�ݺ�ߣshows by User: kenknitter

�ݺ�ߣshows by User: kenknitter / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: kenknitter / Wed, 18 May 2016 20:53:55 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: kenknitter Getting Liftoff: How to Make Social Work for B2B Brands /kenknitter/getting-liftoff-how-to-make-social-work-for-b2b-brands cnx16b2bsocial-160518205355
Having trouble getting liftoff of social with your B2B brand? Have you been told social doesn't work in B2B? This session will show you how to ramp up quickly by achieving small wins that build support for social in your organization. Using lessons learned from building social at Bombardier, this session will challenge you to think creatively about your content strategy and how to grow your talent base.]]>
Having trouble getting liftoff of social with your B2B brand? Have you been told social doesn't work in B2B? This session will show you how to ramp up quickly by achieving small wins that build support for social in your organization. Using lessons learned from building social at Bombardier, this session will challenge you to think creatively about your content strategy and how to grow your talent base.]]> Wed, 18 May 2016 20:53:55 GMT /kenknitter/getting-liftoff-how-to-make-social-work-for-b2b-brands kenknitter@slideshare.net(kenknitter) Getting Liftoff: How to Make Social Work for B2B Brands kenknitter Having trouble getting liftoff of social with your B2B brand? Have you been told social doesn't work in B2B? This session will show you how to ramp up quickly by achieving small wins that build support for social in your organization. Using lessons learned from building social at Bombardier, this session will challenge you to think creatively about your content strategy and how to grow your talent base. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cnx16b2bsocial-160518205355-thumbnail.jpg?width=120&height=120&fit=bounds" /> Having trouble getting liftoff of social with your B2B brand? Have you been told social doesn't work in B2B? This session will show you how to ramp up quickly by achieving small wins that build support for social in your organization. Using lessons learned from building social at Bombardier, this session will challenge you to think creatively about your content strategy and how to grow your talent base.

Getting Liftoff: How to Make Social Work for B2B Brands from Ken Knitter

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0 Adobe Summit 2016 Bombardier’s AEM Implementation for Multi-sites Management /slideshow/adobe-summit-2016-bombardiers-aem-implementation-for-multisites-management/60784706 adobesummit2016-aemdeployingmultisitemanageratbombardier-160412014139
Learn how Bombardier is leveraging Adobe Experience Manager (AEM) multi site manager (MSM) to set-up, deploy and manage its world-wide presence via localized sites. The presentation will focus on the experience of setting shared content capabilities, the lessons learned from the project, and the evolution of this global corporate strategy.]]>
Learn how Bombardier is leveraging Adobe Experience Manager (AEM) multi site manager (MSM) to set-up, deploy and manage its world-wide presence via localized sites. The presentation will focus on the experience of setting shared content capabilities, the lessons learned from the project, and the evolution of this global corporate strategy.]]> Tue, 12 Apr 2016 01:41:39 GMT /slideshow/adobe-summit-2016-bombardiers-aem-implementation-for-multisites-management/60784706 kenknitter@slideshare.net(kenknitter) Adobe Summit 2016 Bombardier’s AEM Implementation for Multi-sites Management kenknitter Learn how Bombardier is leveraging Adobe Experience Manager (AEM) multi site manager (MSM) to set-up, deploy and manage its world-wide presence via localized sites. The presentation will focus on the experience of setting shared content capabilities, the lessons learned from the project, and the evolution of this global corporate strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobesummit2016-aemdeployingmultisitemanageratbombardier-160412014139-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how Bombardier is leveraging Adobe Experience Manager (AEM) multi site manager (MSM) to set-up, deploy and manage its world-wide presence via localized sites. The presentation will focus on the experience of setting shared content capabilities, the lessons learned from the project, and the evolution of this global corporate strategy.

