�ݺ�ߣshows by User: kerryanne

�ݺ�ߣshows by User: kerryanne / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: kerryanne / Thu, 06 Oct 2016 00:26:47 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: kerryanne Customer Interviews for Content Strategists /slideshow/customer-interviews-for-content-strategists/66787314 talktothepeoplecsforum2016-161006002647
Presented at CS Forum 2016 in Melbourne, Australia. We can study detailed web analytics, review the pretty demographics charts given to us by Marketing, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers – preferably face-to-face – our understanding of their needs remains limited. It’s not just interaction designers, user experience practitioners, and marketers who can benefit from conducting customer interviews. Content strategists and content creators too can gain an enormous amount from asking customers the right questions and knowing how to interpret their answers. In this session we’ll explore how we can use interviews to get an understanding of the journey that our customers take with us, and how our content can be shaped by their emotional and mental state at each point along the way.]]>
Presented at CS Forum 2016 in Melbourne, Australia. We can study detailed web analytics, review the pretty demographics charts given to us by Marketing, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers – preferably face-to-face – our understanding of their needs remains limited. It’s not just interaction designers, user experience practitioners, and marketers who can benefit from conducting customer interviews. Content strategists and content creators too can gain an enormous amount from asking customers the right questions and knowing how to interpret their answers. In this session we’ll explore how we can use interviews to get an understanding of the journey that our customers take with us, and how our content can be shaped by their emotional and mental state at each point along the way.]]> Thu, 06 Oct 2016 00:26:47 GMT /slideshow/customer-interviews-for-content-strategists/66787314 kerryanne@slideshare.net(kerryanne) Customer Interviews for Content Strategists kerryanne Presented at CS Forum 2016 in Melbourne, Australia. We can study detailed web analytics, review the pretty demographics charts given to us by Marketing, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers – preferably face-to-face – our understanding of their needs remains limited. It’s not just interaction designers, user experience practitioners, and marketers who can benefit from conducting customer interviews. Content strategists and content creators too can gain an enormous amount from asking customers the right questions and knowing how to interpret their answers. In this session we’ll explore how we can use interviews to get an understanding of the journey that our customers take with us, and how our content can be shaped by their emotional and mental state at each point along the way. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/talktothepeoplecsforum2016-161006002647-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at CS Forum 2016 in Melbourne, Australia. We can study detailed web analytics, review the pretty demographics charts given to us by Marketing, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers – preferably face-to-face – our understanding of their needs remains limited. It’s not just interaction designers, user experience practitioners, and marketers who can benefit from conducting customer interviews. Content strategists and content creators too can gain an enormous amount from asking customers the right questions and knowing how to interpret their answers. In this session we’ll explore how we can use interviews to get an understanding of the journey that our customers take with us, and how our content can be shaped by their emotional and mental state at each point along the way.

Customer Interviews for Content Strategists from Kerry-Anne Gilowey

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0 From analysis to synthesis: tools and techniques for discovery work /slideshow/discovery-tools-and-techniques/66220384 discoveryworkshopconfabintensive2016-160920155056
Presented at Confab Intensive 2016 in Seattle, Washington. When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven't even thought to ask yet, that it can be hard to know where to start. In this workshop, we'll explore a range of discovery techniques, from stakeholder and user interviews to discovery workshops, content analysis, and more. We'll also look at what comes after you've made reams of rough notes, and just before you create deliverables: the part where you start to recognize patterns, clarify ambiguities, and put the pieces together.]]>
Presented at Confab Intensive 2016 in Seattle, Washington. When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven't even thought to ask yet, that it can be hard to know where to start. In this workshop, we'll explore a range of discovery techniques, from stakeholder and user interviews to discovery workshops, content analysis, and more. We'll also look at what comes after you've made reams of rough notes, and just before you create deliverables: the part where you start to recognize patterns, clarify ambiguities, and put the pieces together.]]> Tue, 20 Sep 2016 15:50:56 GMT /slideshow/discovery-tools-and-techniques/66220384 kerryanne@slideshare.net(kerryanne) From analysis to synthesis: tools and techniques for discovery work kerryanne Presented at Confab Intensive 2016 in Seattle, Washington. When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven't even thought to ask yet, that it can be hard to know where to start. In this workshop, we'll explore a range of discovery techniques, from stakeholder and user interviews to discovery workshops, content analysis, and more. We'll also look at what comes after you've made reams of rough notes, and just before you create deliverables: the part where you start to recognize patterns, clarify ambiguities, and put the pieces together. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/discoveryworkshopconfabintensive2016-160920155056-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at Confab Intensive 2016 in Seattle, Washington. When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven't even thought to ask yet, that it can be hard to know where to start. In this workshop, we'll explore a range of discovery techniques, from stakeholder and user interviews to discovery workshops, content analysis, and more. We'll also look at what comes after you've made reams of rough notes, and just before you create deliverables: the part where you start to recognize patterns, clarify ambiguities, and put the pieces together.

