ºÝºÝߣshows by User: katievelazco / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: katievelazco / Thu, 15 Nov 2012 08:53:38 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: katievelazco Design and Development Strategies for Building a Museum iTunes U Site, and the Perplexities of Apple’s Site Design /slideshow/design-and-development-strategies-for-building-a-museum-itunes-u-site-and-the-perplexities-of-apples-site-design-15191604/15191604 itunesumcnnonotes-121115085339-phpapp01
iTunes U is a rapidly growing international platform for institutions interested in distributing their educational content broadly. Although there are more than 1,000 institutions contributing content to iTunes U, iTunes U is much less noisy than other platforms such as YouTube. Understanding the iTunes U environment, and audience behavior is critical to competing favorably in that space. Through an extended process of planning and investigation, the Smithsonian’s National Museum of Natural History (NMNH) peeled back the layers of iTunes U and developed strategies for target audiences, market segmentation, and promotion. The approach was methodical, thorough, research-based, and creative, and it followed best practices for site development from Apple Inc. and user-centered design. This presentation will outline the design and development process for creating an institutional iTunes U site and also the strategy NMNH used to position this media platform to be successful. ]]>
iTunes U is a rapidly growing international platform for institutions interested in distributing their educational content broadly. Although there are more than 1,000 institutions contributing content to iTunes U, iTunes U is much less noisy than other platforms such as YouTube. Understanding the iTunes U environment, and audience behavior is critical to competing favorably in that space. Through an extended process of planning and investigation, the Smithsonian’s National Museum of Natural History (NMNH) peeled back the layers of iTunes U and developed strategies for target audiences, market segmentation, and promotion. The approach was methodical, thorough, research-based, and creative, and it followed best practices for site development from Apple Inc. and user-centered design. This presentation will outline the design and development process for creating an institutional iTunes U site and also the strategy NMNH used to position this media platform to be successful. ]]> Thu, 15 Nov 2012 08:53:38 GMT /slideshow/design-and-development-strategies-for-building-a-museum-itunes-u-site-and-the-perplexities-of-apples-site-design-15191604/15191604 katievelazco@slideshare.net(katievelazco) Design and Development Strategies for Building a Museum iTunes U Site, and the Perplexities of Apple’s Site Design katievelazco iTunes U is a rapidly growing international platform for institutions interested in distributing their educational content broadly. Although there are more than 1,000 institutions contributing content to iTunes U, iTunes U is much less noisy than other platforms such as YouTube. Understanding the iTunes U environment, and audience behavior is critical to competing favorably in that space. Through an extended process of planning and investigation, the Smithsonian’s National Museum of Natural History (NMNH) peeled back the layers of iTunes U and developed strategies for target audiences, market segmentation, and promotion. The approach was methodical, thorough, research-based, and creative, and it followed best practices for site development from Apple Inc. and user-centered design. This presentation will outline the design and development process for creating an institutional iTunes U site and also the strategy NMNH used to position this media platform to be successful. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/itunesumcnnonotes-121115085339-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> iTunes U is a rapidly growing international platform for institutions interested in distributing their educational content broadly. Although there are more than 1,000 institutions contributing content to iTunes U, iTunes U is much less noisy than other platforms such as YouTube. Understanding the iTunes U environment, and audience behavior is critical to competing favorably in that space. Through an extended process of planning and investigation, the Smithsonian’s National Museum of Natural History (NMNH) peeled back the layers of iTunes U and developed strategies for target audiences, market segmentation, and promotion. The approach was methodical, thorough, research-based, and creative, and it followed best practices for site development from Apple Inc. and user-centered design. This presentation will outline the design and development process for creating an institutional iTunes U site and also the strategy NMNH used to position this media platform to be successful.
Design and Development Strategies for Building a Museum iTunes U Site, and the Perplexities of Apple’s Site Design from Katie Velazco
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