際際滷shows by User: kstraub / http://www.slideshare.net/images/logo.gif 際際滷shows by User: kstraub / Tue, 06 Oct 2020 19:24:55 GMT 際際滷Share feed for 際際滷shows by User: kstraub No Interface? No Problem: Applying HCD Agile to Data Projects (Righi) /slideshow/no-interface-no-problem-applying-hcd-agile-to-data-projects-righi/238765896 jusrighinov2020-201006192455
This paper will be published in the Nov 2020 Issue of Journal of Usability Studies. (https://uxpajournal.org/). Its being pre-printed here with permission from the author and the Journal Board. In October 2019, a group of human-centered designers, agilists, data scientists, and other technology enablement practitioners joined to share their thoughts about a topic of common interest: How should the principles and practices of human-centered design, Agile development, and the overarching process of HCDAgile be applied to products that have no obvious user interface? The groups objective was to develop guidance based upon shared knowledge across disciplines and industries for leveraging HCDAgile in data projects. In this paper we share our initial observations from the meeting. Fair balance: I participated in the huddle that led to this paper, but not in writing up the paper. Thanks to Carol Righi for doing the needful.]]>
This paper will be published in the Nov 2020 Issue of Journal of Usability Studies. (https://uxpajournal.org/). Its being pre-printed here with permission from the author and the Journal Board. In October 2019, a group of human-centered designers, agilists, data scientists, and other technology enablement practitioners joined to share their thoughts about a topic of common interest: How should the principles and practices of human-centered design, Agile development, and the overarching process of HCDAgile be applied to products that have no obvious user interface? The groups objective was to develop guidance based upon shared knowledge across disciplines and industries for leveraging HCDAgile in data projects. In this paper we share our initial observations from the meeting. Fair balance: I participated in the huddle that led to this paper, but not in writing up the paper. Thanks to Carol Righi for doing the needful.]]> Tue, 06 Oct 2020 19:24:55 GMT /slideshow/no-interface-no-problem-applying-hcd-agile-to-data-projects-righi/238765896 kstraub@slideshare.net(kstraub) No Interface? No Problem: Applying HCD Agile to Data Projects (Righi) kstraub This paper will be published in the Nov 2020 Issue of Journal of Usability Studies. (https://uxpajournal.org/). Its being pre-printed here with permission from the author and the Journal Board. In October 2019, a group of human-centered designers, agilists, data scientists, and other technology enablement practitioners joined to share their thoughts about a topic of common interest: How should the principles and practices of human-centered design, Agile development, and the overarching process of HCDAgile be applied to products that have no obvious user interface? The groups objective was to develop guidance based upon shared knowledge across disciplines and industries for leveraging HCDAgile in data projects. In this paper we share our initial observations from the meeting. Fair balance: I participated in the huddle that led to this paper, but not in writing up the paper. Thanks to Carol Righi for doing the needful. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jusrighinov2020-201006192455-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This paper will be published in the Nov 2020 Issue of Journal of Usability Studies. (https://uxpajournal.org/). Its being pre-printed here with permission from the author and the Journal Board. In October 2019, a group of human-centered designers, agilists, data scientists, and other technology enablement practitioners joined to share their thoughts about a topic of common interest: How should the principles and practices of human-centered design, Agile development, and the overarching process of HCDAgile be applied to products that have no obvious user interface? The groups objective was to develop guidance based upon shared knowledge across disciplines and industries for leveraging HCDAgile in data projects. In this paper we share our initial observations from the meeting. Fair balance: I participated in the huddle that led to this paper, but not in writing up the paper. Thanks to Carol Righi for doing the needful.
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi) from Kath Straub
]]> 240 0 https://cdn.slidesharecdn.com/ss_thumbnails/jusrighinov2020-201006192455-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Creating the Conversation /slideshow/creating-the-conversation/230083864 nih-nci-plainlanguage-200311163202
A plain language presentation at the NIH National Cancer Institute]]>
A plain language presentation at the NIH National Cancer Institute]]> Wed, 11 Mar 2020 16:32:02 GMT /slideshow/creating-the-conversation/230083864 kstraub@slideshare.net(kstraub) Creating the Conversation kstraub A plain language presentation at the NIH National Cancer Institute <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nih-nci-plainlanguage-200311163202-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A plain language presentation at the NIH National Cancer Institute
Creating the Conversation from Kath Straub
]]> 243 0 https://cdn.slidesharecdn.com/ss_thumbnails/nih-nci-plainlanguage-200311163202-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Toward aUX: Folding UX into Agile Maturity measures /slideshow/toward-aux-folding-ux-into-agile-maturity-measures/152197988 towardaux-foldinguxintoagilematuritymeasures-190627134624
Poster presentation at UXPA2019 by Dorothy Cummings, Agile Six and Kath Straub, usability.org Todays Agile Maturity Assessments are not very usable. Some lack scientific validity, others measure without providing actionable outcomes or guidance for improvement, or they leave out critical elements of mature Agile teams (e.g., UX integration.) We discuss scientific, organizational, and cultural challenges that undermine the meaningful assessments design and/or assessment. Then we present a (new) Agile UX maturity assessment tool and method designed to offer teams concrete insights and actionable opportunities to improve. Then we recommend an implementation and progress management strategy to nurture positive growth toward true agile transformation. We couch our recommendations in an evidence-based review of measurement strategies (e.g., self- vs. external evaluation or individual evaluator vs collective discussion), and a discussion of cultural barriers that typically undermine the utility and impact of assessments (e.g., cultural implications of frank self-assessment and the need to report scores up.). By the end of the session, you will better understand the benefits of (agile UX or other) organizational assessments, cultural and organizational characteristics that necessarily limit their impact, and strategies to assess and track change that can drive improvement. You will also have a new tool to assess Agile UX maturity in your organization.]]>
