ºÝºÝߣshows by User: kelseylibert / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: kelseylibert / Wed, 16 Oct 2024 17:58:40 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: kelseylibert Fractl: How To Make Newsworthy Content That Earns Mainstream News Coverage [Pubcon Vegas 2024] /slideshow/fractl-how-to-make-newsworthy-content-that-earns-mainstream-news-coverage-pubcon-vegas-2024/272472764 fractlwhatmakescontentgoviralkelseylibert-pubcon2024-ppt-v2-241016175840-92f6d4c2
In this insightful presentation, Kelsey Libert, an authority in Digital PR and content marketing, delves into the science behind creating viral, newsworthy content. Drawing from over a decade of experience and 5,000+ press-earning campaigns, Kelsey shares proprietary research, industry trends, and actionable strategies that have been featured in top publications like Harvard Business Review, TIME, and Fast Company. Learn how to leverage emotions, storytelling archetypes, and timing to maximize the impact of your content, and discover case studies that showcase the power of digital PR in boosting cross-channel engagement. Perfect for marketers looking to understand the key drivers of virality and elevate their content marketing strategy.]]>
In this insightful presentation, Kelsey Libert, an authority in Digital PR and content marketing, delves into the science behind creating viral, newsworthy content. Drawing from over a decade of experience and 5,000+ press-earning campaigns, Kelsey shares proprietary research, industry trends, and actionable strategies that have been featured in top publications like Harvard Business Review, TIME, and Fast Company. Learn how to leverage emotions, storytelling archetypes, and timing to maximize the impact of your content, and discover case studies that showcase the power of digital PR in boosting cross-channel engagement. Perfect for marketers looking to understand the key drivers of virality and elevate their content marketing strategy.]]> Wed, 16 Oct 2024 17:58:40 GMT /slideshow/fractl-how-to-make-newsworthy-content-that-earns-mainstream-news-coverage-pubcon-vegas-2024/272472764 kelseylibert@slideshare.net(kelseylibert) Fractl: How To Make Newsworthy Content That Earns Mainstream News Coverage [Pubcon Vegas 2024] kelseylibert In this insightful presentation, Kelsey Libert, an authority in Digital PR and content marketing, delves into the science behind creating viral, newsworthy content. Drawing from over a decade of experience and 5,000+ press-earning campaigns, Kelsey shares proprietary research, industry trends, and actionable strategies that have been featured in top publications like Harvard Business Review, TIME, and Fast Company. Learn how to leverage emotions, storytelling archetypes, and timing to maximize the impact of your content, and discover case studies that showcase the power of digital PR in boosting cross-channel engagement. Perfect for marketers looking to understand the key drivers of virality and elevate their content marketing strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fractlwhatmakescontentgoviralkelseylibert-pubcon2024-ppt-v2-241016175840-92f6d4c2-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this insightful presentation, Kelsey Libert, an authority in Digital PR and content marketing, delves into the science behind creating viral, newsworthy content. Drawing from over a decade of experience and 5,000+ press-earning campaigns, Kelsey shares proprietary research, industry trends, and actionable strategies that have been featured in top publications like Harvard Business Review, TIME, and Fast Company. Learn how to leverage emotions, storytelling archetypes, and timing to maximize the impact of your content, and discover case studies that showcase the power of digital PR in boosting cross-channel engagement. Perfect for marketers looking to understand the key drivers of virality and elevate their content marketing strategy.
Fractl: How To Make Newsworthy Content That Earns Mainstream News Coverage [Pubcon Vegas 2024] from Fractl - Content Marketing Agency
]]> 110 0 https://cdn.slidesharecdn.com/ss_thumbnails/fractlwhatmakescontentgoviralkelseylibert-pubcon2024-ppt-v2-241016175840-92f6d4c2-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 18 Quotes from Martha Stewart's Inbound 2014 Keynote "THE ART OF BUILDING A BRAND BY MARTHA STEWART" /slideshow/martha-stewart-keynote-1/39256316 marthastewartkeynote1-140918131012-phpapp02
Martha Stewart shares her advice for aspiring entrepreneurs, on what it took for her brand to go from $0 to over $1.4 Billion. ]]>
Martha Stewart shares her advice for aspiring entrepreneurs, on what it took for her brand to go from $0 to over $1.4 Billion. ]]> Thu, 18 Sep 2014 13:10:12 GMT /slideshow/martha-stewart-keynote-1/39256316 kelseylibert@slideshare.net(kelseylibert) 18 Quotes from Martha Stewart's Inbound 2014 Keynote "THE ART OF BUILDING A BRAND BY MARTHA STEWART" kelseylibert Martha Stewart shares her advice for aspiring entrepreneurs, on what it took for her brand to go from $0 to over $1.4 Billion. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marthastewartkeynote1-140918131012-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Martha Stewart shares her advice for aspiring entrepreneurs, on what it took for her brand to go from $0 to over $1.4 Billion.
