ºÝºÝߣshows by User: kevinwsangsland / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: kevinwsangsland / Wed, 14 Jan 2015 10:24:22 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: kevinwsangsland Cvta.sangsland presentation final /slideshow/cvtasangsland-presentation-final/43511810 cvta-150114102422-conversion-gate01
Mapping the Evolution of Marketing in Response to the Connected Vehicle: The automotive industry and its broad ecosystem of OEMs, suppliers, dealers and other affiliates is one of the largest marketing engines in the world.  Technology has a storied history of disrupting marketing models and the revenue streams they drive and the connected vehicle has all the hallmarks of triggering a major watershed era.  Who will control the new marketing channels?  What new revenue stream could change enable?  How will these new models change talent requirements within the marketing function?   Speaker: Kevin Sangsland, APR and vice president of Airfoil.]]>
Mapping the Evolution of Marketing in Response to the Connected Vehicle: The automotive industry and its broad ecosystem of OEMs, suppliers, dealers and other affiliates is one of the largest marketing engines in the world.  Technology has a storied history of disrupting marketing models and the revenue streams they drive and the connected vehicle has all the hallmarks of triggering a major watershed era.  Who will control the new marketing channels?  What new revenue stream could change enable?  How will these new models change talent requirements within the marketing function?   Speaker: Kevin Sangsland, APR and vice president of Airfoil.]]> Wed, 14 Jan 2015 10:24:22 GMT /slideshow/cvtasangsland-presentation-final/43511810 kevinwsangsland@slideshare.net(kevinwsangsland) Cvta.sangsland presentation final kevinwsangsland Mapping the Evolution of Marketing in Response to the Connected Vehicle: The automotive industry and its broad ecosystem of OEMs, suppliers, dealers and other affiliates is one of the largest marketing engines in the world.  Technology has a storied history of disrupting marketing models and the revenue streams they drive and the connected vehicle has all the hallmarks of triggering a major watershed era.  Who will control the new marketing channels?  What new revenue stream could change enable?  How will these new models change talent requirements within the marketing function?   Speaker: Kevin Sangsland, APR and vice president of Airfoil. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cvta-150114102422-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mapping the Evolution of Marketing in Response to the Connected Vehicle: The automotive industry and its broad ecosystem of OEMs, suppliers, dealers and other affiliates is one of the largest marketing engines in the world.  Technology has a storied history of disrupting marketing models and the revenue streams they drive and the connected vehicle has all the hallmarks of triggering a major watershed era.  Who will control the new marketing channels?  What new revenue stream could change enable?  How will these new models change talent requirements within the marketing function?   Speaker: Kevin Sangsland, APR and vice president of Airfoil.
Cvta.sangsland presentation final from Kevin Sangsland
]]> 186 1 https://cdn.slidesharecdn.com/ss_thumbnails/cvta-150114102422-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-kevinwsangsland-48x48.jpg?cb=1522989962 Senior marketing and public relations counselor who applies proven processes for strategic program development. Possesses executive-level knowledge of agency dynamics – business development, financial planning, team building and client retention. Experienced in fast-paced start-up and enterprise technology environments. Specialties: Analyst Relations ∙ Business Development ∙ Content Marketing ∙ Corporate Communications ∙ Crisis Communications ∙ Media Relations & Training ∙ Social Marketing