際際滷shows by User: karstenlund1 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: karstenlund1 / Tue, 05 Aug 2014 06:25:13 GMT 際際滷Share feed for 際際滷shows by User: karstenlund1 How to Use Neuroscience to Increase Conversions /slideshow/how-to-use-neuroscience-to-increase-conversions-37676013/37676013 appliedneurosciencecrowebinar-140805062514-phpapp01
Attention is the first and most important feature in the human brain when it comes to making decisions. We are constantly bombarded with millions of different impressions, and our brain copes with this immense pressure by being very selective of what it decides to pay attention to. What we pay attention to, plays a very big role in the internal narrative, and in the end the perception that we ascribe to a website, landing page or situation. In this webinar you will learn what mechanisms drive attention, and how to use that knowledge to better understand the reasons your website and landing pages are not performing like they could.]]>
Attention is the first and most important feature in the human brain when it comes to making decisions. We are constantly bombarded with millions of different impressions, and our brain copes with this immense pressure by being very selective of what it decides to pay attention to. What we pay attention to, plays a very big role in the internal narrative, and in the end the perception that we ascribe to a website, landing page or situation. In this webinar you will learn what mechanisms drive attention, and how to use that knowledge to better understand the reasons your website and landing pages are not performing like they could.]]> Tue, 05 Aug 2014 06:25:13 GMT /slideshow/how-to-use-neuroscience-to-increase-conversions-37676013/37676013 karstenlund1@slideshare.net(karstenlund1) How to Use Neuroscience to Increase Conversions karstenlund1 Attention is the first and most important feature in the human brain when it comes to making decisions. We are constantly bombarded with millions of different impressions, and our brain copes with this immense pressure by being very selective of what it decides to pay attention to. What we pay attention to, plays a very big role in the internal narrative, and in the end the perception that we ascribe to a website, landing page or situation. In this webinar you will learn what mechanisms drive attention, and how to use that knowledge to better understand the reasons your website and landing pages are not performing like they could. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/appliedneurosciencecrowebinar-140805062514-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Attention is the first and most important feature in the human brain when it comes to making decisions. We are constantly bombarded with millions of different impressions, and our brain copes with this immense pressure by being very selective of what it decides to pay attention to. What we pay attention to, plays a very big role in the internal narrative, and in the end the perception that we ascribe to a website, landing page or situation. In this webinar you will learn what mechanisms drive attention, and how to use that knowledge to better understand the reasons your website and landing pages are not performing like they could.
How to Use Neuroscience to Increase Conversions from Vincent Davidsen
]]> 37259 12 https://cdn.slidesharecdn.com/ss_thumbnails/appliedneurosciencecrowebinar-140805062514-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Optimizing Online Content - With the Brain in Mind /slideshow/optimizing-online-content-with-the-brain-in-mind/35621371 theliveeventlondoncroandthebrain-140608111217-phpapp01
Traditional methods for understanding online customers only understand their conscious minds. Discover how to use neuroscience to assess and affect the unconscious drivers of choice in an online environment, such as attention, emotional response, motivation and cognitive load. Neuroscience can help you create better tests and control variations by revealing what automatically attracts visitor attention; what motivates clicks versus abandons; and, when your pages contain too much information.]]>
Traditional methods for understanding online customers only understand their conscious minds. Discover how to use neuroscience to assess and affect the unconscious drivers of choice in an online environment, such as attention, emotional response, motivation and cognitive load. Neuroscience can help you create better tests and control variations by revealing what automatically attracts visitor attention; what motivates clicks versus abandons; and, when your pages contain too much information.]]> Sun, 08 Jun 2014 11:12:17 GMT /slideshow/optimizing-online-content-with-the-brain-in-mind/35621371 karstenlund1@slideshare.net(karstenlund1) Optimizing Online Content - With the Brain in Mind karstenlund1 Traditional methods for understanding online customers only understand their conscious minds. Discover how to use neuroscience to assess and affect the unconscious drivers of choice in an online environment, such as attention, emotional response, motivation and cognitive load. Neuroscience can help you create better tests and control variations by revealing what automatically attracts visitor attention; what motivates clicks versus abandons; and, when your pages contain too much information. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theliveeventlondoncroandthebrain-140608111217-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Traditional methods for understanding online customers only understand their conscious minds. Discover how to use neuroscience to assess and affect the unconscious drivers of choice in an online environment, such as attention, emotional response, motivation and cognitive load. Neuroscience can help you create better tests and control variations by revealing what automatically attracts visitor attention; what motivates clicks versus abandons; and, when your pages contain too much information.
Optimizing Online Content - With the Brain in Mind from Vincent Davidsen
]]> 996 2 https://cdn.slidesharecdn.com/ss_thumbnails/theliveeventlondoncroandthebrain-140608111217-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-karstenlund1-48x48.jpg?cb=1523391081 Lead over 300 online optimization projects ≒ Executed over 1.000 split-tests of landingpages or webpages to increase conversions ≒ made over 100 data behavioral, heuristic analysis ≒ Held over 50 workshops integrating online optimization into organizations Created value for 100+ million over the course of the ten years - with the all time record of 18 times higher revenue from one campaign (1.800%) ≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒≒ The human brain is an extraordinary organ - and its the place wer https://cdn.slidesharecdn.com/ss_thumbnails/appliedneurosciencecrowebinar-140805062514-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-use-neuroscience-to-increase-conversions-37676013/37676013 How to Use Neuroscienc... https://cdn.slidesharecdn.com/ss_thumbnails/theliveeventlondoncroandthebrain-140608111217-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/optimizing-online-content-with-the-brain-in-mind/35621371 Optimizing Online Cont...