狠狠撸shows by User: khalvorson
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Tue, 10 Sep 2019 16:01:07 GMT狠狠撸Share feed for 狠狠撸shows by User: khalvorsonContent vs. the Customer
/slideshow/content-vs-the-customer/170632282
09-190910160107 - 2015 Content Marketing World keynote presentation -
As we gather to celebrate the amazing opportunities content marketing provides us, it鈥檚 important to face head-on the challenges it poses. With all the time and energy content strategy requires, it鈥檚 sometimes easy to lose sight of our #1 responsibility as marketers: to satisfy the customer. How can we ensure our content is helping鈥攁nd not harming鈥攐ur cause?
You鈥檒l learn:
- What committing to content marketing really looks like
- How content strategy can save your sanity
- How successful content-centric organizations are evolving
- What 鈥渃ontent success鈥� means to our customers]]>
- 2015 Content Marketing World keynote presentation -
As we gather to celebrate the amazing opportunities content marketing provides us, it鈥檚 important to face head-on the challenges it poses. With all the time and energy content strategy requires, it鈥檚 sometimes easy to lose sight of our #1 responsibility as marketers: to satisfy the customer. How can we ensure our content is helping鈥攁nd not harming鈥攐ur cause?
You鈥檒l learn:
- What committing to content marketing really looks like
- How content strategy can save your sanity
- How successful content-centric organizations are evolving
- What 鈥渃ontent success鈥� means to our customers]]>
Tue, 10 Sep 2019 16:01:07 GMT/slideshow/content-vs-the-customer/170632282khalvorson@slideshare.net(khalvorson)Content vs. the Customerkhalvorson- 2015 Content Marketing World keynote presentation -
As we gather to celebrate the amazing opportunities content marketing provides us, it鈥檚 important to face head-on the challenges it poses. With all the time and energy content strategy requires, it鈥檚 sometimes easy to lose sight of our #1 responsibility as marketers: to satisfy the customer. How can we ensure our content is helping鈥攁nd not harming鈥攐ur cause?
You鈥檒l learn:
- What committing to content marketing really looks like
- How content strategy can save your sanity
- How successful content-centric organizations are evolving
- What 鈥渃ontent success鈥� means to our customers<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/09-190910160107-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> - 2015 Content Marketing World keynote presentation -
As we gather to celebrate the amazing opportunities content marketing provides us, it鈥檚 important to face head-on the challenges it poses. With all the time and energy content strategy requires, it鈥檚 sometimes easy to lose sight of our #1 responsibility as marketers: to satisfy the customer. How can we ensure our content is helping鈥攁nd not harming鈥攐ur cause?
You鈥檒l learn:
- What committing to content marketing really looks like
- How content strategy can save your sanity
- How successful content-centric organizations are evolving
- What 鈥渃ontent success鈥� means to our customers
]]>
10262https://cdn.slidesharecdn.com/ss_thumbnails/09-190910160107-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1How to Conquer Content Chaos
/slideshow/how-to-conquer-content-chaos-169348857/169348857
howtosolveyourcontentchaoscmwslideshare-190905173741 Content for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout.
- Take a close look at the complex realities of content
- Get your arms around your current content ecosystem
- Assess your content principles and priorities
- Learn how to create a smart(er) go-forward content marketing plan
- Get tips on how to shift company content culture from "more" to "meaningful"]]>
Content for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout.
- Take a close look at the complex realities of content
- Get your arms around your current content ecosystem
- Assess your content principles and priorities
- Learn how to create a smart(er) go-forward content marketing plan
- Get tips on how to shift company content culture from "more" to "meaningful"]]>
Thu, 05 Sep 2019 17:37:41 GMT/slideshow/how-to-conquer-content-chaos-169348857/169348857khalvorson@slideshare.net(khalvorson)How to Conquer Content ChaoskhalvorsonContent for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout.
