ºÝºÝߣshows by User: jyesmith / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: jyesmith / Mon, 12 Sep 2011 17:00:31 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: jyesmith Social Media 102: intro for SMBx /slideshow/social-media-102-intro-for-smbx/9230487 socialmediaforsmbs-110912170033-phpapp01
Social media 102: you know what social media is, just not why it is important! A little preso I did for a great bunch of people. Check out my blog for regular updates and thinking: www.jyesmith.com]]>

Social media 102: you know what social media is, just not why it is important! A little preso I did for a great bunch of people. Check out my blog for regular updates and thinking: www.jyesmith.com]]>
Mon, 12 Sep 2011 17:00:31 GMT /slideshow/social-media-102-intro-for-smbx/9230487 jyesmith@slideshare.net(jyesmith) Social Media 102: intro for SMBx jyesmith Social media 102: you know what social media is, just not why it is important! A little preso I did for a great bunch of people. Check out my blog for regular updates and thinking: www.jyesmith.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaforsmbs-110912170033-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media 102: you know what social media is, just not why it is important! A little preso I did for a great bunch of people. Check out my blog for regular updates and thinking: www.jyesmith.com
Social Media 102: intro for SMBx from Jye Smith
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Community Managers Masterclass: SEO /slideshow/jye-smith-handout-advanced-seo/8822764 jyesmith-handout-advancedseo-110810195546-phpapp02
My condensed version of the SEO masterclass slides. Also, the transformers images have been removed due to licensing reasons. For more info, contact me: jye@jyesmith.com]]>

My condensed version of the SEO masterclass slides. Also, the transformers images have been removed due to licensing reasons. For more info, contact me: jye@jyesmith.com]]>
Wed, 10 Aug 2011 19:55:41 GMT /slideshow/jye-smith-handout-advanced-seo/8822764 jyesmith@slideshare.net(jyesmith) Community Managers Masterclass: SEO jyesmith My condensed version of the SEO masterclass slides. Also, the transformers images have been removed due to licensing reasons. For more info, contact me: jye@jyesmith.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jyesmith-handout-advancedseo-110810195546-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My condensed version of the SEO masterclass slides. Also, the transformers images have been removed due to licensing reasons. For more info, contact me: jye@jyesmith.com
Community Managers Masterclass: SEO from Jye Smith
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fastBREAK: Are you alone? /slideshow/fastbreak-are-you-alone/3908583 jyesmith-fastbreak2010-100429184408-phpapp01
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Thu, 29 Apr 2010 18:43:41 GMT /slideshow/fastbreak-are-you-alone/3908583 jyesmith@slideshare.net(jyesmith) fastBREAK: Are you alone? jyesmith <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jyesmith-fastbreak2010-100429184408-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
fastBREAK: Are you alone? from Jye Smith
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Social Media & Search - Jye Smith /slideshow/social-media-search-jye-smith/2541502 sersocial-091119185619-phpapp01
My presentation from Search Engine Room 2009 - discussing an actionable framework for social media and how I see it affecting search for 2010, Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)]]>

My presentation from Search Engine Room 2009 - discussing an actionable framework for social media and how I see it affecting search for 2010, Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)]]>
Thu, 19 Nov 2009 18:56:12 GMT /slideshow/social-media-search-jye-smith/2541502 jyesmith@slideshare.net(jyesmith) Social Media & Search - Jye Smith jyesmith My presentation from Search Engine Room 2009 - discussing an actionable framework for social media and how I see it affecting search for 2010, Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sersocial-091119185619-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My presentation from Search Engine Room 2009 - discussing an actionable framework for social media and how I see it affecting search for 2010, Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)
Social Media & Search - Jye Smith from Jye Smith
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3 Lessons In Gen Y - Youth Marketing/Search/Social /slideshow/3-lessons-in-gen-y-youth-marketingsearchsocial/2344511 jyesmith-3lessonsingeny-switchedonmedia-091025182539-phpapp02
Recently I was asked to present at AIMIA's latest digital media event: Getting Inside Gen Y. Along with Julian Cole, Emily Copeland and Dan Pankraz, I was in the best of company as we discussed our experiences in marketing to our own generation. Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)]]>

Recently I was asked to present at AIMIA's latest digital media event: Getting Inside Gen Y. Along with Julian Cole, Emily Copeland and Dan Pankraz, I was in the best of company as we discussed our experiences in marketing to our own generation. Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)]]>