From analysis to synthesis: tools and techniques for discovery work from Kerry-Anne Gilowey

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0 Collective 2016 – Talk to the People: Customer Interviews for Content Strategists /kerryanne/collective-2016-talk-to-the-people-customer-interviews-for-content-strategists talktothepeoplecollective2016finaluploadversion-160611154820
We can study detailed web analytics, review the pretty demographics charts given to us by Marketing, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers – preferably face-to-face – our understanding of their needs remains limited. It’s not just interaction designers, user experience practitioners, and marketers who can benefit from conducting customer interviews. Content strategists and content creators too can gain an enormous amount from asking customers the right questions and knowing how to interpret their answers. I'll be giving this talk again at CS Forum in Melbourne in October 2016 (http://csforum2016.com/). I hope to see you there! If you'd like me to give this talk – or any other – at your conference or organisation, please get in touch.]]>
We can study detailed web analytics, review the pretty demographics charts given to us by Marketing, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers – preferably face-to-face – our understanding of their needs remains limited. It’s not just interaction designers, user experience practitioners, and marketers who can benefit from conducting customer interviews. Content strategists and content creators too can gain an enormous amount from asking customers the right questions and knowing how to interpret their answers. I'll be giving this talk again at CS Forum in Melbourne in October 2016 (http://csforum2016.com/). I hope to see you there! If you'd like me to give this talk – or any other – at your conference or organisation, please get in touch.]]> Sat, 11 Jun 2016 15:48:19 GMT /kerryanne/collective-2016-talk-to-the-people-customer-interviews-for-content-strategists kerryanne@slideshare.net(kerryanne) Collective 2016 – Talk to the People: Customer Interviews for Content Strategists kerryanne We can study detailed web analytics, review the pretty demographics charts given to us by Marketing, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers – preferably face-to-face – our understanding of their needs remains limited. It’s not just interaction designers, user experience practitioners, and marketers who can benefit from conducting customer interviews. Content strategists and content creators too can gain an enormous amount from asking customers the right questions and knowing how to interpret their answers. I'll be giving this talk again at CS Forum in Melbourne in October 2016 (http://csforum2016.com/). I hope to see you there! If you'd like me to give this talk – or any other – at your conference or organisation, please get in touch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/talktothepeoplecollective2016finaluploadversion-160611154820-thumbnail.jpg?width=120&height=120&fit=bounds" /> We can study detailed web analytics, review the pretty demographics charts given to us by Marketing, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers – preferably face-to-face – our understanding of their needs remains limited. It’s not just interaction designers, user experience practitioners, and marketers who can benefit from conducting customer interviews. Content strategists and content creators too can gain an enormous amount from asking customers the right questions and knowing how to interpret their answers. I'll be giving this talk again at CS Forum in Melbourne in October 2016 (http://csforum2016.com/). I hope to see you there! If you'd like me to give this talk – or any other – at your conference or organisation, please get in touch.

Collective 2016 – Talk to the People: Customer Interviews for Content Strategists from Kerry-Anne Gilowey