Poster presentation at UXPA2019 by Dorothy Cummings, Agile Six and Kath Straub, usability.org Todays Agile Maturity Assessments are not very usable. Some lack scientific validity, others measure without providing actionable outcomes or guidance for improvement, or they leave out critical elements of mature Agile teams (e.g., UX integration.) We discuss scientific, organizational, and cultural challenges that undermine the meaningful assessments design and/or assessment. Then we present a (new) Agile UX maturity assessment tool and method designed to offer teams concrete insights and actionable opportunities to improve. Then we recommend an implementation and progress management strategy to nurture positive growth toward true agile transformation. We couch our recommendations in an evidence-based review of measurement strategies (e.g., self- vs. external evaluation or individual evaluator vs collective discussion), and a discussion of cultural barriers that typically undermine the utility and impact of assessments (e.g., cultural implications of frank self-assessment and the need to report scores up.). By the end of the session, you will better understand the benefits of (agile UX or other) organizational assessments, cultural and organizational characteristics that necessarily limit their impact, and strategies to assess and track change that can drive improvement. You will also have a new tool to assess Agile UX maturity in your organization.]]> Thu, 27 Jun 2019 13:46:24 GMT /slideshow/toward-aux-folding-ux-into-agile-maturity-measures/152197988 kstraub@slideshare.net(kstraub) Toward aUX: Folding UX into Agile Maturity measures kstraub Poster presentation at UXPA2019 by Dorothy Cummings, Agile Six and Kath Straub, usability.org Todays Agile Maturity Assessments are not very usable. Some lack scientific validity, others measure without providing actionable outcomes or guidance for improvement, or they leave out critical elements of mature Agile teams (e.g., UX integration.) We discuss scientific, organizational, and cultural challenges that undermine the meaningful assessments design and/or assessment. Then we present a (new) Agile UX maturity assessment tool and method designed to offer teams concrete insights and actionable opportunities to improve. Then we recommend an implementation and progress management strategy to nurture positive growth toward true agile transformation. We couch our recommendations in an evidence-based review of measurement strategies (e.g., self- vs. external evaluation or individual evaluator vs collective discussion), and a discussion of cultural barriers that typically undermine the utility and impact of assessments (e.g., cultural implications of frank self-assessment and the need to report scores up.). By the end of the session, you will better understand the benefits of (agile UX or other) organizational assessments, cultural and organizational characteristics that necessarily limit their impact, and strategies to assess and track change that can drive improvement. You will also have a new tool to assess Agile UX maturity in your organization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/towardaux-foldinguxintoagilematuritymeasures-190627134624-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Poster presentation at UXPA2019 by Dorothy Cummings, Agile Six and Kath Straub, usability.org Todays Agile Maturity Assessments are not very usable. Some lack scientific validity, others measure without providing actionable outcomes or guidance for improvement, or they leave out critical elements of mature Agile teams (e.g., UX integration.) We discuss scientific, organizational, and cultural challenges that undermine the meaningful assessments design and/or assessment. Then we present a (new) Agile UX maturity assessment tool and method designed to offer teams concrete insights and actionable opportunities to improve. Then we recommend an implementation and progress management strategy to nurture positive growth toward true agile transformation. We couch our recommendations in an evidence-based review of measurement strategies (e.g., self- vs. external evaluation or individual evaluator vs collective discussion), and a discussion of cultural barriers that typically undermine the utility and impact of assessments (e.g., cultural implications of frank self-assessment and the need to report scores up.). By the end of the session, you will better understand the benefits of (agile UX or other) organizational assessments, cultural and organizational characteristics that necessarily limit their impact, and strategies to assess and track change that can drive improvement. You will also have a new tool to assess Agile UX maturity in your organization.
Toward aUX: Folding UX into Agile Maturity measures from Kath Straub
]]> 505 5 https://cdn.slidesharecdn.com/ss_thumbnails/towardaux-foldinguxintoagilematuritymeasures-190627134624-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Enterprise UX patterns: Good, bad and ugly /slideshow/enterprise-ux-patterns-good-bad-and-ugly/75102913 uxdc17-straub-standards-good-bad-ugly2-170417194753
Documented, enterprise design standards supporting homogenous customer experiences across different systems and touch points are often considered a holy grail of UX design. In many ways they are. bBut they can also lead to unintended consequences for both the design team and subsequent designs. We draw on experiences from a large federal agency to describe the impact, some positive and some less so, that mature but evolving design standards can have on designers, design and the development processes.]]>
Documented, enterprise design standards supporting homogenous customer experiences across different systems and touch points are often considered a holy grail of UX design. In many ways they are. bBut they can also lead to unintended consequences for both the design team and subsequent designs. We draw on experiences from a large federal agency to describe the impact, some positive and some less so, that mature but evolving design standards can have on designers, design and the development processes.]]> Mon, 17 Apr 2017 19:47:53 GMT /slideshow/enterprise-ux-patterns-good-bad-and-ugly/75102913 kstraub@slideshare.net(kstraub) Enterprise UX patterns: Good, bad and ugly kstraub Documented, enterprise design standards supporting homogenous customer experiences across different systems and touch points are often considered a holy grail of UX design. In many ways they are. bBut they can also lead to unintended consequences for both the design team and subsequent designs. We draw on experiences from a large federal agency to describe the impact, some positive and some less so, that mature but evolving design standards can have on designers, design and the development processes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxdc17-straub-standards-good-bad-ugly2-170417194753-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Documented, enterprise design standards supporting homogenous customer experiences across different systems and touch points are often considered a holy grail of UX design. In many ways they are. bBut they can also lead to unintended consequences for both the design team and subsequent designs. We draw on experiences from a large federal agency to describe the impact, some positive and some less so, that mature but evolving design standards can have on designers, design and the development processes.
