ºÝºÝߣshows by User: kungfiske / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: kungfiske / Thu, 09 Feb 2012 02:26:02 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: kungfiske Teaching Old Brands New Tricks with Transmedia Storytelling (1/2) /slideshow/teaching-old-brands-new-tricks-with-transmedia-storytelling-12/11493723 henriweijoluxusdigitaldaytransmediapresentation08022012pt1-120209022606-phpapp02
Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today’s marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 1 / 2.]]>
Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today’s marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 1 / 2.]]> Thu, 09 Feb 2012 02:26:02 GMT /slideshow/teaching-old-brands-new-tricks-with-transmedia-storytelling-12/11493723 kungfiske@slideshare.net(kungfiske) Teaching Old Brands New Tricks with Transmedia Storytelling (1/2) kungfiske Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today’s marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 1 / 2. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/henriweijoluxusdigitaldaytransmediapresentation08022012pt1-120209022606-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today’s marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 1 / 2.
Teaching Old Brands New Tricks with Transmedia Storytelling (1/2) from Henri Weijo
]]> 2481 6 https://cdn.slidesharecdn.com/ss_thumbnails/henriweijoluxusdigitaldaytransmediapresentation08022012pt1-120209022606-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Teaching Old Brands New Tricks with Transmedia Storytelling (2/2) /slideshow/teaching-old-brands-new-tricks-with-transmedia-storytelling-22/11493531 henriweijoluxusdigitaldaytransmediapresentation08022012pt2-120209020534-phpapp01
Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today's marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 2 / 2.]]>
Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today's marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 2 / 2.]]> Thu, 09 Feb 2012 02:05:32 GMT /slideshow/teaching-old-brands-new-tricks-with-transmedia-storytelling-22/11493531 kungfiske@slideshare.net(kungfiske) Teaching Old Brands New Tricks with Transmedia Storytelling (2/2) kungfiske Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today's marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 2 / 2. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/henriweijoluxusdigitaldaytransmediapresentation08022012pt2-120209020534-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today&#39;s marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 2 / 2.
Teaching Old Brands New Tricks with Transmedia Storytelling (2/2) from Henri Weijo
]]> 3127 6 https://cdn.slidesharecdn.com/ss_thumbnails/henriweijoluxusdigitaldaytransmediapresentation08022012pt2-120209020534-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brand Communities - Brands in Strategic Marketing Guest Lecture 12.10.2011 /slideshow/brand-communities-brands-in-strategic-marketing-guest-lecture-12102011/9727155 brandcommunity2011-111017024617-phpapp02
Henri Weijo's guest lecture on brand communities at Aalto University, Oct. 12th 2011. The lecture discussed some of the philosophical underpinnings of "community" before moving on to discussing brand communities as both a source of academic interest as well as business ventures.]]>
Henri Weijo's guest lecture on brand communities at Aalto University, Oct. 12th 2011. The lecture discussed some of the philosophical underpinnings of "community" before moving on to discussing brand communities as both a source of academic interest as well as business ventures.]]> Mon, 17 Oct 2011 02:46:14 GMT /slideshow/brand-communities-brands-in-strategic-marketing-guest-lecture-12102011/9727155 kungfiske@slideshare.net(kungfiske) Brand Communities - Brands in Strategic Marketing Guest Lecture 12.10.2011 kungfiske Henri Weijo's guest lecture on brand communities at Aalto University, Oct. 12th 2011. The lecture discussed some of the philosophical underpinnings of "community" before moving on to discussing brand communities as both a source of academic interest as well as business ventures. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandcommunity2011-111017024617-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Henri Weijo&#39;s guest lecture on brand communities at Aalto University, Oct. 12th 2011. The lecture discussed some of the philosophical underpinnings of &quot;community&quot; before moving on to discussing brand communities as both a source of academic interest as well as business ventures.
Brand Communities - Brands in Strategic Marketing Guest Lecture 12.10.2011 from Henri Weijo
]]> 2408 6 https://cdn.slidesharecdn.com/ss_thumbnails/brandcommunity2011-111017024617-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Henri Weijo - "Mediakonvergenssi & Transmedia-tarinankerronta"Median murros vierailuluento 15.9.2011 /kungfiske/henri-weijo-mediakonvergenssi-transmediatarinankerrontamedian-murros-vierailuluento-1592011 medianmurros2011-110921084833-phpapp02
Vierailuluento Aalto yliopiston Median Murros kurssilla 15.9.2011. ]]>
Vierailuluento Aalto yliopiston Median Murros kurssilla 15.9.2011. ]]> Wed, 21 Sep 2011 08:48:31 GMT /kungfiske/henri-weijo-mediakonvergenssi-transmediatarinankerrontamedian-murros-vierailuluento-1592011 kungfiske@slideshare.net(kungfiske) Henri Weijo - "Mediakonvergenssi & Transmedia-tarinankerronta"Median murros vierailuluento 15.9.2011 kungfiske Vierailuluento Aalto yliopiston Median Murros kurssilla 15.9.2011. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/medianmurros2011-110921084833-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Vierailuluento Aalto yliopiston Median Murros kurssilla 15.9.2011.