18 Quotes from Martha Stewart's Inbound 2014 Keynote "THE ART OF BUILDING A BRAND BY MARTHA STEWART" from Fractl - Content Marketing Agency
]]> 1780 4 https://cdn.slidesharecdn.com/ss_thumbnails/marthastewartkeynote1-140918131012-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 18 Quotes from Malcolm Gladwell's Inbound 2014 Keynote "THE POWER OF THE UNDERDOG" /slideshow/malcolm-gladwell-39255392/39255392 keynotemalcolmgladwell1-140918124626-phpapp02
Malcolm Gladwell's Inbound 2014 keynote focused on the three most important traits of successful entrepreneur's. Find out what our favorite takeaways were. ]]>
Malcolm Gladwell's Inbound 2014 keynote focused on the three most important traits of successful entrepreneur's. Find out what our favorite takeaways were. ]]> Thu, 18 Sep 2014 12:46:26 GMT /slideshow/malcolm-gladwell-39255392/39255392 kelseylibert@slideshare.net(kelseylibert) 18 Quotes from Malcolm Gladwell's Inbound 2014 Keynote "THE POWER OF THE UNDERDOG" kelseylibert Malcolm Gladwell's Inbound 2014 keynote focused on the three most important traits of successful entrepreneur's. Find out what our favorite takeaways were. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/keynotemalcolmgladwell1-140918124626-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Malcolm Gladwell&#39;s Inbound 2014 keynote focused on the three most important traits of successful entrepreneur&#39;s. Find out what our favorite takeaways were.
18 Quotes from Malcolm Gladwell's Inbound 2014 Keynote "THE POWER OF THE UNDERDOG" from Fractl - Content Marketing Agency
]]> 2170 4 https://cdn.slidesharecdn.com/ss_thumbnails/keynotemalcolmgladwell1-140918124626-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 19 Quotes on Leadership from Simon Sinek's Inbound 2014 Keynote "LEADERS EAT LAST: WHY SOME TEAMS COME TOGETHER AND OTHERS DON'T" /slideshow/simon-sinek-39255228/39255228 keynotesimonsinek1-140918124249-phpapp02
We selected our 19 favorite quotes from Simon Sinek's Inbound 2014 Keynote on leadership. ]]>
We selected our 19 favorite quotes from Simon Sinek's Inbound 2014 Keynote on leadership. ]]> Thu, 18 Sep 2014 12:42:48 GMT /slideshow/simon-sinek-39255228/39255228 kelseylibert@slideshare.net(kelseylibert) 19 Quotes on Leadership from Simon Sinek's Inbound 2014 Keynote "LEADERS EAT LAST: WHY SOME TEAMS COME TOGETHER AND OTHERS DON'T" kelseylibert We selected our 19 favorite quotes from Simon Sinek's Inbound 2014 Keynote on leadership. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/keynotesimonsinek1-140918124249-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We selected our 19 favorite quotes from Simon Sinek&#39;s Inbound 2014 Keynote on leadership.