Enterprise UX patterns: Good, bad and ugly from Kath Straub
]]> 3388 11 https://cdn.slidesharecdn.com/ss_thumbnails/uxdc17-straub-standards-good-bad-ugly2-170417194753-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 On Good Behavior: Human Factors + Building Performance /slideshow/on-good-behavior-human-factors-building-performance/66786045 b12-goodbehaviorgreenbuild092316-161005230649
Presentation at Greenbuild 2016. Presented by Jeni Cross and Kath Straub. Moderated by Sharon Refvem. As effective passive solutions and newer, smarter systems continue to improve building efficiency, the impact of occupant behavior on building performance has become ever more evident. What motivates people to engage in best behavior? Find out how lessons from scientific research can impact building performance. Hear from behavior experts about how to effectively engage the passive majority of building occupants to facilitate substantive, positive impacts on performance, health, and wellbeing in the built environment. A cognitive scientist and sociologist share insights into how social norms and human behavior can be leveraged for this purpose. Engaging human factors effectively requires a whole systems approach - one that addresses not just occupants, but also the organization, community, and marketplace. Although there is not a one-size-fits-all solution for facilitating positive behavior change, there are useful strategies. Early engagement with building occupants and organizational leaders is a critical first step in identifying project specific needs, constraints, and opportunities. Learn how to identify target audiences, frame messages, and implement positive measures effectively. ]]>
Presentation at Greenbuild 2016. Presented by Jeni Cross and Kath Straub. Moderated by Sharon Refvem. As effective passive solutions and newer, smarter systems continue to improve building efficiency, the impact of occupant behavior on building performance has become ever more evident. What motivates people to engage in best behavior? Find out how lessons from scientific research can impact building performance. Hear from behavior experts about how to effectively engage the passive majority of building occupants to facilitate substantive, positive impacts on performance, health, and wellbeing in the built environment. A cognitive scientist and sociologist share insights into how social norms and human behavior can be leveraged for this purpose. Engaging human factors effectively requires a whole systems approach - one that addresses not just occupants, but also the organization, community, and marketplace. Although there is not a one-size-fits-all solution for facilitating positive behavior change, there are useful strategies. Early engagement with building occupants and organizational leaders is a critical first step in identifying project specific needs, constraints, and opportunities. Learn how to identify target audiences, frame messages, and implement positive measures effectively. ]]> Wed, 05 Oct 2016 23:06:49 GMT /slideshow/on-good-behavior-human-factors-building-performance/66786045 kstraub@slideshare.net(kstraub) On Good Behavior: Human Factors + Building Performance kstraub Presentation at Greenbuild 2016. Presented by Jeni Cross and Kath Straub. Moderated by Sharon Refvem. As effective passive solutions and newer, smarter systems continue to improve building efficiency, the impact of occupant behavior on building performance has become ever more evident. What motivates people to engage in best behavior? Find out how lessons from scientific research can impact building performance. Hear from behavior experts about how to effectively engage the passive majority of building occupants to facilitate substantive, positive impacts on performance, health, and wellbeing in the built environment. A cognitive scientist and sociologist share insights into how social norms and human behavior can be leveraged for this purpose. Engaging human factors effectively requires a whole systems approach - one that addresses not just occupants, but also the organization, community, and marketplace. Although there is not a one-size-fits-all solution for facilitating positive behavior change, there are useful strategies. Early engagement with building occupants and organizational leaders is a critical first step in identifying project specific needs, constraints, and opportunities. Learn how to identify target audiences, frame messages, and implement positive measures effectively. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b12-goodbehaviorgreenbuild092316-161005230649-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation at Greenbuild 2016. Presented by Jeni Cross and Kath Straub. Moderated by Sharon Refvem. As effective passive solutions and newer, smarter systems continue to improve building efficiency, the impact of occupant behavior on building performance has become ever more evident. What motivates people to engage in best behavior? Find out how lessons from scientific research can impact building performance. Hear from behavior experts about how to effectively engage the passive majority of building occupants to facilitate substantive, positive impacts on performance, health, and wellbeing in the built environment. A cognitive scientist and sociologist share insights into how social norms and human behavior can be leveraged for this purpose. Engaging human factors effectively requires a whole systems approach - one that addresses not just occupants, but also the organization, community, and marketplace. Although there is not a one-size-fits-all solution for facilitating positive behavior change, there are useful strategies. Early engagement with building occupants and organizational leaders is a critical first step in identifying project specific needs, constraints, and opportunities. Learn how to identify target audiences, frame messages, and implement positive measures effectively.
On Good Behavior: Human Factors + Building Performance from Kath Straub
]]> 586 6 https://cdn.slidesharecdn.com/ss_thumbnails/b12-goodbehaviorgreenbuild092316-161005230649-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Who made the grade 2014 federal plain language report card 29-jan15 /slideshow/who-made-the-grade-2014-federal-plain-language-report-card-29jan15/44060334 whomadethegrade2014federalplainlanguagereportcard-29jan15-150130002837-conversion-gate02
This white paper discusses the process used to grade federal agencies for the 2014 Federal Plain Language Report Card.]]>
This white paper discusses the process used to grade federal agencies for the 2014 Federal Plain Language Report Card.]]> Fri, 30 Jan 2015 00:28:37 GMT /slideshow/who-made-the-grade-2014-federal-plain-language-report-card-29jan15/44060334 kstraub@slideshare.net(kstraub) Who made the grade 2014 federal plain language report card 29-jan15 kstraub This white paper discusses the process used to grade federal agencies for the 2014 Federal Plain Language Report Card. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whomadethegrade2014federalplainlanguagereportcard-29jan15-150130002837-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This white paper discusses the process used to grade federal agencies for the 2014 Federal Plain Language Report Card.