Sun, 25 Oct 2009 18:25:31 GMT /slideshow/3-lessons-in-gen-y-youth-marketingsearchsocial/2344511 jyesmith@slideshare.net(jyesmith) 3 Lessons In Gen Y - Youth Marketing/Search/Social jyesmith Recently I was asked to present at AIMIA's latest digital media event: Getting Inside Gen Y. Along with Julian Cole, Emily Copeland and Dan Pankraz, I was in the best of company as we discussed our experiences in marketing to our own generation. Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jyesmith-3lessonsingeny-switchedonmedia-091025182539-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Recently I was asked to present at AIMIA&#39;s latest digital media event: Getting Inside Gen Y. Along with Julian Cole, Emily Copeland and Dan Pankraz, I was in the best of company as we discussed our experiences in marketing to our own generation. Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)
3 Lessons In Gen Y - Youth Marketing/Search/Social from Jye Smith
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Measuring Social Media /jyesmith/measuring-social-media-1745959 jyesmith-090720184625-phpapp02
Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au) There’s only two things I want you to walk away with today, and here they are. Always measure social media with context and understand that Search and Social influence one another Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au) Now this may be simple, but it's the simple things we need to remember. It's also important to remember that while measurement mightn't be sexy, it is critical to the success and to demonstrating the success of social media. The Lord of the Rings is about as long as every blog post stuck together. And Frodo and Sam sure had influence: the fate of the whole world. Know your objective Don’t bullshit anyone. Businesses exist to make money. Do good things, and get paid to do good things. Be interesting. But more importantly – have clear business outcomes to meet. Whether your in community management, PR, marketing or administration: your purpose exists - make people happy and make the business money. Everyone in the known world knew they were after the ring. Destroy the ring and save the world. That was the outcome, the objective. Work together (whether good or evil, and we’ll get there). Business Wide vs Department Lead Social Media Have a clear strategy lead from the business team at hand: but don’t forget it’s still about your customer, not the person with the loudest blog. The fellowship was created because they all held significant roles – but they all wanted to achieve the greater goal. They were greater from the sum of their parts. Put away your ego. Know what your success looks like What is success? Make sure you understand what you value. And if you’re doing good work – then demonstrate it. If you can’t articulate what you’re doing – then how can you value it? For PR companies: make sure you know why the blogs you reach are important. A good blog measure could be (1) inbound links (2) average comments per post (3) average # of commenter's per post and (4) avg views per post. Sam knew Frodo and the ring were both important: they were the campaign here. Sam knew he had to save Frodo, so Frodo could save the world. He knew why he was important, because he’d listened to Gandalf. He understood his role and he was willing to sacrifice to meet the outcome. Measure the right and useful stuff, with the right tools I don’t know what the tools are going to look like in 6 months – but I still know what I need to measure. Yes, we’d consider using both BuzzNumber and or Dialogix. And we use up to 12 different tools depending on what the client values and wants to measure. I learned so much more joining the switched on team because their search guys knew so much about reporting from SEM and SEO. With Trivett Harley-Davidson, it was converting traffic from Twitter to booking Test Rides, with PayPal it was converting ticket sales. Golem was the way. Not for the whole journey. Only for part of the journey – but that’s OK. Sam was rightfully wary, but without Golem, then they’d surely perish How to measure with context Identify what you are measuring, and why you are measuring: and make sure that social media activity leads to a business outcome. Focus on the relationship between social media activity and business outcomes - and you're measurements will be useful. These are the steps we take to determine how to measurement engagement, influence or what ever you want to call it – it comes back to measuring whether we’re reaching a business outcome. Look at success, understand what it is. Understand why you want to get there. Ensure it’s meeting the business outcome. THEN decided how you’re going to measure it. 4 steps here – no more, no less. They needed to get to Mount Doom. Why? To destroy the ring. The business outcome is to save the world. How is final step – u]]>

Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au) There’s only two things I want you to walk away with today, and here they are. Always measure social media with context and understand that Search and Social influence one another Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au) Now this may be simple, but it's the simple things we need to remember. It's also important to remember that while measurement mightn't be sexy, it is critical to the success and to demonstrating the success of social media. The Lord of the Rings is about as long as every blog post stuck together. And Frodo and Sam sure had influence: the fate of the whole world. Know your objective Don’t bullshit anyone. Businesses exist to make money. Do good things, and get paid to do good things. Be interesting. But more importantly – have clear business outcomes to meet. Whether your in community management, PR, marketing or administration: your purpose exists - make people happy and make the business money. Everyone in the known world knew they were after the ring. Destroy the ring and save the world. That was the outcome, the objective. Work together (whether good or evil, and we’ll get