Adobe Summit 2016 Bombardier’s AEM Implementation for Multi-sites Management from Ken Knitter

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0 Bombardier adobe aem msm implementation /slideshow/bombardier-adobe-aem-msm-implementation/50399426 bombardieradobeaemmsmimplementation-150710182616-lva1-app6891
Presentation for the Montreal chapter of the Adobe AEM User group on Bombardier's implementation of Adobe Experience Manager (AEM) multi-site manager (MSM). The MSM was used to deliver consistently formatted country web sites.]]>
Presentation for the Montreal chapter of the Adobe AEM User group on Bombardier's implementation of Adobe Experience Manager (AEM) multi-site manager (MSM). The MSM was used to deliver consistently formatted country web sites.]]> Fri, 10 Jul 2015 18:26:15 GMT /slideshow/bombardier-adobe-aem-msm-implementation/50399426 kenknitter@slideshare.net(kenknitter) Bombardier adobe aem msm implementation kenknitter Presentation for the Montreal chapter of the Adobe AEM User group on Bombardier's implementation of Adobe Experience Manager (AEM) multi-site manager (MSM). The MSM was used to deliver consistently formatted country web sites. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bombardieradobeaemmsmimplementation-150710182616-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation for the Montreal chapter of the Adobe AEM User group on Bombardier's implementation of Adobe Experience Manager (AEM) multi-site manager (MSM). The MSM was used to deliver consistently formatted country web sites.

Bombardier adobe aem msm implementation from Ken Knitter

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0 Canadian Anti-Spam Legislation (CASL) Overview /slideshow/canadian-antispam-legislation-casl-overview-38896924/38896924 canadiananti-spamlegislationcasl-140909193246-phpapp02
High-level overview of the Canadian Anti-Spam Legislation (CASL) for marketers and communicators. Provides a simplified Commercial Electronic Message (CEM) requirements map. The presentation also provides a manual process for managing unsubscribe requests across decentralized contact lists.]]>
High-level overview of the Canadian Anti-Spam Legislation (CASL) for marketers and communicators. Provides a simplified Commercial Electronic Message (CEM) requirements map. The presentation also provides a manual process for managing unsubscribe requests across decentralized contact lists.]]> Tue, 09 Sep 2014 19:32:46 GMT /slideshow/canadian-antispam-legislation-casl-overview-38896924/38896924 kenknitter@slideshare.net(kenknitter) Canadian Anti-Spam Legislation (CASL) Overview kenknitter High-level overview of the Canadian Anti-Spam Legislation (CASL) for marketers and communicators. Provides a simplified Commercial Electronic Message (CEM) requirements map. The presentation also provides a manual process for managing unsubscribe requests across decentralized contact lists. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/canadiananti-spamlegislationcasl-140909193246-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> High-level overview of the Canadian Anti-Spam Legislation (CASL) for marketers and communicators. Provides a simplified Commercial Electronic Message (CEM) requirements map. The presentation also provides a manual process for managing unsubscribe requests across decentralized contact lists.

