/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: karinagrav https://cdn.slidesharecdn.com/profile-photo-karinagrav-48x48.jpg?cb=1577339162 Experienced executive in marketing in building and construction industry in Indonesia, particularly in the steel and concrete industry. Understands the dynamics of market and channels particularly in a long value chain business like steel. Ability to develop the right strategy and tactic for each value chain. During her career, she has built and implemented B2C marketing approach instead of B2B. She also succesfully introduce and penetrate Indonesian market with new steel products and solutions, supporting the surge of revenue and profit. Strongly connected with building construction players, related associations and government.