際際滷shows by User: lbhat / http://www.slideshare.net/images/logo.gif 際際滷shows by User: lbhat / Tue, 21 Dec 2021 05:04:32 GMT 際際滷Share feed for 際際滷shows by User: lbhat Marketing Communications in a digital world /slideshow/marketing-communications-in-a-digital-world-250874877/250874877 1621337434503-211221050432
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore. ]]>
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore. ]]> Tue, 21 Dec 2021 05:04:32 GMT /slideshow/marketing-communications-in-a-digital-world-250874877/250874877 lbhat@slideshare.net(lbhat) Marketing Communications in a digital world lbhat The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1621337434503-211221050432-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The fundamentals of marketing &amp; advertising will remain the same even in today&#39;s digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
Marketing Communications in a digital world from Lakshmipathy Bhat
]]> 514 0 https://cdn.slidesharecdn.com/ss_thumbnails/1621337434503-211221050432-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing communications in a digital world /slideshow/marketing-communications-in-a-digital-world-139989741/139989741 dmsdce-190408051434
I had a 20-minute slot to talk to MBA students about marketing communications in a digital world. In that limited time for such a vast topic, I shared some basic principles. I wish I could share more examples but this is the best I could do given the limited time. ]]>
I had a 20-minute slot to talk to MBA students about marketing communications in a digital world. In that limited time for such a vast topic, I shared some basic principles. I wish I could share more examples but this is the best I could do given the limited time. ]]> Mon, 08 Apr 2019 05:14:34 GMT /slideshow/marketing-communications-in-a-digital-world-139989741/139989741 lbhat@slideshare.net(lbhat) Marketing communications in a digital world lbhat I had a 20-minute slot to talk to MBA students about marketing communications in a digital world. In that limited time for such a vast topic, I shared some basic principles. I wish I could share more examples but this is the best I could do given the limited time. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmsdce-190408051434-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I had a 20-minute slot to talk to MBA students about marketing communications in a digital world. In that limited time for such a vast topic, I shared some basic principles. I wish I could share more examples but this is the best I could do given the limited time.
Marketing communications in a digital world from Lakshmipathy Bhat
]]> 3774 1 https://cdn.slidesharecdn.com/ss_thumbnails/dmsdce-190408051434-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Is new advertising really new? /slideshow/is-new-advertising-really-new-72546370/72546370 newadvertising-170224160724
The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer's media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to 'old advertising' are relevant for 'new advertising' too. ]]>
The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer's media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to 'old advertising' are relevant for 'new advertising' too. ]]> Fri, 24 Feb 2017 16:07:24 GMT /slideshow/is-new-advertising-really-new-72546370/72546370 lbhat@slideshare.net(lbhat) Is new advertising really new? lbhat The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer's media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to 'old advertising' are relevant for 'new advertising' too. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newadvertising-170224160724-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer&#39;s media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to &#39;old advertising&#39; are relevant for &#39;new advertising&#39; too.
Is new advertising really new? from Lakshmipathy Bhat
]]> 9819 1 https://cdn.slidesharecdn.com/ss_thumbnails/newadvertising-170224160724-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 5 thoughts on blogging /slideshow/lb-indibloggerkeynote/50682680 lb-indiblogger-keynote-150719115047-lva1-app6892
My closing keynote at the WordUp event organised by Indiblogger in Gurgaon recently. The attempt was to summarise all the thoughts of the various presenters - bloggers and content creators who spoke at the event. I wrote more about it here: http://www.bhatnaturally.com/brands/of-blogs-and-personal-brands/]]>
My closing keynote at the WordUp event organised by Indiblogger in Gurgaon recently. The attempt was to summarise all the thoughts of the various presenters - bloggers and content creators who spoke at the event. I wrote more about it here: http://www.bhatnaturally.com/brands/of-blogs-and-personal-brands/]]> Sun, 19 Jul 2015 11:50:47 GMT /slideshow/lb-indibloggerkeynote/50682680 lbhat@slideshare.net(lbhat) 5 thoughts on blogging lbhat My closing keynote at the WordUp event organised by Indiblogger in Gurgaon recently. The attempt was to summarise all the thoughts of the various presenters - bloggers and content creators who spoke at the event. I wrote more about it here: http://www.bhatnaturally.com/brands/of-blogs-and-personal-brands/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lb-indiblogger-keynote-150719115047-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My closing keynote at the WordUp event organised by Indiblogger in Gurgaon recently. The attempt was to summarise all the thoughts of the various presenters - bloggers and content creators who spoke at the event. I wrote more about it here: http://www.bhatnaturally.com/brands/of-blogs-and-personal-brands/
5 thoughts on blogging from Lakshmipathy Bhat
]]> 407 5 https://cdn.slidesharecdn.com/ss_thumbnails/lb-indiblogger-keynote-150719115047-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ethics and the business of blogging: 10 tips /slideshow/ethics-and-the-business-of-blogging-10-tips/50682542 indibloggerevent-150719114419-lva1-app6892
I was one of the speakers at the WordUp event organised by Indiblogger at Gurgaon recently. I was asked to share thoughts on 'Brands and the ethics of blogging' for 15 minutes. Here are the slides which I used as an aid to share my thoughts.]]>
I was one of the speakers at the WordUp event organised by Indiblogger at Gurgaon recently. I was asked to share thoughts on 'Brands and the ethics of blogging' for 15 minutes. Here are the slides which I used as an aid to share my thoughts.]]> Sun, 19 Jul 2015 11:44:19 GMT /slideshow/ethics-and-the-business-of-blogging-10-tips/50682542 lbhat@slideshare.net(lbhat) Ethics and the business of blogging: 10 tips lbhat I was one of the speakers at the WordUp event organised by Indiblogger at Gurgaon recently. I was asked to share thoughts on 'Brands and the ethics of blogging' for 15 minutes. Here are the slides which I used as an aid to share my thoughts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/indibloggerevent-150719114419-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I was one of the speakers at the WordUp event organised by Indiblogger at Gurgaon recently. I was asked to share thoughts on &#39;Brands and the ethics of blogging&#39; for 15 minutes. Here are the slides which I used as an aid to share my thoughts.