- Take a close look at the complex realities of content
- Get your arms around your current content ecosystem
- Assess your content principles and priorities
- Learn how to create a smart(er) go-forward content marketing plan
- Get tips on how to shift company content culture from "more" to "meaningful"<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtosolveyourcontentchaoscmwslideshare-190905173741-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Content for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout.
- Take a close look at the complex realities of content
- Get your arms around your current content ecosystem
- Assess your content principles and priorities
- Learn how to create a smart(er) go-forward content marketing plan
- Get tips on how to shift company content culture from "more" to "meaningful"
]]>
68238https://cdn.slidesharecdn.com/ss_thumbnails/howtosolveyourcontentchaoscmwslideshare-190905173741-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Use Your Words
/slideshow/use-your-words-120037441/120037441
aea2018forsharing-181019161646 UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer鈥檚 not in the room, or missing from your project team altogether? Good news: you don鈥檛 need to settle for lorem ipsum or half-baked prose. In this talk, Kristina shares language principles and content design tools anyone can put to work鈥攜es, even the 鈥渘on-writers鈥� among us. Using examples from popular products and well-loved websites, Kristina uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.]]>
UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer鈥檚 not in the room, or missing from your project team altogether? Good news: you don鈥檛 need to settle for lorem ipsum or half-baked prose. In this talk, Kristina shares language principles and content design tools anyone can put to work鈥攜es, even the 鈥渘on-writers鈥� among us. Using examples from popular products and well-loved websites, Kristina uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.]]>
Fri, 19 Oct 2018 16:16:46 GMT/slideshow/use-your-words-120037441/120037441khalvorson@slideshare.net(khalvorson)Use Your WordskhalvorsonUI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer鈥檚 not in the room, or missing from your project team altogether? Good news: you don鈥檛 need to settle for lorem ipsum or half-baked prose. In this talk, Kristina shares language principles and content design tools anyone can put to work鈥攜es, even the 鈥渘on-writers鈥� among us. Using examples from popular products and well-loved websites, Kristina uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aea2018forsharing-181019161646-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer鈥檚 not in the room, or missing from your project team altogether? Good news: you don鈥檛 need to settle for lorem ipsum or half-baked prose. In this talk, Kristina shares language principles and content design tools anyone can put to work鈥攜es, even the 鈥渘on-writers鈥� among us. Using examples from popular products and well-loved websites, Kristina uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.
]]>
56574https://cdn.slidesharecdn.com/ss_thumbnails/aea2018forsharing-181019161646-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1The Truth About Content: Broken Dreams and the Big Fix
/slideshow/the-truth-about-content-broken-dreams-and-the-big-fix/90323242
sxsw2018final-180311173316 AUDIO RECORDING: https://schedule.sxsw.com/2018/events/PP97098
The marketing pundits made you a promise: create the content, promote it everywhere, and watch the money roll in. Now you鈥檙e stuck with a vast wasteland of unread, unwatched content. What鈥檚 the next right move? More promotion? Different content? Can AI help? Fact is, content is a complex beast, and we need to treat it as such. Come learn about a smart strategic framework that will finally help you manage content with confidence, now and in the future. ]]>
AUDIO RECORDING: https://schedule.sxsw.com/2018/events/PP97098
The marketing pundits made you a promise: create the content, promote it everywhere, and watch the money roll in. Now you鈥檙e stuck with a vast wasteland of unread, unwatched content. What鈥檚 the next right move? More promotion? Different content? Can AI help? Fact is, content is a complex beast, and we need to treat it as such. Come learn about a smart strategic framework that will finally help you manage content with confidence, now and in the future. ]]>
Sun, 11 Mar 2018 17:33:16 GMT/slideshow/the-truth-about-content-broken-dreams-and-the-big-fix/90323242khalvorson@slideshare.net(khalvorson)The Truth About Content: Broken Dreams and the Big FixkhalvorsonAUDIO RECORDING: https://schedule.sxsw.com/2018/events/PP97098
The marketing pundits made you a promise: create the content, promote it everywhere, and watch the money roll in. Now you鈥檙e stuck with a vast wasteland of unread, unwatched content. What鈥檚 the next right move? More promotion? Different content? Can AI help? Fact is, content is a complex beast, and we need to treat it as such. Come learn about a smart strategic framework that will finally help you manage content with confidence, now and in the future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxsw2018final-180311173316-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> AUDIO RECORDING: https://schedule.sxsw.com/2018/events/PP97098
The marketing pundits made you a promise: create the content, promote it everywhere, and watch the money roll in. Now you鈥檙e stuck with a vast wasteland of unread, unwatched content. What鈥檚 the next right move? More promotion? Different content? Can AI help? Fact is, content is a complex beast, and we need to treat it as such. Come learn about a smart strategic framework that will finally help you manage content with confidence, now and in the future.
