際際滷shows by User: kristenjohansen / http://www.slideshare.net/images/logo.gif 際際滷shows by User: kristenjohansen / Wed, 09 May 2012 12:58:40 GMT 際際滷Share feed for 際際滷shows by User: kristenjohansen No-Bullsh*t Personas /slideshow/nobullsht-personas/12868233 no-bs-personas-sbux-final-120509125842-phpapp02
Building personas is an important part of product development. It is essential for companies to understand the types of customers that use their product, or could use their product. However, the personas we produce are often full of extraneous, irrelevant, and fake information. This presentation will help you find and eliminate the BS from your personas, and help communicate your target audience's needs in a more effective, believable way.]]>
Building personas is an important part of product development. It is essential for companies to understand the types of customers that use their product, or could use their product. However, the personas we produce are often full of extraneous, irrelevant, and fake information. This presentation will help you find and eliminate the BS from your personas, and help communicate your target audience's needs in a more effective, believable way.]]> Wed, 09 May 2012 12:58:40 GMT /slideshow/nobullsht-personas/12868233 kristenjohansen@slideshare.net(kristenjohansen) No-Bullsh*t Personas kristenjohansen Building personas is an important part of product development. It is essential for companies to understand the types of customers that use their product, or could use their product. However, the personas we produce are often full of extraneous, irrelevant, and fake information. This presentation will help you find and eliminate the BS from your personas, and help communicate your target audience's needs in a more effective, believable way. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/no-bs-personas-sbux-final-120509125842-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Building personas is an important part of product development. It is essential for companies to understand the types of customers that use their product, or could use their product. However, the personas we produce are often full of extraneous, irrelevant, and fake information. This presentation will help you find and eliminate the BS from your personas, and help communicate your target audience&#39;s needs in a more effective, believable way.
No-Bullsh*t Personas from Kristen Johansen
]]> 7841 6 https://cdn.slidesharecdn.com/ss_thumbnails/no-bs-personas-sbux-final-120509125842-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png