Canadian Anti-Spam Legislation (CASL) Overview from Ken Knitter

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0 2012 Customer Advisory Webcasts, Actively Driving Customer Success - an infographic /slideshow/2012-customer-advisory-webcasts-infographic/30186615 2012customeradvisorywebcastsinfographic-140119125923-phpapp01
We are always working to innovate and improve our products and customer services. Customer advisories offer a great opportunity to solicit in-depth feedback from customers. Broadcasting these advisories live over the Internet allowed our world-wide customer base to participate. In turn, greater transparency and participation led to much deeper customer engagement. In 2012 we live webcast 10 customer advisories allowing an additional 1086 customers to attend. The webcasts also produced over 34 hours of on-demand videos which have been used employee training purposes.]]>
We are always working to innovate and improve our products and customer services. Customer advisories offer a great opportunity to solicit in-depth feedback from customers. Broadcasting these advisories live over the Internet allowed our world-wide customer base to participate. In turn, greater transparency and participation led to much deeper customer engagement. In 2012 we live webcast 10 customer advisories allowing an additional 1086 customers to attend. The webcasts also produced over 34 hours of on-demand videos which have been used employee training purposes.]]> Sun, 19 Jan 2014 12:59:23 GMT /slideshow/2012-customer-advisory-webcasts-infographic/30186615 kenknitter@slideshare.net(kenknitter) 2012 Customer Advisory Webcasts, Actively Driving Customer Success - an infographic kenknitter We are always working to innovate and improve our products and customer services. Customer advisories offer a great opportunity to solicit in-depth feedback from customers. Broadcasting these advisories live over the Internet allowed our world-wide customer base to participate. In turn, greater transparency and participation led to much deeper customer engagement. In 2012 we live webcast 10 customer advisories allowing an additional 1086 customers to attend. The webcasts also produced over 34 hours of on-demand videos which have been used employee training purposes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012customeradvisorywebcastsinfographic-140119125923-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> We are always working to innovate and improve our products and customer services. Customer advisories offer a great opportunity to solicit in-depth feedback from customers. Broadcasting these advisories live over the Internet allowed our world-wide customer base to participate. In turn, greater transparency and participation led to much deeper customer engagement. In 2012 we live webcast 10 customer advisories allowing an additional 1086 customers to attend. The webcasts also produced over 34 hours of on-demand videos which have been used employee training purposes.

2012 Customer Advisory Webcasts, Actively Driving Customer Success - an infographic from Ken Knitter

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0 CSeries First Flight Social Media Campaign Results /slideshow/c-series-first-flight-social-media-campaign-results/30167707 cseriesfirstflightsocialmediacampaignresults-140118154851-phpapp02
Social media amplification at work. ]]>
Social media amplification at work. ]]> Sat, 18 Jan 2014 15:48:51 GMT /slideshow/c-series-first-flight-social-media-campaign-results/30167707 kenknitter@slideshare.net(kenknitter) CSeries First Flight Social Media Campaign Results kenknitter Social media amplification at work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cseriesfirstflightsocialmediacampaignresults-140118154851-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social media amplification at work.

CSeries First Flight Social Media Campaign Results from Ken Knitter

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0 Taking off with digital rights management /slideshow/bombardier-casestudy/30167495 bombardiercasestudy-140118153354-phpapp02
Bombardier uses Adobe Acrobat and LiveCycle Rights Management ES to protect intellectual property and give authorized customers easier access to sensitive information.]]>
Bombardier uses Adobe Acrobat and LiveCycle Rights Management ES to protect intellectual property and give authorized customers easier access to sensitive information.]]> Sat, 18 Jan 2014 15:33:54 GMT /slideshow/bombardier-casestudy/30167495 kenknitter@slideshare.net(kenknitter) Taking off with digital rights management kenknitter Bombardier uses Adobe Acrobat and LiveCycle Rights Management ES to protect intellectual property and give authorized customers easier access to sensitive information. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bombardiercasestudy-140118153354-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Bombardier uses Adobe Acrobat and LiveCycle Rights Management ES to protect intellectual property and give authorized customers easier access to sensitive information.