Who made the grade 2014 federal plain language report card 29-jan15 from Kath Straub
]]> 854 3 https://cdn.slidesharecdn.com/ss_thumbnails/whomadethegrade2014federalplainlanguagereportcard-29jan15-150130002837-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Even Lawyers want to understand: Plain language increases lawyers credibility to both lawyers and laypeople /slideshow/even-lawyers-want-to-understand/41296906 straubkatheven-lawyers-want-to-understand-v4-141108113713-conversion-gate01
Cite as: Kath A. Straub, Jullie Clement, Annetta L. Cheek, and Sean P. Mahaffey. Even Lawyers want to understand: Plain language increases lawyers credibility with both lawyers and laypeople. Paper presented at IC Clear | Clarity (Belgium, Netherlands) 2014. At a glance Background: Benson & Kessler (1987) compared the perceptions of lawyers and judges about lawyers who write using plain language versus those writing in traditional legal language. They concluded that lawyers who write in legalese are likely to have their work judged as unpersuasive and substantively weak. Further, their professional credentials may be judged less credible. Objective: We validate and extend that study to further explore how both lawyers and non-lawyers perceive lawyers who use legal language versus plain language. Method: 38 lawyers and 93 non-lawyers each read two short passages, presented as written by a specific lawyer. Then, readers rated the lawyer who wrote the passages on a series of characteristics, including clarity of writing, trustworthiness, pedigree, ability to win cases, and whether they would be satisfied with that lawyer as their counsel. Detailed findings in the deck Conclusions 1. Even lawyers have trouble understanding lawyers. Plain language helps. 2. Lawyers agree that plain language is clearer, more specific, and more persuasive. 3. Law schools still need to teach lawyers to understand two languages: plain and legalese. 4. People--even lawyers--want their lawyers to use plain language. References: Robert W. Benson and Joan B. Kessler, Legalese v. Plain English: An Empirical Study of Persuasion and Credibility in Appellate Brief Writing, 20 Loy. L.A. L. Rev. 301 (1987). Author Contacts Kath Straub kath@usability.org &lt; Fielding questions Julie Clement julieannclement@gmail.com &lt; Presenter Annetta cheek alcplain@gmail.com Sean Mahaffey Mahaffsp@mail.uc.edu]]>
Cite as: Kath A. Straub, Jullie Clement, Annetta L. Cheek, and Sean P. Mahaffey. Even Lawyers want to understand: Plain language increases lawyers credibility with both lawyers and laypeople. Paper presented at IC Clear | Clarity (Belgium, Netherlands) 2014. At a glance Background: Benson & Kessler (1987) compared the perceptions of lawyers and judges about lawyers who write using plain language versus those writing in traditional legal language. They concluded that lawyers who write in legalese are likely to have their work judged as unpersuasive and substantively weak. Further, their professional credentials may be judged less credible. Objective: We validate and extend that study to further explore how both lawyers and non-lawyers perceive lawyers who use legal language versus plain language. Method: 38 lawyers and 93 non-lawyers each read two short passages, presented as written by a specific lawyer. Then, readers rated the lawyer who wrote the passages on a series of characteristics, including clarity of writing, trustworthiness, pedigree, ability to win cases, and whether they would be satisfied with that lawyer as their counsel. Detailed findings in the deck Conclusions 1. Even lawyers have trouble understanding lawyers. Plain language helps. 2. Lawyers agree that plain language is clearer, more specific, and more persuasive. 3. Law schools still need to teach lawyers to understand two languages: plain and legalese. 4. People--even lawyers--want their lawyers to use plain language. References: Robert W. Benson and Joan B. Kessler, Legalese v. Plain English: An Empirical Study of Persuasion and Credibility in Appellate Brief Writing, 20 Loy. L.A. L. Rev. 301 (1987). Author Contacts Kath Straub kath@usability.org &lt; Fielding questions Julie Clement julieannclement@gmail.com &lt; Presenter Annetta cheek alcplain@gmail.com Sean Mahaffey Mahaffsp@mail.uc.edu]]> Sat, 08 Nov 2014 11:37:13 GMT /slideshow/even-lawyers-want-to-understand/41296906 kstraub@slideshare.net(kstraub) Even Lawyers want to understand: Plain language increases lawyers credibility to both lawyers and laypeople kstraub Cite as: Kath A. Straub, Jullie Clement, Annetta L. Cheek, and Sean P. Mahaffey. Even Lawyers want to understand: Plain language increases lawyers credibility with both lawyers and laypeople. Paper presented at IC Clear | Clarity (Belgium, Netherlands) 2014. At a glance Background: Benson & Kessler (1987) compared the perceptions of lawyers and judges about lawyers who write using plain language versus those writing in traditional legal language. They concluded that lawyers who write in legalese are likely to have their work judged as unpersuasive and substantively weak. Further, their professional credentials may be judged less credible. Objective: We validate and extend that study to further explore how both lawyers and non-lawyers perceive lawyers who use legal language versus plain language. Method: 38 lawyers and 93 non-lawyers each read two short passages, presented as written by a specific lawyer. Then, readers rated the lawyer who wrote the passages on a series of characteristics, including clarity of writing, trustworthiness, pedigree, ability to win cases, and whether they would be satisfied with that lawyer as their counsel. Detailed findings in the deck Conclusions 1. Even lawyers have trouble understanding lawyers. Plain language helps. 2. Lawyers agree that plain language is clearer, more specific, and more persuasive. 3. Law schools still need to teach lawyers to understand two languages: plain and legalese. 4. People--even lawyers--want their lawyers to use plain language. References: Robert W. Benson and Joan B. Kessler, Legalese v. Plain English: An Empirical Study of Persuasion and Credibility in Appellate Brief Writing, 20 Loy. L.A. L. Rev. 301 (1987). Author Contacts Kath Straub kath@usability.org &lt; Fielding questions Julie Clement julieannclement@gmail.com &lt; Presenter Annetta cheek alcplain@gmail.com Sean Mahaffey Mahaffsp@mail.uc.edu <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/straubkatheven-lawyers-want-to-understand-v4-141108113713-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Cite as: Kath A. Straub, Jullie Clement, Annetta L. Cheek, and Sean P. Mahaffey. Even Lawyers want to understand: Plain language increases lawyers credibility with both lawyers and laypeople. Paper presented at IC Clear | Clarity (Belgium, Netherlands) 2014. At a glance Background: Benson &amp; Kessler (1987) compared the perceptions of lawyers and judges about lawyers who write using plain language versus those writing in traditional legal language. They concluded that lawyers who write in legalese are likely to have their work judged as unpersuasive and substantively weak. Further, their professional credentials may be judged less credible. Objective: We validate and extend that study to further explore how both lawyers and non-lawyers perceive lawyers who use legal language versus plain language. Method: 38 lawyers and 93 non-lawyers each read two short passages, presented as written by a specific lawyer. Then, readers rated the lawyer who wrote the passages on a series of characteristics, including clarity of writing, trustworthiness, pedigree, ability to win cases, and whether they would be satisfied with that lawyer as their counsel. Detailed findings in the deck Conclusions 1. Even lawyers have trouble understanding lawyers. Plain language helps. 2. Lawyers agree that plain language is clearer, more specific, and more persuasive. 3. Law schools still need to teach lawyers to understand two languages: plain and legalese. 4. People--even lawyers--want their lawyers to use plain language. References: Robert W. Benson and Joan B. Kessler, Legalese v. Plain English: An Empirical Study of Persuasion and Credibility in Appellate Brief Writing, 20 Loy. L.A. L. Rev. 301 (1987). Author Contacts Kath Straub kath@usability.org &amp;lt; Fielding questions Julie Clement julieannclement@gmail.com &amp;lt; Presenter Annetta cheek alcplain@gmail.com Sean Mahaffey Mahaffsp@mail.uc.edu
Even Lawyers want to understand: Plain language increases lawyers credibility to both lawyers and laypeople from Kath Straub
]]> 1861 7 https://cdn.slidesharecdn.com/ss_thumbnails/straubkatheven-lawyers-want-to-understand-v4-141108113713-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Self-service design - Eye-tracking Findings That Will Help You Design Forms That Everyone Can Use /slideshow/selfservice-design-eyetracking-findings-that-will-help-you-design-forms-that-everyone-can-use/37239068 straub-selfservice-forms-uxpa14-140722084830-phpapp01
We describe results from an experiment exploring how to effectively place instructions in online forms for expert and low literacy users.]]>
We describe results from an experiment exploring how to effectively place instructions in online forms for expert and low literacy users.]]> Tue, 22 Jul 2014 08:48:30 GMT /slideshow/selfservice-design-eyetracking-findings-that-will-help-you-design-forms-that-everyone-can-use/37239068 kstraub@slideshare.net(kstraub) Self-service design - Eye-tracking Findings That Will Help You Design Forms That Everyone Can Use kstraub We describe results from an experiment exploring how to effectively place instructions in online forms for expert and low literacy users. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/straub-selfservice-forms-uxpa14-140722084830-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We describe results from an experiment exploring how to effectively place instructions in online forms for expert and low literacy users.
