ºÝºÝߣshows by User: kirstynunez1 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: kirstynunez1 / Tue, 02 Jul 2013 14:46:21 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: kirstynunez1 San Diego IABC Communications ROI Presentation June 19 2013 /slideshow/san-diego-iabc-communications-roi-presentation-june-19-2013/23807393 sandiegoiabccommunicationsroipresentationjune192013-130702144621-phpapp02
Measuring and Demonstrating Value in Communications and Marketing We all know how difficult it can be, but also how important it is, to measure and showcase the value of our communications. Do your efforts have any impact on your company's bottom line? And how can we use this information to continue to improve and refine our communications strategies? This presentation provides an overview of how to ensure communication effectiveness and demonstrate value using proven research methods that give you the metrics you need to show ROI. Case studies, do-it-yourself strategies, and professional research methods are presented. Presented by Kirsty Nunez, President of Q2 Insights, Inc., a marketing research firm with offices in San Diego, CA and New Orleans, LA. Kirsty’s graduate education is in research psychology (MA) and applied statistics (MSPH). A career market researcher and innovation facilitator, Kirsty has more than 25 years of qualitative and quantitative research experience directing projects for a diverse group of local, regional, national and international organizations.]]>
Measuring and Demonstrating Value in Communications and Marketing We all know how difficult it can be, but also how important it is, to measure and showcase the value of our communications. Do your efforts have any impact on your company's bottom line? And how can we use this information to continue to improve and refine our communications strategies? This presentation provides an overview of how to ensure communication effectiveness and demonstrate value using proven research methods that give you the metrics you need to show ROI. Case studies, do-it-yourself strategies, and professional research methods are presented. Presented by Kirsty Nunez, President of Q2 Insights, Inc., a marketing research firm with offices in San Diego, CA and New Orleans, LA. Kirsty’s graduate education is in research psychology (MA) and applied statistics (MSPH). A career market researcher and innovation facilitator, Kirsty has more than 25 years of qualitative and quantitative research experience directing projects for a diverse group of local, regional, national and international organizations.]]> Tue, 02 Jul 2013 14:46:21 GMT /slideshow/san-diego-iabc-communications-roi-presentation-june-19-2013/23807393 kirstynunez1@slideshare.net(kirstynunez1) San Diego IABC Communications ROI Presentation June 19 2013 kirstynunez1 Measuring and Demonstrating Value in Communications and Marketing We all know how difficult it can be, but also how important it is, to measure and showcase the value of our communications. Do your efforts have any impact on your company's bottom line? And how can we use this information to continue to improve and refine our communications strategies? This presentation provides an overview of how to ensure communication effectiveness and demonstrate value using proven research methods that give you the metrics you need to show ROI. Case studies, do-it-yourself strategies, and professional research methods are presented. Presented by Kirsty Nunez, President of Q2 Insights, Inc., a marketing research firm with offices in San Diego, CA and New Orleans, LA. Kirsty’s graduate education is in research psychology (MA) and applied statistics (MSPH). A career market researcher and innovation facilitator, Kirsty has more than 25 years of qualitative and quantitative research experience directing projects for a diverse group of local, regional, national and international organizations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sandiegoiabccommunicationsroipresentationjune192013-130702144621-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Measuring and Demonstrating Value in Communications and Marketing We all know how difficult it can be, but also how important it is, to measure and showcase the value of our communications. Do your efforts have any impact on your company&#39;s bottom line? And how can we use this information to continue to improve and refine our communications strategies? This presentation provides an overview of how to ensure communication effectiveness and demonstrate value using proven research methods that give you the metrics you need to show ROI. Case studies, do-it-yourself strategies, and professional research methods are presented. Presented by Kirsty Nunez, President of Q2 Insights, Inc., a marketing research firm with offices in San Diego, CA and New Orleans, LA. Kirsty’s graduate education is in research psychology (MA) and applied statistics (MSPH). A career market researcher and innovation facilitator, Kirsty has more than 25 years of qualitative and quantitative research experience directing projects for a diverse group of local, regional, national and international organizations.
San Diego IABC Communications ROI Presentation June 19 2013 from Kirsty Nunez
]]> 1103 5 https://cdn.slidesharecdn.com/ss_thumbnails/sandiegoiabccommunicationsroipresentationjune192013-130702144621-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-kirstynunez1-48x48.jpg?cb=1523330722 Born in London. Raised in Sydney. Living in San Diego ... and New Orleans.