ºÝºÝߣshows by User: leobancou / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: leobancou / Thu, 14 Jun 2018 16:01:15 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: leobancou B2B Marketing: Building a Purpose-Driven Content Strategy /leobancou/b2b-marketing-building-a-purposedriven-content-strategy piratefunnelchallenge-180614160115
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.]]>
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.]]> Thu, 14 Jun 2018 16:01:15 GMT /leobancou/b2b-marketing-building-a-purposedriven-content-strategy leobancou@slideshare.net(leobancou) B2B Marketing: Building a Purpose-Driven Content Strategy leobancou B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/piratefunnelchallenge-180614160115-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.
B2B Marketing: Building a Purpose-Driven Content Strategy from Leo Bancou
]]> 228 2 https://cdn.slidesharecdn.com/ss_thumbnails/piratefunnelchallenge-180614160115-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Strategic Planning for B2B Marketing /slideshow/strategic-planning-for-b2b-marketing/98152777 leobancoustrategicplanningforb2bmarketing-180522210410
Content is the fuel for demand generation and a funneled marketing approach. It enables to create successful marketing programs with the goal of driving awareness, generating demand, and converting prospects to leads. It’s the key to effective branding, search engine marketing (SEM), SEO, email marketing, display advertising, PR, events and more. In this presentation, I share my own experience on planning effective strategies for enterprise marketing at Fusemachines. Fusemachines is an AI solutions and services provider that helps organizations build amazing AI products or implement Machine Learning, Deep Learning, NLP into their processes.]]>
Content is the fuel for demand generation and a funneled marketing approach. It enables to create successful marketing programs with the goal of driving awareness, generating demand, and converting prospects to leads. It’s the key to effective branding, search engine marketing (SEM), SEO, email marketing, display advertising, PR, events and more. In this presentation, I share my own experience on planning effective strategies for enterprise marketing at Fusemachines. Fusemachines is an AI solutions and services provider that helps organizations build amazing AI products or implement Machine Learning, Deep Learning, NLP into their processes.]]> Tue, 22 May 2018 21:04:10 GMT /slideshow/strategic-planning-for-b2b-marketing/98152777 leobancou@slideshare.net(leobancou) Strategic Planning for B2B Marketing leobancou Content is the fuel for demand generation and a funneled marketing approach. It enables to create successful marketing programs with the goal of driving awareness, generating demand, and converting prospects to leads. It’s the key to effective branding, search engine marketing (SEM), SEO, email marketing, display advertising, PR, events and more. In this presentation, I share my own experience on planning effective strategies for enterprise marketing at Fusemachines. Fusemachines is an AI solutions and services provider that helps organizations build amazing AI products or implement Machine Learning, Deep Learning, NLP into their processes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leobancoustrategicplanningforb2bmarketing-180522210410-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Content is the fuel for demand generation and a funneled marketing approach. It enables to create successful marketing programs with the goal of driving awareness, generating demand, and converting prospects to leads. It’s the key to effective branding, search engine marketing (SEM), SEO, email marketing, display advertising, PR, events and more. In this presentation, I share my own experience on planning effective strategies for enterprise marketing at Fusemachines. Fusemachines is an AI solutions and services provider that helps organizations build amazing AI products or implement Machine Learning, Deep Learning, NLP into their processes.
Strategic Planning for B2B Marketing from Leo Bancou
]]> 851 5 https://cdn.slidesharecdn.com/ss_thumbnails/leobancoustrategicplanningforb2bmarketing-180522210410-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-leobancou-48x48.jpg?cb=1616416936 Fusemachines is an Artificial Intelligence solutions and services provider that helps organizations build AI products or implement Machine Learning & Deep Learning into their processes. leobancou.com/ https://cdn.slidesharecdn.com/ss_thumbnails/piratefunnelchallenge-180614160115-thumbnail.jpg?width=320&height=320&fit=bounds leobancou/b2b-marketing-building-a-purposedriven-content-strategy B2B Marketing: Buildin... https://cdn.slidesharecdn.com/ss_thumbnails/leobancoustrategicplanningforb2bmarketing-180522210410-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/strategic-planning-for-b2b-marketing/98152777 Strategic Planning for...