Self-service design - Eye-tracking Findings That Will Help You Design Forms That Everyone Can Use from Kath Straub
]]> 1149 6 https://cdn.slidesharecdn.com/ss_thumbnails/straub-selfservice-forms-uxpa14-140722084830-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 IUE14 Presentation - Studies UX Pros should know /kstraub/iue14-presentation-studies-ux-pros-should-know uie14straubresearch4practioners-140611123014-phpapp01
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]]> Wed, 11 Jun 2014 12:30:14 GMT /kstraub/iue14-presentation-studies-ux-pros-should-know kstraub@slideshare.net(kstraub) IUE14 Presentation - Studies UX Pros should know kstraub <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uie14straubresearch4practioners-140611123014-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
IUE14 Presentation - Studies UX Pros should know from Kath Straub
]]> 1795 10 https://cdn.slidesharecdn.com/ss_thumbnails/uie14straubresearch4practioners-140611123014-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 PLAIN 2013 - Is it really plain? A case (and process) for content testing /kstraub/plain-2013-a-case-and-process-for-content-testing plain2013-straubcheeka-case-for-testing-131012193123-phpapp01
As plain language professionals, we think we know the rules and can recognize when a document or website is presented in plain language. But do our customers always agree?]]>
As plain language professionals, we think we know the rules and can recognize when a document or website is presented in plain language. But do our customers always agree?]]> Sat, 12 Oct 2013 19:31:23 GMT /kstraub/plain-2013-a-case-and-process-for-content-testing kstraub@slideshare.net(kstraub) PLAIN 2013 - Is it really plain? A case (and process) for content testing kstraub As plain language professionals, we think we know the rules and can recognize when a document or website is presented in plain language. But do our customers always agree? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/plain2013-straubcheeka-case-for-testing-131012193123-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As plain language professionals, we think we know the rules and can recognize when a document or website is presented in plain language. But do our customers always agree?
PLAIN 2013 - Is it really plain? A case (and process) for content testing from Kath Straub
]]> 1689 6 https://cdn.slidesharecdn.com/ss_thumbnails/plain2013-straubcheeka-case-for-testing-131012193123-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Watching the edges blur: Rethinking the user experience in the world of self-service (HFES User Experience Day Keynote) /slideshow/watching-the-edges-blur-rethinking-the-user-experience-in-the-world-of-selfservice/26797031 2013hfesuxday-keynote-131002135415-phpapp02
In our enthusiasm to automate we tend to create designs that providing users the information and access to tools they need to do things. But to be effective, we need to do more. Real self-service, with incremental task completion across multiple-devices and limited customer support means reinventing the (human) guides that, in the past, helped us make good decisions and get things done. We can do this by creating dialogues that unfold over time and leverage motivation strategies (a.k.a., gamification) to shape and encourage behaviors.]]>
In our enthusiasm to automate we tend to create designs that providing users the information and access to tools they need to do things. But to be effective, we need to do more. Real self-service, with incremental task completion across multiple-devices and limited customer support means reinventing the (human) guides that, in the past, helped us make good decisions and get things done. We can do this by creating dialogues that unfold over time and leverage motivation strategies (a.k.a., gamification) to shape and encourage behaviors.]]> Wed, 02 Oct 2013 13:54:15 GMT /slideshow/watching-the-edges-blur-rethinking-the-user-experience-in-the-world-of-selfservice/26797031 kstraub@slideshare.net(kstraub) Watching the edges blur: Rethinking the user experience in the world of self-service (HFES User Experience Day Keynote) kstraub In our enthusiasm to automate we tend to create designs that providing users the information and access to tools they need to do things. But to be effective, we need to do more. Real self-service, with incremental task completion across multiple-devices and limited customer support means reinventing the (human) guides that, in the past, helped us make good decisions and get things done. We can do this by creating dialogues that unfold over time and leverage motivation strategies (a.k.a., gamification) to shape and encourage behaviors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013hfesuxday-keynote-131002135415-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In our enthusiasm to automate we tend to create designs that providing users the information and access to tools they need to do things. But to be effective, we need to do more. Real self-service, with incremental task completion across multiple-devices and limited customer support means reinventing the (human) guides that, in the past, helped us make good decisions and get things done. We can do this by creating dialogues that unfold over time and leverage motivation strategies (a.k.a., gamification) to shape and encourage behaviors.
Watching the edges blur: Rethinking the user experience in the world of self-service (HFES User Experience Day Keynote) from Kath Straub
]]> 2217 4 https://cdn.slidesharecdn.com/ss_thumbnails/2013hfesuxday-keynote-131002135415-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 (How-to Handout for AZ voters) How you can support the Plain Regulations Act /slideshow/handout-how-you-can-support-the-plain-regulations-act/24952388 handout-howtosupporttheplainregulationsact-130805152411-phpapp01
Brief, word document describing what you can do to help move the Plain Regulations Act out of committee toward becoming a law. Includes sample text for letters you can write to your Senators and Representatives. There is an accompanying presentation (that you can also swipe) describing what the bill is and how you will benefit it it passes.]]>
Brief, word document describing what you can do to help move the Plain Regulations Act out of committee toward becoming a law. Includes sample text for letters you can write to your Senators and Representatives. There is an accompanying presentation (that you can also swipe) describing what the bill is and how you will benefit it it passes.]]> Mon, 05 Aug 2013 15:24:10 GMT /slideshow/handout-how-you-can-support-the-plain-regulations-act/24952388 kstraub@slideshare.net(kstraub) (How-to Handout for AZ voters) How you can support the Plain Regulations Act kstraub Brief, word document describing what you can do to help move the Plain Regulations Act out of committee toward becoming a law. Includes sample text for letters you can write to your Senators and Representatives. There is an accompanying presentation (that you can also swipe) describing what the bill is and how you will benefit it it passes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/handout-howtosupporttheplainregulationsact-130805152411-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brief, word document describing what you can do to help move the Plain Regulations Act out of committee toward becoming a law. Includes sample text for letters you can write to your Senators and Representatives. There is an accompanying presentation (that you can also swipe) describing what the bill is and how you will benefit it it passes.