there). Business Wide vs Department Lead Social Media Have a clear strategy lead from the business team at hand: but don’t forget it’s still about your customer, not the person with the loudest blog. The fellowship was created because they all held significant roles – but they all wanted to achieve the greater goal. They were greater from the sum of their parts. Put away your ego. Know what your success looks like What is success? Make sure you understand what you value. And if you’re doing good work – then demonstrate it. If you can’t articulate what you’re doing – then how can you value it? For PR companies: make sure you know why the blogs you reach are important. A good blog measure could be (1) inbound links (2) average comments per post (3) average # of commenter's per post and (4) avg views per post. Sam knew Frodo and the ring were both important: they were the campaign here. Sam knew he had to save Frodo, so Frodo could save the world. He knew why he was important, because he’d listened to Gandalf. He understood his role and he was willing to sacrifice to meet the outcome. Measure the right and useful stuff, with the right tools I don’t know what the tools are going to look like in 6 months – but I still know what I need to measure. Yes, we’d consider using both BuzzNumber and or Dialogix. And we use up to 12 different tools depending on what the client values and wants to measure. I learned so much more joining the switched on team because their search guys knew so much about reporting from SEM and SEO. With Trivett Harley-Davidson, it was converting traffic from Twitter to booking Test Rides, with PayPal it was converting ticket sales. Golem was the way. Not for the whole journey. Only for part of the journey – but that’s OK. Sam was rightfully wary, but without Golem, then they’d surely perish How to measure with context Identify what you are measuring, and why you are measuring: and make sure that social media activity leads to a business outcome. Focus on the relationship between social media activity and business outcomes - and you're measurements will be useful. These are the steps we take to determine how to measurement engagement, influence or what ever you want to call it – it comes back to measuring whether we’re reaching a business outcome. Look at success, understand what it is. Understand why you want to get there. Ensure it’s meeting the business outcome. THEN decided how you’re going to measure it. 4 steps here – no more, no less. They needed to get to Mount Doom. Why? To destroy the ring. The business outcome is to save the world. How is final step – u]]>
Mon, 20 Jul 2009 18:46:15 GMT /jyesmith/measuring-social-media-1745959 jyesmith@slideshare.net(jyesmith) Measuring Social Media jyesmith Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au) There’s only two things I want you to walk away with today, and here they are. Always measure social media with context and understand that Search and Social influence one another Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au) Now this may be simple, but it's the simple things we need to remember. It's also important to remember that while measurement mightn't be sexy, it is critical to the success and to demonstrating the success of social media. The Lord of the Rings is about as long as every blog post stuck together. And Frodo and Sam sure had influence: the fate of the whole world. Know your objective Don’t bullshit anyone. Businesses exist to make money. Do good things, and get paid to do good things. Be interesting. But more importantly – have clear business outcomes to meet. Whether your in community management, PR, marketing or administration: your purpose exists - make people happy and make the business money. Everyone in the known world knew they were after the ring. Destroy the ring and save the world. That was the outcome, the objective. Work together (whether good or evil, and we’ll get there). Business Wide vs Department Lead Social Media Have a clear strategy lead from the business team at hand: but don’t forget it’s still about your customer, not the person with the loudest blog. The fellowship was created because they all held significant roles – but they all wanted to achieve the greater goal. They were greater from the sum of their parts. Put away your ego. Know what your success looks like What is success? Make sure you understand what you value. And if you’re doing good work – then demonstrate it. If you can’t articulate what you’re doing – then how can you value it? For PR companies: make sure you know why the blogs you reach are important. A good blog measure could be (1) inbound links (2) average comments per post (3) average # of commenter's per post and (4) avg views per post. Sam knew Frodo and the ring were both important: they were the campaign here. Sam knew he had to save Frodo, so Frodo could save the world. He knew why he was important, because he’d listened to Gandalf. He understood his role and he was willing to sacrifice to meet the outcome. Measure the right and useful stuff, with the right tools I don’t know what the tools are going to look like in 6 months – but I still know what I need to measure. Yes, we’d consider using both BuzzNumber and or Dialogix. And we use up to 12 different tools depending on what the client values and wants to measure. I learned so much more joining the switched on team because their search guys knew so much about reporting from SEM and SEO. With Trivett Harley-Davidson, it was converting traffic from Twitter to booking Test Rides, with PayPal it was converting ticket sales. Golem was the way. Not for the whole journey. Only for part of the journey – but