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0 Collective 2016 – From Analysis to Synthesis: Tools and Techniques for Discovery Work /slideshow/collective-2016-from-analysis-to-synthesis-tools-and-techniques-for-discovery-work-62961046/62961046 discoveryworkshopcollective2016finaluploadversion-160611154129
When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven’t even thought to ask yet, that it can be hard to know where to start. This workshop gives participants: – A toolbox full of discovery techniques and tips, as well as recommendations for further learning. – Clarity about which tools to use when and for what purpose, and a basic discovery process that they can use as a starting point when planning out a new project or initiative, or writing a proposal for a new client. – An opportunity to try their hand at several of these techniques. I've given this workshop a few times in the USA, and I've had great feedback from participants. I'd love to give it again at your conference or organisation. Let's talk!]]>
When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven’t even thought to ask yet, that it can be hard to know where to start. This workshop gives participants: – A toolbox full of discovery techniques and tips, as well as recommendations for further learning. – Clarity about which tools to use when and for what purpose, and a basic discovery process that they can use as a starting point when planning out a new project or initiative, or writing a proposal for a new client. – An opportunity to try their hand at several of these techniques. I've given this workshop a few times in the USA, and I've had great feedback from participants. I'd love to give it again at your conference or organisation. Let's talk!]]> Sat, 11 Jun 2016 15:41:29 GMT /slideshow/collective-2016-from-analysis-to-synthesis-tools-and-techniques-for-discovery-work-62961046/62961046 kerryanne@slideshare.net(kerryanne) Collective 2016 – From Analysis to Synthesis: Tools and Techniques for Discovery Work kerryanne When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven’t even thought to ask yet, that it can be hard to know where to start. This workshop gives participants: – A toolbox full of discovery techniques and tips, as well as recommendations for further learning. – Clarity about which tools to use when and for what purpose, and a basic discovery process that they can use as a starting point when planning out a new project or initiative, or writing a proposal for a new client. – An opportunity to try their hand at several of these techniques. I've given this workshop a few times in the USA, and I've had great feedback from participants. I'd love to give it again at your conference or organisation. Let's talk! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/discoveryworkshopcollective2016finaluploadversion-160611154129-thumbnail.jpg?width=120&height=120&fit=bounds" /> When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven’t even thought to ask yet, that it can be hard to know where to start. This workshop gives participants: – A toolbox full of discovery techniques and tips, as well as recommendations for further learning. – Clarity about which tools to use when and for what purpose, and a basic discovery process that they can use as a starting point when planning out a new project or initiative, or writing a proposal for a new client. – An opportunity to try their hand at several of these techniques. I've given this workshop a few times in the USA, and I've had great feedback from participants. I'd love to give it again at your conference or organisation. Let's talk!

Collective 2016 – From Analysis to Synthesis: Tools and Techniques for Discovery Work from Kerry-Anne Gilowey

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0 MinneWebCon 2016 – From Analysis to Synthesis: Tools and Techniques for Discovery Work /slideshow/minnewebcon-2016-from-analysis-to-synthesis-tools-and-techniques-for-discovery-work/62960447 discoveryworkshopminnewebcon2016finaluploadversion-160611150824
When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven’t even thought to ask yet, that it can be hard to know where to start. This workshop gives participants: – A toolbox full of discovery techniques and tips, as well as recommendations for further learning. – Clarity about which tools to use when and for what purpose, and a basic discovery process that they can use as a starting point when planning out a new project or initiative, or writing a proposal for a new client. – An opportunity to try their hand at several of these techniques. I've given this workshop a few times in the USA, and I've had great feedback from participants. I'd love to give it again at your conference or organisation. Let's talk!]]>
When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven’t even thought to ask yet, that it can be hard to know where to start. This workshop gives participants: – A toolbox full of discovery techniques and tips, as well as recommendations for further learning. – Clarity about which tools to use when and for what purpose, and a basic discovery process that they can use as a starting point when planning out a new project or initiative, or writing a proposal for a new client. – An opportunity to try their hand at several of these techniques. I've given this workshop a few times in the USA, and I've had great feedback from participants. I'd love to give it again at your conference or organisation. Let's talk!]]> Sat, 11 Jun 2016 15:08:24 GMT /slideshow/minnewebcon-2016-from-analysis-to-synthesis-tools-and-techniques-for-discovery-work/62960447 kerryanne@slideshare.net(kerryanne) MinneWebCon 2016 – From Analysis to Synthesis: Tools and Techniques for Discovery Work kerryanne When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven’t even thought to ask yet, that it can be hard to know where to start. This workshop gives participants: – A toolbox full of discovery techniques and tips, as well as recommendations for further learning. – Clarity about which tools to use when and for what purpose, and a basic discovery process that they can use as a starting point when planning out a new project or initiative, or writing a proposal for a new client. – An opportunity to try their hand at several of these techniques. I've given this workshop a few times in the USA, and I've had great feedback from participants. I'd love to give it again at your conference or organisation. Let's talk! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/discoveryworkshopminnewebcon2016finaluploadversion-160611150824-thumbnail.jpg?width=120&height=120&fit=bounds" /> When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven’t even thought to ask yet, that it can be hard to know where to start. This workshop gives participants: – A toolbox full of discovery techniques and tips, as well as recommendations for further learning. – Clarity about which tools to use when and for what purpose, and a basic discovery process that they can use as a starting point when planning out a new project or initiative, or writing a proposal for a new client. – An opportunity to try their hand at several of these techniques. I've given this workshop a few times in the USA, and I've had great feedback from participants. I'd love to give it again at your conference or organisation. Let's talk!

