�ݺ�ߣshows by User: lanceshields

�ݺ�ߣshows by User: lanceshields / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: lanceshields / Thu, 30 Nov 2017 05:11:19 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: lanceshields Can We Design Friendship? /slideshow/can-we-design-friendship/83029506 catalystleadingcreativeenterprisecatalystissue15designinginclusion-2-171130051119
Nudging youth to adopt inclusion and acceptance in social spaces online. The article appeared in the summer 2017 issue of Pratt Institute's Catalyst Review magazine.]]>
Nudging youth to adopt inclusion and acceptance in social spaces online. The article appeared in the summer 2017 issue of Pratt Institute's Catalyst Review magazine.]]> Thu, 30 Nov 2017 05:11:19 GMT /slideshow/can-we-design-friendship/83029506 lanceshields@slideshare.net(lanceshields) Can We Design Friendship? lanceshields Nudging youth to adopt inclusion and acceptance in social spaces online. The article appeared in the summer 2017 issue of Pratt Institute's Catalyst Review magazine. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/catalystleadingcreativeenterprisecatalystissue15designinginclusion-2-171130051119-thumbnail.jpg?width=120&height=120&fit=bounds" /> Nudging youth to adopt inclusion and acceptance in social spaces online. The article appeared in the summer 2017 issue of Pratt Institute's Catalyst Review magazine.

Can We Design Friendship? from Lance Shields

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0 CES 2016 Session: Designing Products for Generation Z /slideshow/ces-2016-session-designing-products-for-generation-z/56965416 ces-2016-designing-products-for-genz-160112165251
Everyone talks about millennials but what about the ever-connected, multitasking cohort known as Generation Z, aka the iGeneration? Learn the dos and don’ts of designing and marketing products that rise above the clutter to kids and young adults who have digital in their DNA and take technology for granted. A CES 2016 session by Wunderman Global CMO Jamie Gutfreund and iiD Chief Experience Officer Lance Shields. Moderator was MIT Sloan MBA Jeremy Finch.]]>
Everyone talks about millennials but what about the ever-connected, multitasking cohort known as Generation Z, aka the iGeneration? Learn the dos and don’ts of designing and marketing products that rise above the clutter to kids and young adults who have digital in their DNA and take technology for granted. A CES 2016 session by Wunderman Global CMO Jamie Gutfreund and iiD Chief Experience Officer Lance Shields. Moderator was MIT Sloan MBA Jeremy Finch.]]> Tue, 12 Jan 2016 16:52:51 GMT /slideshow/ces-2016-session-designing-products-for-generation-z/56965416 lanceshields@slideshare.net(lanceshields) CES 2016 Session: Designing Products for Generation Z lanceshields Everyone talks about millennials but what about the ever-connected, multitasking cohort known as Generation Z, aka the iGeneration? Learn the dos and don’ts of designing and marketing products that rise above the clutter to kids and young adults who have digital in their DNA and take technology for granted. A CES 2016 session by Wunderman Global CMO Jamie Gutfreund and iiD Chief Experience Officer Lance Shields. Moderator was MIT Sloan MBA Jeremy Finch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ces-2016-designing-products-for-genz-160112165251-thumbnail.jpg?width=120&height=120&fit=bounds" /> Everyone talks about millennials but what about the ever-connected, multitasking cohort known as Generation Z, aka the iGeneration? Learn the dos and don’ts of designing and marketing products that rise above the clutter to kids and young adults who have digital in their DNA and take technology for granted. A CES 2016 session by Wunderman Global CMO Jamie Gutfreund and iiD Chief Experience Officer Lance Shields. Moderator was MIT Sloan MBA Jeremy Finch.

