the world consumers need the right information more than ever. Drugstores, pharmacies and pharmaceutical companies can play a vital role in providing them with this information. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mslgroup-consumerhealthcare-140826201856-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Curated from MSLGROUP �ݺ�ߣshare In this whitepaper, MSLGROUP in the Netherlands focuses on the great challenge pharmaceutical companies will face in the coming years: attracting the attention and meeting the needs of the consumer on a new level. Needs which are heavily influenced by mass communications becoming personal and moving to mobile channels. Purchase decisions are made 24/7 and increasingly driven by social media. In this process visual content and content marketing are becoming dominant. This development goes hand in hand with the Dutch government policy where people should take more responsibility for their own well-being. This results in more prescription medicines becoming available as OTC, a trend that has already been established in other Western countries. All over the world consumers need the right information more than ever. Drugstores, pharmacies and pharmaceutical companies can play a vital role in providing them with this information.

Shifts In Healthcare Communications For The New Age Consumer (Digital) from Jon Chin

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0 The Rise of Asia's Mobile Messengers /slideshow/the-rise-of-asias-mobile-messengers-38352987/38352987 theriseofasiasmobilemessengers-140512045501-phpapp01-140825230306-phpapp01
Curated from MSLGROUP �ݺ�ߣshare page Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users. Some of the key topics covered by this report Why should CMOs care about mobile messengers? What do you need to know about mobile messengers? What does it mean for brands? Key Takeaways and; The Future of Mobile Messengers To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group]]>
Curated from MSLGROUP �ݺ�ߣshare page Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users. Some of the key topics covered by this report Why should CMOs care about mobile messengers? What do you need to know about mobile messengers? What does it mean for brands? Key Takeaways and; The Future of Mobile Messengers To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group]]> Mon, 25 Aug 2014 23:03:06 GMT /slideshow/the-rise-of-asias-mobile-messengers-38352987/38352987 jwchin@slideshare.net(jwchin) The Rise of Asia's Mobile Messengers jwchin Curated from MSLGROUP �ݺ�ߣshare page Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users. Some of the key topics covered by this report Why should CMOs care about mobile messengers? What do you need to know about mobile messengers? What does it mean for brands? Key Takeaways and; The Future of Mobile Messengers To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theriseofasiasmobilemessengers-140512045501-phpapp01-140825230306-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Curated from MSLGROUP �ݺ�ߣshare page Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users. Some of the key topics covered by this report Why should CMOs care about mobile messengers? What do you need to know about mobile messengers? What does it mean for brands? Key Takeaways and; The Future of Mobile Messengers To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group

The Rise of Asia's Mobile Messengers from Jon Chin

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0 https://cdn.slidesharecdn.com/profile-photo-jwchin-48x48.jpg?cb=1527551826 Jon Chin is an experienced business builder with regional experience in digital/social/PR from conceptualisation to final execution. Been in startup and MNC environments. Latter, he has successfully built a digital practice group from scratch in Singapore (and launched an office in Bangkok) and made it into a profitable and important contributor to the firm's business within 6 months. Former, part of a team created a startup that was awarded Digital Marketing Boutique (Markies 2011). Jon has the knack for 1) understanding social business 2) building (relationships) communities 3) what makes consumers tick (how (and why) they behave, how they spend their money and finding out how the bra... www.jonwchin.com https://cdn.slidesharecdn.com/ss_thumbnails/adtech2013-compiledfinalwithvideofinal-140826214438-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds jwchin/shifting-perception-and-making-an-impact-through-social-media-and-influencer-engagement Shifting perception an... https://cdn.slidesharecdn.com/ss_thumbnails/mslgroup-consumerhealthcare-140826201856-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/shifts-in-healthcare-communications-for-the-new-age-consumer-digital/38390942 Shifts In Healthcare C... https://cdn.slidesharecdn.com/ss_thumbnails/theriseofasiasmobilemessengers-140512045501-phpapp01-140825230306-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-rise-of-asias-mobile-messengers-38352987/38352987 The Rise of Asia's Mob...