Ethics and the business of blogging: 10 tips from Lakshmipathy Bhat
]]> 403 3 https://cdn.slidesharecdn.com/ss_thumbnails/indibloggerevent-150719114419-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The New Advertising: a primer for brands /slideshow/the-new-advertising-a-primer-for-brands/31887623 newadvertising-140304061604-phpapp01
What constitutes new advertising for brands? A basic primer on new media and its implications for brands, marketers and ad agencies. ]]>
What constitutes new advertising for brands? A basic primer on new media and its implications for brands, marketers and ad agencies. ]]> Tue, 04 Mar 2014 06:16:04 GMT /slideshow/the-new-advertising-a-primer-for-brands/31887623 lbhat@slideshare.net(lbhat) The New Advertising: a primer for brands lbhat What constitutes new advertising for brands? A basic primer on new media and its implications for brands, marketers and ad agencies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newadvertising-140304061604-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What constitutes new advertising for brands? A basic primer on new media and its implications for brands, marketers and ad agencies.
The New Advertising: a primer for brands from Lakshmipathy Bhat
]]> 3335 13 https://cdn.slidesharecdn.com/ss_thumbnails/newadvertising-140304061604-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Viral videos and brands: can you plan for success? /slideshow/viral-videos-and-brands-can-you-plan-for-success/31472090 lb-viral-smw-140221033103-phpapp01
What makes brand videos go viral? Can we add ingredients that increase the chances of a brand video going viral, if not guarantee it?]]>
What makes brand videos go viral? Can we add ingredients that increase the chances of a brand video going viral, if not guarantee it?]]> Fri, 21 Feb 2014 03:31:02 GMT /slideshow/viral-videos-and-brands-can-you-plan-for-success/31472090 lbhat@slideshare.net(lbhat) Viral videos and brands: can you plan for success? lbhat What makes brand videos go viral? Can we add ingredients that increase the chances of a brand video going viral, if not guarantee it? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lb-viral-smw-140221033103-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What makes brand videos go viral? Can we add ingredients that increase the chances of a brand video going viral, if not guarantee it?
Viral videos and brands: can you plan for success? from Lakshmipathy Bhat
]]> 10079 15 https://cdn.slidesharecdn.com/ss_thumbnails/lb-viral-smw-140221033103-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Of blogs, brands and the WIIFM question /slideshow/of-blogs/31016892 lb-win2014-final-140209212414-phpapp02
Revisiting the basics of blogs for brands. ]]>
Revisiting the basics of blogs for brands. ]]> Sun, 09 Feb 2014 21:24:13 GMT /slideshow/of-blogs/31016892 lbhat@slideshare.net(lbhat) Of blogs, brands and the WIIFM question lbhat Revisiting the basics of blogs for brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lb-win2014-final-140209212414-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Revisiting the basics of blogs for brands.
Of blogs, brands and the WIIFM question from Lakshmipathy Bhat
]]> 1429 4 https://cdn.slidesharecdn.com/ss_thumbnails/lb-win2014-final-140209212414-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-lbhat-48x48.jpg?cb=1740198075 I am a Marketing Communications professional and profit centre head with nearly 25 years of experience. I am passionate about brands, marketing communications and new media. I am skilled in creative strategy development and implementation for brands. I am also a failed entrepreneur with some learning to show for it. Grounded in traditional advertising, its role in brand building and with a good understanding tech, digital and new media - best of both worlds. Passionate about mobile apps strategy and design. Crafted mobile app strategies and led pitches for app development as an entrepreneur. Creative catalyst with a flair for creative concepts; ability to motivate creative teams ba... www.bhatnaturally.com https://cdn.slidesharecdn.com/ss_thumbnails/1621337434503-211221050432-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/marketing-communications-in-a-digital-world-250874877/250874877 Marketing Communicatio... https://cdn.slidesharecdn.com/ss_thumbnails/dmsdce-190408051434-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/marketing-communications-in-a-digital-world-139989741/139989741 Marketing communicatio... https://cdn.slidesharecdn.com/ss_thumbnails/newadvertising-170224160724-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/is-new-advertising-really-new-72546370/72546370 Is new advertising rea...