CES 2016 Session: Designing Products for Generation Z from Lance Shields

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0 Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields /lanceshields/branded-content-what-does-it-mean-panel-at-adtech-tokyo-2010 brandedcontentadtechtokyo2010-101103074311-phpapp01
Ad:tech Tokyo 2010 Panel: Branded Content What Does It Mean? How Do We Manage It? This was a panel discussion about the future of branded content and the role of the CMO in the age of social media. This slide show was the presentation given by Lance Shields.]]>
Ad:tech Tokyo 2010 Panel: Branded Content What Does It Mean? How Do We Manage It? This was a panel discussion about the future of branded content and the role of the CMO in the age of social media. This slide show was the presentation given by Lance Shields.]]> Wed, 03 Nov 2010 07:42:52 GMT /lanceshields/branded-content-what-does-it-mean-panel-at-adtech-tokyo-2010 lanceshields@slideshare.net(lanceshields) Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields lanceshields Ad:tech Tokyo 2010 Panel: Branded Content What Does It Mean? How Do We Manage It? This was a panel discussion about the future of branded content and the role of the CMO in the age of social media. This slide show was the presentation given by Lance Shields. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandedcontentadtechtokyo2010-101103074311-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Ad:tech Tokyo 2010 Panel: Branded Content What Does It Mean? How Do We Manage It? This was a panel discussion about the future of branded content and the role of the CMO in the age of social media. This slide show was the presentation given by Lance Shields.

Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields from Lance Shields

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0 Green Marketing in the Age of Twitter, Green Fatigue & Bright Greens /slideshow/green-marketing-in-the-age-of-twitter-green-fatigue-bright-greens-4637298/4637298 greenmarketinglanceshields-short-100628165514-phpapp02
The paper is titled “Green Marketing in the Age of Twitter, Green Fatigue & Bright Greens” because green marketing does not exist in a vacuum but is part of a collection of relevant cultural trends that if understood, I believe, can make green marketing more effective and high impact. For “the age of Twitter” the paper will discuss how social media can be used to build iconic tribal brands around green companies and nonprofits. For “the age of green fatigue”, the paper will look at the challenge of the oversaturation of environmental issues and green marketing messages that have lead to greenwashing. And for “the age of bright greens”, the point is that there’s a place for a new shade of green that takes advantage of the Internet, design and innovation to architect a brighter future.]]>
The paper is titled “Green Marketing in the Age of Twitter, Green Fatigue & Bright Greens” because green marketing does not exist in a vacuum but is part of a collection of relevant cultural trends that if understood, I believe, can make green marketing more effective and high impact. For “the age of Twitter” the paper will discuss how social media can be used to build iconic tribal brands around green companies and nonprofits. For “the age of green fatigue”, the paper will look at the challenge of the oversaturation of environmental issues and green marketing messages that have lead to greenwashing. And for “the age of bright greens”, the point is that there’s a place for a new shade of green that takes advantage of the Internet, design and innovation to architect a brighter future.]]> Mon, 28 Jun 2010 16:55:05 GMT /slideshow/green-marketing-in-the-age-of-twitter-green-fatigue-bright-greens-4637298/4637298 lanceshields@slideshare.net(lanceshields) Green Marketing in the Age of Twitter, Green Fatigue & Bright Greens lanceshields The paper is titled “Green Marketing in the Age of Twitter, Green Fatigue & Bright Greens” because green marketing does not exist in a vacuum but is part of a collection of relevant cultural trends that if understood, I believe, can make green marketing more effective and high impact. For “the age of Twitter” the paper will discuss how social media can be used to build iconic tribal brands around green companies and nonprofits. For “the age of green fatigue”, the paper will look at the challenge of the oversaturation of environmental issues and green marketing messages that have lead to greenwashing. And for “the age of bright greens”, the point is that there’s a place for a new shade of green that takes advantage of the Internet, design and innovation to architect a brighter future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/greenmarketinglanceshields-short-100628165514-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The paper is titled “Green Marketing in the Age of Twitter, Green Fatigue & Bright Greens” because green marketing does not exist in a vacuum but is part of a collection of relevant cultural trends that if understood, I believe, can make green marketing more effective and high impact. For “the age of Twitter” the paper will discuss how social media can be used to build iconic tribal brands around green companies and nonprofits. For “the age of green fatigue”, the paper will look at the challenge of the oversaturation of environmental issues and green marketing messages that have lead to greenwashing. And for “the age of bright greens”, the point is that there’s a place for a new shade of green that takes advantage of the Internet, design and innovation to architect a brighter future.