Henri Weijo - "Mediakonvergenssi & Transmedia-tarinankerronta"Median murros vierailuluento 15.9.2011 from Henri Weijo
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Luento10 pr ja_viestintè¾° from Henri Weijo
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Luento11 etiikka from Henri Weijo
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Luento11 kanavamarkkinointi from Henri Weijo
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Luento9 imc ja_kv from Henri Weijo
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]]> Wed, 31 Mar 2010 10:19:00 GMT /slideshow/luento-8-imc-ja-uudet-mediat/3603973 kungfiske@slideshare.net(kungfiske) Luento 8 Imc Ja Uudet Mediat kungfiske <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luento8imcjauudetmediat-100331101906-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Luento 8 Imc Ja Uudet Mediat from Henri Weijo
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Luento 7 Segmentointi from Henri Weijo
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]]> Thu, 25 Mar 2010 02:27:24 GMT /slideshow/luento1-i-m-c-suunnittelu-mittaus/3547331 kungfiske@slideshare.net(kungfiske) Luento1 I M C Suunnittelu Mittaus kungfiske <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luento1imcsuunnittelumittaus-100325022740-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Luento1 I M C Suunnittelu Mittaus from Henri Weijo
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]]> Thu, 25 Mar 2010 02:22:08 GMT /slideshow/luento4-imc-jalkauttaminen/3547315 kungfiske@slideshare.net(kungfiske) Luento4 Imc Jalkauttaminen kungfiske <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luento4imcjalkauttaminen-100325022218-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Luento4 Imc Jalkauttaminen from Henri Weijo
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]]> Thu, 25 Mar 2010 02:22:05 GMT /slideshow/luento3-recovered-file-3547314/3547314 kungfiske@slideshare.net(kungfiske) Luento3 Recovered File kungfiske <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luento3recoveredfile-100325022213-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Luento3 Recovered File from Henri Weijo
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]]> Thu, 25 Mar 2010 02:22:05 GMT /slideshow/luento3-mediasuunnittelu/3547313 kungfiske@slideshare.net(kungfiske) Luento3 Mediasuunnittelu kungfiske <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luento3-mediasuunnittelu-100325022209-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Luento3 Mediasuunnittelu from Henri Weijo
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]]> Thu, 25 Mar 2010 02:22:05 GMT /slideshow/luento1-johdanto-backup-henri-weijos-conflicted-copy-2010-03-08/3547312 kungfiske@slideshare.net(kungfiske) Luento1 Johdanto Backup (Henri Weijos Conflicted Copy 2010 03 08) kungfiske <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luento1johdanto-backuphenriweijosconflictedcopy2010-03-08-100325022211-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Luento1 Johdanto Backup (Henri Weijos Conflicted Copy 2010 03 08) from Henri Weijo
]]> 563 2 https://cdn.slidesharecdn.com/ss_thumbnails/luento1johdanto-backuphenriweijosconflictedcopy2010-03-08-100325022211-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 "Mitä on sosiaalinen media?" Henri Weijo Energiapäivillä 3.12.2009 /slideshow/mit-on-sosiaalinen-media-henri-weijo-energiapivill-3122009/2715183 energiapaivatpresehw-091214091157-phpapp01
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]]> Mon, 14 Dec 2009 09:10:21 GMT /slideshow/mit-on-sosiaalinen-media-henri-weijo-energiapivill-3122009/2715183 kungfiske@slideshare.net(kungfiske) "Mitä on sosiaalinen media?" Henri Weijo Energiapäivillä 3.12.2009 kungfiske <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/energiapaivatpresehw-091214091157-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
"Mitè¾° on sosiaalinen media?" Henri Weijo Energiapè¾°ivillè¾° 3.12.2009 from Henri Weijo
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Henri Weijo's guest lecture at the University of Lapland on the 7th of November 2009 in the "Cultural Branding" course.]]>
Henri Weijo's guest lecture at the University of Lapland on the 7th of November 2009 in the "Cultural Branding" course.]]> Thu, 12 Nov 2009 02:51:06 GMT /kungfiske/introduction-to-cultural-branding-and-how-it-relatos-to-past-branding-models kungfiske@slideshare.net(kungfiske) Introduction to Cultural Branding and How it Relatos to Past Branding Models kungfiske Henri Weijo's guest lecture at the University of Lapland on the 7th of November 2009 in the "Cultural Branding" course. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lecture2-091112025115-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Henri Weijo&#39;s guest lecture at the University of Lapland on the 7th of November 2009 in the &quot;Cultural Branding&quot; course.
