際際滷shows by User: kiefercmlee / http://www.slideshare.net/images/logo.gif 際際滷shows by User: kiefercmlee / Thu, 17 Feb 2011 11:52:23 GMT 際際滷Share feed for 際際滷shows by User: kiefercmlee Global Marketing Management - Chapter 1 /slideshow/global-marketing-management-chapter-1/6963172 gmmchapter1pdfversion-12979650082672-phpapp01
This is the first chapter of my book Global Marketing Strategy. It discusses the changes and new challenges that confront organisations in the 21st century market environment.]]>

This is the first chapter of my book Global Marketing Strategy. It discusses the changes and new challenges that confront organisations in the 21st century market environment.]]>
Thu, 17 Feb 2011 11:52:23 GMT /slideshow/global-marketing-management-chapter-1/6963172 kiefercmlee@slideshare.net(kiefercmlee) Global Marketing Management - Chapter 1 kiefercmlee This is the first chapter of my book Global Marketing Strategy. It discusses the changes and new challenges that confront organisations in the 21st century market environment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gmmchapter1pdfversion-12979650082672-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is the first chapter of my book Global Marketing Strategy. It discusses the changes and new challenges that confront organisations in the 21st century market environment.
Global Marketing Management - Chapter 1 from Kiefer Lee
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