that’s OK. Sam was rightfully wary, but without Golem, then they’d surely perish How to measure with context Identify what you are measuring, and why you are measuring: and make sure that social media activity leads to a business outcome. Focus on the relationship between social media activity and business outcomes - and you're measurements will be useful. These are the steps we take to determine how to measurement engagement, influence or what ever you want to call it – it comes back to measuring whether we’re reaching a business outcome. Look at success, understand what it is. Understand why you want to get there. Ensure it’s meeting the business outcome. THEN decided how you’re going to measure it. 4 steps here – no more, no less. They needed to get to Mount Doom. Why? To destroy the ring. The business outcome is to save the world. How is final step – u <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jyesmith-090720184625-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au) There’s only two things I want you to walk away with today, and here they are. Always measure social media with context and understand that Search and Social influence one another Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au) Now this may be simple, but it&#39;s the simple things we need to remember. It&#39;s also important to remember that while measurement mightn&#39;t be sexy, it is critical to the success and to demonstrating the success of social media. The Lord of the Rings is about as long as every blog post stuck together. And Frodo and Sam sure had influence: the fate of the whole world. Know your objective Don’t bullshit anyone. Businesses exist to make money. Do good things, and get paid to do good things. Be interesting. But more importantly – have clear business outcomes to meet. Whether your in community management, PR, marketing or administration: your purpose exists - make people happy and make the business money. Everyone in the known world knew they were after the ring. Destroy the ring and save the world. That was the outcome, the objective. Work together (whether good or evil, and we’ll get there). Business Wide vs Department Lead Social Media Have a clear strategy lead from the business team at hand: but don’t forget it’s still about your customer, not the person with the loudest blog. The fellowship was created because they all held significant roles – but they all wanted to achieve the greater goal. They were greater from the sum of their parts. Put away your ego. Know what your success looks like What is success? Make sure you understand what you value. And if you’re doing good work – then demonstrate it. If you can’t articulate what you’re doing – then how can you value it? For PR companies: make sure you know why the blogs you reach are important. A good blog measure could be (1) inbound links (2) average comments per post (3) average # of commenter&#39;s per post and (4) avg views per post. Sam knew Frodo and the ring were both important: they were the campaign here. Sam knew he had to save Frodo, so Frodo could save the world. He knew why he was important, because he’d listened to Gandalf. He understood his role and he was willing to sacrifice to meet the outcome. Measure the right and useful stuff, with the right tools I don’t know what the tools are going to look like in 6 months – but I still know what I need to measure. Yes, we’d consider using both BuzzNumber and or Dialogix. And we use up to 12 different tools depending on what the client values and wants to measure. I learned so much more joining the switched on team because their search guys knew so much about reporting from SEM and SEO. With Trivett Harley-Davidson, it was converting traffic from Twitter to booking Test Rides, with PayPal it was converting ticket sales. Golem was the way. Not for the whole journey. Only for part of the journey – but that’s OK. Sam was rightfully wary, but without Golem, then they’d surely perish How to measure with context Identify what you are measuring, and why you are measuring: and make sure that social media activity leads to a business outcome. Focus on the relationship between social media activity and business outcomes - and you&#39;re measurements will be useful. These are the steps we take to determine how to measurement engagement, influence or what ever you want to call it – it comes back to measuring whether we’re reaching a business outcome. Look at success, understand what it is. Understand why you want to get there. Ensure it’s meeting the business outcome. THEN decided how you’re going to measure it. 4 steps here – no more, no less. They needed to get to Mount Doom. Why? To destroy the ring. The business outcome is to save the world. How is final step – u
Measuring Social Media from Jye Smith
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Creativity & Innovation: Our biggest challenges /jyesmith/creativity-innovation-our-biggest-challenges creativity-090507222328-phpapp01
My Vibewire talk at FastBREAK - discussing the challenges to creativity when driving innovation.]]>

My Vibewire talk at FastBREAK - discussing the challenges to creativity when driving innovation.]]>
Thu, 07 May 2009 22:23:26 GMT /jyesmith/creativity-innovation-our-biggest-challenges jyesmith@slideshare.net(jyesmith) Creativity & Innovation: Our biggest challenges jyesmith My Vibewire talk at FastBREAK - discussing the challenges to creativity when driving innovation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creativity-090507222328-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My Vibewire talk at FastBREAK - discussing the challenges to creativity when driving innovation.