19 Quotes on Leadership from Simon Sinek's Inbound 2014 Keynote "LEADERS EAT LAST: WHY SOME TEAMS COME TOGETHER AND OTHERS DON'T" from Fractl - Content Marketing Agency
]]> 17972 15 https://cdn.slidesharecdn.com/ss_thumbnails/keynotesimonsinek1-140918124249-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Perfect Pitches: 500 Publishers Tell Us How To Get Their Attention /slideshow/perfect-pitches-500-publishers-tell-us-how-to-get-their-attention/36803362 buzzstreamwebinarfinaldeck-140709134251-phpapp02
We surveyed over 500 publishers to discover how businesses and individuals can increase their noise:value ratio when trying to secure press. Through over 20 survey questions and open-ended responses, we were able to establish a full picture on what publishers want from content ideation, development, and pitching. Over 100 high-caliber sites responded, including but not limited to: CNN, Time, NY Times, Guardian, Forbes, CNet, MSN, Reuters, Daily Mail, USA Today, ZDNet, Tech Crunch, Mashable, MTV, Huffington Post, Slate, Real Simple, Business Insider, Babble, Examiner, PC Mag, BuzzFeed and LifeHacker. ]]>
We surveyed over 500 publishers to discover how businesses and individuals can increase their noise:value ratio when trying to secure press. Through over 20 survey questions and open-ended responses, we were able to establish a full picture on what publishers want from content ideation, development, and pitching. Over 100 high-caliber sites responded, including but not limited to: CNN, Time, NY Times, Guardian, Forbes, CNet, MSN, Reuters, Daily Mail, USA Today, ZDNet, Tech Crunch, Mashable, MTV, Huffington Post, Slate, Real Simple, Business Insider, Babble, Examiner, PC Mag, BuzzFeed and LifeHacker. ]]> Wed, 09 Jul 2014 13:42:51 GMT /slideshow/perfect-pitches-500-publishers-tell-us-how-to-get-their-attention/36803362 kelseylibert@slideshare.net(kelseylibert) Perfect Pitches: 500 Publishers Tell Us How To Get Their Attention kelseylibert We surveyed over 500 publishers to discover how businesses and individuals can increase their noise:value ratio when trying to secure press. Through over 20 survey questions and open-ended responses, we were able to establish a full picture on what publishers want from content ideation, development, and pitching. Over 100 high-caliber sites responded, including but not limited to: CNN, Time, NY Times, Guardian, Forbes, CNet, MSN, Reuters, Daily Mail, USA Today, ZDNet, Tech Crunch, Mashable, MTV, Huffington Post, Slate, Real Simple, Business Insider, Babble, Examiner, PC Mag, BuzzFeed and LifeHacker. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buzzstreamwebinarfinaldeck-140709134251-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We surveyed over 500 publishers to discover how businesses and individuals can increase their noise:value ratio when trying to secure press. Through over 20 survey questions and open-ended responses, we were able to establish a full picture on what publishers want from content ideation, development, and pitching. Over 100 high-caliber sites responded, including but not limited to: CNN, Time, NY Times, Guardian, Forbes, CNet, MSN, Reuters, Daily Mail, USA Today, ZDNet, Tech Crunch, Mashable, MTV, Huffington Post, Slate, Real Simple, Business Insider, Babble, Examiner, PC Mag, BuzzFeed and LifeHacker.
Perfect Pitches: 500 Publishers Tell Us How To Get Their Attention from Fractl - Content Marketing Agency
]]> 20260 19 https://cdn.slidesharecdn.com/ss_thumbnails/buzzstreamwebinarfinaldeck-140709134251-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Want Links from Time, Wired and Upworthy? Build This Team. /kelseylibert/want-links-from-time-wired-and-upworthy-build-this-team kelseylibert-mozinar-finaldeck-140306140110-phpapp02
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes]]>
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes]]> Thu, 06 Mar 2014 14:01:10 GMT /kelseylibert/want-links-from-time-wired-and-upworthy-build-this-team kelseylibert@slideshare.net(kelseylibert) Want Links from Time, Wired and Upworthy? Build This Team. kelseylibert Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kelseylibert-mozinar-finaldeck-140306140110-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes
Want Links from Time, Wired and Upworthy? Build This Team. from Fractl - Content Marketing Agency
]]> 12047 13 https://cdn.slidesharecdn.com/ss_thumbnails/kelseylibert-mozinar-finaldeck-140306140110-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships and Generate 1,200 Links [MozCon 2013] /slideshow/the-anatomy-of-a-viral-hit-how-to-reach-million-cultivate-relationships-and-generate-1200-links-viral-emotions-case-study/24118287 kelseylibert-fractl-viralmarketing-mozcon-130710181248-phpapp02
Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl's Viral Emotions study, and data Google is presenting on The Engagement Project. ]]>
Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl's Viral Emotions study, and data Google is presenting on The Engagement Project. ]]> Wed, 10 Jul 2013 18:12:48 GMT /slideshow/the-anatomy-of-a-viral-hit-how-to-reach-million-cultivate-relationships-and-generate-1200-links-viral-emotions-case-study/24118287 kelseylibert@slideshare.net(kelseylibert) The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships and Generate 1,200 Links [MozCon 2013] kelseylibert Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl's Viral Emotions study, and data Google is presenting on The Engagement Project. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kelseylibert-fractl-viralmarketing-mozcon-130710181248-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl&#39;s Viral Emotions study, and data Google is presenting on The Engagement Project.