]]>
1069411https://cdn.slidesharecdn.com/ss_thumbnails/sxsw2018final-180311173316-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Mission Possible: Stakeholder Alignment
/slideshow/mission-possible-stakeholder-alignment/84393133
stakeholderalignment-halvorson-171218204159 In content strategy, it can be a huge struggle getting everyone working from the same playbook. Why are we creating this content? Who is it for? Who is accountable for its success? To get to stakeholder alignment, we don鈥檛 need to rely solely on our persuasive powers. There are tools that can help groups set individual agendas aside and focus on building shared standards and strategy. Kristina shares her own methods for getting people on the same page in any project or team setting.
Presented at An Event Apart in Denver, December 2017]]>
In content strategy, it can be a huge struggle getting everyone working from the same playbook. Why are we creating this content? Who is it for? Who is accountable for its success? To get to stakeholder alignment, we don鈥檛 need to rely solely on our persuasive powers. There are tools that can help groups set individual agendas aside and focus on building shared standards and strategy. Kristina shares her own methods for getting people on the same page in any project or team setting.
Presented at An Event Apart in Denver, December 2017]]>
Mon, 18 Dec 2017 20:41:59 GMT/slideshow/mission-possible-stakeholder-alignment/84393133khalvorson@slideshare.net(khalvorson)Mission Possible: Stakeholder AlignmentkhalvorsonIn content strategy, it can be a huge struggle getting everyone working from the same playbook. Why are we creating this content? Who is it for? Who is accountable for its success? To get to stakeholder alignment, we don鈥檛 need to rely solely on our persuasive powers. There are tools that can help groups set individual agendas aside and focus on building shared standards and strategy. Kristina shares her own methods for getting people on the same page in any project or team setting.
Presented at An Event Apart in Denver, December 2017<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stakeholderalignment-halvorson-171218204159-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> In content strategy, it can be a huge struggle getting everyone working from the same playbook. Why are we creating this content? Who is it for? Who is accountable for its success? To get to stakeholder alignment, we don鈥檛 need to rely solely on our persuasive powers. There are tools that can help groups set individual agendas aside and focus on building shared standards and strategy. Kristina shares her own methods for getting people on the same page in any project or team setting.
Presented at An Event Apart in Denver, December 2017
]]>
36666https://cdn.slidesharecdn.com/ss_thumbnails/stakeholderalignment-halvorson-171218204159-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Content Strategy for Everything
/slideshow/content-strategy-for-everything/50218062
contentstrategyin2015-150706154016-lva1-app6891 It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.]]>
It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.]]>
Mon, 06 Jul 2015 15:40:16 GMT/slideshow/content-strategy-for-everything/50218062khalvorson@slideshare.net(khalvorson)Content Strategy for EverythingkhalvorsonIt's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyin2015-150706154016-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.