MinneWebCon 2016 – From Analysis to Synthesis: Tools and Techniques for Discovery Work from Kerry-Anne Gilowey

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0 Back to Basics: Getting the Content Essentials Right /kerryanne/back-to-basics-getting-the-content-essentials-right 2014-12contentessentialswebinarwithdcl-141210132320-conversion-gate01
It’s all too easy for organisations to get caught up in the shinier, glitzier realms of the content world – viral campaigns, social media outreach, custom publishing, slick video production, and more. So many ideas! So many opportunities! But what about the basics? How about a strategic approach that focuses on getting the fundamentals right before embarking on complex creative campaigns? Positioning content strategy and planning solely as a marketing function can lead to misplaced priorities, allowing certain fundamentals to slip through the cracks and cause trouble later on. The pressure on the customer support team keeps rising, and internal workflow breaks down… and no-one can quite figure out why. In this session we consider what we might be neglecting in our rush to be exciting and trendy. We explore the content essentials, and look at how an organisation can manage and plan for them. I presented this as a webinar for Data Conversion Laboratory on 10 December 2014 (http://www.dclab.com/webinars/back-to-basics-getting-the-content-essentials-right). Please get in touch if you'd like me to give this or a similar talk in-house at your organisation.]]>
It’s all too easy for organisations to get caught up in the shinier, glitzier realms of the content world – viral campaigns, social media outreach, custom publishing, slick video production, and more. So many ideas! So many opportunities! But what about the basics? How about a strategic approach that focuses on getting the fundamentals right before embarking on complex creative campaigns? Positioning content strategy and planning solely as a marketing function can lead to misplaced priorities, allowing certain fundamentals to slip through the cracks and cause trouble later on. The pressure on the customer support team keeps rising, and internal workflow breaks down… and no-one can quite figure out why. In this session we consider what we might be neglecting in our rush to be exciting and trendy. We explore the content essentials, and look at how an organisation can manage and plan for them. I presented this as a webinar for Data Conversion Laboratory on 10 December 2014 (http://www.dclab.com/webinars/back-to-basics-getting-the-content-essentials-right). Please get in touch if you'd like me to give this or a similar talk in-house at your organisation.]]> Wed, 10 Dec 2014 13:23:19 GMT /kerryanne/back-to-basics-getting-the-content-essentials-right kerryanne@slideshare.net(kerryanne) Back to Basics: Getting the Content Essentials Right kerryanne It’s all too easy for organisations to get caught up in the shinier, glitzier realms of the content world – viral campaigns, social media outreach, custom publishing, slick video production, and more. So many ideas! So many opportunities! But what about the basics? How about a strategic approach that focuses on getting the fundamentals right before embarking on complex creative campaigns? Positioning content strategy and planning solely as a marketing function can lead to misplaced priorities, allowing certain fundamentals to slip through the cracks and cause trouble later on. The pressure on the customer support team keeps rising, and internal workflow breaks down… and no-one can quite figure out why. In this session we consider what we might be neglecting in our rush to be exciting and trendy. We explore the content essentials, and look at how an organisation can manage and plan for them. I presented this as a webinar for Data Conversion Laboratory on 10 December 2014 (http://www.dclab.com/webinars/back-to-basics-getting-the-content-essentials-right). Please get in touch if you'd like me to give this or a similar talk in-house at your organisation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014-12contentessentialswebinarwithdcl-141210132320-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> It’s all too easy for organisations to get caught up in the shinier, glitzier realms of the content world – viral campaigns, social media outreach, custom publishing, slick video production, and more. So many ideas! So many opportunities! But what about the basics? How about a strategic approach that focuses on getting the fundamentals right before embarking on complex creative campaigns? Positioning content strategy and planning solely as a marketing function can lead to misplaced priorities, allowing certain fundamentals to slip through the cracks and cause trouble later on. The pressure on the customer support team keeps rising, and internal workflow breaks down… and no-one can quite figure out why. In this session we consider what we might be neglecting in our rush to be exciting and trendy. We explore the content essentials, and look at how an organisation can manage and plan for them. I presented this as a webinar for Data Conversion Laboratory on 10 December 2014 (http://www.dclab.com/webinars/back-to-basics-getting-the-content-essentials-right). Please get in touch if you'd like me to give this or a similar talk in-house at your organisation.