(How-to Handout for AZ voters) How you can support the Plain Regulations Act from Kath Straub
]]> 642 3 https://cdn.slidesharecdn.com/ss_thumbnails/handout-howtosupporttheplainregulationsact-130805152411-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 (Presentation) How to support the Plain Regulations Act (HR 1557 S 807) /slideshow/how-to-support-the-plain-regulations-act-hr-1557-s-807/24940760 plainregulationsactoverviewfinal-az-130805094937-phpapp01
How to support the Plain Language Act (HR 1557 and Senate 807) There is currently a bill in Congress that would require government agencies to write regulations in Plain English. Today its just a bill (Remember your SchoolHouse Rock?) and we need your help to nudge congress to make it a law. This presentation describes the bill, how you would benefit and what you can do to help this bill become a law. There is an easy to print handout that you can also download with instructions for how to help and sample text for any letters you. Note that it is tailored for Arizona (where I vote), so you will need to replace my Congressmen with yours, when you write your letters ... Please feel free to download the presentation and use it to educate others. There will be a handout (also for AZ) right with sample letters posted here too. ]]>
How to support the Plain Language Act (HR 1557 and Senate 807) There is currently a bill in Congress that would require government agencies to write regulations in Plain English. Today its just a bill (Remember your SchoolHouse Rock?) and we need your help to nudge congress to make it a law. This presentation describes the bill, how you would benefit and what you can do to help this bill become a law. There is an easy to print handout that you can also download with instructions for how to help and sample text for any letters you. Note that it is tailored for Arizona (where I vote), so you will need to replace my Congressmen with yours, when you write your letters ... Please feel free to download the presentation and use it to educate others. There will be a handout (also for AZ) right with sample letters posted here too. ]]> Mon, 05 Aug 2013 09:49:37 GMT /slideshow/how-to-support-the-plain-regulations-act-hr-1557-s-807/24940760 kstraub@slideshare.net(kstraub) (Presentation) How to support the Plain Regulations Act (HR 1557 S 807) kstraub How to support the Plain Language Act (HR 1557 and Senate 807) There is currently a bill in Congress that would require government agencies to write regulations in Plain English. Today its just a bill (Remember your SchoolHouse Rock?) and we need your help to nudge congress to make it a law. This presentation describes the bill, how you would benefit and what you can do to help this bill become a law. There is an easy to print handout that you can also download with instructions for how to help and sample text for any letters you. Note that it is tailored for Arizona (where I vote), so you will need to replace my Congressmen with yours, when you write your letters ... Please feel free to download the presentation and use it to educate others. There will be a handout (also for AZ) right with sample letters posted here too. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/plainregulationsactoverviewfinal-az-130805094937-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to support the Plain Language Act (HR 1557 and Senate 807) There is currently a bill in Congress that would require government agencies to write regulations in Plain English. Today its just a bill (Remember your SchoolHouse Rock?) and we need your help to nudge congress to make it a law. This presentation describes the bill, how you would benefit and what you can do to help this bill become a law. There is an easy to print handout that you can also download with instructions for how to help and sample text for any letters you. Note that it is tailored for Arizona (where I vote), so you will need to replace my Congressmen with yours, when you write your letters ... Please feel free to download the presentation and use it to educate others. There will be a handout (also for AZ) right with sample letters posted here too.
(Presentation) How to support the Plain Regulations Act (HR 1557 S 807) from Kath Straub
]]> 1009 7 https://cdn.slidesharecdn.com/ss_thumbnails/plainregulationsactoverviewfinal-az-130805094937-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 2 Studies UX types should know about (Straub UXPA unconference13) /slideshow/straub-uxpa-unconference13-24201484/24201484 straubuxpaunconference13-130713082659-phpapp01
I described these two studies during the Research in Practice: Studies UXers should know about workshop. I expected them to be drive-bys ... as in, "Yah, yah, .. have heard that ... let's move on." I was surprised to find that the group -- a sharp, engaged and thoughtful group-- didn't know these studies. Instead of a few minutes description, we discussed and debated how these studies might influence UX practice for almost an hour. Based on that, I got nudged (Culprit = @susandra Susan Dray) to presenting these two @ the UXPA unconference. There are many other studies studies that all UXPros should be familiar with ... ]]>
I described these two studies during the Research in Practice: Studies UXers should know about workshop. I expected them to be drive-bys ... as in, "Yah, yah, .. have heard that ... let's move on." I was surprised to find that the group -- a sharp, engaged and thoughtful group-- didn't know these studies. Instead of a few minutes description, we discussed and debated how these studies might influence UX practice for almost an hour. Based on that, I got nudged (Culprit = @susandra Susan Dray) to presenting these two @ the UXPA unconference. There are many other studies studies that all UXPros should be familiar with ... ]]> Sat, 13 Jul 2013 08:26:59 GMT /slideshow/straub-uxpa-unconference13-24201484/24201484 kstraub@slideshare.net(kstraub) 2 Studies UX types should know about (Straub UXPA unconference13) kstraub I described these two studies during the Research in Practice: Studies UXers should know about workshop. I expected them to be drive-bys ... as in, "Yah, yah, .. have heard that ... let's move on." I was surprised to find that the group -- a sharp, engaged and thoughtful group-- didn't know these studies. Instead of a few minutes description, we discussed and debated how these studies might influence UX practice for almost an hour. Based on that, I got nudged (Culprit = @susandra Susan Dray) to presenting these two @ the UXPA unconference. There are many other studies studies that all UXPros should be familiar with ... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/straubuxpaunconference13-130713082659-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I described these two studies during the Research in Practice: Studies UXers should know about workshop. I expected them to be drive-bys ... as in, &quot;Yah, yah, .. have heard that ... let&#39;s move on.&quot; I was surprised to find that the group -- a sharp, engaged and thoughtful group-- didn&#39;t know these studies. Instead of a few minutes description, we discussed and debated how these studies might influence UX practice for almost an hour. Based on that, I got nudged (Culprit = @susandra Susan Dray) to presenting these two @ the UXPA unconference. There are many other studies studies that all UXPros should be familiar with ...