]]>
237157110https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyin2015-150706154016-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Content Strategy 2015: Marketing, Mobile, and the Enterprise
/slideshow/content-strategy-2015-marketing-mobile-and-the-enterprise/43785341
mimaslideshare-email-150122093029-conversion-gate02 Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.]]>
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.]]>
Thu, 22 Jan 2015 09:30:29 GMT/slideshow/content-strategy-2015-marketing-mobile-and-the-enterprise/43785341khalvorson@slideshare.net(khalvorson)Content Strategy 2015: Marketing, Mobile, and the EnterprisekhalvorsonContent remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mimaslideshare-email-150122093029-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.
]]>
8062498https://cdn.slidesharecdn.com/ss_thumbnails/mimaslideshare-email-150122093029-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Content/Communication: Lavacon 2014
/slideshow/contentcommunication-lavacon-2014/40403561
lavacon101314-email-141017104347-conversion-gate02 As content professionals, our jobs require more cross-team collaboration than ever, and that means it鈥檚 getting tougher to delineate our disciplines. When was the last time you did 鈥渏ust鈥� design, content, or code? It鈥檚 no longer an option to only care about what鈥檚 on your plate.
Drawing from her experience as a 鈥渃ontent therapist,鈥� Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.]]>
As content professionals, our jobs require more cross-team collaboration than ever, and that means it鈥檚 getting tougher to delineate our disciplines. When was the last time you did 鈥渏ust鈥� design, content, or code? It鈥檚 no longer an option to only care about what鈥檚 on your plate.
Drawing from her experience as a 鈥渃ontent therapist,鈥� Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.]]>
Fri, 17 Oct 2014 10:43:46 GMT/slideshow/contentcommunication-lavacon-2014/40403561khalvorson@slideshare.net(khalvorson)Content/Communication: Lavacon 2014khalvorsonAs content professionals, our jobs require more cross-team collaboration than ever, and that means it鈥檚 getting tougher to delineate our disciplines. When was the last time you did 鈥渏ust鈥� design, content, or code? It鈥檚 no longer an option to only care about what鈥檚 on your plate.
Drawing from her experience as a 鈥渃ontent therapist,鈥� Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lavacon101314-email-141017104347-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> As content professionals, our jobs require more cross-team collaboration than ever, and that means it鈥檚 getting tougher to delineate our disciplines. When was the last time you did 鈥渏ust鈥� design, content, or code? It鈥檚 no longer an option to only care about what鈥檚 on your plate.
Drawing from her experience as a 鈥渃ontent therapist,鈥� Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.
]]>
41954https://cdn.slidesharecdn.com/ss_thumbnails/lavacon101314-email-141017104347-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Go Home Marketing, You Are Drunk
/slideshow/go-home-marketing-you-are-drunk/32096146
030814sxswfinal-email-140309123400-phpapp01 Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah."
Sorry, marketers. We can鈥檛 hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"鈥攖hese are not the things we want or need. What we need, dear people, is for you to pause 鈥� and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks.
So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break. ]]>
Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah."
Sorry, marketers. We can鈥檛 hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"鈥攖hese are not the things we want or need. What we need, dear people, is for you to pause 鈥� and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks.
So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break. ]]>
Sun, 09 Mar 2014 12:34:00 GMT/slideshow/go-home-marketing-you-are-drunk/32096146khalvorson@slideshare.net(khalvorson)Go Home Marketing, You Are DrunkkhalvorsonRecording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah."
Sorry, marketers. We can鈥檛 hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"鈥攖hese are not the things we want or need. What we need, dear people, is for you to pause 鈥� and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks.
So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/030814sxswfinal-email-140309123400-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah."
Sorry, marketers. We can鈥檛 hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"鈥攖hese are not the things we want or need. What we need, dear people, is for you to pause 鈥� and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks.
So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break.