Green Marketing in the Age of Twitter, Green Fatigue & Bright Greens from Lance Shields

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0 Case Analysis - Google /slideshow/case-analysis-google/3135091 caseanalysisassignmentgooglecaselanceshields-100211101634-phpapp02
This is a short case analysis I wrote for an MBA information systems class at McGill MBA Japan. Hope you enjoy it.]]>
This is a short case analysis I wrote for an MBA information systems class at McGill MBA Japan. Hope you enjoy it.]]> Thu, 11 Feb 2010 10:16:23 GMT /slideshow/case-analysis-google/3135091 lanceshields@slideshare.net(lanceshields) Case Analysis - Google lanceshields This is a short case analysis I wrote for an MBA information systems class at McGill MBA Japan. Hope you enjoy it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/caseanalysisassignmentgooglecaselanceshields-100211101634-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a short case analysis I wrote for an MBA information systems class at McGill MBA Japan. Hope you enjoy it.

Case Analysis - Google from Lance Shields

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0 Obama - Best Integrated Marketing Communications Campaign in 2008 /lanceshields/obama-best-integrated-marketing-communications-campaign-in-2008 marcomstermpaperobama-100111173358-phpapp01
This is a term paper written for a MBA marketing class. I wholeheartedly and without hesitation nominate the campaign of presidential candidate Barack Obama for best integrated marketing communications campaign in 2008. On first consideration for this paper, choosing a company or product for best IMC campaign made sense. But in 2008, an underdog brand, an African-American, a first-term Democratic senator, and a politician chosen as most liberal in Congress at a time when rightwing politics reigned, Obama ignited the country and won the election with what I believe was the best communications campaign of the year and possibly one of the best political campaigns in U.S. history. And like any powerful brand, this paper will attempt to show through the one-third principle approach how Obama’s campaign succeeded to win the minds and hearts of Americans.]]>
This is a term paper written for a MBA marketing class. I wholeheartedly and without hesitation nominate the campaign of presidential candidate Barack Obama for best integrated marketing communications campaign in 2008. On first consideration for this paper, choosing a company or product for best IMC campaign made sense. But in 2008, an underdog brand, an African-American, a first-term Democratic senator, and a politician chosen as most liberal in Congress at a time when rightwing politics reigned, Obama ignited the country and won the election with what I believe was the best communications campaign of the year and possibly one of the best political campaigns in U.S. history. And like any powerful brand, this paper will attempt to show through the one-third principle approach how Obama’s campaign succeeded to win the minds and hearts of Americans.]]> Mon, 11 Jan 2010 17:33:46 GMT /lanceshields/obama-best-integrated-marketing-communications-campaign-in-2008 lanceshields@slideshare.net(lanceshields) Obama - Best Integrated Marketing Communications Campaign in 2008 lanceshields This is a term paper written for a MBA marketing class. I wholeheartedly and without hesitation nominate the campaign of presidential candidate Barack Obama for best integrated marketing communications campaign in 2008. On first consideration for this paper, choosing a company or product for best IMC campaign made sense. But in 2008, an underdog brand, an African-American, a first-term Democratic senator, and a politician chosen as most liberal in Congress at a time when rightwing politics reigned, Obama ignited the country and won the election with what I believe was the best communications campaign of the year and possibly one of the best political campaigns in U.S. history. And like any powerful brand, this paper will attempt to show through the one-third principle approach how Obama’s campaign succeeded to win the minds and hearts of Americans. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marcomstermpaperobama-100111173358-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a term paper written for a MBA marketing class. I wholeheartedly and without hesitation nominate the campaign of presidential candidate Barack Obama for best integrated marketing communications campaign in 2008. On first consideration for this paper, choosing a company or product for best IMC campaign made sense. But in 2008, an underdog brand, an African-American, a first-term Democratic senator, and a politician chosen as most liberal in Congress at a time when rightwing politics reigned, Obama ignited the country and won the election with what I believe was the best communications campaign of the year and possibly one of the best political campaigns in U.S. history. And like any powerful brand, this paper will attempt to show through the one-third principle approach how Obama’s campaign succeeded to win the minds and hearts of Americans.