2 Studies UX types should know about (Straub UXPA unconference13) from Kath Straub
]]> 2509 4 https://cdn.slidesharecdn.com/ss_thumbnails/straubuxpaunconference13-130713082659-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Creating effective web content in plain language /slideshow/creating-effective-web-content-in-plain-language/19438422 straubandcheek-effectivewebcontentinplainlangage-130421161429-phpapp02
Writing for the web Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member Workshop description People use the web to get information about your organization more than any other source today. Do you know how well your content works? In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples well review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to ~ Identify and understand your audience ~ Plan and organize content ~ Write in Plain Language Measure whether people understand what you mean and can use what you say By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.]]>
Writing for the web Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member Workshop description People use the web to get information about your organization more than any other source today. Do you know how well your content works? In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples well review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to ~ Identify and understand your audience ~ Plan and organize content ~ Write in Plain Language Measure whether people understand what you mean and can use what you say By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.]]> Sun, 21 Apr 2013 16:14:28 GMT /slideshow/creating-effective-web-content-in-plain-language/19438422 kstraub@slideshare.net(kstraub) Creating effective web content in plain language kstraub Writing for the web Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member Workshop description People use the web to get information about your organization more than any other source today. Do you know how well your content works? In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples well review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to ~ Identify and understand your audience ~ Plan and organize content ~ Write in Plain Language Measure whether people understand what you mean and can use what you say By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/straubandcheek-effectivewebcontentinplainlangage-130421161429-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Writing for the web Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member Workshop description People use the web to get information about your organization more than any other source today. Do you know how well your content works? In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples well review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to ~ Identify and understand your audience ~ Plan and organize content ~ Write in Plain Language Measure whether people understand what you mean and can use what you say By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
Creating effective web content in plain language from Kath Straub
]]> 1504 2 https://cdn.slidesharecdn.com/ss_thumbnails/straubandcheek-effectivewebcontentinplainlangage-130421161429-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Online Communities for Creating Change: Home Energy Pros (ACEEE 2012 Summer Study Paper) /slideshow/online-communities-for-creating-change-home-energy-pros-aceee-2012-summer-study-paper/13957215 aceee2012-onlinecommunitiesforcreatingchange-homeenergyprosrs-120813073115-phpapp01
Home Energy Pros is a social community for energy efficiency professionals, including contractors, weatherization professionals and building scientiests. This ACEEE Summer Study paper describes the motivation, marketing/launch and nurturing of Home Energy Pros. Along the way, it highlights the steps and challenges in developing and nurturing an active and effective cross-disciplinary social community.]]>
Home Energy Pros is a social community for energy efficiency professionals, including contractors, weatherization professionals and building scientiests. This ACEEE Summer Study paper describes the motivation, marketing/launch and nurturing of Home Energy Pros. Along the way, it highlights the steps and challenges in developing and nurturing an active and effective cross-disciplinary social community.]]> Mon, 13 Aug 2012 07:31:14 GMT /slideshow/online-communities-for-creating-change-home-energy-pros-aceee-2012-summer-study-paper/13957215 kstraub@slideshare.net(kstraub) Online Communities for Creating Change: Home Energy Pros (ACEEE 2012 Summer Study Paper) kstraub Home Energy Pros is a social community for energy efficiency professionals, including contractors, weatherization professionals and building scientiests. This ACEEE Summer Study paper describes the motivation, marketing/launch and nurturing of Home Energy Pros. Along the way, it highlights the steps and challenges in developing and nurturing an active and effective cross-disciplinary social community. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aceee2012-onlinecommunitiesforcreatingchange-homeenergyprosrs-120813073115-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Home Energy Pros is a social community for energy efficiency professionals, including contractors, weatherization professionals and building scientiests. This ACEEE Summer Study paper describes the motivation, marketing/launch and nurturing of Home Energy Pros. Along the way, it highlights the steps and challenges in developing and nurturing an active and effective cross-disciplinary social community.
Online Communities for Creating Change: Home Energy Pros (ACEEE 2012 Summer Study Paper) from Kath Straub
]]> 670 4 https://cdn.slidesharecdn.com/ss_thumbnails/aceee2012-onlinecommunitiesforcreatingchange-homeenergyprosrs-120813073115-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Online Communities Creating Change - HomeEnergyPros (Poster presented at ACEEE) /slideshow/online-communities-creating-change-homeenergypros-poster-presented-at-aceee/13957058 aceeesummerstudy12onlinecommunitiescreatingchangehomeenergypros-120813071726-phpapp02
This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities. For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on 際際滷Share.) Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools. http://homeenergysaver.lbl.gov/consumer/ http://homeenergysaver.lbl.gov/pro/ ]]>
This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities. For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on 際際滷Share.) Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools. http://homeenergysaver.lbl.gov/consumer/ http://homeenergysaver.lbl.gov/pro/ ]]> Mon, 13 Aug 2012 07:17:26 GMT /slideshow/online-communities-creating-change-homeenergypros-poster-presented-at-aceee/13957058 kstraub@slideshare.net(kstraub) Online Communities Creating Change - HomeEnergyPros (Poster presented at ACEEE) kstraub This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities. For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on 際際滷Share.) Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools. http://homeenergysaver.lbl.gov/consumer/ http://homeenergysaver.lbl.gov/pro/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aceeesummerstudy12onlinecommunitiescreatingchangehomeenergypros-120813071726-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities. For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on 際際滷Share.) Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory&#39;s Home Energy Saver tools. http://homeenergysaver.lbl.gov/consumer/ http://homeenergysaver.lbl.gov/pro/
Online Communities Creating Change - HomeEnergyPros (Poster presented at ACEEE) from Kath Straub
]]> 521 3 https://cdn.slidesharecdn.com/ss_thumbnails/aceeesummerstudy12onlinecommunitiescreatingchangehomeenergypros-120813071726-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Reading between the words: Improving the readability and memorability of text /slideshow/2011-text-formattingandreadsmartstraubucuxmasterclass/13634023 2011textformattingandreadsmartstraubuc-uxmasterclass-120713150238-phpapp02
Describes the process of text formatting, or how minor (and virtually invisible) changes to your text will help customers read faster, understand better and remember more. ]]>
Describes the process of text formatting, or how minor (and virtually invisible) changes to your text will help customers read faster, understand better and remember more. ]]> Fri, 13 Jul 2012 15:02:36 GMT /slideshow/2011-text-formattingandreadsmartstraubucuxmasterclass/13634023 kstraub@slideshare.net(kstraub) Reading between the words: Improving the readability and memorability of text kstraub Describes the process of text formatting, or how minor (and virtually invisible) changes to your text will help customers read faster, understand better and remember more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011textformattingandreadsmartstraubuc-uxmasterclass-120713150238-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Describes the process of text formatting, or how minor (and virtually invisible) changes to your text will help customers read faster, understand better and remember more.