The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships and Generate 1,200 Links [MozCon 2013] from Fractl - Content Marketing Agency
]]> 23272 11 https://cdn.slidesharecdn.com/ss_thumbnails/kelseylibert-fractl-viralmarketing-mozcon-130710181248-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Kelsey Libert Outreach and Relationship Building /slideshow/kelsey-libert-outreach-and-relationship-building/14771846 kelseylibert-finalpubconpreso-outreach-121017141718-phpapp01
The goal of Blogger Outreach is to build authentic links that point from top tier publishers to your client’s content. Achieving this goal starts at the core of content marketing: the generation of viral content ideas. In this session you will learn how to create viral content ideas, build mutually beneficial relationships, spread more engaging content, generate high valued links, and minimize the noise in the era of content marketing.]]>
The goal of Blogger Outreach is to build authentic links that point from top tier publishers to your client’s content. Achieving this goal starts at the core of content marketing: the generation of viral content ideas. In this session you will learn how to create viral content ideas, build mutually beneficial relationships, spread more engaging content, generate high valued links, and minimize the noise in the era of content marketing.]]> Wed, 17 Oct 2012 14:17:18 GMT /slideshow/kelsey-libert-outreach-and-relationship-building/14771846 kelseylibert@slideshare.net(kelseylibert) Kelsey Libert Outreach and Relationship Building kelseylibert The goal of Blogger Outreach is to build authentic links that point from top tier publishers to your client’s content. Achieving this goal starts at the core of content marketing: the generation of viral content ideas. In this session you will learn how to create viral content ideas, build mutually beneficial relationships, spread more engaging content, generate high valued links, and minimize the noise in the era of content marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kelseylibert-finalpubconpreso-outreach-121017141718-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The goal of Blogger Outreach is to build authentic links that point from top tier publishers to your client’s content. Achieving this goal starts at the core of content marketing: the generation of viral content ideas. In this session you will learn how to create viral content ideas, build mutually beneficial relationships, spread more engaging content, generate high valued links, and minimize the noise in the era of content marketing.
Kelsey Libert Outreach and Relationship Building from Fractl - Content Marketing Agency
]]> 20737 20 https://cdn.slidesharecdn.com/ss_thumbnails/kelseylibert-finalpubconpreso-outreach-121017141718-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-kelseylibert-48x48.jpg?cb=1729101201 The partners at Fractl are a group of seasoned content marketers whose focus over the last 9 years has been on staying at the forefront of content creation and promotion online. While the methods have changed as new channels have emerged, the base principles remain the same: Create something that provides value, activates emotions, and demonstrates to the brand's unique selling proposition in an organic way. We believe that we've entered a new era in how brands and customers interact, an era characterized by more equitable business-consumer relationships. Customers have a larger voice and more choices than ever before, and as a result, companies need to find new ways to provide value thr... frac.tl https://cdn.slidesharecdn.com/ss_thumbnails/fractlwhatmakescontentgoviralkelseylibert-pubcon2024-ppt-v2-241016175840-92f6d4c2-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/fractl-how-to-make-newsworthy-content-that-earns-mainstream-news-coverage-pubcon-vegas-2024/272472764 Fractl: How To Make Ne... https://cdn.slidesharecdn.com/ss_thumbnails/marthastewartkeynote1-140918131012-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/martha-stewart-keynote-1/39256316 18 Quotes from Martha ... https://cdn.slidesharecdn.com/ss_thumbnails/keynotemalcolmgladwell1-140918124626-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/malcolm-gladwell-39255392/39255392 18 Quotes from Malcolm...