Obama - Best Integrated Marketing Communications Campaign in 2008 from Lance Shields

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0 Broken Rainbow Cloudy Night /slideshow/broken-rainbow-cloudy-nightnetfilmmakers/1903730 jurianetfilmmakers-090825074151-phpapp01
Presentation by: Juria Yoshikawa (sl) /Lance Shields (rl) For Netfilmmakers’ 17.edition: “Real-Un-Real: Imagery from the Virtual”, 08/24/2009 ]]>
Presentation by: Juria Yoshikawa (sl) /Lance Shields (rl) For Netfilmmakers’ 17.edition: “Real-Un-Real: Imagery from the Virtual”, 08/24/2009 ]]> Tue, 25 Aug 2009 07:41:41 GMT /slideshow/broken-rainbow-cloudy-nightnetfilmmakers/1903730 lanceshields@slideshare.net(lanceshields) Broken Rainbow Cloudy Night lanceshields Presentation by: Juria Yoshikawa (sl) /Lance Shields (rl) For Netfilmmakers’ 17.edition: “Real-Un-Real: Imagery from the Virtual”, 08/24/2009 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jurianetfilmmakers-090825074151-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation by: Juria Yoshikawa (sl) /Lance Shields (rl) For Netfilmmakers’ 17.edition: “Real-Un-Real: Imagery from the Virtual”, 08/24/2009

Broken Rainbow Cloudy Night from Lance Shields

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0 What is Social Branding? /slideshow/socialbranding-presentation/774025 socialbranding-1227240250342666-8
Teaching companies to play nice on the social web.]]>
Teaching companies to play nice on the social web.]]> Thu, 20 Nov 2008 20:06:24 GMT /slideshow/socialbranding-presentation/774025 lanceshields@slideshare.net(lanceshields) What is Social Branding? lanceshields Teaching companies to play nice on the social web. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialbranding-1227240250342666-8-thumbnail.jpg?width=120&height=120&fit=bounds" /> Teaching companies to play nice on the social web.

What is Social Branding? from Lance Shields

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0 How Web 2.0 is Changing the World of Marketing /slideshow/how-web-20-is-changing-the-world-of-marketing-presentation/770147 ispapervictorshieldsisobekimwakeford-1227150794830996-9
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.]]>
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.]]> Wed, 19 Nov 2008 19:11:48 GMT /slideshow/how-web-20-is-changing-the-world-of-marketing-presentation/770147 lanceshields@slideshare.net(lanceshields) How Web 2.0 is Changing the World of Marketing lanceshields Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ispapervictorshieldsisobekimwakeford-1227150794830996-9-thumbnail.jpg?width=120&height=120&fit=bounds" /> Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.

How Web 2.0 is Changing the World of Marketing from Lance Shields

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0 https://cdn.slidesharecdn.com/profile-photo-lanceshields-48x48.jpg?cb=1554326682 I am a digital marketing strategist, social media expert and creative director. I specialize in web marketing, customer experience and community-based business strategy. www.ideasindigital.com https://cdn.slidesharecdn.com/ss_thumbnails/catalystleadingcreativeenterprisecatalystissue15designinginclusion-2-171130051119-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/can-we-design-friendship/83029506 Can We Design Friendship? https://cdn.slidesharecdn.com/ss_thumbnails/ces-2016-designing-products-for-genz-160112165251-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ces-2016-session-designing-products-for-generation-z/56965416 CES 2016 Session: Desi... https://cdn.slidesharecdn.com/ss_thumbnails/brandedcontentadtechtokyo2010-101103074311-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds lanceshields/branded-content-what-does-it-mean-panel-at-adtech-tokyo-2010 Branded Content - What...