Introduction to Cultural Branding and How it Relatos to Past Branding Models from Henri Weijo
]]> 11732 31 https://cdn.slidesharecdn.com/ss_thumbnails/lecture2-091112025115-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Branding History and Mind-Share, Emotional, and Viral Branding /slideshow/lecture-1-branding-history-and-mindshare-emotional-and-viral-branding/2481846 lecture1-091112024653-phpapp01
Henri Weijo's guest lecture at the University of Lapland on 6th of November in the "Cultural Branding" course.]]>
Henri Weijo's guest lecture at the University of Lapland on 6th of November in the "Cultural Branding" course.]]> Thu, 12 Nov 2009 02:46:49 GMT /slideshow/lecture-1-branding-history-and-mindshare-emotional-and-viral-branding/2481846 kungfiske@slideshare.net(kungfiske) Branding History and Mind-Share, Emotional, and Viral Branding kungfiske Henri Weijo's guest lecture at the University of Lapland on 6th of November in the "Cultural Branding" course. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lecture1-091112024653-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Henri Weijo&#39;s guest lecture at the University of Lapland on 6th of November in the &quot;Cultural Branding&quot; course.
Branding History and Mind-Share, Emotional, and Viral Branding from Henri Weijo
]]> 10255 18 https://cdn.slidesharecdn.com/ss_thumbnails/lecture1-091112024653-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mediakonvergenssi ja Transmedia-tarinankerronta (Henri Weijo 16.10.2009) /kungfiske/mediakonvergenssi-ja-transmediatarinankerronta-henri-weijo-16102009 medianmurros-091016084200-phpapp01
Henri Weijon vierailuluento esimerkkivideoineen Median Murros -kurssilla 15.10.2009.]]>
Henri Weijon vierailuluento esimerkkivideoineen Median Murros -kurssilla 15.10.2009.]]> Fri, 16 Oct 2009 08:41:44 GMT /kungfiske/mediakonvergenssi-ja-transmediatarinankerronta-henri-weijo-16102009 kungfiske@slideshare.net(kungfiske) Mediakonvergenssi ja Transmedia-tarinankerronta (Henri Weijo 16.10.2009) kungfiske Henri Weijon vierailuluento esimerkkivideoineen Median Murros -kurssilla 15.10.2009. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/medianmurros-091016084200-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Henri Weijon vierailuluento esimerkkivideoineen Median Murros -kurssilla 15.10.2009.
Mediakonvergenssi ja Transmedia-tarinankerronta (Henri Weijo 16.10.2009) from Henri Weijo
]]> 817 4 https://cdn.slidesharecdn.com/ss_thumbnails/medianmurros-091016084200-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Consumers, Culture, Media, and Brands - Guest lecture pt. II /slideshow/consumers-culture-media-and-brands-guest-lecture-pt-ii-1258091/1258091 brandspresentation2finalprint-090407025140-phpapp01
How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.]]>
How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.]]> Tue, 07 Apr 2009 02:51:37 GMT /slideshow/consumers-culture-media-and-brands-guest-lecture-pt-ii-1258091/1258091 kungfiske@slideshare.net(kungfiske) Consumers, Culture, Media, and Brands - Guest lecture pt. II kungfiske How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandspresentation2finalprint-090407025140-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.
Consumers, Culture, Media, and Brands - Guest lecture pt. II from Henri Weijo
]]> 2211 6 https://cdn.slidesharecdn.com/ss_thumbnails/brandspresentation2finalprint-090407025140-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-kungfiske-48x48.jpg?cb=1668767114 I'm a researcher and PhD candidate at the Aalto School of Business (or Helsinki School of Economics, as it was formerly known). www.facade.fi https://cdn.slidesharecdn.com/ss_thumbnails/henriweijoluxusdigitaldaytransmediapresentation08022012pt1-120209022606-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/teaching-old-brands-new-tricks-with-transmedia-storytelling-12/11493723 Teaching Old Brands Ne... https://cdn.slidesharecdn.com/ss_thumbnails/henriweijoluxusdigitaldaytransmediapresentation08022012pt2-120209020534-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/teaching-old-brands-new-tricks-with-transmedia-storytelling-22/11493531 Teaching Old Brands Ne... https://cdn.slidesharecdn.com/ss_thumbnails/brandcommunity2011-111017024617-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brand-communities-brands-in-strategic-marketing-guest-lecture-12102011/9727155 Brand Communities - Br...