Back to Basics: Getting the Content Essentials Right from Kerry-Anne Gilowey

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0 The People Puzzle: Making the Pieces Fit – MIMA Summit 2014 /slideshow/the-people-puzzle-making-the-pieces-fit-mima-summit-2014/40309450 mimasummit2014-10-15-141015112714-conversion-gate01
Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed. Yet the way that stakeholders and team members interact with one another is almost certain to have a greater impact on the success of your project than which technology platform you choose or what goes into your style guide. I gave this talk at MIMA Summit 2014 in Minneapolis.]]>
Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed. Yet the way that stakeholders and team members interact with one another is almost certain to have a greater impact on the success of your project than which technology platform you choose or what goes into your style guide. I gave this talk at MIMA Summit 2014 in Minneapolis.]]> Wed, 15 Oct 2014 11:27:13 GMT /slideshow/the-people-puzzle-making-the-pieces-fit-mima-summit-2014/40309450 kerryanne@slideshare.net(kerryanne) The People Puzzle: Making the Pieces Fit – MIMA Summit 2014 kerryanne Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed. Yet the way that stakeholders and team members interact with one another is almost certain to have a greater impact on the success of your project than which technology platform you choose or what goes into your style guide. I gave this talk at MIMA Summit 2014 in Minneapolis. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mimasummit2014-10-15-141015112714-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed. Yet the way that stakeholders and team members interact with one another is almost certain to have a greater impact on the success of your project than which technology platform you choose or what goes into your style guide. I gave this talk at MIMA Summit 2014 in Minneapolis.

The People Puzzle: Making the Pieces Fit – MIMA Summit 2014 from Kerry-Anne Gilowey

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0 The Elephant and the Dassie: A Tale of Evolution and Kinship /slideshow/the-elephant-and-the-dassie-a-tale-of-evolution-and-kinship/39865900 theelephantandthedassieuxsa14-141004041054-conversion-gate01
The evolution of our work and environment has produced new relationships between disciplines, within digital teams, across organisational verticals, in our local design and tech community, and across borders. I gave this talk as the keynote presentation at the UX Craft conference in Cape Town, South Africa on 4 October 2014.]]>
The evolution of our work and environment has produced new relationships between disciplines, within digital teams, across organisational verticals, in our local design and tech community, and across borders. I gave this talk as the keynote presentation at the UX Craft conference in Cape Town, South Africa on 4 October 2014.]]> Sat, 04 Oct 2014 04:10:54 GMT /slideshow/the-elephant-and-the-dassie-a-tale-of-evolution-and-kinship/39865900 kerryanne@slideshare.net(kerryanne) The Elephant and the Dassie: A Tale of Evolution and Kinship kerryanne The evolution of our work and environment has produced new relationships between disciplines, within digital teams, across organisational verticals, in our local design and tech community, and across borders. I gave this talk as the keynote presentation at the UX Craft conference in Cape Town, South Africa on 4 October 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theelephantandthedassieuxsa14-141004041054-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The evolution of our work and environment has produced new relationships between disciplines, within digital teams, across organisational verticals, in our local design and tech community, and across borders. I gave this talk as the keynote presentation at the UX Craft conference in Cape Town, South Africa on 4 October 2014.

The Elephant and the Dassie: A Tale of Evolution and Kinship from Kerry-Anne Gilowey