]]>
6456327https://cdn.slidesharecdn.com/ss_thumbnails/030814sxswfinal-email-140309123400-phpapp01-thumbnail.jpg?width=120&height=120&fit=boundspresentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1A Content Strategy Roadmap
/slideshow/a-content-strategy-roadmap/12717504
uxlondon041812-email-120427100205-phpapp02 How to make a website: discover, define, design, develop, deploy. It鈥檚 a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we鈥檙e already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)]]>
How to make a website: discover, define, design, develop, deploy. It鈥檚 a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we鈥檙e already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)]]>
Fri, 27 Apr 2012 10:02:02 GMT/slideshow/a-content-strategy-roadmap/12717504khalvorson@slideshare.net(khalvorson)A Content Strategy RoadmapkhalvorsonHow to make a website: discover, define, design, develop, deploy. It鈥檚 a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we鈥檙e already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxlondon041812-email-120427100205-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> How to make a website: discover, define, design, develop, deploy. It鈥檚 a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we鈥檙e already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)
]]>
18101077https://cdn.slidesharecdn.com/ss_thumbnails/uxlondon041812-email-120427100205-phpapp02-thumbnail.jpg?width=120&height=120&fit=boundspresentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Content Strategy FTW
/slideshow/content-strategy-ftw/3468316
contentstrategyftwsxsw031310-100318112340-phpapp01 11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.]]>
11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.]]>
Thu, 18 Mar 2010 11:23:30 GMT/slideshow/content-strategy-ftw/3468316khalvorson@slideshare.net(khalvorson)Content Strategy FTWkhalvorson11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyftwsxsw031310-100318112340-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> 11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.
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3788637https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategyftwsxsw031310-100318112340-phpapp01-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Content Strategy: The Future of Marketing
/slideshow/content-strategy-the-future-of-marketing/1632323
csmarketingmnama062309-090624090320-phpapp01 Today, it's quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals?
This presentation discusses:
* the practice of content strategy
* useful, actionable details your organization can take advantage of immediately]]>
Today, it's quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals?
This presentation discusses:
* the practice of content strategy
* useful, actionable details your organization can take advantage of immediately]]>
Wed, 24 Jun 2009 09:03:15 GMT/slideshow/content-strategy-the-future-of-marketing/1632323khalvorson@slideshare.net(khalvorson)Content Strategy: The Future of MarketingkhalvorsonToday, it's quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals?
This presentation discusses:
* the practice of content strategy
* useful, actionable details your organization can take advantage of immediately<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/csmarketingmnama062309-090624090320-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Today, it's quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals?
This presentation discusses:
* the practice of content strategy
* useful, actionable details your organization can take advantage of immediately
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1503429https://cdn.slidesharecdn.com/ss_thumbnails/csmarketingmnama062309-090624090320-phpapp01-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1https://cdn.slidesharecdn.com/profile-photo-khalvorson-48x48.jpg?cb=1619787923Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the CEO of Brain Traffic, the coauthor of Content Strategy for the Web, and the founder of the Confab content strategy conferences.
Kristina鈥檚 work focuses on the complex processes, people, and policies that create the foundation for smart, sustainable content. Her clients include some of the world鈥檚 most recognized brands, including John Deere, MasterCard, Publix, Marriott, and Crate and Barrel. She speaks regularly at companies and conferences about how our organizations need to change to support our audience needs and expectations for content.braintraffic.comhttps://cdn.slidesharecdn.com/ss_thumbnails/09-190910160107-thumbnail.jpg?width=320&height=320&fit=boundsslideshow/content-vs-the-customer/170632282Content vs. the Customerhttps://cdn.slidesharecdn.com/ss_thumbnails/howtosolveyourcontentchaoscmwslideshare-190905173741-thumbnail.jpg?width=320&height=320&fit=boundsslideshow/how-to-conquer-content-chaos-169348857/169348857How to Conquer Content...https://cdn.slidesharecdn.com/ss_thumbnails/aea2018forsharing-181019161646-thumbnail.jpg?width=320&height=320&fit=boundsslideshow/use-your-words-120037441/120037441Use Your Words