�ݺ�ߣshows by User: krdonlan

�ݺ�ߣshows by User: krdonlan / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: krdonlan / Sun, 24 Mar 2019 20:04:05 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: krdonlan Early-Stage Digital Branding Discovery Questions and Framework /slideshow/earlystage-digital-branding-discovery-questions-and-framework/137962034 redswan5earlystagedigitalbrandingdiscoveryquestionsandframework-190324200405
While full branding and messaging do take time, a failure to understand and navigate the pitfalls of early-stage branding can stop your company from ever really taking off. Often, you think, “We’ll figure out the branding later—all I need is a landing page,” or “We’re in stealth mode, so I can’t publicly share what we really do,” or the truly dangerous “We can just use a template for now.” The problem with this thinking is that it prevents you from addressing the fundamental questions that define your brand and, more importantly, keeps you from communicating why your early adopters should trust you.]]>
While full branding and messaging do take time, a failure to understand and navigate the pitfalls of early-stage branding can stop your company from ever really taking off. Often, you think, “We’ll figure out the branding later—all I need is a landing page,” or “We’re in stealth mode, so I can’t publicly share what we really do,” or the truly dangerous “We can just use a template for now.” The problem with this thinking is that it prevents you from addressing the fundamental questions that define your brand and, more importantly, keeps you from communicating why your early adopters should trust you.]]> Sun, 24 Mar 2019 20:04:05 GMT /slideshow/earlystage-digital-branding-discovery-questions-and-framework/137962034 krdonlan@slideshare.net(krdonlan) Early-Stage Digital Branding Discovery Questions and Framework krdonlan While full branding and messaging do take time, a failure to understand and navigate the pitfalls of early-stage branding can stop your company from ever really taking off. Often, you think, “We’ll figure out the branding later—all I need is a landing page,” or “We’re in stealth mode, so I can’t publicly share what we really do,” or the truly dangerous “We can just use a template for now.” The problem with this thinking is that it prevents you from addressing the fundamental questions that define your brand and, more importantly, keeps you from communicating why your early adopters should trust you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redswan5earlystagedigitalbrandingdiscoveryquestionsandframework-190324200405-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> While full branding and messaging do take time, a failure to understand and navigate the pitfalls of early-stage branding can stop your company from ever really taking off. Often, you think, “We’ll figure out the branding later—all I need is a landing page,” or “We’re in stealth mode, so I can’t publicly share what we really do,” or the truly dangerous “We can just use a template for now.” The problem with this thinking is that it prevents you from addressing the fundamental questions that define your brand and, more importantly, keeps you from communicating why your early adopters should trust you.

Early-Stage Digital Branding Discovery Questions and Framework from Kim Donlan

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0 How Startups Get Customers: Using Content Marketing & Social Media to Tell Your Brand Story /slideshow/how-startups-get-customers-using-content-marketing-social-media-to-tell-your-brand-story/136208337 redswan5howstartupsgetcustomersslideshare-190313210817
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.]]>
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.]]> Wed, 13 Mar 2019 21:08:17 GMT /slideshow/how-startups-get-customers-using-content-marketing-social-media-to-tell-your-brand-story/136208337 krdonlan@slideshare.net(krdonlan) How Startups Get Customers: Using Content Marketing & Social Media to Tell Your Brand Story krdonlan Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redswan5howstartupsgetcustomersslideshare-190313210817-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.

How Startups Get Customers: Using Content Marketing & Social Media to Tell Your Brand Story from Kim Donlan

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0 RedSwan5 Digital Workshop for Marketing Teams /slideshow/redswan5-digital-workshop-for-marketing-teams/74987055 redswan5digitalworkshop-170413155310
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com]]>
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com]]> Thu, 13 Apr 2017 15:53:10 GMT /slideshow/redswan5-digital-workshop-for-marketing-teams/74987055 krdonlan@slideshare.net(krdonlan) RedSwan5 Digital Workshop for Marketing Teams krdonlan If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redswan5digitalworkshop-170413155310-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com

RedSwan5 Digital Workshop for Marketing Teams from Kim Donlan

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0 Brand Storytelling: A Look at the Hero and Brand Journey /slideshow/brand-storytelling-130811-25138227/25138227 brandstorytelling130811-130811091302-phpapp02
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story. ]]>
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story. ]]> Sun, 11 Aug 2013 09:13:02 GMT /slideshow/brand-storytelling-130811-25138227/25138227 krdonlan@slideshare.net(krdonlan) Brand Storytelling: A Look at the Hero and Brand Journey krdonlan Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandstorytelling130811-130811091302-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.

Brand Storytelling: A Look at the Hero and Brand Journey from Kim Donlan

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0 https://cdn.slidesharecdn.com/profile-photo-krdonlan-48x48.jpg?cb=1576592524 Kim Donlan is the CEO of RedSwan5, a Boston agency that has a proprietary approach that transforms business through the branding process that leads clients on the precise path to the #1 position. She spent her early marketing career developing messaging and positioning for 10 of Boston’s top tech and consumer IPOs. She is a seasoned entrepreneur and has served as the first marketing executive for VC backed technology firms Demandware (acquired by Salesforce), OrderMotion (acquired by NetSuite) and Prolify (DemoGod 2007 RedSwan5.com https://cdn.slidesharecdn.com/ss_thumbnails/redswan5earlystagedigitalbrandingdiscoveryquestionsandframework-190324200405-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/earlystage-digital-branding-discovery-questions-and-framework/137962034 Early-Stage Digital Br... https://cdn.slidesharecdn.com/ss_thumbnails/redswan5howstartupsgetcustomersslideshare-190313210817-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-startups-get-customers-using-content-marketing-social-media-to-tell-your-brand-story/136208337 How Startups Get Custo... https://cdn.slidesharecdn.com/ss_thumbnails/redswan5digitalworkshop-170413155310-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/redswan5-digital-workshop-for-marketing-teams/74987055 RedSwan5 Digital Works...