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0 Content's Forgotten Corners in UX /slideshow/contents-forgotten-corners-ux-craft-meetup/38229176 uxcraftmeetup2014-08-21-140821145802-phpapp02
The way that content creation has traditionally been positioned in organisations – usually as copywriting, and under the guardianship of the marketing team – has led to all kinds of important things slipping through the cracks and causing UX havoc later on. Inscrutable error messages, badly truncated headlines, and conflicting factual information pop up like ghouls and ghosties on a House of Horror ride, and upset our users when least expected.]]>
The way that content creation has traditionally been positioned in organisations – usually as copywriting, and under the guardianship of the marketing team – has led to all kinds of important things slipping through the cracks and causing UX havoc later on. Inscrutable error messages, badly truncated headlines, and conflicting factual information pop up like ghouls and ghosties on a House of Horror ride, and upset our users when least expected.]]> Thu, 21 Aug 2014 14:58:01 GMT /slideshow/contents-forgotten-corners-ux-craft-meetup/38229176 kerryanne@slideshare.net(kerryanne) Content's Forgotten Corners – UX Craft Meetup kerryanne The way that content creation has traditionally been positioned in organisations – usually as copywriting, and under the guardianship of the marketing team – has led to all kinds of important things slipping through the cracks and causing UX havoc later on. Inscrutable error messages, badly truncated headlines, and conflicting factual information pop up like ghouls and ghosties on a House of Horror ride, and upset our users when least expected. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxcraftmeetup2014-08-21-140821145802-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The way that content creation has traditionally been positioned in organisations – usually as copywriting, and under the guardianship of the marketing team – has led to all kinds of important things slipping through the cracks and causing UX havoc later on. Inscrutable error messages, badly truncated headlines, and conflicting factual information pop up like ghouls and ghosties on a House of Horror ride, and upset our users when least expected.

Content's Forgotten Corners – UX Craft Meetup from Kerry-Anne Gilowey

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0 The People Puzzle: Managing Different Personalities /slideshow/putting-together-the-people-puzzle-content-strategy-summit-2014/38146741 kerry-annegiloweycssummit2014-08-19-140819150957-phpapp01
Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed.]]>
Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed.]]> Tue, 19 Aug 2014 15:09:57 GMT /slideshow/putting-together-the-people-puzzle-content-strategy-summit-2014/38146741 kerryanne@slideshare.net(kerryanne) Putting Together the People Puzzle – Content Strategy Summit 2014 kerryanne Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kerry-annegiloweycssummit2014-08-19-140819150957-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed.

Putting Together the People Puzzle – Content Strategy Summit 2014 from Kerry-Anne Gilowey

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0 Schrödinger's IA: Learning to Love Ambiguity /slideshow/schrdingers-ia-learning-to-love-ambiguity/29722210 schrodingersia-140106014327-phpapp02
I gave this talk at IA Summit in Baltimore in April 2013. At the start of a project, not only do we not know the answers yet, we don’t even truly know which questions to ask. And yet straight away we’re asked to provide project plans and timelines, to list and describe our deliverables, and to outline the exact steps we intend to take. So, to avoid the discomfort of not having immediate answers, we map out a methodology for ourselves and apply it to every subsequent project. But this approach doesn’t serve our clients well. We make decisions too early, and end up solving the wrong problems. We keep going through the motions even when we realise we’re heading down the wrong path, because we don’t want to be seen as inconsistent.]]>
I gave this talk at IA Summit in Baltimore in April 2013. At the start of a project, not only do we not know the answers yet, we don’t even truly know which questions to ask. And yet straight away we’re asked to provide project plans and timelines, to list and describe our deliverables, and to outline the exact steps we intend to take. So, to avoid the discomfort of not having immediate answers, we map out a methodology for ourselves and apply it to every subsequent project. But this approach doesn’t serve our clients well. We make decisions too early, and end up solving the wrong problems. We keep going through the motions even when we realise we’re heading down the wrong path, because we don’t want to be seen as inconsistent.]]> Mon, 06 Jan 2014 01:43:27 GMT /slideshow/schrdingers-ia-learning-to-love-ambiguity/29722210 kerryanne@slideshare.net(kerryanne) Schrödinger's IA: Learning to Love Ambiguity kerryanne I gave this talk at IA Summit in Baltimore in April 2013. At the start of a project, not only do we not know the answers yet, we don’t even truly know which questions to ask. And yet straight away we’re asked to provide project plans and timelines, to list and describe our deliverables, and to outline the exact steps we intend to take. So, to avoid the discomfort of not having immediate answers, we map out a methodology for ourselves and apply it to every subsequent project. But this approach doesn’t serve our clients well. We make decisions too early, and end up solving the wrong problems. We keep going through the motions even when we realise we’re heading down the wrong path, because we don’t want to be seen as inconsistent. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/schrodingersia-140106014327-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> I gave this talk at IA Summit in Baltimore in April 2013. At the start of a project, not only do we not know the answers yet, we don’t even truly know which questions to ask. And yet straight away we’re asked to provide project plans and timelines, to list and describe our deliverables, and to outline the exact steps we intend to take. So, to avoid the discomfort of not having immediate answers, we map out a methodology for ourselves and apply it to every subsequent project. But this approach doesn’t serve our clients well. We make decisions too early, and end up solving the wrong problems. We keep going through the motions even when we realise we’re heading down the wrong path, because we don’t want to be seen as inconsistent.