Reading between the words: Improving the readability and memorability of text from Kath Straub
]]> 1047 5 https://cdn.slidesharecdn.com/ss_thumbnails/2011textformattingandreadsmartstraubuc-uxmasterclass-120713150238-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Living social, dying digital /slideshow/living-social-dying-digital/13283536 living-social-dying-digital-slideshare-120611151708-phpapp02
]]>
]]> Mon, 11 Jun 2012 15:17:06 GMT /slideshow/living-social-dying-digital/13283536 kstraub@slideshare.net(kstraub) Living social, dying digital kstraub <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/living-social-dying-digital-slideshare-120611151708-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Living social, dying digital from Kath Straub
]]> 707 2 https://cdn.slidesharecdn.com/ss_thumbnails/living-social-dying-digital-slideshare-120611151708-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 232 million people can't be wrong Or: How I learned to stop worrying and started to look to Farmville for design ideas /slideshow/323-million-people-cant-be-wrong-or-how-i-learned-to-stop-worrying-and-started-to-look-to-farmville-for-design-ideas/13213241 straubfarmvilleupa2012-120605160429-phpapp02
UPA long abstract: Do you ever wonder why people PLAY Farmville (Frontierville, Mafia Wars, )? Do you think about which elements of Farmville fun could make work applications less work? If you answered Yes to either question this talk is for you. Join us for a lively exploration of o How games like Farmville apply the psychology of behavioral change, reinforcement and social momentum to (re-)shape target behaviors. o How the same persuasive, behavioral change elements are applied in serious games encouraging health, wellness and other behavioral change. Along the way, we use real examples and exercises to help you rethink your applications and designs in terms of behavioral change and persuasive design. kath@usability.org @kathstraub www.usability.org]]>
UPA long abstract: Do you ever wonder why people PLAY Farmville (Frontierville, Mafia Wars, )? Do you think about which elements of Farmville fun could make work applications less work? If you answered Yes to either question this talk is for you. Join us for a lively exploration of o How games like Farmville apply the psychology of behavioral change, reinforcement and social momentum to (re-)shape target behaviors. o How the same persuasive, behavioral change elements are applied in serious games encouraging health, wellness and other behavioral change. Along the way, we use real examples and exercises to help you rethink your applications and designs in terms of behavioral change and persuasive design. kath@usability.org @kathstraub www.usability.org]]> Tue, 05 Jun 2012 16:04:28 GMT /slideshow/323-million-people-cant-be-wrong-or-how-i-learned-to-stop-worrying-and-started-to-look-to-farmville-for-design-ideas/13213241 kstraub@slideshare.net(kstraub) 232 million people can't be wrong Or: How I learned to stop worrying and started to look to Farmville for design ideas kstraub UPA long abstract: Do you ever wonder why people PLAY Farmville (Frontierville, Mafia Wars, )? Do you think about which elements of Farmville fun could make work applications less work? If you answered Yes to either question this talk is for you. Join us for a lively exploration of o How games like Farmville apply the psychology of behavioral change, reinforcement and social momentum to (re-)shape target behaviors. o How the same persuasive, behavioral change elements are applied in serious games encouraging health, wellness and other behavioral change. Along the way, we use real examples and exercises to help you rethink your applications and designs in terms of behavioral change and persuasive design. kath@usability.org @kathstraub www.usability.org <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/straubfarmvilleupa2012-120605160429-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> UPA long abstract: Do you ever wonder why people PLAY Farmville (Frontierville, Mafia Wars, )? Do you think about which elements of Farmville fun could make work applications less work? If you answered Yes to either question this talk is for you. Join us for a lively exploration of o How games like Farmville apply the psychology of behavioral change, reinforcement and social momentum to (re-)shape target behaviors. o How the same persuasive, behavioral change elements are applied in serious games encouraging health, wellness and other behavioral change. Along the way, we use real examples and exercises to help you rethink your applications and designs in terms of behavioral change and persuasive design. kath@usability.org @kathstraub www.usability.org
232 million people can't be wrong Or: How I learned to stop worrying and started to look to Farmville for design ideas from Kath Straub
]]> 1089 5 https://cdn.slidesharecdn.com/ss_thumbnails/straubfarmvilleupa2012-120605160429-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-kstraub-48x48.jpg?cb=1685843761 Core skills ~ Consumer & User Research ~ Interaction design ~ Plain Language Writing and Communications testing ~ Usability evaluation (Testing, review, analytics, ...) ~ Digital strategy ~ Training: Research UX Pros need to know, Plain Language; UX research, design and testing methods ~ Talks & Keynotes All of this toward ... integrating methods and seeing the patterns to create experiences that make things easier, motivate behaviors, and help us get things done ... where ever and when ever we can. http://kathstraub.posterous.com/ https://cdn.slidesharecdn.com/ss_thumbnails/jusrighinov2020-201006192455-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/no-interface-no-problem-applying-hcd-agile-to-data-projects-righi/238765896 No Interface? No Probl... https://cdn.slidesharecdn.com/ss_thumbnails/nih-nci-plainlanguage-200311163202-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/creating-the-conversation/230083864 Creating the Conversation https://cdn.slidesharecdn.com/ss_thumbnails/towardaux-foldinguxintoagilematuritymeasures-190627134624-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/toward-aux-folding-ux-into-agile-maturity-measures/152197988 Toward aUX: Folding UX...