Creativity & Innovation: Our biggest challenges from Jye Smith
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5 Things Heavy Metal Taught Me About The Future of Conferences /slideshow/5-things-heavy-metal-taught-me-about-the-future-of-conferences/1361637 5things-futureofconferences-090429022750-phpapp02
A quick 5 minute presentation I did about what performing and producing heavy metal concerts taught me about running conferences. I was the National Events Manager for AIMIA between 2006 and 2008]]>

A quick 5 minute presentation I did about what performing and producing heavy metal concerts taught me about running conferences. I was the National Events Manager for AIMIA between 2006 and 2008]]>
Wed, 29 Apr 2009 02:27:36 GMT /slideshow/5-things-heavy-metal-taught-me-about-the-future-of-conferences/1361637 jyesmith@slideshare.net(jyesmith) 5 Things Heavy Metal Taught Me About The Future of Conferences jyesmith A quick 5 minute presentation I did about what performing and producing heavy metal concerts taught me about running conferences. I was the National Events Manager for AIMIA between 2006 and 2008 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5things-futureofconferences-090429022750-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A quick 5 minute presentation I did about what performing and producing heavy metal concerts taught me about running conferences. I was the National Events Manager for AIMIA between 2006 and 2008
5 Things Heavy Metal Taught Me About The Future of Conferences from Jye Smith
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The Relevance Of Twitter Jye Smith /slideshow/the-relevance-of-twitter-jye-smith/1129001 therelevanceoftwitter-jyesmith-090310194218-phpapp02
My opening address at ad:tech 2009 in Sydney, on March 10.]]>

My opening address at ad:tech 2009 in Sydney, on March 10.]]>
Tue, 10 Mar 2009 19:42:12 GMT /slideshow/the-relevance-of-twitter-jye-smith/1129001 jyesmith@slideshare.net(jyesmith) The Relevance Of Twitter Jye Smith jyesmith My opening address at ad:tech 2009 in Sydney, on March 10. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/therelevanceoftwitter-jyesmith-090310194218-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My opening address at ad:tech 2009 in Sydney, on March 10.
The Relevance Of Twitter Jye Smith from Jye Smith
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https://cdn.slidesharecdn.com/profile-photo-jyesmith-48x48.jpg?cb=1522805147 Digital strategist working across Asia Pacific, based in Hong Kong. Passionate evangelist. Lover of story-telling. Named in 30 Under 30 leaders of tomorrow. Ranked in the top 30 advertising/marketing blogs in Australia. Scuba bubbler, crossfit junkie, fixie roller, photo taker, guitar wielder, motorcycle rider. www.jyesmith.com https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaforsmbs-110912170033-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-102-intro-for-smbx/9230487 Social Media 102: intr... https://cdn.slidesharecdn.com/ss_thumbnails/jyesmith-handout-advancedseo-110810195546-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/jye-smith-handout-advanced-seo/8822764 Community Managers Mas... https://cdn.slidesharecdn.com/ss_thumbnails/jyesmith-fastbreak2010-100429184408-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/fastbreak-are-you-alone/3908583 fastBREAK: Are you alo...