Schr旦dinger's IA: Learning to Love Ambiguity from Kerry-Anne Gilowey

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0 Distant Land, Different Life - Midwest UX 2013 /slideshow/distant-land-different-life-midwest-ux-2013/27366367 distantlanddifferentlife-midwestux2013-131019160949-phpapp02
Context and empathy are two words that have become increasingly ubiquitous – and rightly so. But how much do you truly understand about those from distant lands? In this presentation I spoke about what it’s really like to live in South Africa and suggested how place might provide a context to influence our thinking and work.]]>
Context and empathy are two words that have become increasingly ubiquitous – and rightly so. But how much do you truly understand about those from distant lands? In this presentation I spoke about what it’s really like to live in South Africa and suggested how place might provide a context to influence our thinking and work.]]> Sat, 19 Oct 2013 16:09:49 GMT /slideshow/distant-land-different-life-midwest-ux-2013/27366367 kerryanne@slideshare.net(kerryanne) Distant Land, Different Life - Midwest UX 2013 kerryanne Context and empathy are two words that have become increasingly ubiquitous – and rightly so. But how much do you truly understand about those from distant lands? In this presentation I spoke about what it’s really like to live in South Africa and suggested how place might provide a context to influence our thinking and work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/distantlanddifferentlife-midwestux2013-131019160949-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Context and empathy are two words that have become increasingly ubiquitous – and rightly so. But how much do you truly understand about those from distant lands? In this presentation I spoke about what it’s really like to live in South Africa and suggested how place might provide a context to influence our thinking and work.

Distant Land, Different Life - Midwest UX 2013 from Kerry-Anne Gilowey

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0 Talk to the People: Customer Interviews for Content Strategists /slideshow/talk-to-the-people-2013-0324-24548195/24548195 talktothepeople2013-03-24-130723130610-phpapp01
I gave this talk at Confab London in March 2013, and again at the New York City Content Strategy Meetup in April 2013. We can pore over detailed web analytics, review demographic charts, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers—preferably face-to-face—we won’t truly understand their needs. Interviewing customers requires a balance of empathy and objectivity. We need to learn how to ask the right questions, interpret the answers, and consequently create more effective content.]]>
I gave this talk at Confab London in March 2013, and again at the New York City Content Strategy Meetup in April 2013. We can pore over detailed web analytics, review demographic charts, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers—preferably face-to-face—we won’t truly understand their needs. Interviewing customers requires a balance of empathy and objectivity. We need to learn how to ask the right questions, interpret the answers, and consequently create more effective content.]]> Tue, 23 Jul 2013 13:06:09 GMT /slideshow/talk-to-the-people-2013-0324-24548195/24548195 kerryanne@slideshare.net(kerryanne) Talk to the People: Customer Interviews for Content Strategists kerryanne I gave this talk at Confab London in March 2013, and again at the New York City Content Strategy Meetup in April 2013. We can pore over detailed web analytics, review demographic charts, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers—preferably face-to-face—we won’t truly understand their needs. Interviewing customers requires a balance of empathy and objectivity. We need to learn how to ask the right questions, interpret the answers, and consequently create more effective content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/talktothepeople2013-03-24-130723130610-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> I gave this talk at Confab London in March 2013, and again at the New York City Content Strategy Meetup in April 2013. We can pore over detailed web analytics, review demographic charts, and devise colourful personas to guide our work, but until we’ve actually spoken to our customers—preferably face-to-face—we won’t truly understand their needs. Interviewing customers requires a balance of empathy and objectivity. We need to learn how to ask the right questions, interpret the answers, and consequently create more effective content.