Taking off with digital rights management from Ken Knitter

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0 Marketing In The Digital Age Course Certificate /slideshow/marketing-in-the-digial-age-certificate-of-completion-ken-knitter/29944656 marketinginthedigialage-certificateofcompletion-kenknitter-140112223122-phpapp01
Course completion certificate: Combining the latest research on changing consumer behaviors, available analytic tools and evolving roles of social media and marketing within organizations, this course will prepare you to: - Articulate the key features of the new Consumer Decision Journey (CDJ) and use it to set marketing strategy and budgets - Begin to build holistic marketing campaigns creating premium user experiences across the entire CDJ - Develop specific marketing strategies at each stage of the CDJ for consumers in different behavioral segments - Identify tactics that can help turn consumers into brand advocates - Measure spend effectiveness using metrics that matter - Decide what type of digital center of excellence (COE) may be right for your company - Bring analytics and creativity together in your marketing organization]]>
Course completion certificate: Combining the latest research on changing consumer behaviors, available analytic tools and evolving roles of social media and marketing within organizations, this course will prepare you to: - Articulate the key features of the new Consumer Decision Journey (CDJ) and use it to set marketing strategy and budgets - Begin to build holistic marketing campaigns creating premium user experiences across the entire CDJ - Develop specific marketing strategies at each stage of the CDJ for consumers in different behavioral segments - Identify tactics that can help turn consumers into brand advocates - Measure spend effectiveness using metrics that matter - Decide what type of digital center of excellence (COE) may be right for your company - Bring analytics and creativity together in your marketing organization]]> Sun, 12 Jan 2014 22:31:22 GMT /slideshow/marketing-in-the-digial-age-certificate-of-completion-ken-knitter/29944656 kenknitter@slideshare.net(kenknitter) Marketing In The Digital Age Course Certificate kenknitter Course completion certificate: Combining the latest research on changing consumer behaviors, available analytic tools and evolving roles of social media and marketing within organizations, this course will prepare you to: - Articulate the key features of the new Consumer Decision Journey (CDJ) and use it to set marketing strategy and budgets - Begin to build holistic marketing campaigns creating premium user experiences across the entire CDJ - Develop specific marketing strategies at each stage of the CDJ for consumers in different behavioral segments - Identify tactics that can help turn consumers into brand advocates - Measure spend effectiveness using metrics that matter - Decide what type of digital center of excellence (COE) may be right for your company - Bring analytics and creativity together in your marketing organization <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketinginthedigialage-certificateofcompletion-kenknitter-140112223122-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Course completion certificate: Combining the latest research on changing consumer behaviors, available analytic tools and evolving roles of social media and marketing within organizations, this course will prepare you to: - Articulate the key features of the new Consumer Decision Journey (CDJ) and use it to set marketing strategy and budgets - Begin to build holistic marketing campaigns creating premium user experiences across the entire CDJ - Develop specific marketing strategies at each stage of the CDJ for consumers in different behavioral segments - Identify tactics that can help turn consumers into brand advocates - Measure spend effectiveness using metrics that matter - Decide what type of digital center of excellence (COE) may be right for your company - Bring analytics and creativity together in your marketing organization

Marketing In The Digital Age Course Certificate from Ken Knitter

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0 https://cdn.slidesharecdn.com/profile-photo-kenknitter-48x48.jpg?cb=1529688444 I am a senior digital leader and strategist. In my 17-year career I have built a record of delivering compelling customer experiences. A “full-stack” leader, I will guide you through the complex and ever-changing digital landscape. I offer the combination of expertise and experience in Marketing, IT, and Customer Services. A triple threat in the customer experience world! I have successfully delivered many complex projects, including: Learning Management Systems, Content Management Systems, and Customer Portals. Throughout, the key to my success has been an approach that tenaciously unites people, technology, and processes. My driving mission, whether it is building customer experience... www.kenknitter.com https://cdn.slidesharecdn.com/ss_thumbnails/cnx16b2bsocial-160518205355-thumbnail.jpg?width=320&height=320&fit=bounds kenknitter/getting-liftoff-how-to-make-social-work-for-b2b-brands Getting Liftoff: How t... https://cdn.slidesharecdn.com/ss_thumbnails/adobesummit2016-aemdeployingmultisitemanageratbombardier-160412014139-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adobe-summit-2016-bombardiers-aem-implementation-for-multisites-management/60784706 Adobe Summit 2016 Bomb... https://cdn.slidesharecdn.com/ss_thumbnails/bombardieradobeaemmsmimplementation-150710182616-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/bombardier-adobe-aem-msm-implementation/50399426 Bombardier adobe aem m...