際際滷shows by User: landorassociates / http://www.slideshare.net/images/logo.gif 際際滷shows by User: landorassociates / Mon, 02 Dec 2013 16:58:51 GMT 際際滷Share feed for 際際滷shows by User: landorassociates Disruptive perception /slideshow/disruptive-perception-28821135/28821135 disruptiveperception02dec2013-131202165851-phpapp01
The Cannes Lions International Festival of Creativity is the biggest global award show in brand communications and an annual gathering of creative industry professionals. Landor is excited to have had the opportunity to share its insights at Cannes with some of the worlds top creative minds.]]>
The Cannes Lions International Festival of Creativity is the biggest global award show in brand communications and an annual gathering of creative industry professionals. Landor is excited to have had the opportunity to share its insights at Cannes with some of the worlds top creative minds.]]> Mon, 02 Dec 2013 16:58:51 GMT /slideshow/disruptive-perception-28821135/28821135 landorassociates@slideshare.net(landorassociates) Disruptive perception landorassociates The Cannes Lions International Festival of Creativity is the biggest global award show in brand communications and an annual gathering of creative industry professionals. Landor is excited to have had the opportunity to share its insights at Cannes with some of the worlds top creative minds. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/disruptiveperception02dec2013-131202165851-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Cannes Lions International Festival of Creativity is the biggest global award show in brand communications and an annual gathering of creative industry professionals. Landor is excited to have had the opportunity to share its insights at Cannes with some of the worlds top creative minds.
Disruptive perception from Landor
]]> 9497 8 https://cdn.slidesharecdn.com/ss_thumbnails/disruptiveperception02dec2013-131202165851-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Selling creativity /slideshow/selling-creativity-16july20125/13662363 sellingcreativity16july20125-120716211610-phpapp02
On 19 June 2012 at the Cannes Lions International Festival of Creativity, Landor CEO Mary Zalla gave two workshops to packed crowds on how to creatively sell creative work. We all work hard to produce creative and, ideally, effective solutions. But we often dont pay as much attention to how we share those solutions. Getting the best and the most creative work produced is not just about selling. It is about inspiring your audience to see potential. The first thing we need to do is to truly understand our audiences, empathize with them and their situation. We then need to have a few things at our disposal: Appreciation for the power of story versus plain facts Understanding of the confirmation bias Courage versus daring Awareness of the Asch Effect Fortitude and determination Check out the deck from Marys Cannes presentation and read her article on a similar topic, Eight principles of creativity.]]>
On 19 June 2012 at the Cannes Lions International Festival of Creativity, Landor CEO Mary Zalla gave two workshops to packed crowds on how to creatively sell creative work. We all work hard to produce creative and, ideally, effective solutions. But we often dont pay as much attention to how we share those solutions. Getting the best and the most creative work produced is not just about selling. It is about inspiring your audience to see potential. The first thing we need to do is to truly understand our audiences, empathize with them and their situation. We then need to have a few things at our disposal: Appreciation for the power of story versus plain facts Understanding of the confirmation bias Courage versus daring Awareness of the Asch Effect Fortitude and determination Check out the deck from Marys Cannes presentation and read her article on a similar topic, Eight principles of creativity.]]> Mon, 16 Jul 2012 21:16:09 GMT /slideshow/selling-creativity-16july20125/13662363 landorassociates@slideshare.net(landorassociates) Selling creativity landorassociates On 19 June 2012 at the Cannes Lions International Festival of Creativity, Landor CEO Mary Zalla gave two workshops to packed crowds on how to creatively sell creative work. We all work hard to produce creative and, ideally, effective solutions. But we often dont pay as much attention to how we share those solutions. Getting the best and the most creative work produced is not just about selling. It is about inspiring your audience to see potential. The first thing we need to do is to truly understand our audiences, empathize with them and their situation. We then need to have a few things at our disposal: Appreciation for the power of story versus plain facts Understanding of the confirmation bias Courage versus daring Awareness of the Asch Effect Fortitude and determination Check out the deck from Marys Cannes presentation and read her article on a similar topic, Eight principles of creativity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sellingcreativity16july20125-120716211610-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On 19 June 2012 at the Cannes Lions International Festival of Creativity, Landor CEO Mary Zalla gave two workshops to packed crowds on how to creatively sell creative work. We all work hard to produce creative and, ideally, effective solutions. But we often dont pay as much attention to how we share those solutions. Getting the best and the most creative work produced is not just about selling. It is about inspiring your audience to see potential. The first thing we need to do is to truly understand our audiences, empathize with them and their situation. We then need to have a few things at our disposal: Appreciation for the power of story versus plain facts Understanding of the confirmation bias Courage versus daring Awareness of the Asch Effect Fortitude and determination Check out the deck from Marys Cannes presentation and read her article on a similar topic, Eight principles of creativity.
Selling creativity from Landor
]]> 17195 25 https://cdn.slidesharecdn.com/ss_thumbnails/sellingcreativity16july20125-120716211610-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-landorassociates-48x48.jpg?cb=1522828074 A global leader in brand consulting and design, Landor creates agile brands that stand for something while never standing still. #Landor www.landor.com/ https://cdn.slidesharecdn.com/ss_thumbnails/disruptiveperception02dec2013-131202165851-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/disruptive-perception-28821135/28821135 Disruptive perception https://cdn.slidesharecdn.com/ss_thumbnails/sellingcreativity16july20125-120716211610-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/selling-creativity-16july20125/13662363 Selling creativity