Talk to the People: Customer Interviews for Content Strategists from Kerry-Anne Gilowey

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0 Minneapolis Souvenirs: The insights, lessons, and little gems I brought back from Confab 2011 /slideshow/minneapolis-souvenirs-the-insights-lessons-and-little-gems-i-brought-back-from-confab-2011/8681870 csct-2011-07-20-110725051426-phpapp02
A wrap-up of Confab 2011, presented at the Content Strategy Cape Town Meetup on 20 July 2011.]]>
A wrap-up of Confab 2011, presented at the Content Strategy Cape Town Meetup on 20 July 2011.]]> Mon, 25 Jul 2011 05:14:22 GMT /slideshow/minneapolis-souvenirs-the-insights-lessons-and-little-gems-i-brought-back-from-confab-2011/8681870 kerryanne@slideshare.net(kerryanne) Minneapolis Souvenirs: The insights, lessons, and little gems I brought back from Confab 2011 kerryanne A wrap-up of Confab 2011, presented at the Content Strategy Cape Town Meetup on 20 July 2011. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/csct-2011-07-20-110725051426-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A wrap-up of Confab 2011, presented at the Content Strategy Cape Town Meetup on 20 July 2011.

Minneapolis Souvenirs: The insights, lessons, and little gems I brought back from Confab 2011 from Kerry-Anne Gilowey

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0 What's all this fuss about content strategy? /slideshow/whats-all-this-fuss-about-content-strategy/8681748 csct-2010-09-22-110725045704-phpapp02
I gave this talk at the very first Content Strategy Cape Town Meetup, in September 2010. It was meant as a pretty broad overview and history of the discipline of content strategy.]]>
I gave this talk at the very first Content Strategy Cape Town Meetup, in September 2010. It was meant as a pretty broad overview and history of the discipline of content strategy.]]> Mon, 25 Jul 2011 04:57:02 GMT /slideshow/whats-all-this-fuss-about-content-strategy/8681748 kerryanne@slideshare.net(kerryanne) What's all this fuss about content strategy? kerryanne I gave this talk at the very first Content Strategy Cape Town Meetup, in September 2010. It was meant as a pretty broad overview and history of the discipline of content strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/csct-2010-09-22-110725045704-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> I gave this talk at the very first Content Strategy Cape Town Meetup, in September 2010. It was meant as a pretty broad overview and history of the discipline of content strategy.

What's all this fuss about content strategy? from Kerry-Anne Gilowey

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0 Content Strategy Basics /slideshow/content-strategy-basics-8681682/8681682 nomadicmarketing-contentstrategy-110725044716-phpapp02
A very basic introduction to the ideas behind content strategy, aimed at marketers. I gave this talk at UCT's Nomadic Marketing course in 2010.]]>
A very basic introduction to the ideas behind content strategy, aimed at marketers. I gave this talk at UCT's Nomadic Marketing course in 2010.]]> Mon, 25 Jul 2011 04:47:13 GMT /slideshow/content-strategy-basics-8681682/8681682 kerryanne@slideshare.net(kerryanne) Content Strategy Basics kerryanne A very basic introduction to the ideas behind content strategy, aimed at marketers. I gave this talk at UCT's Nomadic Marketing course in 2010. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nomadicmarketing-contentstrategy-110725044716-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A very basic introduction to the ideas behind content strategy, aimed at marketers. I gave this talk at UCT's Nomadic Marketing course in 2010.

Content Strategy Basics from Kerry-Anne Gilowey

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0 https://cdn.slidesharecdn.com/profile-photo-kerryanne-48x48.jpg?cb=1522812248 I've been working as a content strategist since 2009, first as the owner of a small content development agency, and for the last two years as an independent consultant. I've spoken at several UX and content strategy conferences in the US, UK, and Europe, including IA Summit, Midwest UX, Content Strategy Forum, and Confab London, and would love to add your conference or event to that list! I started the Cape Town Content Strategy Meetup group in 2010, and in October 2012, I hosted the international Content Strategy Forum conference here in Cape Town. I'm currently available for consulting work for both local and international clients. twitter.com/kerry_anne https://cdn.slidesharecdn.com/ss_thumbnails/talktothepeoplecsforum2016-161006002647-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/customer-interviews-for-content-strategists/66787314 Customer Interviews fo... https://cdn.slidesharecdn.com/ss_thumbnails/discoveryworkshopconfabintensive2016-160920155056-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/discovery-tools-and-techniques/66220384 From analysis to synth... https://cdn.slidesharecdn.com/ss_thumbnails/talktothepeoplecollective2016finaluploadversion-160611154820-thumbnail.jpg?width=320&height=320&fit=bounds kerryanne/collective-2016-talk-to-the-people-customer-interviews-for-content-strategists Collective 2016 – Talk...